AI Peekaboo is the best Ahrefs Brand Radar alternative for agencies tracking several client brands because you pay for what you track, with recommendations and white-label client reporting in one subscription. Choose OtterlyAI instead if you track one brand with a small prompt list, choose Peec AI for an in-house marketing team working across a few markets, and stay with Ahrefs if its searchable AI index is the job you actually need.
Brand Radar sells two different things, and most buyers only need one of them. Its AI Visibility Index helps you research brands and topics that you may not track yourself, while its custom-prompt packages monitor the questions you choose over time. Most teams looking for an alternative need the second job: scheduled visibility tracking for their buyer questions, competitors, and client brands. Our Ahrefs Brand Radar review explains the wider index and prompt-tracking setup.
I think agencies should compare these tools around the reporting workflow, not only the entry price. A low-cost tracker stops being low-cost if every additional client requires another account, another export process, or a report your team must rebuild by hand.
What an Ahrefs Brand Radar alternative needs to replace
Whatever you switch to has to keep running your own prompts on a schedule, on the AI platforms your buyers actually use. It should also make the results usable: you need competitor context, source or citation data where available, and reporting that suits the person who has to act on the findings.
Brand Radar still wins one job outright: researching brands you do not track. Its AI Visibility Index lets you investigate brands beyond your tracked list, while custom prompts let you monitor your own questions daily, weekly, or monthly. If you already pay for Ahrefs Lite or above and want a small panel of custom prompts, its included allowance and separate custom-prompt packs can be a sensible reason to stay put.
The starting prices explain why these are two separate decisions:
The AI Visibility Index costs €179 per month for one platform selection, or €654 per month for all available platforms.
Custom-prompt packages start at €46.70 per month for 2,500 checks.
Ahrefs Lite costs €119 per month and includes five tracked prompts, or 150 monthly checks.
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Each tool meters something different (brands, prompts, responses, projects or domains), so the plan that looks cheap can become costly after a second client.
Tool
Best for
Published starting point
Main reason to choose it
AI Peekaboo
Agencies tracking several client brands
$30/month
Pay for what you track across multiple brands, plus client reporting
OtterlyAI
Solo marketers and small teams
$29/month
Daily tracking and unlimited team members at the smallest plan
Peec AI
In-house marketing teams
EUR 85/month
Unlimited users and structured brand analytics
SE Visible
SE Ranking users and multi-project teams
From $99/month
Prompt limits count prompts, not checks across platforms
Semrush AI Visibility Toolkit
Existing Semrush users
$99/month
AI visibility inside an established SEO workflow
Promptwatch
Content teams
$95/month
Tracking connected to content and agent features
Profound
Large enterprise companies
Custom pricing
Enterprise controls, tailored coverage, and AI marketing workflows
Seven tools that can replace Brand Radar monitoring
1. AI Peekaboo: best for agencies tracking several client brands
For an agency watching several client brands on a budget, AI Peekaboo is where I'd look first, because adding a client does not mean buying another piece of software. The figure that matters is what each new client adds to the bill. Tracking 100 prompts every two days on three AI platforms costs $75 a month for one brand and $150 for two, and the two-brand plan already includes white-label reports. Semrush, by contrast, charges $99 for every extra Brand Performance domain, and that is before you add prompts.
When a client climbs or drops, you can go straight to the AI answers responsible and the sources they cited. That gives you evidence to put in front of the client, and a concrete task for your team, rather than a bare change in a percentage.
Key features
Track each client brand in its own space, with separate prompts, competitors and a dashboard, and every score linked to the AI answers and cited sources behind it.
Turn one extra brand slot into unlimited pitch workspaces, so you can show any prospect's brand and then reuse the slot for the next.
Pick from 7 AI platforms and pay only for the ones you use: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot and Claude API.
Get prompt suggestions, recommendations and content briefs that flag what to track next and save writers a blank page.
Share a read-only link with each client, or push the data to Looker Studio or your own reports through the API.
Reach every tracked brand from Claude or Cursor with the hosted MCP server, at no extra cost on top of your plan.
Pair AI visibility with site traffic by connecting GA4 and Google Search Console.
Pricing
You only pay for the tracking you set up. Choose the number of brands, prompts per brand, AI platforms (up to 7) and how often the prompts run, and the monthly price recalculates each time. Six of the platforms carry the same per-check price; Claude API carries a higher one, so watch the total when you add it. A few example plans:
Brands
Prompts per brand
AI platforms
How often prompts run
USD monthly
15
40
3
Monthly
30
20
50
5
Monthly
83
1
100
4, one of them Claude API
Weekly
110
5
100
4
Weekly
133
6
80
3
Every 3 days
240
2
100
5
Every 2 days
250
Swap ChatGPT for Gemini, or Perplexity for Copilot, and the row price doesn't move; Claude API is the only platform that changes it.
