AI Peekaboo is the best overall Scrunch AI alternative for agencies that track several client brands and report under their own name. Plans start at $30 a month, and white-label reporting starts at $100 a month. Large enterprise companies that need SSO, SOC 2 and AI marketing agents should choose Profound instead.
Scrunch Core covers monitoring, including presence, sentiment, citations and site audits. Its limits are more likely to drive a switch: one brand workspace, one country, one persona, one language and five competitors.
That structure can work for a company with one major site. It becomes restrictive when an agency adds clients, an in-house team works across markets, or a content team needs help acting on what it finds.
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Per-brand billing is the limit an agency hits first: each brand needs its own Scrunch subscription, so a second client means a second bill. If you are still deciding whether Core fits, start with our Scrunch AI review; otherwise, let your reason for leaving decide the replacement.
Scrunch Core costs $250 a month for one brand. Agency Core costs $500 a month for three brand workspaces and three pitch workspaces. That can fit a small, stable client roster, but it stops fitting when each new client creates another subscription or an Enterprise conversation.
New prompts refresh daily for their first 14 days. After that, Scrunch uses a default 72-hour refresh unless somebody refreshes the prompt manually. That matters when your agency reports daily movement to clients.
No single tool replaces all of Scrunch. Pick the one that fixes the limit you actually hit.
The best Scrunch AI alternatives compared
1. AI Peekaboo: best for agencies tracking many client brands
If Scrunch's one-brand-per-subscription setup is what's pushing your agency away, AI Peekaboo fixes that first: all your client brands sit in one subscription, and the reports go out under your agency's name. Take two client brands with 100 prompts each, checked every two days on ChatGPT, Perplexity and Google AI Overviews. On one AI Peekaboo plan that costs $150 a month, and adding Microsoft Copilot takes the same plan to $200 a month. With Scrunch, each new client still means another $250 subscription.
Clients tend to ask one thing: why does a competitor get recommended and we don't? You can answer by opening the AI answers where things shifted and the sources those answers cited. The client sees the evidence, and your team gets a clear piece of work out of it rather than a percentage to explain away.
Key features
Add as many client brands as your plan covers, each with its own prompts, competitors and dashboard, and every score linked to the AI answers and cited sources behind it.
Use unlimited pitch workspaces to show prospects their AI visibility before they sign: one extra brand slot is enough, reused for each prospect's brand.
Choose the AI platforms each plan tracks, up to 7: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot and Claude API.
Send a read-only client link when a client wants to check results themselves, or export the data to Looker Studio or your own reports through the API.
Bring each client's tracked answers and cited URLs into Claude Desktop with MCP when you need to explain a change quickly.
Work from prompt suggestions, recommendations and content briefs, which tell you what to track next and give your writers an outline to start on.
Plug in GA4 and Google Search Console to compare a client's AI visibility with the traffic their site gets.
Pricing
Instead of a fixed price per brand, you set four things: the number of brands, the prompts per brand, the AI platforms you want (up to 7) and how frequently prompts run. You see the price change as you go. Each check costs the same on six of the platforms, and more on Claude API, so look at the new total before you turn Claude API on. For example:
Brands
Prompts per brand
AI platforms
How often prompts run
USD monthly
5
30
3
Weekly
30
5
50
3
Weekly
50
1
25
4, one of them Claude API
Every 2 days
105
1
100
4
Daily
200
3
60
5
Every 2 days
225
10
100
3
Daily
1,500
Platform choice is yours alone. Price depends on how many standard platforms you track, not which, with Claude API priced separately.
An annual plan comes in 15% below the monthly list price.
Client share links and white-label reports are part of every plan priced at $100 a month or higher.
Seats are free: your team grows without a per-seat charge.
All clients follow the same schedule, because how often prompts run is a single setting for the account. Work that out before you build your plan.
Who should choose it
AI Peekaboo is built for agencies first. Go with it if you report on AI visibility for several clients, want those reports in your own branding, and need proof of what changed and what to do next, especially if Scrunch's price per brand is what started your search. A brand that only wants to check whether it shows up in AI answers, and get some ideas for showing up more, will find it easy to start with too.
