xFunnel AI is powerful, but it is priced for enterprises. In this guide, I break down xFunnel’s core features and compare the top eight alternatives, including Peekaboo, Relixir AI, Rankscale AI, Mint, Bear, BrandRank AI, Ahrefs Brand Radar, and Surfer SEO.
I’ve been getting a lot of questions from agencies about xFunnel AI lately, so I decided to do a deep dive into their solution. In this article, I’ll walk you through some of xFunnel’s core functionalities and then introduce you to what I believe are the best alternatives to xFunnel AI. Each tool has its own pros and cons, and there’s no one-size-fits-all solution.
For those unfamiliar, xFunnel AI is a SaaS tool in the AI visibility space, helping brands track their visibility in AI answers across LLMs like ChatGPT, Perplexity, and Google’s AI Overviews. It’s a robust tool, but its enterprise-level pricing and feature set can be an overkill for most brands and agencies. After meeting and talking with dozens of agency owners and marketing leaders, it’s become clear that most businesses, particularly SMBs and agencies, are looking for solutions that are more nimble, budget-friendly, and straightforward.
Here’s a quick look at the my recommended alternatives of xFunnel AI.
Tool
Starting Price
Ideal For
Standout Capability
Peekaboo (aipeekaboo.com)
$50 per month
SMBs and Agencies
All-in-one AEO platform with white-labeling
Relixir AI
Custom
Content & SEO Teams
AI-driven query simulation
Rankscale AI
$23 per month
Data-Centric Marketers
Looker Studio integration
Mint
$92 per month
Brands in France
Strong focus on the French market
Bear
$199 per month
Growth-Hackers
Automated PR and lead generation
BrandRank AI
Custom
Large Corporations
Deep brand vulnerability metrics
Ahrefs Brand Radar
$199 per month
SEO Professionals
Industry-leading prompt database
Surfer SEO
$95 per month
Content Creators
Seamless content optimization workflow
xFunnel AI’s Core Features
Before jumping into the alternatives, let’s first understand what xFunnel AI does well and what it has to offer. There are three key functionalities that define their platform: xFlow, Bot Detection, and GA4 Analytics. It’s also worth noting that HubSpot recently acquired them, so we can probably expect the product to evolve more in 2026. Their pricing is geared towards enterprise clients and is only available by requesting a demo.
xFlow
One of the core features of xFunnel AI is xFlow. It’s designed to give brands a visual map of how their content and brand mentions appear within AI search results. It helps you trace the path from a user’s prompt to a brand citation, which is useful for pinpointing where your content strategy might have gaps. All AI Visibility we’ll be converting in this article offer a similar type of feature to xFlow.
Bot Detection
Perhaps one of the most unique features xFunnel has to offer it’s Bot Detection. A lot of AI-generated content can be influenced by non-human queries, and this functionality helps filter out that noise. It ensures you’re looking at genuine brand mentions from real users, which is critical for accurate reporting.
GA4 Analytics
Finally, the integration with Google Analytics 4 is a major plus. By connecting AI visibility data to your website’s performance metrics, you can start to understand the real-world impact of your Answer Engine Optimization (AEO) efforts. It helps answer the crucial question: is this visibility actually driving traffic and conversions?
The Best Alternatives to xFunnel AI
Now, let’s explore some other tools in the market. I’ve selected these based on their unique value propositions and how they compare to xFunnel.
1. Peekaboo
Peekaboo is the best tool for marketing agencies and mid-market teams. It was created to fill a gap that is brought up consistently from businesses and agencies: the need for a powerful, affordable, and easy-to-use AEO platform. It’s designed for SMBs and agencies that need enterprise-grade insights without the enterprise price tag, starting at just $50 per month.
The main advantage of Peekaboo is that it makes AI Visibility data actionable. Peekaboo offers an integration with Google Search Console (GSC) to give you a single view of your traditional SEO and AI performance. On top of it, you also have an AI chatbot that lets you ask questions about your data in plain English, like, “Which of my blog posts are getting the most AI mentions?”
