Alternatives to Peec AI
Peec AI is one of the leading AI visibility platforms in 2025. Based out of Berlin, Germany, the company has grown to over €2M ARR in under one year. In this article, we are going to review what Peec AI is, what it's capable of, and what are some alternatives to it.
Peec AI Features
Peec AI offers a varied and robust set of features to its customers. We're going to take a look at three of our favorite features from their product. There's more, such as tax competitors, and so on.
Prompts
Peec AI allows you to track prompts across multiple AI engines to see how your brand or website appears in generated answers. You can test specific prompts, monitor how your content is being referenced, and even identify where your brand shows up compared to competitors.
What’s interesting here is how Peec AI categorizes prompts into themes, so you can see visibility not just on a single query, but across whole topics. From our experience, that’s really useful for spotting gaps in your content coverage and figuring out what kinds of questions AI systems are associating with your brand.
Sources
The Sources feature inside Peec AI gives you insight into where the AI is pulling information from when it mentions your brand. You can see which URLs or domains are influencing the output, how often they’re being referenced, and how those sources shift over time.
It’s something a lot of people overlook, but understanding your sources is key if you want to strengthen your visibility. If AI engines are referencing competitor sites more than yours, that’s a signal to improve your authority or update your structured data. This feature helps you see that clearly instead of guessing.
Looker Studio connector
Perhaps one of the most powerful features about Peec AI is its Looker Studio connector, which allows you to plug data directly from Peec AI into Looker Studio. Essentially, all you have to do is connect your Peec AI to Looker Studio. The team at Peec AI has put together a doc with very detailed instructions on how to do so, which will allow you to then create custom dashboards and reports using your AI visibility metrics from the various LLMs inside Looker Studio.
What are some alternatives to Peec AI?
Peekaboo (aipeekaboo.com)
Peekaboo is a great alternative to Peec AI, especially if you are an agency and you need to manage multiple clients' visibility across AI engines. With Peekaboo, you can white label the entire product with your logo and brand theme as well as download and export reports with your own branding.
Whilst Peec AI has a cleaner design in terms of the UI, Peekaboo compensates for the depth of the recommendations that it provides in terms of what you should actually do to improve your probability of showing up in answers across AI engines. You should consider Peekaboo instead of Peek.AI, if you are an agency managing multiple clients and if you have a need to actually know what to do to improve your visibility in AI engines and not just get the reporting on your visibility.
Promptwatch
Promptwatch is another interesting alternative that focuses more on prompt performance analytics. Instead of just showing where your brand appears, it helps you understand how prompts behave across different AI models and what kind of responses they generate.
You can run tests, compare outcomes between models like ChatGPT, Claude, and Gemini, and see how small changes in prompt phrasing affect the visibility or sentiment of your brand. From our experience, it’s a great option if you’re experimenting heavily with prompt structures or optimizing AI-generated content. It’s not as focused on reporting or recommendations, but if you care about the performance layer of prompts themselves, it’s a very useful tool.
Is Peec AI worth it?
Yes, Peec AI is a solid tool to help your brand understand how it is being represented across AI engines. Like we always say, depending on your budget and needs, there could be better tools for your business.
For example, if you are an agency, Peekaboo is your go-to tool for managing multiple clients' AI visibility. Peekaboo also offers you the possibility to white label their entire dashboard as well as AI visibility reports, allowing you to use a tool and make it feel like your own brand.
