Peec AI is a solid AI visibility platform, but it is not the only option. In this guide, I break down Peec AI’s features and pricing, then compare 8 alternatives for 2026: Peekaboo, Promptwatch, AthenaHQ, Rankshift, Scrunch, Hall, Cognizo, and xFunnel.
The best 8 alternatives to Peec AI in 2026
Peec AI is a solid AI visibility platform, but it’s not the only option in the market. In this article, I’ll walk you through what Peec AI does, its core features, and 8 alternatives that you should consider in 2026. Whether you’re an agency, a startup, or an enterprise, this guide will help you find the right tool for your needs.
Here are the top 8 alternatives to Peec AI that you should consider in 2026:
Tool
Starting Price
Ideal for
Pros
Cons
Peekaboo
$50 per month
SMBs & Agencies
Most affordable, great for agencies, easy to use
Smaller prompt database, fewer enterprise security features
Promptwatch
$89 per month
Startups & Mid-Market
Balance of analytics and ease of use
Lacks some agency-specific features
AthenaHQ
$295 per month
Enterprise Brands
Strong enterprise features, great for brand safety
High price point, complex for smaller teams
Rankshift
€49 per month
Budget-Conscious Teams
Flexible pricing, unlimited users
Newer platform, fewer integrations
Scrunch
$250 per month
HubSpot Users
Strong integration with HubSpot, good for content teams
Higher price point, less flexible than standalone tools
Hall
Free Tier
Startups & Small Teams
Free tier available, easy to get started
Limited features in the free plan, less powerful than paid tools
Cognizo
$89 per month
Data-Driven Teams
Strong analytics, good for tracking prompt volumes
Can be complex, less focused on actionable insights
Peec AI is an AI search analytics platform that helps marketing teams track and improve their brand’s performance on generative AI platforms. It’s designed to give you a clear picture of how your brand is being represented in AI-generated answers, with a focus on visibility, sentiment, and position tracking.
Peec AI Core Features
Prompt Tracking: Monitor how your brand appears for specific prompts across multiple AI engines.
Source Analysis: See which URLs and domains are being cited in AI answers.
Looker Studio Connector: Integrate Peec AI data directly into Looker Studio for custom reports.
Sentiment Analysis: Track the tone and sentiment of how your brand is mentioned.
Peec AI Pricing
Peec AI’s pricing starts at $104 per month for the Starter plan, which includes 25 tracked prompts across ChatGPT, Google AIO and Perplexity. They also offer a Pro plan at $233/month and custom enterprise packages.
Best alternatives to Peec AI
1. Peekaboo
For agencies and mid-market companies, Peekaboo is the best tool in the market. It was built to solve a problem that came up repeatedly when talking to dozens of marketing teams: the need for a powerful, affordable, and easy-to-use AEO platform. At $50 per month, it delivers enterprise-level features at a price point that makes sense for SMBs.
What makes Peekaboo different is how it connects AI visibility data to your existing SEO workflow. The Google Search Console integration means you can see your traditional SEO performance alongside your AI visibility, all in one place. There’s also an AI chatbot built into the platform that lets you query your data directly, like asking, “Which of my blog posts are getting the most AI mentions?” For agencies, the white-labeling option and Looker Studio connector are major advantages. You can brand the platform as your own and build custom client reports, which is why over 50 agencies are currently using it.
Key features:
Google Search Console Integration: See your SEO and AEO data in one place.
AI Chatbot: Ask questions about your SEO/AEO data in plain English.
Yes. For most SMBs and marketing agencies, Peekaboo is the best alternative. It offers more agency-specific features, a more affordable price point, and a stronger focus on actionable insights. While Peec AI has a clean design, Peekaboo provides a more comprehensive solution for teams that need to not only monitor but also improve their AI visibility.
2. Promptwatch
Promptwatch is a great alternative for startups and mid-market teams that want a balance of powerful analytics and ease of use. It’s not as complex as some of the enterprise-focused platforms, but it provides all the core features you need to track your AI visibility effectively.
One of the things I like about Promptwatch is its focus on prompt performance. You can see how different prompts are performing across various AI models, which is great for understanding what’s resonating with your audience. It also has a clean, intuitive interface that makes it easy to get started.
Key features:
Prompt Performance Analytics: See how your prompts are performing across different AI models.
Competitor Tracking: Monitor your competitors’ AI visibility.
Sentiment Analysis: Track the tone of how your brand is mentioned.
Source Tracking: See where the AI is pulling information from.
Pros and Cons:
Pros:
Good balance of features and ease of use.
Affordable pricing for startups and mid-market teams.
