The Best 20 AI Monitoring Tools for Marketing Teams in 2026
October 11, 2025
23 min read
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By Filipe Lins Duarte
With 170+ AI visibility tools on the market, choosing one is difficult. This guide explains how AI monitoring works, what to evaluate, and the top 20 tools worth considering.
I'm building Peekaboo, and over the past several months I've spent dozens of hours testing AI visibility platforms. With over 170 tools now in the market, finding the right one is overwhelming. I've tested the majority of them firsthand, and this guide presents my top 20 picks based on features, pricing, usability, and overall value for marketing teams.
Affordable, user-friendly, agency-focused features
Very technical interface
Evertune
$3,000/month
Enterprise marketers, Fortune 500
Data science at scale, dedicated support
Not suitable for SMBs and Agencies
Searchable
$50/month
Agencies, B2B, E-commerce, Local
Tracks major AI engines, GA4/GSC integration
Interface could be more polished
LLMPulse
€49/month (~$53)
Marketing, SEO, Content, PR teams
Consolidates multi-engine data, white labeling, unlimited seats
Weekly tracking only
Omnia
€79/month (~$86)
Agencies, Enterprises, SMBs
Multiple AI engines, no credit card for trial
No sentiment analysis yet
Writesonic
$199/month
Agencies, In-House Teams, SMBs
All-in-one platform, Google/WordPress integration
GEO not on lower tiers
AirOps
Custom Pricing
Individuals, SMBs, Enterprises
Real automations, content scaling
Requires existing strategy
LLMrefs
$79/month
Agencies, SMBs
Affordable, 10+ AI engines, geo-targeting
50-keyword limit, weekly refresh
Gauge
Contact for pricing
SaaS companies, Businesses
Complete AI search toolkit, actionable insights
Pricing
Hall
Free (Lite) / $239/month (Starter)
Agencies, Enterprises, E-commerce
Free tier, 8+ AI engines, agent analytics, Looker Studio export
Starter plan pricing is higher than competitors
What is an AI Monitoring Tool?
An AI monitoring tool is a software platform that tracks and analyzes how your brand appears within AI-powered search engines and chatbots. These tools show you where and how your brand, products, and content are being represented in AI-generated answers. They identify competitor mentions, discover which sources AI models are citing, and provide the data you need to develop effective AI search optimization strategies.
How do AI Monitoring Tools work?
AI monitoring tools work by systematically querying large language models (LLMs) and AI search engines with a predefined set of prompts. They parse the generated responses to identify brand mentions, competitor references, sentiment, and the source URLs cited in the answers. The collected data is aggregated into dashboards that give marketers a comprehensive view of their AI search visibility, including trends over time and competitive positioning.
What should you consider when choosing an AI Monitoring tool?
When selecting an AI monitoring tool, evaluate these key factors:
AI Model Coverage: The more AI engines a tool tracks (ChatGPT, Perplexity, Gemini, Google AI Overviews, etc.), the more complete your visibility picture will be.
Analytical Capabilities: Look for competitor benchmarking, citation analysis, sentiment analysis, and actionable recommendations. Some tools only show data while others help you act on it.
Pricing and Scalability: Choose a tool that fits your current budget and can grow with your needs. Some tools charge per prompt, others per seat, and some offer unlimited usage.
User Interface: A clean, intuitive interface makes adoption easier for your team. Complex dashboards with steep learning curves slow down your workflow.
Integrations: Consider whether the tool connects with your existing stack (Google Analytics, Looker Studio, CMS platforms).
The best 20 AI Monitoring Tools
Peekaboo
Best For: Brands, Agencies, SMBs
Peekaboo is an AI visibility tool designed to give you a clear, actionable view of your brand's presence across multiple AI engines including ChatGPT, Gemini, Perplexity, and Claude. What sets Peekaboo apart from many competitors is its focus on turning raw visibility data into strategic recommendations. The platform doesn't just show you where you appear; it helps you understand why you're appearing (or not appearing) and what you can do about it.