Look elsewhere if your work depends on serving AI-optimized pages straight to agents, or if Grok, DeepSeek or Meta AI have to be on the list. AI Peekaboo measures visibility and suggests what to do, but it doesn't deliver pages to your site. It writes briefs, not finished articles, so your writers stay part of the process. And a large enterprise company that needs formal controls and AI marketing agents is better off with Profound.
2. Profound: best for large enterprise companies
Profound is the closest enterprise replacement for Scrunch when your company needs formal controls and marketing agents next to visibility tracking. Its Enterprise plan tracks up to nine answer engines and adds AI Marketer agents, all-time history, exports and enterprise controls.
Check the engine mix before you move. Profound includes DeepSeek and Exa Search, while Scrunch includes Meta AI and Grok.
Key features
Up to nine answer engines on Enterprise, including DeepSeek and Claude.
AI Marketer agents and credits that handle research, writing and recurring marketing work.
SSO/SAML and SOC 2 compliance for companies with formal identity and security rules.
All-time history plus CSV and JSON exports, so you can build your own reports.
Client workspaces with 100 daily prompts, so agencies can add enterprise clients one at a time.
Pricing
Profound plan
USD monthly
What you get
Brand Enterprise
Custom
Quote based on your prompt volume and agent credits
Agency Growth base
Not published
No published base price
Agency Growth client workspace
399
One client workspace
Extra trial workspaces
199
Five trial workspaces
The free trial runs 50 prompts daily for seven days across ChatGPT, Gemini and Google AI Overviews.
Who should choose it
Choose Profound if you are a large enterprise company that needs enterprise controls, AI marketing agents and a broad set of answer engines. It wins when the people acting on AI visibility data sit in content, PR and brand, and all need to work in the same tool.
Skip it if your agency needs branded client reporting with a clear public price. AI Peekaboo is the more direct agency choice. Small and mid-size marketing teams that want broad AI platform coverage and content help should consider AthenaHQ.
3. AthenaHQ: best for marketing teams at small and mid-size brands
AthenaHQ suits marketing teams at small and mid-size brands that want wide AI platform coverage and content work in one tool. Starter covers 11 AI platforms with content optimization, on-page and off-page actions, integrations and unlimited seats.
Watch the credits, which the Scrunch AI vs AthenaHQ comparison covers in detail. One prompt run across all 11 platforms uses 31 credits, so Starter's 3,600 credits cover about 116 such runs a month.
Key features
11 AI platforms on Starter, including Claude, Grok and DeepSeek, without moving to Enterprise.
Content optimization and the Athena AI agent, so your team can go from a visibility gap to an edit.
Unlimited seats and role-based access control for SEO, content and brand colleagues.
Integrations for GA4, Search Console, Shopify and content systems.
Sources and competitor insights that show which sites and competitors appear in AI answers.
Pricing
AthenaHQ plan
USD monthly
USD monthly, billed annually
Credits
AI platforms
Essential
Free
Free
300
5
Starter
295
245
3,600
11
Enterprise
Custom
Custom
Custom
Custom
Starter tracks a single country. Tracking several regions needs Enterprise, which also adds multiple languages, SSO and advanced access controls.
Claude, Grok, DeepSeek, Meta AI and Mistral each use five credits per response.
Extra credits and API access have unpublished prices.
Who should choose it
Choose AthenaHQ if your marketing team needs broad platform coverage, content actions and unlimited seats on a published plan. It beats Scrunch Core when you want tracking data to shape content updates.
Skip it if your agency needs white-label client reports: AthenaHQ doesn't state a white-label offer. AI Peekaboo is stronger for agency reporting, while Peec AI is better for in-house teams that need several countries.
4. Peec AI: best for in-house teams tracking several countries and languages
Peec AI fits in-house SEO and marketing teams that work across countries, language versions and projects. Starter supports one country; Pro supports up to three, and every plan covers unlimited languages.
