Sources tab

Use the Sources tab to see which domains and pages AI models actually cite in your category.

2 minute read · Last reviewed: August 14, 2026

Your visibility score tells you whether your brand got named in an AI's answer. It doesn't tell you whether your website was used as a source for that answer. Those are two different things, and if you only ever look at the visibility score, you can miss real value your content is already generating. That's what the Sources tab is for.

You get a map of where AI assistants actually go for answers in your category, ranked by citation count and broken out per model.

A citation happens when an AI model pulls from a specific web page or domain while forming its answer, whether or not it ever says your brand name out loud. You can be cited without being mentioned, and mentioned without being cited.

Two views

Domains shows you which websites AI models cite most often for your tracked prompts, ranked by citation count, broken down by content type, and shown as a heatmap across the five AI models so you can see whether a given domain gets cited heavily on one model and barely on others.

URLs drills down further, to the specific pages that got cited, how many times, and when they were last seen in an AI answer.

You can drill from a domain down to the exact pages feeding AI answers, with how many times each was cited and when it was last seen.

Filters and export

Both views support search, plus filtering by time range, AI model, and Topic, so you can narrow down to exactly the slice you care about. You can also export the data as CSV if you want to work with it outside the dashboard or hand it to a content or PR team.

You narrow thousands of citations to the exact slice you need, one model, one topic, one domain, and export it as CSV for your content or PR team.

Why this matters in practice

The Sources tab is the closest thing to a map of where AI assistants actually go to answer questions in your category. Commonly, that includes places you might not think to check on your own, like Reddit threads, YouTube videos, review sites, Trustpilot, and Facebook groups, alongside the more obvious news and corporate sites. If a domain keeps showing up here, that's a real, evidence-backed place to go earn presence, whether that means getting into the conversation on Reddit, publishing a comparison page, or picking up a review.