The Best 8 Alternatives to Ahrefs Brand Radar in 2026
October 23, 2025
9 min read
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By Filipe Lins Duarte
Ahrefs Brand Radar is powerful, but at $699 per month it is out of reach for many teams. In this guide, I break down what it offers, then compare eight alternatives like Peekaboo, Brandlight, GEO Metrics, Profound, Peec AI, Semrush One, Promptwatch, and AI Clicks, including pros, cons, and pricing.
The Best 8 Alternatives to Ahrefs Brand Radar in 2026
Ahrefs entering the AI visibility space with Brand Radar was a big deal. They have the data and the reputation, so everyone paid attention. But after the initial excitement, the conversation I keep having with marketing teams is always about the price. It's a serious investment ($699 per month). I put this guide together: to break down what Ahrefs Brand Radar offers and then walk you through 8 alternatives that deliver great results without the heavy spend.
Here's a quick look at my recommended alternatives to Ahrefs Brand Radar.
Tool
Starting Price
Ideal for
Pros
Cons
Peekaboo
$50 per month
SMBs & Agencies
Most affordable, excellent for agencies, easy to use
Smaller prompt database, fewer enterprise security features
Brandlight
Custom
Client Reporting
Excellent for client reporting, easy to use
Limited workflow automation, custom pricing
GEO Metrics
$94 per month
Data-Driven Teams
Excellent for data-driven teams, helps isolate campaign impact
Good balance of features and usability, accessible pricing
Lacks deep enterprise features
AI Clicks
$79 per month
Agencies & Brands
Excellent platform coverage, agency program
Newer platform, UI can be overwhelming
Ahrefs Brand Radar Pricing
Ahrefs Brand Radar's pricing is structured around individual AI platform indexes. You can purchase access to a single AI platform index for $199 per month per index. If you want to track all AI platforms, the cost jumps to $699 per month.
For agencies, the white-labeling option and Looker Studio connector are major advantages. You can brand the platform as your own and build custom client reports, which is why over 50 agencies are currently using it.
Key features of Peekaboo:
Google Search Console Integration: Combines traditional SEO and AI visibility data in a single dashboard.
AI Chatbot: Query your data in plain English (e.g., "Which of my blog posts are getting the most AI mentions?").
White-Labeling: Agencies can brand the platform as their own and create custom client workspaces.
Looker Studio Connector: Build custom reports for clients using Looker Studio integration.
Pros and Cons:
Pros
Most affordable option at $50/month.
Excellent for agencies with white-labeling and client workspace features.
Easy to use with actionable insights.
Cons
Smaller prompt database compared to Ahrefs Brand Radar.
Fewer enterprise-grade security features than platforms like Profound.
Pricing: Starts at $50 per month.
2. Brandlight
Brandlight positions itself as a clean and simple way to show where your brand appears inside AI summaries and what has changed over time. Its main strength is its clarity, which makes it a great choice for building client reports that get straight to the point.
It tracks mention rate, rank order, and the sources that AI answers rely on. While it’s light on workflow automation, it provides the essential data you need to understand your AI visibility.
Key features of Brandlight:
AI Mention Tracking: Monitors brand mentions and rank order in AI-generated answers.
Source Identification: Shows which sources and citations are shaping AI responses.
Client-Ready Reports: Focuses on clean data visualization for easy-to-understand client reports.
Change Tracking: Highlights what has changed in AI answers week over week.
Pros and Cons:
Pros
Excellent for clear, simple client reporting.
Easy to use and understand.
Good for tracking basic AI visibility metrics.
Cons
Limited workflow automation.
Not as feature-rich as other platforms.
Custom pricing makes it hard to evaluate cost-effectiveness.
Pricing: Custom pricing.
3. GEO Metrics
GEO Metrics is built for data-minded teams that want to normalize their AI visibility data across multiple models and markets. Its core function is to help you distinguish between changes that result from your marketing efforts and those that are due to model updates.
By tracking your performance over time, you can get a clear picture of what’s working and what’s not. It’s more of a pure measurement tool than a full-fledged playbook, which is ideal for teams that have their own analytics and strategy workflows.
Key features of GEO Metrics:
Data Normalization: Normalizes inclusion and share of voice data across different AI models and geographic markets.
