AI Peekaboo is the best Peec AI alternative for agencies managing AI visibility across many client brands, especially when you want to pay for what you track and need client-ready reporting and tasks alongside the charts. Large enterprise companies should choose Profound instead, solo marketers tracking one brand should choose Otterly, and agencies that need a fully branded portal on their own domain should choose LLM Pulse.
Most trackers look fine in a demo. The real difference shows up when the first client asks for a report, a second market needs tracking, or your team has to explain what it’ll do after visibility drops.
Peec has real strengths. Its self-serve brand plans include unlimited users, daily tracking and three selected AI platforms. It can still be the wrong fit once client reporting, a growing portfolio or a technical workflow starts driving the work.
If you’re looking for the smallest fixed-plan option, our Otterly review explains where daily tracking and its leaner plan structure fit.
The Peec AI alternatives compared
Tool
Best for
AI platforms included
Client reporting
Starting price
AI Peekaboo
Agencies managing many client brands
Up to 7, including Microsoft Copilot and Claude API
White-label reports and client share links from $100/month
$30/month
Profound
Large enterprise companies
Up to nine answer engines on Enterprise
Agency client workspaces available as add-ons
Custom for brands
Otterly
Solo marketers and small businesses
Four, with Gemini, Google AI Mode and Claude as add-ons
Av. António Augusto de Aguiar 122C 1050-046 Lisboa, Portugal
Minnesota
202 N Cedar Ave, Suite 1 Owatonna, MN 55060, USA
Free Essential plan
Scrunch
Technical SEO and web teams
Four on Core, nine on Enterprise
Agency outputs can be fully white-labeled through its API
$250/month
Ahrefs Brand Radar
SEO teams researching markets
Six for the AI Visibility Index, plus Claude for custom prompts
No white-label offer stated
€46.70/month for custom prompts
Semrush AI Visibility Toolkit
Existing Semrush users
Four in visibility reports; tracked prompts on ChatGPT Search, Google AI Mode and Gemini
White-labeling through the Pro Report add-on
€94.94/month per domain
Promptwatch
In-house content teams
Four on brand plans
Branded read-only client access for agencies
$95/month
LLM Pulse
Agencies needing an own-domain client portal
Five on every plan
Full white label, embedded dashboards and own-domain arrangements
€49/month for weekly tracking
Starting prices flatter single-brand tools. Look at what a fifth client, an extra platform or a client-facing report costs, not only the first account.
The alternatives that fit different teams
1. AI Peekaboo: best for marketing agencies tracking many client brands
When your client roster no longer fits inside a fixed number of Peec AI projects, AI Peekaboo is the alternative I'd look at first. You shape one plan from the brands, prompts, AI platforms and how often prompts run, and every client brand gets its own prompts, competitors and dashboard while you pay a single bill.
If a client's visibility jumps or slips, you can read the actual AI answers that moved it and see which sources they cited. That turns a changed number into a story you can tell the client, with an obvious next task for your team.
Key features
Set up each client as its own brand, with separate prompts, competitors and dashboard, and click any score to see the AI answers and cited sources behind it.
Choose up to 7 AI platforms to watch: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot and Claude API.
Report to clients with white-label reports or a read-only share link, or move the data into Looker Studio or your own reporting through the API.
Query every client's prompts and citations from Claude Desktop, Claude Code or Cursor via the MCP server, and add prompts there with a read+write key.
Pitch prospects without limits: one extra brand slot gives you unlimited pitch workspaces, and you reuse it for every prospect's brand.
Let prompt suggestions, recommendations and content briefs tell you what to add next and give your writers somewhere to begin.
Pull in GA4 and Google Search Console, so each client's AI visibility sits next to its site traffic.
Pricing
You decide four things: the number of brands, the prompts each brand gets, the AI platforms (up to 7) and how often the prompts run. As you adjust them, the price moves with you. Six platforms share one price per check, and Claude API sits above them, so check what it adds before you include it. Sample plans:
Brands
Prompts per brand
AI platforms
How often prompts run
USD monthly
3
50
3
Weekly
30
5
100
4
Weekly
133
1
60
2, one of them Claude API
Every 3 days
150
25
40
3
Weekly
200
6
80
3
Every 3 days
240
1
200
6
Daily
600
There's no starter set of platforms here. Choose any of the seven; the six standard ones cost the same and Claude API costs more.