Pay yearly to save 15% against the monthly list price.
White-label reports and client share links are included on any plan that reaches $100 a month.
Seats are not charged per person, so more teammates do not raise the price.
Every client in the account runs on one schedule, since how often prompts run is a single setting. Pick the schedule first, then build the plan around it.
Who should choose it
Choose AI Peekaboo if you run an agency and want affordable, branded AI visibility reports for several clients, with the evidence of what changed and what to do next. It also works for an in-house team that would rather start from a precise set of buyer questions than pay for a big prompt database. And a brand that just wants to check whether AI answers include it, and get some ideas for appearing more, can start small with it.
Skip it if most of your work is researching companies you do not track. AI Peekaboo has no searchable market index and no visibility history from before your tracking starts, so Brand Radar's index stays more useful there. If you have one brand and a very short prompt list, OtterlyAI is a simpler, low-commitment way in.
2. OtterlyAI: best for solo marketers and small teams tracking one brand
OtterlyAI is the clearest alternative if you are a small team that wants daily AI visibility monitoring without a multi-brand agency setup. Lite gives you daily tracking, unlimited team members, one workspace and 15 search prompts, which makes it a practical first tracker for a single marketing team.
The catch is prompt capacity. Once you need more prompts, API access or several workspaces, you move into Standard or Premium much sooner than the $29 entry price suggests.
Key features
Track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every self-serve plan.
Every prompt runs daily, so you see changes quickly.
Compare your brand's coverage, position and sentiment against competitors in brand reports.
See which sources get cited, and export raw responses, citations, reports and recommendations.
Add Google AI Mode, Gemini or Claude as paid add-ons when your audience uses them.
Pricing
OtterlyAI plan
USD monthly
USD monthly, billed annually
Search prompts
Workspaces
Lite
29
25
15
1
Standard
189
160
100
Not published
Premium
489
422
400
Not published
Prices exclude tax.
Standard and Premium can add 100 prompts for $99 per month.
The seven-day free trial includes 50 search prompts and needs no credit card.
Who should choose it
Choose OtterlyAI if one brand, a modest prompt list and daily tracking describe your work. Lite keeps daily checks on the entry plan instead of saving them for a higher tier. Our Otterly review covers its wider reporting and optimization features.
Skip it if you manage many client brands and need a white-label client view. OtterlyAI's agency partner program supports branded Looker Studio reporting, but it does not describe a white-label dashboard. AI Peekaboo is the better fit when branded client delivery must happen inside the platform.
3. Peec AI: best for in-house marketing teams tracking a few markets
Peec AI suits in-house SEO, content and marketing teams that want AI search analytics across a set number of projects and countries. Unlimited users, daily tracking and three active AI platforms on every brand plan make it easy for a team with several stakeholders to share.
Its strength is structured analysis: source analytics, gap analysis and recommended actions come with every self-serve plan. It fits a marketing department building an internal AI search program better than a small agency trying to keep reporting cost per client low.
Key features
Give unlimited users access on every self-serve brand plan, so you don't pay per seat.
Track three AI platforms of your choice on Starter, Pro and Advanced.
See visibility, position, sentiment, share of voice, source analytics and brand attributes together.
Use MCP on all brand plans, with API access from Pro upward.
Pricing
Peec AI plan
EUR monthly
EUR monthly, billed annually
Prompts
Projects
Countries
Extra AI platform, EUR monthly
Starter
85
70
50
1
1
30
Pro
205
180
150
2
3
70
Advanced
425
360
350
5
3
140
Agency plans begin at EUR 205 per month and use credits across client projects.
Who should choose it
Choose Peec AI if an in-house team needs shared access and structured analytics across a few projects, markets or countries. If you sell in more than one country, check Pro first: Starter covers one country, while Pro and Advanced cover three.
Skip it if your agency's main deliverable is branded reporting. AI Peekaboo turns on white-label reports and a read-only link for each client brand once your subscription reaches $100 a month, so you know in advance which plan includes them.
4. SE Visible: best for SE Ranking users and teams with a larger prompt list
SE Visible is a good alternative if you already use SE Ranking, or if you want a larger prompt allowance spread across several projects. Its limit counts the prompts you add, not how many times they run across AI platforms.
So you budget one number, the prompt count, and adding a platform doesn't touch it.
Key features
Track ChatGPT, Gemini, Google AI Mode, Google AI Overviews and Perplexity.
Run daily checks on your selected AI platforms without using up more of your prompt limit.
Track seven countries and five languages, with city or regional narrowing when you set up a brand.
Invite unlimited users.
Use the API to manage projects, brands, competitors, prompts, topics and result data.
