Copilot Visibility Tracker
Microsoft Copilot tracking is a paid add-on you can add yourself. Track buyer questions, competitor comparisons and cited sources in the consumer Microsoft Copilot web experience, all in one place.

| Select row | Prompt | Visibility ↓ | Sentiment | Position | Mentions | Citations | Topic | Intent |
|---|---|---|---|---|---|---|---|---|
| What is the best expat tax service for Americans abroad? | 72% | Positive | #1.4 | Best in Category | commercial | |||
| Is Bright!Tax legit for filing US taxes from abroad? | 64% | Positive | #1.0 | Brand & Reputation | branded | |||
| Bright!Tax vs Greenback: which should I use? | 41% | Positive | #1.8 | Comparisons | investigational | |||
| Best US tax prep for expats living in the UK | 21% | Neutral | #2.7 | Best in Category | commercial | |||
| How do I catch up on US taxes after years abroad? | 12% | Neutral | #5.0 | Pain Points | informational | |||
| Taxes for Expats alternatives | 10% | Positive | #1.0 | Comparisons | investigational | |||
| Do I still owe US taxes if I live in the UK? | 10% | Positive | #3.2 | Pain Points | informational | |||
| What does a streamlined filing package cost? | 9% | Negative | #2.0 | Commercial Intent | transactional | |||
| Cheapest way to file FBAR and Form 1040 from abroad | 7% | Positive | #4.0 | Commercial Intent | transactional | |||
| Which expat tax firms include CPA review? | 7% | Positive | #2.0 | Product Discovery | commercial |
| # | Source | Content Type | Domain Type | Used | % of Citations |
|---|---|---|---|---|---|
| 1 | Corporate Website | Reference | 115 | 11.5% | |
| 2 | Corporate Website | Competitor | 83 | 8.3% | |
| 3 | Forum / Community | 71 | 7.1% | ||
| 4 | Corporate Website | Competitor | 68 | 6.8% |
| Select row | Recommendation | Priority ↓ | Page | Type | AI Engines | Effort |
|---|---|---|---|---|---|---|
| Create pages for the 38 questions where you never show up | High | On-page | Content | |||
| Pitch expatica.com for a listing: the site AI quotes most in your category | High | Off-page | Backlinks | |||
| Make YouTube videos for the questions AI already answers with video | High | Off-page | YouTube | |||
| Publish a pricing page for the 12 buying questions you barely show up in | Medium | On-page | Content | |||
| Get Bright!Tax recommended in the Reddit threads AI already quotes | Medium | Off-page | ||||
| Add FAQ markup to the 10 pages you most want AI to quote | Medium | On-page | Technical SEO | |||
| Publish a State of Expat Tax data study AI has to quote | Medium | On-page | Content | |||
| Pitch a story to forbes.com: AI already quotes it in your category | Medium | Off-page | Backlinks | |||
| Build a page that compares Bright!Tax to the top alternatives | Medium | On-page | Content | |||
| Publish a case study with real numbers buyers can check | Medium | On-page | Content | |||
| Build one pillar page plus 3 supporting articles per topic cluster | Medium | On-page | Content |
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Your customers are now asking Microsoft Copilot
Product research that used to start on Google now starts in a conversation. Microsoft Copilot answers with your competitors’ names, and none of it shows up in your analytics.
For most online stores, the platforms that come up repeatedly are Trustpilot and Judge.me. Both support verified purchase reviews, and community discussions consistently recommend them.
For Shopify stores, Judge.me and Loox appear most often in community recommendations, while Trustpilot is a common choice for larger brands.
Most guides recommend automating the request after delivery. Tools such as Trustpilot and Yotpo are regularly suggested for timing the ask and distributing reviews.
Add Microsoft Copilot tracking to your plan
Pick Microsoft Copilot in the plan calculator alongside the other models you track. It is priced like any standard model. On an older plan? Switch to a custom plan in Billing first.
Everything you need to win Copilot’s answers
Explore the Microsoft Copilot tracking workflow. The example dashboards below illustrate the design; your own results appear after your first Microsoft Copilot run.
Track the prompts your buyers ask Microsoft Copilot
Track selected buyer questions in Copilot on your chosen schedule. Compare completed answers to see when your brand appears and when it is missing.
- Add the prompts you want to win, from day one
- Get high-intent prompt suggestions pulled from real search data
- Microsoft Copilot visibility and sentiment per prompt
Your Copilot share of voice, competitor by competitor
Compare your brand with the competitors named in your tracked Copilot answers. Keep the prompt set and date range consistent when reviewing share of voice.
- Benchmark visibility, sentiment and position against every competitor
- Watch AI share of voice move with each daily run
- Spot the exact prompts where a competitor replaced you