Choose annual billing and you save 15% against the monthly price.
Plans at $100 a month or above include white-label reports and client share links.
Adding people to your team costs nothing extra, since there is no per-seat charge.
The schedule is account-wide: all your clients' prompts run at the same frequency, so agree on it with your team before you build the plan.
Who should choose it
Agencies sending branded AI visibility reports to several clients get the most from AI Peekaboo, because every report comes with the answers that explain what changed and what to do about it. Peec also offers unlimited users, so seats aren't the reason to move; a plan shaped like your client list is. Run your own client list through AI Peekaboo pricing before you switch. It also works for a single brand that simply wants to know if AI answers mention it and what would get it mentioned more.
Pass on it if you want articles written for you, since AI Peekaboo stops at briefs and you will still need writers or a writing tool. LLM Pulse is the better choice when your client portal must run entirely on your own domain. When enterprise security and broader engine coverage come first, Profound wins.
2. Profound: best for large enterprise companies
Profound is the strongest Peec alternative for a large company that needs enterprise controls next to AI search monitoring. Enterprise gives you custom prompt tracking on up to nine answer engines, all-time history, API access, CSV and JSON exports, SSO and SOC 2 Type II compliance.
It's built for a different job from monitoring a long list of smaller client brands. Profound also has an AI Marketer and Agents layer for research, writing, reporting and recurring marketing work.
Key features
Track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and, on request, Exa Search on Enterprise.
Pass enterprise access reviews with SSO through SAML or OIDC and SOC 2 Type II compliance.
Run wider marketing work with Agents, Projects, Context Manager and Profound Sheets.
See AI agent visits through Agent Analytics integrations for Google Analytics, AWS, Cloudflare, Fastly, Vercel and WordPress.
Use agency mode, with pitch workspaces, client workspaces and one combined bill, if you serve a smaller number of major accounts.
Pricing
Profound plan
USD monthly
What you get
Brand trial
Free for seven days
50 prompts run daily across ChatGPT, Gemini and Google AI Overviews
Brand Enterprise
Custom
Custom prompt tracking, up to nine answer engines
Agency Growth client workspace
399
100 unique prompts, daily tracking, three AI platforms
Agency Enterprise
Custom
Custom
Trial prompts come from a recommended industry prompt set and can't be customized.
Agency Growth includes 10 pitch workspaces per month and five agency seats.
Who should choose it
Choose Profound if you're an enterprise AEO, SEO, content or PR team that needs security controls, broad answer-engine coverage and a larger agent layer. It can also suit agencies with a few big accounts where a $399 client workspace fits your pricing.
Skip it if you're adding many smaller clients and need each new brand to fit into one workspace where you pay for what you track. AI Peekaboo is better built for that. For a closer view of the enterprise trade-off, see Profound vs Peec AI.
3. Otterly: best for solo marketers and small businesses tracking one brand
Otterly is the cleanest alternative for one person or a small marketing team that wants daily AI search monitoring on a small, fixed plan. Lite starts at $29 a month, includes 15 prompts and gives unlimited team members access.
A simple fixed plan can beat building your own when the job is one brand, not a client portfolio. Otterly also has a seven-day no-card trial, so you can see whether its prompt limit is enough before paying.
Key features
Monitor ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily on every self-serve plan.
See brand visibility, sentiment, citation sources and recommendations in one view.
Add unlimited team members on Lite, Standard and Premium.
Track more than 70 countries; which AI platforms you get varies by country.
Get API, MCP, Agent Analytics and Looker Studio access from Standard upward.
Gemini, Google AI Mode and Claude are paid add-ons.
The seven-day trial includes 50 prompts and doesn't require a card.
Who should choose it
Choose Otterly if you're a solo marketer or a small business managing one brand and want a fixed daily-tracking plan. The small entry plan is genuinely simple.
Skip it if you need native white-label dashboards for a large client roster. Otterly's agency program offers branded Looker Studio reports, but AI Peekaboo is the more direct fit for several client brands. LLM Pulse is stronger when the portal itself must sit under your domain.
4. AthenaHQ: best for ecommerce brands selling on Shopify
AthenaHQ fits an ecommerce team that wants AI visibility tracking tied to content and Shopify rather than a standalone reporting tool. Starter includes Shopify, Google Analytics and Search Console integrations, plus a content optimization agent and on-page and off-page actions.
