What Peekaboo does not do
Guarantees and attribution
What Peekaboo does not guarantee, no rankings, no proof of sales, and what real evidence it can give you instead.
3 minute read · Last reviewed: August 14, 2026
It's a fair question to ask before you buy anything: what exactly is being promised here, and what evidence backs it up?
What Peekaboo does not guarantee
No ranking or visibility guarantees. Nobody, including Peekaboo, controls what an AI model decides to say. Your visibility score can move up or down based on real content and real citations building over time, but there's no mechanism that guarantees a specific score or a specific rank in an AI's answer.
No search-volume claims. A tracked prompt being answered a certain way doesn't mean a certain number of people are asking it. Treat tracked prompts as a measurement of AI behavior, not a proxy for demand.
If you want the fuller reasoning behind this stance, see Measurement and decisions.
What Peekaboo can actually give you
None of the above means the data is soft. Here's what is real, measured, and verifiable:
- Mentions. Whether your brand's name showed up in a tracked AI answer, and where it ranked among the other brands named.
- Citations. Whether your website was used as a source while an AI built its answer, tracked separately from mentions, since one can happen without the other. See Visibility vs. citations.
- Recent Chats. The actual text of AI conversations where your brand was named, so you're reading the real answer, not just a score derived from it.
- AI-referral traffic. Once GA4 is connected, real visits arriving at your site from AI assistants like ChatGPT, Gemini, and Perplexity, distinguished from the guesswork of estimating AI traffic hiding inside Direct. See AI-referral traffic.
How to use this honestly
Lead with mentions, citations, and real chat transcripts as your evidence, since those are things that actually happened and can be shown to anyone. Use the visibility trend to describe direction over time, not a promise. And when a client or your own team asks "did this actually help revenue," be upfront that Peekaboo shows the AI-visibility side of the picture, connecting that to revenue is a judgment call you make using your own funnel data alongside it, not a number Peekaboo hands you directly.
Frequently asked questions
Does Peekaboo guarantee my brand will rank higher in AI answers?
No. Nobody controls what an AI model decides to say, so there is no guaranteed score, rank, or visibility outcome.
Can Peekaboo prove an AI mention led to a sale?
No, it cannot trace a mention forward to a specific purchase or signup. Rising visibility alongside rising business results is a correlation you can observe, not a causal link Peekaboo certifies.
If a prompt is tracked, does that mean a lot of people are actually asking it?
No. A tracked prompt shows how AI answers that question, not how many real people ask it, so it is not a search-volume measurement.
What real evidence can Peekaboo actually give me?
Real, measured mentions and citations, the actual text of AI conversations naming your brand in Recent Chats, and, once GA4 is connected, real visits arriving from AI assistants.