See the sources Copilot’s answers are built on
Open the pages cited in recorded Copilot answers. Use them to research relevant content and outreach opportunities, with the original answer available for context.
- Every LLM citation mapped to its domain, page and source type
- Find the review sites, forums and wikis the models trust
- Prioritize outreach by how often each domain gets cited
Turn every visibility gap into a task
Review suggested actions alongside the Copilot prompts, competitor gaps and cited sources behind them. Choose the next task using the evidence and your business priorities.
- Gaps ranked by search volume and buying intent
- Impact labels so the high-value fixes ship first
- Check work off as the next scan confirms it landed
Search Console and Analytics, beside your AI data
Copilot visibility only matters if it turns into traffic. See the sessions copilot.microsoft.com sends you in Analytics, then ship it all as white label Data Studio reports.
- Search Console queries and AI prompts, matched page by page
- Google Analytics shows the sessions AI answers send you
- White label Data Studio reporting your clients log into
“It’s been very helpful for understanding exactly how the brands we manage are showing up in LLMs and answer engines. The precise prompt tracking, along with the broader set of related prompts, is extremely valuable for showing us what to take action on and where content gaps exist.”

Ash RomoSenior Manager, Brand Reputation and Social MediaAgent AdviceHow Microsoft Copilot tracking works
These illustrative screens show the journey from a buyer question to a visibility report. AI Peekaboo asks the consumer Microsoft Copilot web experience your prompts on your schedule. GitHub Copilot and Microsoft 365 Copilot are not covered.
For most online stores, three names come up consistently: Reviews.io, Trustpilot and Judge.me. Reviews.io stands out for verified buyer reviews and
Captured from actual interfaces
Processed in real time
Track brand performance
Five AI search surfaces are supported today. Claude API and Microsoft Copilot tracking are self-serve paid add-ons.
Add Copilot trackingAsk your visibility data anything
Use your existing visibility data through MCP or the REST API on a paid plan. Connecting an AI client does not enable tracking of that model.
Check where we show up when buyers ask an AI for an agency, then tell me what to publish next.
Read 5 answers. Found 3 gaps worth fixing, and wrote the plan.
“I really appreciate the team at AI Peekaboo. We have their contact details on Slack, and they're always available to jump on a call. The usability of the platform is a big plus for me. The dashboard is super easy to use, and the UX/UI is really user-friendly. The information provided in terms of AI insights and competitor analysis is going to be crucial in the agentic commerce era. AI Peekaboo automates crawling through different LLMs, which used to be a manual task for us. The dashboard setup makes it easy to rank competitors versus us, and it's helpful to have direct contact with the team to answer questions and get support. Setup was super easy for my team member, with great onboarding support, including weekly calls with the AI Peekaboo team.”

Ellie BradfordContent ManagerAdd Microsoft Copilot tracking yourself
Select Microsoft Copilot in the plan calculator alongside the models you already track, and it runs on the same schedule and prompts. Microsoft Copilot is priced like any standard model. The calculator shows your exact price before you pay.
Already a customer on an older plan? Switch to a custom plan first from Billing, then add Microsoft Copilot. Don't see that option? Contact team@aipeekaboo.com.
Tips to boost your Copilot visibility
Use these research ideas to review buyer questions and relevant content once Microsoft Copilot tracking is on your plan.
Cluster the prompts that matter
Track meaningful differences in audience, location, comparison or requirements. Keep variants that test a distinct buyer need and remove near duplicates.
Find sites cited in AI answers
Look at the cited pages before planning content or outreach. A source link is evidence of a citation in that answer, not proof that the site caused a recommendation.
Improve the page that fits the buyer need
Group related questions, check your existing pages, and improve the content that best answers each buyer need. Compare later runs to see what changed.
Hear what leading marketers say about AI Peekaboo
Peekaboo became an essential part of our marketing intelligence stack. It gives us clear visibility into where and how our brand is mentioned across LLMs, and helps us identify the content being picked up and how we compare to competitors.
We knew LLMs were driving traffic, but we had no visibility into where we appeared. Peekaboo gave us clear insight into our mentions, our gaps, and opportunities. It is now essential for tracking and improving our share of voice across AI platforms.
The team behind Peekaboo has been great to work with. They're quick to help, open to feedback, and genuinely care about improving the product. It feels like they're partners in our success, not just software providers
Questions, answered
Can I track my brand in Microsoft Copilot today?
Yes. Microsoft Copilot tracking is a paid add-on you can buy yourself: select it in the plan calculator on a custom plan. The screens on this page use illustrative data until your first Microsoft Copilot run completes.
What does Microsoft Copilot tracking measure?
Peekaboo records answers from the consumer Microsoft Copilot web experience, together with the sources it cites. It does not cover GitHub Copilot or Microsoft 365 Copilot.
How do I add Microsoft Copilot tracking to my plan?
New customers select Microsoft Copilot in the plan calculator on the pricing page. Customers on a custom plan add it from Billing by changing their monitoring. Customers on an older plan switch to a custom plan first from Billing (or contact team@aipeekaboo.com if that option isn't shown). Microsoft Copilot is priced like any standard model.
Which AI models can I track now?
Standard monitoring covers ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews, and your plan tracks the ones you select. Claude API and Microsoft Copilot are paid add-ons you can select in the same calculator.
Does connecting Claude through MCP enable Claude tracking?
No. MCP connects supported AI clients to your existing Peekaboo data. It does not add a new model to your tracking coverage.