For agencies managing multiple clients, the white-label reporting and centralized multi-client dashboard eliminate the need for manual report creation and allow you to deliver professional, branded deliverables at scale. The competitor benchmarking feature is particularly valuable, as it lets you track not just your own visibility but also how you stack up against key competitors in your space.
Pricing
Starter: $50/month (1 brand, 40 prompts, tracking every 2 days)
Agency: Custom pricing (multi-client, volume discounts, API access)
Pros
Real-time, actionable insights that go beyond just showing data
Competitor benchmarking included in every plan
Clean and intuitive interface
White-label reports and multi-client dashboard for agencies
Supports ChatGPT, Gemini, Perplexity, and Claude
Cons
Newer player in the market with an evolving feature set
Some advanced features reserved for higher-tier plans
Entry-level pricing may be a consideration for very small businesses
Profound
Best For: Enterprise Companies
Profound has established itself as one of the most comprehensive platforms in the AI visibility space, offering a full suite of tools that covers AI visibility tracking, competitor analysis, content optimization, and a unique prompt volume estimation feature that few other tools provide. The platform tracks over 10 AI engines, giving you a panoramic view of the AI search landscape rather than a narrow slice.
What makes Profound particularly valuable for strategic planning is its ability to show you not just where you appear, but how often specific queries are being asked across AI platforms. This prompt volume data allows you to prioritize your optimization efforts based on actual user behavior, focusing your resources on the prompts that matter most. The platform is SOC 2 Type II certified, which makes it a strong choice for enterprise clients operating in regulated industries or with stringent security requirements.
Pricing
Starter: $99/month (50 prompts, ChatGPT only)
Growth: $399/month (100 prompts, 3 AI engines, 6 optimized articles/month)
Enterprise: Custom pricing (10+ AI engines, custom prompts, dedicated support)
Pros
One of the deepest and most complete tools in the market
Prompt volume data shows how often specific queries are being asked
SOC 2 Type II certified for enterprise compliance requirements
Advanced analytical capabilities
Cons
User interface could be more intuitive
Higher tiers get expensive quickly
Cost can add up for smaller companies
Peec AI
Best For: Startups, SMEs, Agencies
Peec AI takes a clean, minimalist approach to AI search analytics that makes it particularly appealing for teams who want clarity without complexity. The platform tracks your brand's visibility, position, and sentiment across several AI engines, presenting the data in a way that's immediately digestible without requiring extensive training or onboarding.
One of Peec AI's standout features is its URL-level insights, which show you exactly which pages on your site are being cited by AI engines and in what context. This granular visibility is essential for understanding which content is performing well and which needs optimization. The platform also includes a suggested prompts feature that helps you discover new queries to track based on your industry and competitors, which is particularly useful if you're just getting started with AI search monitoring and aren't sure which prompts to prioritize.
Scrunch is a versatile AI visibility platform built to scale alongside your company's growth, from early-stage startup to established enterprise. The platform offers a comprehensive feature set that includes prompt monitoring across multiple LLMs, detailed citation analysis that shows which sources AI models are pulling from, and sentiment analysis that helps you understand not just whether you're being mentioned but how you're being portrayed.
Scrunch has invested heavily in agency-specific features, recognizing that a significant portion of AI visibility work is being done by agencies on behalf of their clients. These features include client management tools, white-label reporting, and the ability to manage multiple brands from a single dashboard. The tiered pricing structure is designed to match your needs at each stage of growth, so you're not paying for enterprise features when you're still in startup mode.
AthenaHQ is an AI visibility monitoring platform that has carved out a distinct position by focusing specifically on Generative Engine Optimization (GEO). While many tools stop at showing you visibility data, AthenaHQ goes further by providing actionable on-page and off-page GEO analysis that tells you exactly what to change on your site and what external signals to build.
