Content briefs

Once you know a competitor is beating you on a specific prompt, the next question is what to actually do about it. Content Briefs turns that gap into a concrete starting point for a writer, built entirely from your real tracked data.

Zero AI generation, on purpose

Every number in a Content Brief comes from analysis Peekaboo has already run, not from a live AI call made up on the spot. Nothing in it is fabricated, because it isn't generated at all in the sense of writing new text from scratch, it's assembled from what your prompts have actually measured.

What's in a brief

Each brief is built for one specific prompt and covers five sections:

• Prompt Snapshot: your current visibility for that prompt, which AI models were checked, and how fresh the underlying data is.
• Competitor Leaderboard: the top 10 brands AI models cite for that prompt, and exactly where your brand sits relative to them.
• Sources to Beat: the actual domains and pages AI cited for your top 3 competitors on that prompt, broken down by AI model, so you know precisely what's outranking you.
• Sentiment Gap: how AI talks about your brand on that prompt compared to how it talks about the leading competitor.
• Recommended Actions: three concrete, fill-in-the-blank next steps based on everything above.

Requirements and export

Once generated, you can export the brief as Markdown to paste into Notion, Linear, or hand directly to a writer.

Why it doesn't write the article for you

Content Briefs deliberately stops short of generating draft article content. The brief tells a human writer what to write and why, based on real measured gaps and real cited sources, but it doesn't write the piece itself. That's a deliberate choice: AI-written filler content damages credibility rather than building it, and the value here is in pointing a real writer at the right target with real evidence, not in producing another generic article for the pile.