For agencies, Peekaboo offers full white-labeling and a Looker Studio connector. This allows agencies to present the platform as your own and create custom reports for your clients, which has been a huge win for the 50+ agencies using Peekaboo.
Peekaboo vs. xFunnel AI Comparison
Factor
Peekaboo
xFunnel AI
Best Overall
Starting Price
$50 per month
Enterprise only
Peekaboo
Agency Features
Full white-labeling & Looker Studio
Limited
Peekaboo
Ease of Setup
High
Medium
Peekaboo
Enterprise Features
Moderate
High
xFunnel AI
Customer Journey Mapping
Basic
Advanced (xFlow)
xFunnel AI
2. Relixir AI
Relixir AI positions itself as having a focus on turning AI search traffic into qualified leads. After raising a $2 million seed round in late 2025, they’ve been rapidly scaling their platform, which is designed to not only monitor AI search presence but also to automatically generate GEO-optimized content. They state that this dual capability of monitoring and generating content is their core differentiator, however, most other GEO tools are offering the exact same type of functionality.
Relixir AI is built for enterprise and agency clients, with a clear emphasis on driving measurable business outcomes like booked demos and qualified pipeline from ChatGPT and other AI search engines. They offer a free 2-week trial, which is a great way to test out their solution.
Relixir AI vs. xFunnel AI Comparison
Factor
Relixir AI
xFunnel AI
Best Overall
Starting Price
$99 per month
$250 per month
Profound
Enterprise Focus
Strong
Strong
Tie
Deep Analytics
High
High
Tie
Workflow Tools
Advanced
Moderate
Profound
Strategic Recommendations
Yes
No
AthenaHQ
3. Rankscale AI
Rankscale AI has built a comprehensive analytics platform that offers deep insights into AI search visibility. They track a wide range of metrics, including Visibility Score, Sentiment, Mentions, Citations, Average Position, and Detection Rate across 10 different AI platforms. This makes it one of the most thorough tracking tools on the market. Their platform is designed for data-centric marketers who want to visualize their AI visibility data in various ways.
One of their standout features is the Looker Studio integration, which allows you to pull your AI visibility data directly into custom dashboards. This is a huge plus for agencies and in-house teams that rely on Looker Studio for their reporting. However, other tools like Peekaboo also offer this feature. Apart from Looker Studio, Rankscale also offers a GA4 integration for end-to-end reporting. With a credit-based pricing system, they offer flexibility for teams of all sizes, from essentials to enterprise.
Rankscale AI vs. xFunnel AI Comparison
Factor
Rankscale
xFunnel AI
Best Overall
Starting Price
$23 per month
Custom (N/A)
Rankscale AI
Looker Studio Native Connector
Available
Not Available
Rankscale AI
Noise Filtering
Basic
Advanced (Bot Detection)
xFunnel AI
Dashboard Customization
Excellent
Good
Rankscale AI
Enterprise Features
Medium
High
xFunnel AI
4. Mint
Mint has successfully carved out a niche as the leading AI visibility platform in France. This is evident from their client base, which includes prominent French companies like Pretto and Jow, as well as their pricing being exclusively in Euros. Their platform offers real-time monitoring of brand mentions in AI responses, content optimization recommendations, and a unique content distribution feature that leverages a network of over 150,000 partner media outlets. This distribution network is a key differentiator, as it provides a direct path to getting your content in front of a wider audience.
With a starting price of €79 per month, Mint is an accessible option for startups and SMEs, and they also offer enterprise and agency plans with features like white-labeling and a dedicated presales audit tool. For businesses targeting the French market, Mint’s localized expertise and understanding of the cultural nuances of the language make it a compelling choice. However, it is important to note that most of Mint’s plans only track prompts on a weekly basis, which provides businesses with far less data compared to xFunnel AI and other tools.