Trend Analysis: Provides trend lines to show performance over time, helping to correlate marketing actions with results.
Model-Specific Insights: Allows you to track performance on a per-model basis to understand how each AI engine sees your brand.
Competitive Benchmarking: Compare your visibility score against competitors.
Pros and Cons:
Pros
Excellent for data-driven teams.
Helps isolate the impact of marketing campaigns.
Provides clear performance trends.
Cons
Less focused on providing actionable next steps.
More of a measurement tool than a complete AEO solution.
Pricing: Starts at $94 per month.
4. Profound
Profound positions itself as an enterprise-grade AI visibility platform that offers a deep set of features for large organizations. It’s one of the few platforms that is SOC 2 Type II compliant and offers SSO, which is a major selling point for enterprise clients.
Their platform includes Answer Engine Insights for tracking brand visibility, Agent Analytics for monitoring AI-sourced traffic and attribution, and Prompt Volumes to see what users are actually asking AI engines. They also offer built-in content generation workflows and a dedicated AEO strategist on their enterprise plan.
Key features of Profound:
Enterprise-Grade Security: SOC 2 Type II compliant and offers SSO/SAML for secure access.
Agent Analytics: Tracks AI crawler activity on your site and attributes human traffic from AI search.
Content Generation Workflows: Built-in tools to create and optimize content for AI visibility.
Prompt Volumes: Provides data on what users are asking AI engines, similar to keyword research for traditional SEO.
Pros and Cons:
Pros
Excellent for enterprise clients with strict security requirements.
Offers a comprehensive suite of tools, including content generation.
High-touch support with a dedicated AEO strategist on the enterprise plan.
Cons
The starter plan is very limited (ChatGPT only, 50 prompts).
The platform is complex and may be overkill for smaller teams.
The focus on enterprise features comes with a higher price tag.
Pricing: Starts at $99 per month.
5. Peec AI
Peec AI is a general-purpose AI search analytics platform for marketing teams. It tracks brand performance across AI search platforms through key metrics like visibility, position, and sentiment.
The platform is designed to help you identify the prompts that matter, monitor your rankings, and act before your competitors do. You can track rankings across multiple AI models, find the key sources and citations shaping your visibility, and create reports for your team and clients. They've raised $29 million in capital and are trusted by over 1,500 marketing teams.
Key features of Peec AI:
Sentiment Analysis: Tracks whether your brand is being mentioned in a positive, negative, or neutral light.
Position Tracking: Monitors your brand’s position within AI-generated answers.
Competitor Benchmarking: Compare your visibility, sentiment, and position against competitors.
Source Identification: Shows which sources and citations are influencing AI responses.
Pros and Cons:
Pros
Strong focus on sentiment analysis.
Good for tracking brand reputation in AI search.
Easy-to-use interface for creating reports.
Cons
Lacks some of the deeper enterprise features of other platforms.
Fewer workflow automation capabilities.
Pricing: Starts at $104 per month.
6. Semrush One
Semrush has integrated AI visibility tracking directly into their existing SEO platform with Semrush One, similar to what Ahrefs has done with Brand Radar. The main value proposition is a unified workflow where you can manage both traditional SEO and AI visibility in one place.
The platform tracks your brand's visibility across ChatGPT, Gemini, and Perplexity, and includes features like prompt monitoring, competitive research, and website optimization to ensure LLMs can crawl and index your site.
Key features of Semrush One:
Unified Workflow: Combines traditional SEO and AI visibility tracking in a single platform.
Prompt Monitoring: Find out what customers are asking LLMs about your business.
Competitive Research: Compare your AI presence with competitors to find visibility gaps.
Website Optimization: Ensure your site is technically optimized for AI crawlers.
Pros and Cons:
Pros
Excellent for teams already using Semrush for SEO.
Provides a seamless workflow from traditional search to AI discovery.
Leverages Semrush’s extensive SEO data and toolset.
Cons
The pricing is on the higher end for small businesses.
Additional users require a separate purchase for access to the AI Visibility Toolkit.
Pricing: Starts at $199 per month.
7. Promptwatch
Promptwatch offers a balance of detailed analytics and ease of use, making it a solid choice for startups and mid-market teams that need powerful insights without a steep learning curve.
