What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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Best alternatives to Peec AI

October 27, 2025

4 min read

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By Filipe Lins Duarte

Peec AI is a strong AI visibility platform, but it is not the only option. This review explains what Peec AI does and compares top alternatives like Peekaboo and Promptwatch. Learn which tool fits agencies, startups, and brands, and how each handles prompts, sources, reporting, and workflows.

Alternatives to Peec AI

Peec AI is one of the leading AI visibility platforms in 2025. Based out of Berlin, Germany, the company has grown to over €2M ARR in under one year. In this article, we are going to review what Peec AI is, what it's capable of, and what are some alternatives to it.

Peec AI Features

Peec AI offers a varied and robust set of features to its customers. We're going to take a look at three of our favorite features from their product. There's more, such as tax competitors, and so on.

Prompts

Peec AI allows you to track prompts across multiple AI engines to see how your brand or website appears in generated answers. You can test specific prompts, monitor how your content is being referenced, and even identify where your brand shows up compared to competitors.

What’s interesting here is how Peec AI categorizes prompts into themes, so you can see visibility not just on a single query, but across whole topics. From our experience, that’s really useful for spotting gaps in your content coverage and figuring out what kinds of questions AI systems are associating with your brand.

Sources

The Sources feature inside Peec AI gives you insight into where the AI is pulling information from when it mentions your brand. You can see which URLs or domains are influencing the output, how often they’re being referenced, and how those sources shift over time.

It’s something a lot of people overlook, but understanding your sources is key if you want to strengthen your visibility. If AI engines are referencing competitor sites more than yours, that’s a signal to improve your authority or update your structured data. This feature helps you see that clearly instead of guessing.

Looker Studio connector

Perhaps one of the most powerful features about Peec AI is its Looker Studio connector, which allows you to plug data directly from Peec AI into Looker Studio. Essentially, all you have to do is connect your Peec AI to Looker Studio. The team at Peec AI has put together a doc with very detailed instructions on how to do so, which will allow you to then create custom dashboards and reports using your AI visibility metrics from the various LLMs inside Looker Studio.

What are some alternatives to Peec AI?

Peekaboo (aipeekaboo.com)

Peekaboo is a great alternative to Peec AI, especially if you are an agency and you need to manage multiple clients' visibility across AI engines. With Peekaboo, you can white label the entire product with your logo and brand theme as well as download and export reports with your own branding.

Whilst Peec AI has a cleaner design in terms of the UI, Peekaboo compensates for the depth of the recommendations that it provides in terms of what you should actually do to improve your probability of showing up in answers across AI engines. You should consider Peekaboo instead of Peek.AI, if you are an agency managing multiple clients and if you have a need to actually know what to do to improve your visibility in AI engines and not just get the reporting on your visibility.

Promptwatch

Promptwatch is another interesting alternative that focuses more on prompt performance analytics. Instead of just showing where your brand appears, it helps you understand how prompts behave across different AI models and what kind of responses they generate.

You can run tests, compare outcomes between models like ChatGPT, Claude, and Gemini, and see how small changes in prompt phrasing affect the visibility or sentiment of your brand. From our experience, it’s a great option if you’re experimenting heavily with prompt structures or optimizing AI-generated content. It’s not as focused on reporting or recommendations, but if you care about the performance layer of prompts themselves, it’s a very useful tool.

Is Peec AI worth it?

Yes, Peec AI is a solid tool to help your brand understand how it is being represented across AI engines. Like we always say, depending on your budget and needs, there could be better tools for your business.

For example, if you are an agency, Peekaboo is your go-to tool for managing multiple clients' AI visibility. Peekaboo also offers you the possibility to white label their entire dashboard as well as AI visibility reports, allowing you to use a tool and make it feel like your own brand.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!