The platform includes competitor monitoring, AI content optimization tools, and citation intelligence that reveals which sources are being cited for your target queries. A unique feature is its integration with Google Analytics for AI bot analytics, which allows you to see how AI crawlers are interacting with your site. For agencies, AthenaHQ offers a dedicated workspace for creating and managing AI SEO pitches, making it easier to sell GEO services to clients who may not yet understand the value of AI search visibility.
Pricing
Self-Serve: $295/month (3,600 credits, first month 67% off at $95)
Otterly AI is a comprehensive AI search monitoring tool that has gained significant recognition in the industry, including being named a Gartner Cool Vendor in 2025. The platform offers a wide range of features including AI prompt research to discover new queries worth tracking, brand and competitor tracking across major AI platforms, website citation analysis that shows which of your pages are being referenced, and GEO audits that identify optimization opportunities.
Otterly AI integrates with Google Looker Studio, which is a significant advantage for teams that already use Looker for their reporting and want to incorporate AI visibility data into their existing dashboards. The white-label reporting feature makes it easy for agencies to deliver professional reports to clients without revealing the underlying tool. The platform's Brand Visibility Index provides a single metric to track your overall AI search presence over time.
Pricing
Lite: $29/month (15 prompts, daily tracking)
Standard: $189/month (100 prompts, daily tracking, Looker Studio connector)
Premium: $489/month (400 prompts, daily tracking)
Enterprise: Custom pricing
Pros
One of the most affordable options on the market
User-friendly interface makes onboarding easy
14-day free trial with full access
Strong focus on brand mentions and citation tracking
Gartner Cool Vendor 2025
Cons
Lite plan is quite limited in search prompts
Add-ons and higher tiers can add up quickly
No direct traffic or ROI attribution
Google AI Mode and Gemini require extra payment
Promptwatch
Best For: Brands, Agencies
Promptwatch is a powerful AI monitoring platform that provides broad coverage across multiple AI engines, an intuitive interface that doesn't require extensive training, and robust features for long-term tracking that make it easy to spot trends and measure progress over time. The platform is designed to help brands and agencies monitor their AI search visibility, track how competitors are performing, and identify opportunities for growth in the AI search landscape.
Promptwatch's strength lies in its ability to provide a consistent, reliable view of your AI visibility over extended periods, which is essential for understanding whether your optimization efforts are actually working. The platform supports all major LLMs from the Essential plan onwards, so you're not limited to a single AI engine even at the entry level. API access on higher tiers allows you to integrate Promptwatch data into your own systems and workflows.
Pricing
Essential: $89/month (50 prompts, all LLMs)
Professional: $165/month (150 prompts, API access)
Business: $415/month (350 prompts)
Agency/Enterprise: Custom pricing
Pros
Broad coverage of AI engines
Clean and intuitive interface
Excellent long-term tracking capabilities
Good for monitoring trends over time
Cons
Some metrics can be opaque
Data refresh delays can be frustrating
Could benefit from more actionable recommendations
Ahrefs Brand Radar
Best For: Agencies, Enterprises, Publishers
Ahrefs Brand Radar is a feature within the broader Ahrefs SEO toolset that allows you to monitor your brand's visibility in AI search. What makes Brand Radar particularly powerful is that it leverages Ahrefs' massive database, one of the largest in the SEO industry, to provide insights into your AI search presence.
The tool allows you to track how your brand appears across AI-generated answers, monitor competitor visibility, and identify content gaps where you're missing opportunities to appear. The no-setup instant search feature is incredibly convenient, allowing you to get insights immediately without going through a lengthy configuration process. For teams already using Ahrefs for traditional SEO, Brand Radar provides a seamless way to extend your visibility monitoring into the AI search space without adding another tool to your stack.