Watch the credits. Pick Claude or Grok and every answer costs five credits, so the included 3,600 credits go less far than they first appear.
Key features
Connect Shopify, Google Analytics 4 and Google Search Console to tie AI visibility to sales and search.
Track eleven AI platforms on Starter: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral.
Get content recommendations, a content optimization agent and self-learning content improvement on Starter.
Add unlimited seats with role-based access for cross-functional teams.
Use MCP access from ChatGPT, Claude and other MCP-compatible clients.
API access and extra credits are paid Starter add-ons, but their prices aren't published.
Who should choose it
Choose AthenaHQ if Shopify is part of the job and you want tracking, content work and ecommerce integrations in one platform. Essential also lets a small team learn the credit model before committing to Starter.
Skip it if you want a simple monitoring limit without credit maths. Otterly is simpler for one brand, while AI Peekaboo gives agencies a more direct way to build a plan from several brands, prompt volumes and how often prompts run.
5. Scrunch: best for technical SEO and web teams at mid-size and large brands
Scrunch makes the most sense when your question is whether AI agents can reach and understand your site, as well as whether your brand appears in answers. Enterprise includes Agent Pages, site audits, API access and technical controls around AI agent traffic.
That's a very different conversation from choosing a reporting dashboard. A technical SEO team with a large site can take the bot access, content delivery and traffic data straight into engineering discussions.
Key features
Run site audits for AI bot access and content delivery, so you see how AI agents interact with your site.
Report AI agent and bot traffic, next to monitoring for brand presence, competitor presence, position, sentiment and citations.
Serve Agent Pages, an AI-optimized version of your website, directly to AI agents.
Pull queries, responses and agent traffic through APIs, plus Enterprise integrations and custom support.
Feed client data into internal systems and fully white-label outputs on agency options.
Scrunch offers a seven-day Core trial. It needs a credit card and becomes paid unless you cancel before it ends.
Who should choose it
Choose Scrunch if you work on a mid-size or large brand where technical SEO, crawler access, bot traffic and site delivery are part of the AI search brief.
Skip it if you're an agency looking for an easy multi-brand tracker. Each standard Scrunch subscription covers one brand. AI Peekaboo or LLM Pulse makes more sense, depending on whether custom-domain delivery matters.
6. Ahrefs Brand Radar: best for SEO teams researching competitors and markets
Ahrefs Brand Radar is the better alternative when your main question is wider than your own prompt list. Its AI Visibility Index lets you research brands, competitors and categories in a database of more than 400 million prompts before you decide what to monitor yourself.
That changes the starting point. Instead of beginning with prompts you already know, an established search team can study the market first and then add custom monitoring where it's needed.
Key features
Research the AI Visibility Index of more than 400 million prompts across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot.
Track custom prompts daily, weekly or monthly.
Look back at Index AI responses as far as 2025.
Use API and MCP access on paid Ahrefs plans above Starter.
Track Claude for custom prompts, though each Claude check uses up eight checks.
Ahrefs seats are charged separately by plan, so add user costs before comparing it with a tracker that has no seat fee.
Ahrefs doesn't offer a free trial.
Who should choose it
Choose Ahrefs Brand Radar if your SEO team already relies on Ahrefs and wants market research next to prompt monitoring. The Index is useful when your brand already has enough AI search presence for category research to mean something.
Skip it if client reporting and brand-by-brand work are the main job. AI Peekaboo is better for agency delivery, while Semrush is the more natural suite choice for a team already organized around Semrush.
7. Semrush AI Visibility Toolkit: best for marketing teams already running SEO in Semrush
Semrush AI Visibility Toolkit is the sensible Peec alternative for a marketing team that already does SEO work in Semrush. If your team already lives there, adding the toolkit beats running a second tracker with its own exports and its own bill.
That's a good reason to use Semrush. It isn't a reason to ignore the limits, especially where the visibility reports and your tracked prompts cover different platforms.
Key features
Get AI visibility reports for a domain, with prompt research, competitor research, brand performance and AI search audit tools.
Track 25 custom prompts on the standalone toolkit, with daily AI rankings.
Know the platform gap: visibility reports cover ChatGPT, Google AI, Gemini and Perplexity, but your tracked prompts run only on ChatGPT Search, Google AI Mode and Gemini.