Pricing
SE Visible plan
USD monthly, from
USD monthly, billed annually
Prompts
Projects
Basic
99
79
200
3
Core
189
151
450
5
Plus
355
284
1,000
10
Basic and Core both come with a free 10-day trial, so you can test before paying.
Who should choose it
Choose SE Visible if your team already works in SE Ranking or needs a broad daily prompt list across several projects. Our SE Ranking AI visibility review explains the related platform in more detail.
Skip it if clients expect reports under your agency's brand. AI Peekaboo includes white-label reports and client share links from $100 a month.
5. Semrush AI Visibility Toolkit: best for SEO teams already working in Semrush
Semrush AI Visibility Toolkit makes the most sense if your SEO team already uses Semrush. It puts AI visibility reports, prompt tracking, competitor research and AI search audits in the place you already work, instead of adding another standalone tracker.
It also covers the market-research job behind Brand Radar's index: its AI visibility reports work for any domain, not only the one you track. Ahrefs still has the larger index and more platforms, but Semrush is a real alternative for this part of the job.
Key features
Track 25 custom prompts daily on ChatGPT Search, Google AI Mode and Gemini; visibility reports also cover Perplexity mentions.
Research AI visibility for any domain in a database of more than 317 million prompts and responses across ChatGPT, Gemini, Google AI Overviews and AI Mode.
Use AI visibility reports, competitor research, prompt research and AI search site audits.
Add more prompts or Brand Performance domains as you track more.
Move to a Semrush One plan when SEO and AI search should sit under one subscription.
Pricing
Semrush option
Monthly price
Included
Standalone toolkit
$99 per domain
One user per subscription
Semrush One Starter
€190.84
50 daily AI prompts
Semrush One Pro+
€286.74
100 daily AI prompts
The Semrush One prices are for monthly billing.
An additional Brand Performance domain or location costs $99 per month.
Adding 50 prompt-tracking prompts costs $60 per month.
The toolkit has no free trial.
Who should choose it
Choose Semrush if your SEO team already depends on it and wants AI visibility next to its existing work. Its market research also makes sense when you need to look at untracked domains without paying for Ahrefs' larger index. If you are choosing between just these two, our Ahrefs Brand Radar vs Semrush comparison goes through them report by report.
Skip it if you manage a growing client roster. Per-domain and per-user pricing can turn one sensible internal subscription into several recurring costs. SE Visible gives a multi-project team 200 prompts across three projects for the same $99 monthly starting point.
6. Promptwatch: best for content teams that need tracking tied to page work
Promptwatch is the alternative for a content team that wants more than a dashboard. It combines prompt monitoring with agent chat, AEO article writing, content refreshes, crawler logs and integrations for publishing and analytics.
If the people who spot a visibility gap also write the fix, Promptwatch saves them a hand-off. It is less attractive if you only need light monitoring, because its plans bundle wider content work with tracking.
Key features
Track prompts daily across AI platforms, within a monthly response quota.
Use Agent Chat, MCP and API access on brand and agency plans.
Generate AEO articles and content refreshes on Professional and Business brand plans.
Connect crawler logs, Google Search Console, publishing systems and team tools.
Give agency clients branded read-only access to reports, with permissions per project.
Pricing
Promptwatch brand plan
USD monthly
Prompts
Monthly responses
AEO articles
Seats
Essential
95
50
6,000
None
1
Professional
245
150
18,000
5
2
Business
579
350
42,000
10
5
Essential covers one project.
Agency plans start at $199 per month and use response allowances rather than prompt caps.
You get seven days free on the Essential, Professional, Kick-off and Growth plans.
Who should choose it
Choose Promptwatch if your content team needs tracking to lead straight into writing, refreshing or prioritizing pages. Watch the response quota: each prompt, AI platform and run uses a response, and monitoring pauses when the monthly allowance runs out.
Skip it if all you need is a narrow monitoring tool. OtterlyAI gives a single-brand team a lower entry price, and SE Visible offers simpler multi-project monitoring at $99 per month.
7. Profound: best for large enterprise companies
Profound is the right alternative for a large enterprise company that needs tailored AI visibility coverage, security controls and a wider AI marketing platform. It publishes no brand price, so you'll need a demo to get a number. That conversation gets you an Enterprise plan with SSO through SAML or OIDC and SOC 2 Type II compliance, the two things a security review asks for first, plus tracking on up to nine answer engines.
It pairs tracking with agents, a context manager, suggestions, analytics, reporting and integrations. If you only want tracking, you would pay for agents and workflows your team never opens.
Key features
Track up to nine answer engines on an Enterprise plan, with tailored prompt tracking.
Run Profound's agents on AI Marketer credits to research a market, draft content or automate recurring marketing tasks.