The platform gives you a clear view of your brand's visibility across various AI models and helps you understand the sources behind your mentions. It also includes features like competitor benchmarking and sentiment analysis.
Key features of Promptwatch:
Ease of Use: The platform is designed to be intuitive and easy to navigate.
Competitor Benchmarking: Track your performance against competitors to identify opportunities.
Sentiment Analysis: Understand the tone and context of your brand mentions in AI search.
Source Tracking: See which sources are influencing AI-generated answers.
Pros and Cons:
Pros
Good balance of features and usability.
Accessible pricing for startups and mid-market teams.
Strong choice for teams that are new to AEO.
Cons
Lacks the deep enterprise features of more expensive platforms.
Fewer integrations with other marketing tools.
Pricing: Starts at $89 per month.
8. AI Clicks
AI Clicks tracks your brand's visibility across a wide range of AI models, including ChatGPT, Perplexity, Gemini, Claude, and even TikTok's AI. They offer prompt-level visibility tracking, geo-audits, competitor benchmarking, and an AI writer for content creation.
The platform also includes multi-market support and actionable recommendations. They have an agency program, which makes them a good option for agencies that want to offer AEO services to their clients. They claim to serve over 1,000 businesses, including 600 brands and 400 agencies.
Key features of AI Clicks:
Broad Platform Coverage: Tracks visibility across a wide range of AI models, including TikTok AI.
Geo-Audits: Provides location-based insights into your AI visibility.
AI Writer: Built-in content creation tool to help you act on insights.
Agency Program: Offers features and pricing specifically for agencies.
Pros and Cons:
Pros
Excellent platform coverage.
Good for agencies that want to offer AEO services.
Includes a built-in AI writer.
Cons
The platform is newer and less established than some competitors.
The user interface can be overwhelming for new users.
Pricing: Starts at $79 per month.
Is Ahrefs Brand Radar Worth It?
After testing dozens of AI visibility tools, my opinion is that Ahrefs Brand Radar is a powerful platform, but it's built for a specific type of customer: an SEO professional or a large enterprise with a significant budget. For most other businesses, it's likely too much of a tool for too much money.
For SMBs and marketing agencies, Peekaboo offers a better balance of power, price, and usability. It was built to provide the actionable insights and agency-specific features (like white-labeling) that are missing from most other tools in the market.
Frequently Asked Questions
1If I run an agency, which Ahrefs Brand Radar alternative should I choose?
For agencies, Peekaboo is the best alternative to Ahrefs Brand Radar. The ability to white-label the platform and create custom reports with the Looker Studio connector is a huge advantage for client management.
2What's the most budget-friendly alternative to Ahrefs Brand Radar?
Peekaboo, with pricing starting at just $50/month, offers the best combination of comprehensive features and affordability. While other tools have low entry points, they often lack the depth and functionality needed for serious AI tracking.
3What's the best AI Visibility tool for sentiment tracking?
If sentiment tracking is a priority, Peec AI is a great choice. It tracks visibility, position, and sentiment as core metrics, giving you a complete picture of how AI platforms are framing your brand.
4Is Semrush One a good alternative to Ahrefs Brand Radar?
If you're already using Semrush for your SEO, Semrush One is an excellent choice. It provides a unified workflow from traditional search to AI discovery, and the pricing is the same as Ahrefs Brand Radar at $199 per month.
5Is Profound a good choice for a small business?
While Profound has a $99/month starter plan, it's very limited (ChatGPT only, 50 prompts). Their platform is really built for enterprise clients, so a small business would likely get more value from a tool like Peekaboo.
6Should I choose a tool with a larger prompt database?
A larger prompt database can be useful, but it's not the only factor to consider. The quality and relevance of the prompts are just as important. A smaller, more targeted set of prompts can often provide more actionable insights.
7Does AI Clicks have an agency program?
Yes, AI Clicks has an agency program available, which makes them a good option for agencies that want to offer AEO services to their clients.
8What's the main reason to choose Peekaboo over Ahrefs Brand Radar?
Cost-benefit. With Peekaboo, you get a huge portion of the core functionality that Ahrefs Brand Radar offers, plus agency-specific features like white-labeling, for a fraction of the cost.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
