The 10 Best AI Visibility Optimization Platforms for Agencies and Brands

As the world of search continues to evolve, making sure your business is visible is no longer just about ranking on Google. With millions of users turning to AI chatbots like ChatGPT, Gemini, and Perplexity for answers, brands and agencies need a new set of tools to track and improve their presence. AI visibility optimization platforms are designed to do just that, providing the insights you need to ensure your brand is recommended by AI.

But with new platforms launching every month, it can be tough to know which one is right for you. To help you choose, I’ve tested the top platforms on the market and identified the 10 best AI visibility optimization platforms for agencies and brands. This guide will break down their features, pricing, and what makes each one unique.

What is an AI Visibility Platform?

An AI Visibility platform is a specialized tool that helps brands and marketers track, analyze, and improve their visibility within AI-powered search engines and chatbots. Unlike traditional SEO tools that focus on keyword rankings in search engine results pages (SERPs), AI Visibility platforms monitor how a brand is mentioned, cited, and perceived in the conversational answers generated by models like ChatGPT, Gemini, and Perplexity. These platforms provide critical data on share of voice, sentiment, competitor performance, and the sources AI models use to form their answers, allowing teams to build strategies that ensure their brand gets recommended.

If you are still figuring out what to actually measure, our guide on how to measure AI visibility covers the core metrics before you pick a platform.

Why is AI Visibility Optimization Important?

AI is fundamentally changing how consumers discover and interact with brands. Instead of sifting through pages of search results, users are getting direct, summarized answers from AI. If your brand isn't mentioned in those answers, you're invisible to a growing audience, and tracking traffic from ChatGPT is one of the first ways to measure how much visibility you're missing. AI visibility optimization is crucial because it allows you to actively influence how your brand is portrayed in this new search landscape. By understanding what AI models know about you and your competitors, you can identify gaps in their knowledge, correct misinformation, and create content that positions your brand as the go-to answer for relevant queries, directly impacting purchasing decisions and brand perception. You may hire a SEO company who handle AI visibility by modifying content according to ai models

The 10 Best AI Visibility Optimization Platforms

Here is a detailed breakdown of the top 10 platforms designed to help you win in AI search.

AI Peekaboo

Best For: Agencies & Brands

AI Peekaboo was built from the ground up to be the best AI visibility platform for agencies, while also being a great option for brands. Its agency-centric features, such as a multi-client dashboard, white-label reporting, and unlimited team seats, make it incredibly easy for agencies to manage multiple clients from a single account without incurring extra costs. The platform is designed to streamline agency workflows and provide the tools needed to deliver exceptional results for clients.

For brands, AI Peekaboo offers an incredible value proposition. At an affordable price point, it provides comprehensive tracking across five of the most important AI engines: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, and Gemini. This allows brands to get a complete picture of their AI visibility without breaking the bank. Furthermore, AI Peekaboo will soon be launching a new feature that will allow brands to automatically create and publish content to their website, closing the loop from insight to action.

Pricing

• Starter: $50/month
• Grow: $100/month
• Scale: $250/month

Pros

• Excellent agency features, including multi-client dashboards and white-labeling.
• Affordable pricing makes it accessible for brands of all sizes.
• Tracks 5 major AI engines for comprehensive visibility.
• Upcoming automatic content creation and publishing feature.

Cons

• As a dedicated AI visibility tool, it does not include traditional SEO features.
• Lack of Enterprise Security Features

Promptwatch

Best For: Data-Driven Marketers

Promptwatch is a powerful platform designed for data-driven marketers who want deep, actionable insights into their AI visibility. It offers robust analytics and reporting features that allow you to track brand mentions, sentiment, and competitor performance across multiple AI models, including ChatGPT, Perplexity, and Gemini. The platform is great for teams that want to go beyond simple tracking and get into the nitty-gritty of their AI performance.

One of Promptwatch’s key strengths is its focus on providing actionable recommendations. The platform doesn’t just show you the data; it helps you understand what to do with it. This makes it a valuable tool for teams that want to not only monitor their visibility but also actively improve it. The low-cost trial makes it easy to get a feel for the platform before committing to a full subscription.

Pricing

• Essential: $99/month
• Professional: $249/month
• Business: $579/month

Pros

• Strong analytics and reporting with detailed visibility metrics.
• Tracks multiple AI models for broad coverage.
• Provides actionable recommendations to improve AI visibility.
• Low-cost trial makes it easy to test the platform.