Full reporting capabilities need additional Ahrefs plan
Could provide more actionable recommendations
Semrush One
Best For: Businesses of all sizes
Semrush One is an all-in-one marketing platform that has expanded to include a comprehensive suite of AI visibility tools alongside its traditional SEO capabilities. The platform allows you to track your AI search presence across multiple engines, monitor how competitors are performing in AI search, conduct keyword research that accounts for AI search behavior, and optimize your content for both traditional and AI search simultaneously.
For teams that are already invested in the Semrush ecosystem, adding AI visibility tracking is a natural extension that doesn't require learning a new tool or managing another vendor relationship. The platform's strength is in its comprehensiveness; you can manage your entire search presence, both traditional and AI, from a single dashboard with unified reporting and analytics.
Pricing
Starter: $199/month (50 prompts, 5 websites)
Pro+: $299/month (100 prompts, 15 websites)
Advanced: $549/month (200 prompts, 40 websites, API access)
Pros
Comprehensive platform covering all aspects of SEO and AI visibility
Free trial available
Seamless integration with the rest of the Semrush toolset
Strong brand recognition
Cons
Can be overwhelming for new users due to the number of features
Pricing can be steep for smaller businesses
Rankshift
Best For: Marketing teams of all sizes
Rankshift is a flexible and scalable AI visibility platform that uses a credit-based pricing model to give you control over how you allocate your monitoring resources. The platform allows you to track your AI search presence, monitor competitors, and analyze your performance across multiple AI engines with a level of configurability that many other tools don't offer.
Rankshift is designed to be adaptable to the needs of marketing teams of all sizes, from solo practitioners to large enterprise teams. The unlimited projects and users feature is particularly valuable for agencies and larger organizations that need to give multiple team members access without worrying about per-seat costs. The 30-day free trial is one of the most generous in the industry, giving you ample time to evaluate whether the platform meets your needs before committing.
Pricing
Starter: €49/month (~$53/month)
Growth: €99/month (~$108/month)
Accelerator: €179/month (~$195/month)
Accelerator x2: €339/month (~$369/month)
Big Business: €639/month (~$696/month)
Pros
Flexible, credit-based pricing model
Unlimited projects and users
30-day free trial (one of the most generous)
Adaptable to different team sizes
Cons
More effective for larger brands with significant online presence
Smaller businesses may find it difficult to get meaningful insights
Interface can be a bit cluttered
Rankscale
Best For: Agencies, SMEs, Enterprises
Rankscale is an affordable and user-friendly AI visibility platform that has positioned itself as a particularly strong option for agencies. The platform offers a range of features including AI search tracking across all major engines, competitor analysis that shows how you stack up against others in your space, and content optimization recommendations that help you improve your visibility.
Rankscale uses a credit-based system that allows you to allocate your monitoring resources based on your priorities, with page audits and brand slots included at each tier. The agency-focused features include white-label reporting and client management tools that make it easy to deliver professional services at scale. The entry-level pricing at $20/month makes it one of the most accessible options for teams that want to start monitoring AI visibility without a significant upfront investment.
Agency-focused features like white-label reporting
Supports all major AI engines
Cons
Very technical interface may overwhelm smaller teams
Could benefit from more in-depth tutorials and documentation
Evertune
Best For: Enterprise marketers, Fortune 500
Evertune is an enterprise-grade Generative Engine Optimization (GEO) platform that has established itself as the go-to solution for Fortune 500 brands serious about AI search visibility. The platform offers a sophisticated suite of tools for improving visibility in AI search, backed by data science capabilities that operate at a scale most other tools can't match.
Evertune prompts across every major LLM at volumes that capture response variations and ensure statistical significance, which is essential for large brands that need reliable, defensible data. The platform was founded in 2024 specifically for AI search as a marketing channel, not as an extension of traditional SEO tools, which means its architecture and approach are purpose-built for this new landscape. Dedicated customer support includes ongoing training and consultative guidance, treating the relationship more like a partnership than a software subscription.
