What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

7 Best AI Monitoring Tools for Marketing Teams

We've tested dozens of AI monitoring tools to see which ones were the best and what was unique about each one.

In this article, we’ll tell you our top seven AI monitoring tools, why we believe they’re the best, and what each one of them has to offer. We’ve broken down our selection into two categories:

Free AI Monitoring Solutions (freemium model or free trial)
Enterprise AI Monitoring Solutions.

Keep in mind that there are plenty of other AI monitoring tools out there, so we recommend you try them out and pick whichever one you feel is most suited for your business depending on your needs.

Free AI Monitoring Software

If you’re on a budget and are looking for more affordable solutions that either have a free trial or are completely free, these are some of the best options out there:

Peekaboo (aipeekaboo.com)

Peekaboo offers a 7-day free trial, and if you reach out to the team directly, they can extend your trial for longer. They’re quite flexible about this.

One of the best things about Peekaboo is the dedicated support and customer focus the team has. They set up a Slack channel with everyone they work with to make sure questions are answered as soon as possible and that feedback is looped into the product.

Peekaboo allows you to track your brand’s visibility across various AI engines. First, you define the set of prompts you want to track, as well as your target market and language. The prompts or queries are then tracked daily. Although you can customize this, the tool surfaces all the competitors mentioned for those prompts, as well as the sources where the LLMs are pulling from.

Screenshot of Peekaboo AI monitoring tool

Rankshift.ai

Rankshift offers a 30-day free trial, which is quite generous and the longest trial period we’ve seen across all the AI monitoring tools. This is great if you’re looking to get a solid and more thorough analysis of your AI visibility without spending any money upfront.

Just like Peekaboo, Rankshift also offers flexible pricing packages. You can select a pricing plan tailored to your team’s specific needs.

You can choose the frequency with which you want to track prompts (daily, weekly, or monthly).
You can select the specific AI engines where you want to check your visibility.

This is great because it allows you to save money and make sure you’re only tracking the relevant AI engines for your business. Another thing worth mentioning is that the founding team runs an SEO agency, so they have strong experience with SEO and digital marketing.

Screenshot of Rankshift AI monitoring tool

Peec.ai

Peec AI is one of the fastest-growing companies in the AI monitoring space. They’ve raised money in two different rounds and have recently surpassed $2M in ARR.

Their product offers a very clean and minimalistic dashboard that’s easy for marketing teams to understand. The design of the product is probably one of their strongest USPs. You can track prompts, competitors, and sources within PKI across various geographies, and you also have the ability to add multiple team members to your account.

For the state of the product and how much money they’ve raised, the only limitation with Peec AI as we see it is that it doesn’t give you actionable recommendations or suggestions on what to do to optimize for AI engines. Other than that, it’s a solid product overall.

Screenshot of Peec.ai AI monitoring tool

Otterly.ai

Otterly AI was one of the first companies to emerge in this space. They’re based in Austria and were founded back in 2024. Being fully bootstrapped, they serve over 1,000 customers from their website as of today.

One of our favorite things about Otterly AI is their onboarding journey and the fact that you can start a trial without having to insert any card details. The UI of the tool is perhaps a bit old-school, but at the same time, it’s very simple to navigate. It’s a great choice if you’re looking for an affordable solution to track a small number of prompts across AI engines. Their starting plan is only $29/month.

Screenshot of Otterly.ai AI monitoring tool

Enterprise AI Monitoring Software

If you’re an enterprise or an agency that serves thousands of customers, you’ll most likely need a more enterprise-focused solution. Profound, BrightEdge, and xFunnel AI are some of our top picks, although there are also other tools like A-Drives and SEMrush that work well for enterprise purposes.

Profound

Profound is perhaps undeniably the leader in the AEO or AI SEO space. They’ve raised over $50M in funding and are working with some of the world’s leading brands on AI visibility.

Their tool is built for enterprise customers and offers an extensive array of functionalities, namely the ability to see traffic volume for given prompts (although we’re a bit skeptical about the accuracy of this). Other functionalities include the ability to act on gaps and recommendations suggested by the tool, as well as standard features like prompt tracking, competitor monitoring, and source analysis.

Overall, it’s a great solution, but it’s quite pricey. Their cheapest plan starts at $500 per month.

Screenshot of Profound AI monitoring tool

BrightEdge

BrightEdge has been a key player in the SEO and content optimization space for years and has recently added AI monitoring capabilities to its platform. Their AI module helps enterprises understand how their content appears in AI-generated answers across different search engines and chat interfaces.

One of BrightEdge’s strongest advantages is the integration between traditional SEO and AI visibility data, allowing large marketing teams to align both worlds under one platform. However, BrightEdge is primarily suited for bigger organizations, as the setup and pricing are quite enterprise-heavy.

Screenshot of BrightEdge AI monitoring tool

xFunnel AI

xFunnel AI is a newer player in the enterprise AI monitoring category, but it’s growing quickly thanks to its advanced analytics layer. The platform focuses heavily on attribution, helping teams understand how AI mentions translate into customer acquisition and sales performance.

Their dashboard is sleek and data-driven, with custom integrations for CRMs and analytics platforms like HubSpot and Google Analytics. xFunnel AI is an ideal choice for data-oriented teams that want to connect AI visibility metrics directly to marketing ROI.

Screenshot of xFunnel AI monitoring tool

Which AI Monitoring Solution Do You Recommend?

There are plenty of AI monitoring solutions out there. If you’re looking for a fairly priced solution with dedicated support and AI visibility across the major AI search engines, Peekaboo would be the right choice for you.

If you’re looking to test an AI monitoring solution for a long period without paying anything, RankShift AI would be the best option. On the other hand, if you’re an enterprise company and you’re looking for a robust tool with many functionalities, Profound would probably be the best option.

So, which AI monitoring solution should you choose? That will really depend on your team size, your business needs, and how much you want to spend on a tool of this sort.

Frequently Asked Questions About AI Monitoring

What do AI monitoring tools actually do?

AI monitoring tools track what AI engines like ChatGPT, Perplexity, and others are saying about your brand, your competitors, and from which sources they’re getting their data.

Is AI SEO the same as SEO?

Not really. This is an evolution of SEO, but it’s also its own unique category because AI engines behave slightly differently from traditional search engines like Google.

Are free trials for AI monitoring tools worth it?

Absolutely, especially if there’s a free trial or free tool involved. You don’t have to pay for anything, and you can get a clear understanding of what AI engines are saying about your brand.

How often should I analyze my prompts?

At least on a weekly basis, ideally daily. This is because of the variance AI answers have and how AI engines behave.

Can AI monitoring tools help me get leads?

Indirectly, yes. While most of the work will come from you implementing SEO and technical changes to your website and content, AI monitoring tools can help you understand what LLMs are prioritizing when answering users’ questions.

What’s the best AI monitoring tool for teams on a budget?

Peekaboo is a great option because it’s simple to use, affordable, and offers custom pricing packages depending on your budget and business needs.