What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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How to track traffic from ChatGPT

October 14, 2025

3 min read

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By Filipe Lins Duarte

Want to know if ChatGPT is sending you traffic? Ask customers directly, add ChatGPT as a source in onboarding, filter sessions in GA4, and use an AI visibility platform like Peekaboo to monitor prompts across engines. Simple steps that give you clear attribution and repeatable insight.

How to track traffic from ChatGPT

We work with over 50 companies, and one of the questions we get asked the most by our clients is: How can we track traffic from ChatGPT?

In this article, we will go through all of the recommendations and tips we tell our customers on how they can start tracking traffic from ChatGPT in this new era of search. Some of these will be extremely simple, whereas the others require a bit more work, although they're simple too.

Ask your customers

One of the most efficient ways to understand if you're getting traffic from ChatGPT is simply by asking your customers.

If you're a founder and you talk to your customers regularly, ask them. If your sales team is the one talking to customers more often, then instruct them to ask their customers where they found you. This way you will get direct feedback from your customers, your users, and you can also deep dive into the specific prompts and queries that your customers are searching for in ChatGPT and how they found you.

Product Onboarding Flow

Another really simple and effective way you can understand whether you're getting traffic from ChatGPT is by including an AI model or ChatGPT as an option on your product onboarding flow. This is something we've noticed amongst leading SaaS companies like Attio, Wispr Flow, and Framer. When you sign up for their products and go through their onboarding flow, ChatGPT or AM model is now an option as to how you found out about the product.

Filter your data on Google Analytics 4 (GA4)

If you are using GA4, You can use it to start tracking traffic from ChatGPT. To do this, go to Reports > Acquisition > Traffic Acquisition.

Once you're in traffic acquisition, change your primary dimension (the top-left drop-down) to Session Source/Medium. Then, use the search/filter box and type something like ChatGPT.com/referral or simply ChatGPT, so you can filter sessions attributed from ChatGPT. Once you've set this up, simply save this as a custom report so you can revisit it easily. And voila, that's all!

One tip: Make sure you use white, but specific matching, for example chatgpt(\.com)? or chat\.openai\.com rather than too strict matches

Use an AI Search Visibility Tool

A more automated way to track traffic from ChatGPT is by using an AI visibility optimization platform, like Peekaboo. Peekaboo allows you to insert the prompts or curators, whatever you want to call them, that you want to track across various AI engines. They can also suggest you prompts that your customers are likely asking AI engines. The great advantage about this is that the tracking will be done automatically, and you can check everything that the engines are telling your customers and users and which of your competitors are being mentioned.

Peekaboo Prompts Table allowing you to track your visibility in ChatGPT through selected prompts and queries

How to start tracking traffic from ChatGPT

The best ways to start tracking traffic from ChatGPT are:

Talking to your customers and asking them how they found you
Including an option for ChatGPT in your product user onboarding flows
Signing up for an AI visibility optimization platform like Peekaboo so that you can start tracking relevant prompts for your niche automatically and consistently

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!