If Scrunch Core's one-country limit brought you here, Pro gives you more market coverage. Paid brand plans also include personas and region controls.
Key features
Daily tracking of visibility, sentiment, position and share of voice.
Unlimited users on self-serve plans, so SEO, content and marketing colleagues share the same project.
Personas, regions and unlimited languages, so you can organize monitoring around your markets.
API access from Pro, so you can use the data in other systems.
Shareable view-only dashboards on every brand plan for stakeholder reporting.
Pricing
Peec AI plan
EUR monthly
EUR monthly, billed annually
Prompts
Countries
Extra platform, EUR monthly
Starter
85
70
50
1
30
Pro
205
180
150
Up to 3
70
Advanced
425
360
350
Not published
140
Each self-serve plan tracks three active AI platforms chosen from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI, with daily tracking and unlimited users.
Perplexity, which Scrunch Core tracks, or a fourth platform other than Naver AI costs the extra platform price above.
Advanced adds Looker Studio.
Agency plans begin at €205 a month, with credits setting how many prompts and AI answers you get.
Who should choose it
Choose Peec AI if your in-house team monitors several countries and wants daily data shared across SEO, content and marketing. Pro is the right starting point when Scrunch Core's single-country limit is the problem.
Skip it if your agency needs white-label delivery stated clearly in the offer. Peec AI provides client reporting tools, but doesn't offer white-label reporting by name. AI Peekaboo is the better agency reporting choice, while Otterly suits a very small prompt set.
5. Otterly: best for solo marketers and small teams on a tight budget
Otterly is the low-cost option for a solo marketer or small team that wants daily AI search monitoring without Scrunch Core's $250 monthly starting point. Lite includes four AI search engines, daily tracking, unlimited brands and competitors, unlimited countries and languages, and unlimited team members.
Otterly makes sense when you want to watch a handful of buying questions every day. A large agency roster will outgrow 15 prompts quickly.
Key features
Daily tracking across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot.
Unlimited brands, competitors, countries and languages, even on the small entry plan.
Citation source tracking and sentiment analysis, so you see more than a mention count.
AI search recommendations that turn a result into a next action.
API and MCP access on Standard and above, so you can feed your own reports.
Pricing
Otterly plan
USD monthly
USD monthly, billed annually
Search prompts
Recommendations
Workspaces
Lite
29
25
15
Three a week
One
Standard
189
160
100
Unlimited
Unlimited
Premium
489
422
400
Unlimited
Unlimited
Standard adds API and MCP access.
Claude, Google AI Mode and Gemini are paid add-ons.
A seven-day free trial includes 50 prompts and doesn't require a credit card.
Who should choose it
Choose Otterly if you are a solo marketer or lean team that needs daily tracking for a small set of important prompts. You get a far lower entry price than Scrunch and still keep citation tracking and weekly recommendations.
Skip it if you need many prompts at the entry price, or branded client reporting outside Looker Studio. AI Peekaboo is stronger for agencies, and Rankscale gives you a broader engine list if a credit model fits your monitoring volume.
6. Writesonic: best for small content teams combining articles and tracking
Writesonic is the right alternative when a small content team wants AI visibility tracking and AI content writing in one product. Starter includes 50 daily tracked answers, site audits and a limited number of agentic workflow runs on top of its prompts and articles.
Choose it over Scrunch when your team finds gaps faster than it can write the pages to fill them.
Key features
AI visibility tracking next to AI article writing, so you can go from a gap to a draft.
Site audits and AI bot analytics on every plan, for technical and visibility work in one product.
Content strategy and AI agents on every brand plan for recurring updates.
Citation tracking by page and source type, so you can see the sources behind an answer.
Action Center task lists for on-page and off-page fixes. Growth gets five of each a month.
Pricing
Writesonic plan
USD monthly
USD monthly, billed annually
Prompts
AI articles a month
Starter
99
79
50
15
Basic
249
199
100
25
Growth
499
399
200
50
On Starter, Basic and Growth, tracking covers ChatGPT, Google AI Overviews and Gemini. Perplexity and Microsoft Copilot need Enterprise.