Combine traditional SEO and AI search monitoring on Semrush One plans, with MCP access on every listed plan.
White-label reports through the Pro Report add-on, with branded sharing and external integrations.
Every user needs their own toolkit subscription. An extra toolkit license costs $99 a month.
The standalone toolkit has no free trial. You can try the Semrush One SEO, Starter and Pro+ plans for seven days once your card is validated.
Who should choose it
Choose Semrush if your marketing team already runs SEO research, audits and reporting there and wants AI visibility in the same place.
Skip it if you need agency-style client workspaces or a dedicated own-domain portal. AI Peekaboo is stronger for multi-brand monitoring where you pay for what you track, and LLM Pulse is stronger for full white-label delivery.
8. Promptwatch: best for in-house content teams that want tracking and AI-written articles in one tool
Promptwatch fits a marketing team whose gap is content production as much as AI visibility tracking. Professional and Business add AEO articles, content refresh, crawler logs and Agent Analytics to the monitoring. Essential has none of those content features, so the $95 plan is a tracker, not a content tool.
Watch the response limit. Promptwatch counts one response for every prompt, AI platform and run. Once you hit the limit, monitoring pauses until usage resets or you raise the limit.
Key features
Get daily tracking, Agent Chat, MCP and API access on every listed brand and agency plan.
Generate AEO articles on Professional and Business, plus content refreshes.
See AI agent activity through crawler logs and Agent Analytics on Professional and Business.
Publish to Webflow, Framer and WordPress.
Run unlimited projects, pitch projects and prompts on agency plans, within their response limits.
Essential, Professional, Kick-off and Growth offer a seven-day trial. Promptwatch doesn't say whether the trial needs a card.
Who should choose it
Choose Promptwatch if your in-house content team wants AI visibility data and an article-production workflow in one place. It's for a team that has spotted content gaps and needs help turning them into drafts and refreshes.
Skip it if you only need tracking. Otterly gives one brand a fixed daily limit at a lower entry price, and AI Peekaboo suits an agency running many brands.
9. LLM Pulse: best for agencies that want client dashboards on their own domain
LLM Pulse is the alternative to choose when an agency needs to present AI visibility under its own brand and domain. Its white-label options can cover a branded subdomain, a fully white-labeled platform on your domain, or embedded dashboards.
That's where it beats AI Peekaboo for one specific requirement. AI Peekaboo offers white-label reports and share links. LLM Pulse can remove its branding from the interface, sign-in page, emails and API when your agency needs a client portal that looks wholly its own. You can add prompts by hand, in bulk or by CSV, which gives a new client account a quick start.
Key features
Track five AI platforms on every plan: ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini.
Add unlimited team members at no extra charge.
Manage many client projects on Partner plans, starting with 25 projects and 3,600 tracked prompts.
Get full white label, embedded dashboards and own-domain options through sales.
Use MCP on every plan, with API access and Looker Studio from Scale upward.
The weekly Starter, Growth and Scale plans come with a 14-day trial once you add a valid payment method. Daily plans start paid.
Own-domain white label, branded subdomains and embedded dashboards are quoted after a call. They aren't self-serve add-ons.
Who should choose it
Choose LLM Pulse if an own-domain portal, branded sign-in and fully white-labeled delivery are deal-breakers for your agency. Larger agencies get a clear route through Partner plans with more projects and prompts.
Skip it if you need agency reporting at a lower price or prefer to build your plan from the brands, prompts, AI platforms and how often prompts run. AI Peekaboo is the better overall agency alternative for that job. Profound is stronger when enterprise security, integrations and a broader agent layer lead the decision.
Why teams consider moving away from Peec AI
Peec’s monitoring isn’t the problem. The fit changes when the account structure stops matching the work.
Peec’s brand plans cost €85, €205 and €425 a month for one, two and five projects. They include 50, 150 and 350 prompts respectively, with three active AI platforms and daily tracking. That can work well for an in-house SEO or content team.
Agencies get a separate credit-based ladder: €205 a month for three client projects, €425 for 10 and €675 for 25. Those plans include unlimited client users. If your client count fits one of those steps, Peec can remain a sensible agency choice. If you sit between them, credit add-ons exist, but Peec doesn’t publish their price.