Pricing
Starting at: $3,000/month
Enterprise-focused with custom pricing based on needs
Pros
Data science capabilities are second to none
Prompts across every major LLM at volumes that ensure statistical significance
Dedicated customer support with ongoing training
Built specifically for AI search (founded in 2024)
Trusted by Fortune 500 brands
Cons
High price point makes it inaccessible for SMBs
Strictly an enterprise solution
Searchable
Best For: Agencies, B2B, E-commerce, Local
Searchable is a full-stack AI visibility and analytics platform that tracks all major AI engines and provides a holistic view of your online presence by integrating with Google Analytics and Google Search Console. The platform goes beyond simple visibility tracking to offer actionable recommendations that help you improve your AI search rankings, making it a more strategic tool than pure monitoring solutions.
Searchable includes an AI agent feature that allows you to get conversational insights about your visibility data, which can be faster than navigating through dashboards when you need quick answers. The platform is particularly well-suited for agencies managing multiple clients, B2B companies with complex buyer journeys, e-commerce brands tracking product visibility, and local businesses monitoring their presence in location-based AI queries.
Pricing
Starter: $50/month (50 prompts, 1 domain, 1,500 AI answers/month)
Professional: $125/month (100 prompts, unlimited domains, 9,000 AI answers/month)
Scale: $400/month (500 prompts, unlimited domains, 45,000+ AI answers/month)
Custom: Custom pricing (500+ prompts, API access, SLA)
Pros
Tracks all major AI engines
GA4 and GSC integration for a complete picture
Actionable recommendations included
AI agent feature for conversational insights
Cons
Free plan not clearly communicated
Interface could be more polished
Could benefit from more in-depth reporting features
LLMPulse
Best For: Marketing, SEO, Content, PR teams
LLMPulse is an AI search analytics platform that consolidates data from multiple AI engines into a single, unified dashboard, eliminating the need to check multiple tools or manually aggregate data from different sources. The platform offers white-labeling capabilities that make it attractive for agencies who want to present AI visibility data under their own brand, and unlimited seats on all plans means you can give your entire team access without worrying about per-user costs eating into your budget.
LLMPulse supports ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews, covering the major platforms where your audience is likely searching. The weekly tracking frequency strikes a balance between staying current and keeping costs manageable, though teams that need daily updates may find this limiting.
Supports ChatGPT, Perplexity, Gemini, Google AI Mode & AIO
Cons
Requires manual optimization; doesn't guide you on what to do
Limited export formats
Weekly tracking only (not daily)
Interface could be more user-friendly
Omnia
Best For: Agencies, Enterprises, SMBs
Omnia is an AI Engine Optimization platform that tracks multiple AI engines and has made accessibility a priority by offering a no-credit-card-required free trial that lets you evaluate the platform without any financial commitment. The platform supports unlimited countries and languages, which is essential for global brands or agencies working with international clients who need to understand their AI visibility across different markets.
Omnia provides daily monitoring on all paid plans, ensuring you have up-to-date insights into how your visibility is changing. The platform is designed to be straightforward and easy to use, focusing on delivering clear visibility data without overwhelming users with complexity.
Could benefit from more advanced reporting features
Writesonic
Best For: Agencies, In-House Teams, SMBs
Writesonic is an all-in-one AI content creation and optimization platform that has expanded to include AI search visibility features, making it a unique option for teams that want to handle both content production and visibility monitoring in a single tool. The platform integrates with Google and WordPress, streamlining the workflow from content creation to publication to visibility tracking.
For content-focused marketing teams, this consolidation can significantly reduce the number of tools in your stack and the friction of moving between different platforms. The GEO tracking feature, available on the Professional plan and above, allows you to monitor how your content is performing in AI-generated answers and identify opportunities to improve your visibility.
