What GA4 data does Peekaboo show?

Peekaboo stores daily aggregates for recognized AI referral sources, landing pages, devices, total sessions and Direct sessions. The exact values depend on what the connected GA4 property collected and what Google returns through the Data API.

Does GA4 capture every visit influenced by an AI assistant?

No. Native apps, copied links, redirects and privacy controls can remove the referrer, causing visits to appear as Direct or another source. Peekaboo reports identifiable referrals and keeps that limitation explicit.

Does the GA4 connection prove that an AI mention caused traffic?

No. Comparing visibility and traffic can reveal a useful relationship to investigate, but timing alone does not establish causation or conversion attribution.

Can Peekaboo change my GA4 configuration?

No. The integration uses a read-only Analytics scope. You choose an accessible property and can disconnect or switch it from Peekaboo.

Which Peekaboo plans can connect GA4?

The current connection requires a paid plan above Starter. Confirm the current plan catalog before purchasing because packaging can change.

Features

Connect GA4 traffic to the AI visibility evidence behind it.

Connect a Google Analytics 4 property through read-only OAuth. See identifiable AI-referred sessions, landing pages, engagement and device trends beside Peekaboo visibility—without treating a shared trend as proof that an AI answer caused a visit.

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A visibility score can show whether answer engines mention your brand. It cannot, by itself, show whether identifiable referral sessions reached your site or what those visitors did after landing.

What the Peekaboo connection brings in

First-party site traffic from the GA4 property your team already uses.

Sessions and users from recognized AI referral sources, grouped by platform and day
AI-referred landing pages with sessions, engaged sessions and engagement duration
Device trends for AI-referred traffic and overall site traffic
Total and Direct sessions retained as context for interpreting referral coverage

Connect, select and analyze

1
Authorize read-only access
Start from a Peekaboo brand on a paid plan above Starter. Google asks you to approve the Analytics read-only scope.
2
Choose the GA4 property
Select an accessible GA4 property from the authorized Google account and attach it to the matching Peekaboo brand.
3
Sync daily traffic data
Peekaboo retrieves supported source, landing-page, device and total metrics and stores daily aggregates for reporting.
4
Investigate visibility and traffic together
Compare time windows, inspect the prompts behind visibility movement and use GA4 to understand identifiable referral behavior.

What the AI traffic view counts

GA4 and Peekaboo measure related but different signals
Signal	Interpretation
Recognized AI referral	A GA4 session whose reported source matches Peekaboo’s maintained list of identifiable AI-assistant referral hosts.
Direct traffic	A visit without a usable referrer. Native apps, copied links and privacy controls can place AI-originated visits here, but GA4 cannot prove which Direct sessions came from AI.
Google AI search traffic	Google AI Overviews is not isolated as a distinct referrer in this view. Use Search Console for Google Search performance and preserve that measurement boundary.
Peekaboo visibility	An observed answer-engine response and its mention, rank, citation and sentiment evidence—not a site visit or conversion.

Attribution and freshness boundaries

The AI platform grouping is Peekaboo’s referral-source classification, not a native GA4 channel definition.
A visibility change and a traffic change occurring together is correlation; proving attribution requires a stronger measurement design.
Google says Analytics processing can take 24–48 hours and recent report values can change while processing completes.
Source, landing-page and engagement data remains subject to the connected property’s collection, consent, attribution and thresholding configuration.

Read-only property access

The OAuth connection requests the Google Analytics read-only scope. Peekaboo can list properties the authorizing account may access and retrieve supported reporting data; it does not edit events, audiences, attribution settings, data streams or other GA4 property configuration through this integration.

Sources and product scope

Product behavior and measurement notes reviewed July 21, 2026.

Google controls the source systems and their reporting rules. Peekaboo controls the connection, stored aggregates and product presentation described here.

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