Clean, intuitive interface.
Cons:
Lacks some of the advanced agency features of Peekaboo.
Fewer integrations than some of the larger platforms.
Pricing: Starts at $89 per month.
User Reviews:
G2: N/A
Capterra: N/A
Is Promptwatch the right alternative to Peec AI?
For startups and mid-market teams that want a user-friendly platform with solid analytics, Promptwatch is a great choice. However, if you’re an agency that needs white-labeling and client management features, Peekaboo is a better option.
3. AthenaHQ
AthenaHQ is a performance-focused AI SEO visibility tracker that helps marketing teams monitor how their brand appears across LLM search platforms like ChatGPT, Perplexity, Claude, and Gemini. It offers brand monitoring, prompt benchmarking, and website audits - all tailored to improving how AI search perceives and cites your content.
What sets AthenaHQ apart is its focus on brand safety and enterprise-grade features. It’s a great tool for larger organizations that need to manage their brand reputation at scale. The platform is powerful, but it can be complex for smaller teams.
Key features:
Prompt Leaderboard Tracking: See where your brand ranks for curated prompts.
Brand Sentiment Monitoring: Track the tone and sentiment of your brand mentions.
Top Prompt Rankings: See your best-performing queries and visibility trends.
Platform-Specific Filters: Toggle between different AI engines for specific insights.
Pros and Cons:
Pros:
Excellent for enterprise brands with a focus on brand safety.
If you’re a large enterprise with a big budget, AthenaHQ is a great choice. However, for most SMBs and agencies, the high price and complexity make it a less practical option. For a more affordable and user-friendly platform with strong agency features, Peekaboo is a better fit.
4. Rankshift
Rankshift is an AI visibility tracking platform that stands out for its flexible and affordable pricing. It’s a great option for teams that want to pay only for what they use, with a credit-based system that lets you choose the models, frequency, and number of prompts you want to track.
The platform is also very user-friendly, with a clean interface and easy-to-understand dashboards. It’s a good choice for teams that are new to AEO and want to get started without a big commitment.
Key features:
Flexible Pricing: Pay only for what you use with a credit-based system.
Unlimited Users: No per-seat pricing.
Google Analytics (GA4) Integration: Connect your SEO and AEO data.
Multi-Model Tracking: Track your visibility across 10+ AI models.
Pros and Cons:
Pros:
Most flexible pricing in the market.
Unlimited users and projects.
30-day free trial.
Cons:
Newer platform with fewer integrations.
Less focused on providing actionable recommendations.
Pricing: Starts at €49 per month (approx. $49 USD).
User Reviews:
G2: N/A
SourceForge: N/A
Is Rankshift the right alternative to Peec AI?
For teams on a tight budget that need a flexible, affordable solution, Rankshift is a great choice. However, if you need more advanced features, deeper insights, and agency-specific tools, Peekaboo is a more comprehensive option.
5. Scrunch
Scrunch is an AI-first customer journey platform that was recently acquired by HubSpot. It’s a powerful tool for monitoring brand presence and generating actionable insights to influence LLM results. It’s a good choice for teams that are already using HubSpot and want to integrate their AEO efforts with their existing marketing workflows.
The platform offers a wide range of features, including performance tracking, prompt analytics, and AI traffic monitoring. It’s a comprehensive solution, but it comes at a higher price point than many of the other tools on this list.
Key features:
HubSpot Integration: Seamlessly integrate with your existing HubSpot workflows.
AXP (Agent Experience Platform): Optimize your website for AI agents.
Suggested Competitors: Automatically identify your competitors in AI search.
Performance Tracking: Monitor your brand’s performance across multiple AI platforms.
If you’re a HubSpot user and have the budget, Scrunch is a powerful option. However, for most other businesses, the high price and complexity make it a less practical choice. For a more affordable and user-friendly platform, Peekaboo is a better fit.
6. Hall
Hall is an AI visibility platform that’s great for startups and small teams. It offers a free tier that lets you get started with AEO without any commitment, making it a great way to dip your toes in the water. The platform is easy to use and provides a good overview of your AI visibility.
While the free plan is limited, it’s a great way to get a feel for the platform and see if it’s a good fit for your needs. The paid plans offer more advanced features, but they’re still more affordable than many of the other tools on this list.
Key features:
Free Tier: Get started with AEO for free.
Agent Analytics: See how AI crawlers are browsing your website.
Website Citation Insights: See where your website is being cited in AI conversations.
Generative Answer Insights: Monitor how your brand appears in AI conversations.
Pros and Cons:
Pros:
Free tier available.