AirOps is an AI automation platform that takes a fundamentally different approach to AI visibility by allowing you to build and deploy custom AI-powered workflows rather than providing a pre-built monitoring dashboard. This makes it a powerful option for teams that have specific requirements that off-the-shelf tools don't meet, or for those who want to integrate AI visibility tracking into broader automation workflows.
While not strictly an AI monitoring tool in the traditional sense, AirOps can be configured to track your AI search presence, monitor competitors, and even generate content based on visibility insights. The platform requires an existing strategy and some technical capability to set up effectively, but for teams willing to invest the time, it offers a level of customization that purpose-built monitoring tools can't match.
Pricing
Solo: Free (100 tracked prompts, ChatGPT only, single user)
LLMrefs is an affordable AI search analytics platform that tracks over 10 AI engines and offers geo-targeting capabilities across more than 20 countries and 10 languages. What makes LLMrefs distinctive is its approach to tracking: instead of monitoring specific prompts, it tracks keywords, which aligns more closely with how traditional SEO professionals are used to thinking about search visibility.
This keyword-based approach can be more intuitive for teams transitioning from traditional SEO to AI search optimization, as it maps onto existing mental models and workflows. The platform offers unlimited projects and domains, which is valuable for agencies managing multiple clients or brands with complex site architectures. A free account is available for those who want to explore the platform before committing to a paid plan.
Pricing
Pro: $79/month (50 keywords, all AI search engines, weekly reports, unlimited team members)
Free account available with limited features
Pros
Affordable and accessible
Keyword-based tracking aligns with traditional SEO workflows
10+ AI engines supported
Geo-targeting in 20+ countries and 10+ languages
Unlimited projects and domains
Cons
50-keyword limit on the base plan
Weekly data refresh (not real-time)
Could benefit from more advanced reporting features
Gauge
Best For: SaaS companies, Businesses
Gauge is a complete AI search toolkit that positions itself as a data-driven content engine, going beyond simple visibility monitoring to help you create content that is optimized for AI search from the start. The platform provides actionable insights that connect visibility data to content strategy, helping you understand not just where you appear but what you should create to improve your presence.
Gauge tracks all major AI platforms including ChatGPT, Claude, Gemini, Perplexity, CoPilot, AI Mode, and AI Overviews, providing comprehensive coverage of the AI search landscape. The platform is particularly well-suited for SaaS companies that need to understand how their product is being represented in AI-generated answers and recommendations.
Pricing
Contact for demo and custom pricing
Demo-based sales model
Pros
Complete toolkit for AI search
Data-driven content engine
Actionable insights included
Tracks ChatGPT, Claude, Gemini, Perplexity, CoPilot, AI Mode, AI Overviews
Hall is an AI visibility platform specifically positioned as "the best way to run your agency for AI," making it a strong choice for agencies that need to manage AI visibility across multiple clients. The platform tracks eight major AI engines including ChatGPT, Google AI Mode, Google AI Overviews, Perplexity, Gemini, Copilot, Claude, and DeepSeek, providing one of the broadest coverage sets in the market. Hall offers four distinct product modules: generative answer insights for monitoring brand mentions and sentiment, website citation insights for tracking which pages are being referenced, agent analytics for observing how AI crawlers interact with your site, and conversational commerce for e-commerce brands tracking embedded shopping experiences in AI conversations.
What sets Hall apart is its generous free tier and its focus on agent analytics, a feature that most competitors don't offer. The agent analytics module shows you how AI agents and crawlers are browsing your website in real-time, connecting that activity with AI conversation data to give you a complete picture of how AI systems are interacting with your content.
Generous free tier that allows you to evaluate the platform properly
Agent analytics feature is unique and valuable for understanding AI crawler behavior
Supports 8 AI engines including DeepSeek and Meta AI
Conversational commerce module for e-commerce brands
Looker Studio export for seamless reporting integration
Used by major enterprise brands
Cons
Free tier limited to weekly data updates
Historical data retention is limited on lower tiers (3 months on Lite, 6 months on Starter)
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
