What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

Back to Blog

Best Alternatives to xFunnel AI

November 1, 2025

5 min read

F

By Filipe Lins Duarte

Looking for alternatives to xFunnel AI? We break down what xFunnel offers and why Peekaboo, Rankscale AI, and Relixir AI can be smarter picks depending on budget, team size, and reporting needs. See strengths, use cases, and who each tool is best for.

Alternatives to xFunnel AI

The best alternatives to xFunnel AI are Peekaboo (aipeekaboo.com), Rankscale AI and Relixir AI. These 3 tools offer both agencies and brands a different price point and functionalities that xFunnel AI lacks.

In this article, we’re going to review some of the main features of xFunnel AI and explore how and why Peekaboo, Rankscale AI and Relixir AI are the best alternatives to xFunnel AI. Each of these platforms has its own strengths, depending on your goals, budget, and whether you’re running an agency or an in-house team.

xFunnel AI Features

xFunnel AI offers a wide range of functionalities designed for enterprise-level visibility tracking, analytics, and performance management. We’re going to look at three of our favorite features that stand out the most and show what makes the platform unique.

One other thing that is important to highlight is that xFunnel AI was recently acquired by HubSpot, which is a big move in the LLM analytics space. We wouldn’t be surprised if HubSpot added new features to the tool soon.

xFlow

One of the standout modules inside xFunnel AI is what they call xFlow. This feature is built for brands that want to map out the full journey of how their content and brand are being surfaced inside AI-powered search engines. You can visualize how prompts, user queries, citations, and responses flow into your brand being mentioned or not.

From our experience, this kind of mapping helps you identify weak points in your AI visibility strategy, the moments where your brand should appear but doesn’t. For larger teams that manage multiple models or content channels, xFlow helps bring structure and clarity to what can otherwise feel complex.

Bot Detection

Another feature we like is xFunnel AI’s Bot Detection capability. Since many AI search engines rely on scraped or automated data, it can be hard to tell when your brand is being mentioned in real, valuable contexts versus low-quality or bot-driven references.

Bot Detection filters that noise so you can focus on visibility that actually matters. It helps you identify genuine brand mentions and exclude anything that comes from automated or non-human queries. From our experience, this matters because being mentioned isn’t enough, you want to make sure those mentions come from real prompts and real intent.

GA4 Analytics

The GA4 Analytics integration is another strong point. xFunnel AI connects your AI visibility data directly with Google Analytics 4, allowing you to see how your presence in AI answers translates into actual traffic, engagement, and conversions.

This closes the loop between visibility and performance. Many tools stop at showing how often your brand is mentioned, but xFunnel AI lets you see whether that visibility is turning into measurable results. That’s especially helpful for larger organizations that need to tie their AI visibility efforts to real business outcomes.

What Are Some Alternatives to xFunnel AI?

Now let’s take a look at some of the best alternatives to xFunnel AI. These are tools that offer similar visibility tracking and optimization capabilities, but each one has a slightly different focus.

Peekaboo (aipeekaboo.com)

Peekaboo is built for agencies and multi-brand teams, and one of its biggest advantages is full white labeling. You can customize the entire platform with your agency’s logo, brand colors, and visual style.

Over 3,000 brands, businesses, and agencies have already tested Peekaboo and use it to manage visibility across multiple clients. One of our core features is the gap analysis tool, which collects visibility data from AI engines and then tells you what you should actually do to improve your presence.

If you run an agency and want a simple, affordable way to manage all your clients under one branded account, Peekaboo is the best option on the market.

Screenshot of Peekaboo AI visibility platform highlighting white labeling and multi-client management.

Relixir AI

Relixir AI is positioned as a generative engine optimization platform that helps brands simulate queries across AI models and understand how they can rank better in generative search. It gives you a clear picture of how competitors are being mentioned and where your opportunities lie.

Recently, Relixir AI raised a seed round to expand its product capabilities, which shows how quickly the platform is evolving. From what we’ve seen, it’s built for teams that want to test and optimize how their content performs inside AI ecosystems, not just traditional search.

Screenshot of Relixir AI showing generative engine optimization testing across AI models.

Rankscale AI

Rankscale AI stands out for its integration with Looker Studio. You can connect your data directly and create dashboards that show how your brand visibility compares to competitors. This makes it easier to track changes over time, visualize trends, and share updates with stakeholders.

It’s a great option for teams that already use Looker Studio and want a clean, data-driven way to see how their brand is performing across different AI models.

Screenshot of Rankscale AI connected to Looker Studio with AI visibility dashboards and competitor trends.

Is xFunnel AI Worth It?

Yes, xFunnel AI is worth it if you’re an enterprise-level organization with the budget and need for a full, data-rich platform. It gives you deep analytics, scalable integrations, and robust reporting that larger teams rely on.

But if you’re looking for a more budget-friendly solution, Peekaboo is your best option. It’s ideal for agencies that want white labeling, actionable recommendations, and multi-client management in one place.

Relixir AI is a good fit if you’re focused on testing and optimization, while Rankscale AI offers strong visual analytics for performance tracking.

Overall, xFunnel AI remains a great enterprise choice, but for agencies and growing brands, Peekaboo provides a smarter, more flexible way to stay visible inside AI answers.

Share this article

F

Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!