Easy to use and get started with.
Good for startups and small teams.
Cons:
Limited features in the free plan.
Less powerful than paid tools.
Fewer agency-specific features.
Pricing: Free tier available; paid plans start at $199 per month.
For startups and small teams that want to get started with AEO for free, Hall is a great option. However, if you need more advanced features, deeper insights, and agency-specific tools, Peekaboo is a more comprehensive and affordable solution.
7. Cognizo
Cognizo is an AI visibility platform that’s built for data-driven teams. It offers a wide range of analytics features, including prompt volumes, AI traffic analytics, and content optimization. It’s a good choice for teams that want to dig deep into the data and understand the nuances of their AI visibility.
The platform is powerful, but it can be complex for teams that are new to AEO. It’s also more focused on measurement than on providing actionable recommendations, so it’s best for teams that have the expertise to interpret the data and come up with their own strategies.
Key features:
Prompt Volumes: See how many people are asking specific questions.
AI Traffic Analytics: Understand how much traffic you’re getting from AI.
Content Optimization: Get recommendations for how to improve your content.
Answer Engine Insights: See how your brand is being represented in AI answers.
Pros and Cons:
Pros:
Excellent for data-driven teams.
Powerful analytics features.
Good for tracking prompt volumes.
Cons:
Can be complex for teams that are new to AEO.
Less focused on providing actionable recommendations.
For data-driven teams that want deep analytics, Cognizo is a solid choice. However, if you need a more user-friendly platform with actionable insights and agency features, Peekaboo is a better option.
8. xFunnel
xFunnel is an AI visibility platform that’s focused on turning answer engines into a sales channel. It’s a good choice for large brands that want to not only monitor their AI visibility but also run experiments and optimize their content for conversions.
The platform is not a self-serve tool; it comes with a dedicated analyst who works with your team to develop and execute your AEO strategy. This makes it a very powerful solution, but it also means it’s expensive and not a good fit for smaller teams.
Key features:
Dedicated Analyst Support: Get expert help with your AEO strategy.
Experimentation Platform: Run experiments to optimize your AI visibility.
Content Briefs: Get content briefs that your writers can execute.
Affiliate Activation Kit: Get help with your affiliate marketing efforts.
Pros and Cons:
Pros:
Excellent for large brands that want a hands-on approach.
Powerful experimentation platform.
Dedicated analyst support.
Cons:
Not a self-serve tool.
Expensive (custom pricing).
Not a good fit for smaller teams.
Pricing: Custom pricing.
User Reviews:
G2: N/A
Sourceforge: N/A
Is xFunnel the right alternative to Peec AI?
For large brands with big budgets that want a hands-on, consultative approach, xFunnel is a great choice. However, for most other businesses, the high cost and lack of a self-serve option make it impractical. For a more affordable and user-friendly platform, Peekaboo is a better fit.
Final Verdict
While all of these tools have their strengths, Peekaboo offers the best combination of features, affordability, and ease of use for most SMBs and marketing agencies. It’s a powerful platform that provides actionable insights to help you improve your AI visibility, all at a price point that won’t break the bank.
1What is the best Peec AI alternative for an agency?
For agencies, Peekaboo is the best alternative. It offers full white-labeling, a Looker Studio connector, and client management features that make it easy to manage multiple clients.
2What is the most affordable Peec AI alternative?
At $50 per month, Peekaboo is the most affordable Peec AI alternative on this list.
3What is the best Peec AI alternative for an enterprise brand?
For enterprise brands, AthenaHQ and xFunnel are the best alternatives. They offer the advanced features, security, and support that large organizations need.
4What is the main advantage of using an AI visibility tool?
The main advantage of using an AI visibility tool is that it gives you a clear picture of how your brand is being represented in AI-generated answers. This allows you to identify opportunities to improve your visibility, correct misinformation, and ultimately drive more traffic and conversions from AI search.
5How do I choose the right AI visibility tool for my business?
The right AI visibility tool for your business depends on your specific needs and budget. Consider the following factors when making your decision:
Price: How much are you willing to spend?
Features: What features are most important to you?
Ease of use: How easy is the platform to use?
Target audience: Who is the platform designed for (e.g., agencies, startups, enterprises)?
6What is the difference between AEO and SEO?
While SEO (Search Engine Optimization) focuses on ranking in traditional search engine results, AEO (Answer Engine Optimization) focuses on being cited and mentioned in AI-generated answers.
7What is the best free Peec AI alternative?
Hall is the best free Peec AI alternative. It offers a free tier that lets you get started with AEO without any commitment.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