Connect Agent Analytics to Google Analytics, WordPress, cloud providers and CDNs such as Cloudflare and Vercel, so you see AI crawler and referral activity next to your visibility data.
Give every team member a seat, and pull data out through the API or CSV and JSON exports for your own reporting.
Meet enterprise security needs with SSO using SAML or OIDC and SOC 2 Type II compliance.
Pricing
Profound option
USD monthly
What you get
Brand Enterprise
Custom, demo required
Up to nine answer engines and tailored prompt tracking
Agency Growth client workspace
399
One full client workspace; no published base price
The free brand trial runs 50 prompts daily for seven days across ChatGPT, Gemini and Google AI Overviews.
Trial users get an industry prompt set and cannot change the prompts.
Agency Growth includes ten seven-day pitch workspaces per month.
Who should choose it
Choose Profound if you work at a large enterprise company where security review is a given and several teams, from content to PR, will use the same visibility data. Its agents let those teams act on the findings in the same platform.
Skip it if you are a small team looking for a low monthly entry price or an agency trying to price reporting per client. OtterlyAI, SE Visible and AI Peekaboo all give you a clearer published starting point.
Which Ahrefs Brand Radar alternative should you choose?
Start from how many brands you track and who reads the report:
Choose AI Peekaboo when an agency needs to monitor several client brands and produce branded reporting without separate accounts for each client.
Choose OtterlyAI when one brand and a small team need daily monitoring at the lowest straightforward entry point.
Choose Peec AI when an in-house team needs shared analytics across projects and a defined set of countries.
Choose SE Visible when a larger prompt pool across several projects matters more than agency white-label delivery.
Choose Semrush when your SEO team already works in Semrush and wants AI visibility in that workflow.
Choose Promptwatch when the team responsible for tracking is also responsible for creating and refreshing content.
Choose Profound when enterprise security, tailored limits, and AI marketing workflows are part of the requirement.
Stay with Ahrefs Brand Radar if the central requirement is finding market-level data about brands and prompts you do not already track. Its index held more than 481 million prompts across six platforms as of October 2026. Semrush is the only entry that also offers research across untracked domains, with more than 317 million prompts and responses across ChatGPT, Gemini, Google AI Overviews, and AI Mode. If research matters more than ongoing client reporting, compare Semrush's €94.94 a month per domain, the $99 plan priced in euros, with Brand Radar’s €179 a month per platform selection.
For a quick starting point, run the free AI visibility checker on your domain. You’ll see where your brand already shows up in AI answers, which tells you how many prompts and platforms you actually need to pay for.
How we checked this
Last checked: 16 October 2026.
Prices and plan limits: each vendor’s public pricing pages. Features: vendor help docs and product pages.
Frequently asked questions
Is Ahrefs Brand Radar free?
No. Ahrefs offers a free account and a free AI visibility checker, but Brand Radar itself is a paid product. Brand Radar’s AI Visibility Index starts from a paid standalone purchase, while paid Ahrefs plans from Lite upward include a monthly custom-prompt allowance. Ahrefs does not offer a free trial for its paid subscriptions.
Is Ahrefs Brand Radar better than Semrush’s AI Visibility Toolkit?
Neither is better for every team. Brand Radar has the larger market-research index, covering more than 481 million prompts as of October 2026 across six platforms. Semrush also supports research across any domain through more than 317 million prompts and responses, while bringing AI audits and conventional SEO work into one platform. A dedicated multi-brand tracker is the better fit for recurring agency reporting.
What is the cheapest alternative to Ahrefs Brand Radar?
OtterlyAI starts at $29 per month and AI Peekaboo at $30 per month. OtterlyAI’s Lite plan covers 15 prompts tracked daily on four AI platforms in one workspace. AI Peekaboo’s entry plan covers one brand and lets you trade prompts against platforms and how often they run. Pick by the prompt count, platforms, and reporting you actually need.
Can I track AI visibility without an Ahrefs subscription?
Yes. You can even buy Brand Radar on its own, with a free Ahrefs account attached, and every alternative here is also sold without Ahrefs. AI Peekaboo, OtterlyAI, Peec AI, SE Visible, Promptwatch, and Profound all offer standalone AI visibility products or plans. Semrush also sells its AI Visibility Toolkit as a standalone subscription.
Is Brand Radar worth it if I already pay for Ahrefs?
Yes, if you use the index to research AI visibility for brands and topics outside your tracked list. Lite and higher plans already include a small custom-prompt allowance, five prompts on Lite, but the index is a separate purchase from €179 a month, and it is the part that dedicated trackers do not replace. If you only need recurring monitoring and client reporting for several brands, a dedicated tracker with multi-brand reporting may give your team a better fit.
Start with your own visibility.
See where your brand appears in AI answers and which competitors get mentioned.
Filipe Lins Duarte