Mint vs. xFunnel AI Comparison
Factor
Mint
xFunnel AI
Best Overall
Starting Price
$92 per month
Custom
Mint (For transparency)
Enterprise Focus
Medium
Advanced
xFunnel AI
Built-in content distribution
Available
Available
Tie
Integrations
Medium
Medium
Tie
Focus on the French Market
High
N/A
Mint
5. Bear
Backed by Y Combinator, Bear is the “the marketing stack for AI agents,” at least that’s what they say. Their platform offers a unique set of features geared towards growth teams, including automated PR, lead generation, and a blog agent for content creation. The automated PR feature is particularly interesting, as it helps you find and get mentioned on third-party and user-generated content sources that are cited by LLMs. This proactive approach to building citations is a key differentiator from most other AI visibility tools, that focus solely on tracking.
However, Bear’s pricing is on the higher end, with their basic plan starting at $199 per month. This plan has limitations on the number of prompts you can track and the AI models you can monitor. This is a downside compared to most other solutions. To get access to their full suite of features, including unlimited prompt tracking and lead generation, you’ll need to opt for their custom enterprise plan. While their features are impressive, the high starting price makes them less competitive for smaller teams and businesses that are just starting to invest in AEO.
Bear vs. xFunnel AI Comparison
Factor
Bear
xFunnel AI
Best Overall
Starting Price
$199 per month
Custom
Bear (For Transparency)
Automated Outreach (PR)
Available
Not Available
Bear
Identifying leads from AI
Available
Not Available
Bear
Workflows
Medium
Advanced
xFunnel AI
Advanced Data Filtering
Basic
Advanced (Bot Detection)
xFunnel AI
6. BrandRank AI
BrandRank AI was one of the first players in the AI visibility space, with a strong focus on serving large enterprise clients. Their platform was built to provide deep insights into how a brand is perceived by AI, with features like brand vulnerability analysis, content readiness scoring, and AI search visibility tracking. They have a proven track record of working with major brands like Nestlé and have been featured in prominent industry publications, which speaks to their credibility and expertise.
Their platform tracks key metrics like Frequency of Rank, Category Answer Share, and Competitive Positioning, as well as brand vulnerability metrics like Credibility & Trust, Product Performance, and Accuracy and Sentiment. This level of detail is ideal for large organizations that need to manage their brand reputation at scale. While they don’t publish their pricing, their enterprise focus and custom solutions suggest a premium offering. For large corporations that need a comprehensive, high-touch solution, BrandRank AI is one of the best solutions in the market.
BrandRank AI vs. xFunnel AI Comparison
Factor
BrandRank AI
xFunnel AI
Best Overall
Starting Price
Custom
Custom
Tie
Enterprise Focus
Strong
Strong
Tie
Market Reputation
Established
Established
Tie
Brand Vulnerability Metrics
Available
Not Available
BrandRank AI
Website Analytics Integration
Basic
Advanced (Google Analytics)
xFunnel AI
7. Ahrefs Brand Radar
Ahrefs has made a strong entrance into the AEO space with Brand Radar, leveraging their massive data infrastructure to create a powerful AI visibility tracking tool. Their standout feature is the sheer size of their prompt database, with over 238 million monthly prompts tracked across six major AI platforms. This is powered by search-backed prompts, which they say are more representative of real-world user behavior than synthetic ones.
While Brand Radar is a powerful tool, it does have some limitations. As of December 2025, users can’t add their own custom prompts, which can be a drawback for businesses that want to track specific queries. However, Ahrefs has announced that this feature is coming in January 2026. Pricing is also on the higher end, with the full suite of AI engines costing $699 per month.