Starter includes one user. Basic and Growth can add users for $50 a month each, up to five users in total.
Enterprise adds full Action Center access and all nine listed AI platforms.
A free trial is available without a credit card.
Who should choose it
Choose Writesonic if your content team needs visibility tracking, article writing and site audits in one product. It pairs those jobs at $99 a month, against $295 a month for AthenaHQ Starter.
Skip it if you need Perplexity or Microsoft Copilot without Enterprise. AthenaHQ covers 11 AI platforms on Starter, while AI Peekaboo is better for agencies managing many client brands.
7. Ahrefs Brand Radar: best for SEO teams already paying for Ahrefs
Ahrefs Brand Radar makes most sense for SEO teams already using Ahrefs that want AI visibility data in the same place. It tracks your own buyer questions, and its AI Visibility Index lets you research a large database of prompts.
Paid Ahrefs plans above Starter include a small number of custom prompts: five prompts checked daily on one platform on Lite, 10 on Standard and 20 on Advanced. Tracking Scrunch Core's 125 prompts daily on one platform takes about 3,750 checks a month. That costs about €70 on the €47 package once overage is added, or €93 for the Growth package if you want headroom.
Key features
Custom prompt tracking with daily, weekly or monthly refreshes for your buyer questions.
AI Visibility Index across six AI platforms for category research.
Claude tracking for custom prompts, with each update using eight checks.
Historical AI responses back to 2025, so you can compare today's answers with earlier ones.
API access to custom prompt data, including mentions, citations, impressions and AI share of voice.
Pricing
Brand Radar package
EUR monthly
Checks a month
Entry package
47
2,500, about 83 prompts checked daily on one platform
Growth
93
7,000
Scale
234
25,000
Extra checks cost €0.0187 each.
The AI Visibility Index costs €179 a month per platform selection, or €654 a month for all listed platforms.
Ahrefs Lite includes five AI prompts and 150 checks a month at €119 monthly, or €99 a month billed annually.
Ahrefs doesn't offer a free trial.
Who should choose it
Choose Ahrefs Brand Radar if your SEO team already pays for Ahrefs and wants AI prompt data next to keyword, backlink and site research. It fits teams that need category research as much as monitoring one brand.
Skip it if you want a small daily prompt set across several engines with recommendations attached. Each check covers one prompt on one platform, so €47 stretches to about 20 daily prompts across four platforms. Otterly Lite tracks 15 prompts on four engines for $29 a month, while AI Peekaboo gives agencies a clearer multi-brand reporting setup.
8. Rankscale: best for SEO teams that need the widest AI engine coverage
Rankscale fits SEO teams that need a wide list of engines without paying separately for each platform. Every plan includes more than 17 engines, and credits decide how much monitoring you can run.
A prompt checked daily on four standard engines uses about 30 credits a month. Essentials is enough for roughly four such prompts, while Pro covers about 40.
Key features
More than 17 AI engines on every plan, including Claude, DeepSeek and Microsoft Copilot.
Credits priced per engine, so you can spend your monitoring on the engines your buyers use.
Scheduling from hourly to monthly, for fast monitoring or lighter reporting.
Citation analysis and competitor benchmarking on every plan.
MCP access on every plan, with read access on by default and credit-spending runs controlled through permissions.
Pricing
Rankscale plan
EUR monthly
EUR monthly, billed yearly
Credits
Brand dashboards
Essentials
Not published
17
120 (480 answers)
2
Pro
99
84
1,200
10
Growth
385
327
5,500
Not published
Essentials leaves out team workspaces, sentiment analysis and data exports. Pro adds them, with unlimited seats.
Growth adds white-label dashboard links.
A seven-day Pro trial is available with a limited number of credits.
Heavier AI platforms use more credits, so estimate your engine mix before choosing a plan.
Who should choose it
Choose Rankscale if your SEO team needs wide AI engine coverage and can manage a credit-based monitoring budget. It is a better match than Scrunch Core when four platforms are too narrow.