With AI Peekaboo, you pay for what you track instead, so added brands are priced by their checks. Two brands with 100 prompts each, checked every two days across three standard AI platforms, cost $150 a month. That doesn’t make it universally cheaper because the products use different currencies and pricing units. It does give agencies another way to grow.
Read our Peec AI review if you need the full picture before moving.
When you should stay on Peec AI
Stay on Peec if your team is happy with its project structure, needs unlimited users and benefits from its country and language coverage. Its agency plans also include client users, pitch projects and consolidated billing.
Peec’s self-serve plans cap countries at one or three, while it also says supported countries and languages don’t add a charge. If multi-country monitoring is non-negotiable, confirm the exact plan allowance before switching or renewing.
Peec also fits a brand team that wants daily tracking, unlimited seats and a defined choice of three AI platforms without paying for every available engine.
Which alternative should you choose?
Start with what Peec stopped doing for you. Whose dashboard looks nicer won’t help you choose.
Need many client brands and client share links in one workspace, and want to pay for what you track? Choose AI Peekaboo.
Need SSO, SOC 2 Type II compliance, all-time history and broader enterprise controls? Choose Profound.
Need a simple fixed plan for one brand, with daily tracking and a no-card trial? Choose Otterly.
Need Shopify, content optimization and ecommerce integrations? Choose AthenaHQ.
Need AI crawler access, bot traffic and site-delivery work for an engineering conversation? Choose Scrunch.
Already organized around Ahrefs or Semrush? Start with Brand Radar or the Semrush toolkit before adding a standalone system.
Need content creation alongside monitoring? Choose Promptwatch.
Need clients to sign in to a portal on your own domain? Choose LLM Pulse.
How to switch from Peec AI without losing your baseline
A switch gets confusing when the new tracker starts with a different prompt list, platform mix or country. You can’t tell whether a visibility change came from your brand or the measurement setup.
Export or record the exact prompts, countries, languages, competitors and AI platforms you use in Peec.
Recreate the same starting set in the new platform before adding fresh prompt ideas.
Run both systems for a few weeks at the same cadence where possible.
Compare patterns before expecting identical scores or answers.
Move client reporting after you can explain the new baseline and what each report measures.
Add extra AI platforms, local prompts, countries or content workflows after the starting comparison holds.
Your client will ask why the score moved in month one. Keep the old setup long enough to answer that.
If you’re still deciding what to track, start with a free AI visibility checker. It gives you a concrete starting point for the prompts, competitors and AI platforms that should shape the eventual tool choice.
How we checked this
Last checked: 16 October 2026.
Prices and plan limits: each vendor’s public pricing pages. Features: vendor help centers, product documentation and product pages.
Frequently asked questions
Who are Peec AI’s competitors?
The main Peec AI competitors are AI Peekaboo, Profound, Otterly, AthenaHQ, Scrunch, Ahrefs Brand Radar, Semrush AI Visibility Toolkit, Promptwatch and LLM Pulse. They split by job: AI Peekaboo and LLM Pulse fit agencies, Profound fits large enterprises, Otterly suits smaller single-brand teams, and Ahrefs or Semrush fit established SEO-suite users.
Is Peec AI legit?
Yes. Peec AI is an AI search analytics platform with published brand and agency plans, API access from Pro upward on its pricing table, and an MCP offering. It has raised $29 million in capital and runs many prompts through AI platforms’ own interfaces as a logged-out user would. Some Enterprise and higher agency-plan options use APIs. Fit still comes down to its project, platform and reporting structure.
Is there a free alternative to Peec AI?
Yes, but free access is limited. AthenaHQ has a free Essential plan with 300 credits and five AI platforms. Profound has a free seven-day trial with 50 daily prompts, while Otterly offers a seven-day no-card trial with 50 prompts. If you only need an initial view of your brand’s AI visibility, AI Peekaboo’s free AI visibility checker doesn’t require a monitoring subscription.
Which Peec AI alternative is best for agencies?
AI Peekaboo is the best Peec AI alternative for most agencies because it supports multiple brands in one subscription where you pay for what you track, keeps each client’s data separate and adds white-label reporting and client share links from $100 a month. Choose LLM Pulse instead when your agency needs a fully white-labeled client experience on its own domain, including branded sign-in and emails.
Start with your own visibility.
See where your brand appears in AI answers and which competitors get mentioned.
Filipe Lins Duarte