Ahrefs Brand Radar vs. xFunnel AI Comparison
Factor
Ahrefs Brand Radar
xFunnel AI
Best Overall
Starting Price
$99 per month (per LLM)
Custom
Ahrefs Brand Radar (For transparency)
Prompt Database
Available
N/A
Ahrefs Brand Radar
Custom Prompt Input
Not Available (As of Dec. 2025)
Available
xFunnel AI (for now)
Data Filtering
Advanced
Adavanced
Tie
Strategic Recommendations
Yes
Yes
Tie
8. Surfer SEO
Surfer SEO is a well-known name in the SEO world, and their AI Tracker is a natural extension of their core product. The platform tracks your brand’s visibility across Google AI Overviews, Google AI Mode, ChatGPT, and Perplexity, with daily data refreshes. What makes Surfer’s AI Tracker unique is its seamless integration with the rest of the Surfer suite. This allows you to go directly from analyzing your AI visibility to creating and optimizing content to fill any identified gaps. This end-to-end workflow is a major advantage for content teams that want to streamline their AEO efforts.
The AI Tracker is available as a $95 per month add-on to any Surfer plan, which makes it a relatively affordable option. It also uses real scraped answers from AI models for accuracy, rather than relying on APIs. For teams that are already using Surfer for their content creation, the AI Tracker is a logical and powerful addition to their toolkit.
Surfer SEO vs. xFunnel AI Comparison
Factor
Surfer SEO
xFunnel AI
Best Overall
Starting Price
$95 per month
Custom
Surfer SEO (For Transparency)
Data Refresh Frequency
Daily
Daily
Tie
Customer Journey Mapping
Basic
Advanced (xFlow)
xFunnel AI
Strategic Recommendations
Available
Available
Tie
Is xFunnel AI worth it?
After testing dozens of AI visibility tools, my opinion is that xFunnel AI is a powerful platform, but it’s built for a specific type of customer: a large enterprise with a dedicated analytics team and a significant budget. For most other businesses, it’s likely too much of a tool for too much money.
For SMBs and marketing agencies, Peekaboo offers a better balance of power, price, and usability. It was built to provide the actionable insights and agency-specific features (like white-labeling) that are missing from most other tools in the market.
Frequently Asked Questions
1If I run an agency, which xFunnel AI alternative should I choose?
For agencies, Peekaboo is the best alternative to xFunnel AI. The ability to white-label the platform and create custom reports with the Looker Studio connector is a huge advantage for client management.
2What’s the most budget-friendly alternative to xFunnel AI?
Peekaboo, with pricing starting at just $50/month, it offers the best combination of comprehensive features and affordability. While other tools have low entry points, they often lack the depth and functionality needed for serious AI tracking.
3What’s the best AI Visibility tool for the French Market?
If your target audience is in France, Mint’s localized data and understanding of the French language and culture can provide more accurate and relevant insights than a global-first platform.
4Is Bear’s YC backing a significant advantage?
YC backing is a strong signal of a company’s potential and often means they have access to great resources. However, it doesn’t always translate to a better product or a more competitive price, as seen with Bear’s $199 starting price.
5Is BrandRank AI worth it?
Choosing an established tool like BrandRank AI gives you the confidence that comes with a proven track record and a client list of major corporations. It’s a safer bet for large enterprises that need stability and deep industry knowledge.
6Should I wait for Ahrefs to release custom prompt tracking?
If you’re already heavily invested in the Ahrefs ecosystem, it might be worth waiting. However, if you need custom tracking now, a tool like Peekaboo already offers that functionality.
7Is Surfer SEO’s AI Tracker enough on its own?
Surfer’s AI Tracker is most powerful when combined with its content creation tools. If you’re looking for a standalone tracking solution, other platforms might offer more depth. But if you want a seamless workflow from analysis to execution, it’s an excellent choice.
8What’s the main reason to choose Peekaboo over xFunnel AI?
Cost-benefit. With Peekaboo, you get a huge portion of the core functionality that xFunnel AI offers, plus agency-specific features like white-labeling, for a fraction of the cost.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