Skip it if you want a predictable per-prompt plan without credit sums. Otterly is easier for a small fixed prompt set, while AI Peekaboo is better for agencies that need branded client delivery.
How to choose the right Scrunch AI alternative
Start with the Scrunch limit that is getting in your way.
If this is the problem
Choose this tool
Why
Scrunch charges per brand
AI Peekaboo
Multiple client brands sit in one plan, with branded reports from $100 a month.
Core limits you to one country
Peec AI Pro
Pro supports up to three countries and unlimited languages.
Four platforms are not enough
AthenaHQ or Rankscale
AthenaHQ Starter covers 11 AI platforms, while Rankscale includes more than 17 engines.
Monitoring does not connect to content work
Writesonic or AthenaHQ
Both combine visibility tracking with content tools.
You already pay for Ahrefs
Ahrefs Brand Radar
Plans from Lite already track a few prompts, and prompt packages start at €47 a month.
Don’t compare prompt limits on their own. One hundred prompts checked daily on four platforms is a far bigger plan than 100 checked weekly on one.
When you should keep Scrunch
Keep Scrunch if Agent Pages is the reason you bought it. Scrunch describes Agent Pages as a way to serve an AI-optimized version of your site directly to AI agents at the edge without changing what human visitors see.
Scrunch also fits teams that need agent traffic, site audits and AI-facing site work in the same enterprise program. If that matches your site and budget, switching creates work without solving a real problem.
How to switch from Scrunch
Export your Scrunch history before you cancel, because it’s the only baseline you have. Core exports CSV and Excel files; API exports, which return 90 days of history, need a plan with API access, such as Enterprise.
Then rebuild prompts around the commercial, transactional, branded and sentiment questions your buyers ask. Recreate competitor lists, countries and personas where the new platform supports them. Run both tools over the same weeks so you have a new baseline before you read any change as a result.
Don’t try to move every Scrunch prompt. If you need a starting point before choosing a plan, use the free AI visibility checker.
How we checked this
Last checked: 17 October 2026.
Prices and plan limits: each vendor's public pricing page. Features: vendor help centers, documentation and product pages.
Frequently asked questions
Who bought Scrunch AI?
Sitecore acquired Scrunch in 2026. Scrunch says it continues to operate as a standalone platform. Its product still covers monitoring, site audits, agent traffic and Agent Pages. The acquisition alone is not a reason to switch; per-brand billing or Core’s limits are.
Which companies offer AI visibility tools?
AI Peekaboo, Profound, AthenaHQ, Peec AI, Otterly and Rankscale are dedicated AI visibility platforms with different audiences and pricing structures. Ahrefs Brand Radar adds AI visibility research and custom prompt tracking to an SEO suite, while Writesonic combines AI visibility tracking with content and SEO work.
How much does Scrunch AI cost?
Scrunch Core costs $250 a month per brand. It includes 125 unique prompts, 5,000 responses a month, one brand workspace, five user licenses and four AI platforms. Agency Core costs $500 a month for three brand workspaces and three pitch workspaces. Enterprise and Agency Enterprise pricing is custom, and extra seats cost $25 a month each.
Are there Scrunch AI alternatives for agencies?
Yes. AI Peekaboo puts many client brands in one subscription, with white-label reports and read-only client share links from $100 a month. Peec AI has agency credit plans with client and pitch projects. Profound’s Agency Growth plan includes 10 pitch workspaces a month, and each full client workspace costs $399 a month. Profound doesn’t publish a base price.
Does any alternative replace Scrunch's Agent Pages?
No. None of the tools in this list documents an equivalent to Scrunch Agent Pages, which serves an AI-optimized version of your site directly to AI agents at the edge. The alternatives cover monitoring, reporting, content or analysis. Keep Scrunch Enterprise if Agent Pages is the job you need done.
Start with your own visibility.
See where your brand appears in AI answers and which competitors get mentioned.
Filipe Lins Duarte