Cons

• The interface can have a steeper learning curve for new users.
• It’s not a completely free trial (requires a $1 payment).

Mentions.so

Best For: Individual Users

Mentions.so is a newer player in the AI visibility space that offers a clean, user-friendly interface and a very competitive starting price. It’s a great option for individual users, consultants, or small teams who are just getting started with AI search optimization and want a simple, affordable tool to track their brand mentions. The platform tracks ChatGPT, Gemini, and Claude, providing a solid foundation for monitoring your visibility.

The platform offers a range of features, including industry ranking, competitor tracking, and sentiment analysis. The Pro plan and above unlock tracking for all LLMs and provide tailored insights, making it a scalable solution as your needs grow. The Agency plan is also competitively priced, making it a viable option for smaller agencies.

Pricing

• Starter: $49/month
• Pro: $99/month
• Business: $199/month
• Agency: $399/month

Pros

• Very affordable starting price.
• Clean and user-friendly interface.
• Tracks all major LLMs on Pro plan and above.
• Agency plan offers good value for the price.

Cons

• The Starter plan is limited to 3 LLMs and 1 site.
• Newer platform, so some features are still in development.

Hall (acquired by Tracksuit, no longer sold standalone)

Best For: Cost-Conscious Brands

Hall was one of the first AI visibility platforms on the market, but it is no longer available to buy on its own. Tracksuit acquired it in July 2026 and usehall.com now shows an acquisition notice and a waitlist rather than a signup page.

Its old pricing is worth knowing only as history: a free tier tracking up to 25 prompts weekly, and a Starter plan at $239 a month for up to 500 prompts daily. If you are choosing a platform today, treat Hall as unavailable and pick from the options you can still sign up for.

Pricing

• Lite: Free
• Starter: $239/month
• Business: $599/month
• Enterprise: Starting at $1,499/month

Pros

• Generous free plan for getting started.
• Very competitive pricing on paid plans.
• Clean and user-friendly interface.
• Unique features like agent analytics and conversational commerce.

Cons

• Looker Studio integration is only available on the expensive Business plan.
• Fewer AI models tracked compared to some competitors.

LLMrefs

Best For: SEO Professionals

LLMrefs is an affordable AI search analytics platform that takes a unique approach by tracking keywords instead of prompts. This can be more intuitive for SEO professionals who are used to thinking in terms of keywords and want to apply their existing skills to the world of AI search. The platform tracks over 10 AI engines and offers geo-targeting capabilities, making it a versatile tool for a variety of use cases.

The platform is designed to be straightforward and easy to use, with a focus on providing the essential data you need to understand your AI visibility. It’s a great option for SEOs who want to add AI visibility tracking to their toolkit without a steep learning curve or a high price tag.

Pricing

• Starter: $79/month
• Pro: $159/month
• Business: $399/month

Pros

• Keyword-centric approach is intuitive for SEO professionals.
• Tracks over 10 AI engines for broad coverage.
• Geo-targeting capabilities for multi-region tracking.
• Affordable pricing for the features offered.

Cons

• The user interface is functional but not as polished as some other platforms.
• The keyword-based approach may not suit teams that prefer prompt-level tracking.

Trakkr

Best For: Startups & Growth Teams

Trakkr is a revenue-focused option rather than a free one. Its free tier is gone: you now get a 14-day trial of Growth, which converts to $100 a month, with Scale at $500. The standout feature is tracing AI visitors through to revenue by connecting Google Analytics, so you can see which AI platforms send traffic that actually converts.

The platform tracks 8 AI models, including ChatGPT, Claude, Gemini, and Perplexity, and provides features like perception analysis, citation tracking, and automatic site optimization. The Scale plan is designed for agencies and offers multi-brand tracking, white-label reports, and an agency dashboard.

Pricing

• Free: $0/month
• Growth: $79/month
• Scale: $399/month

Pros

• Free plan available to get started.
• Revenue attribution from AI traffic with Google Analytics integration.
• Tracks 8 AI models for comprehensive coverage.
• Strong agency features on the Scale plan.

Cons

• The free plan is quite limited.
• The interface can be a bit busy with all the available data.

Meridian

Best For: E-commerce Businesses

Meridian is a powerful AI visibility platform with a strong focus on e-commerce. It offers product-level tracking, which allows you to see how your individual products are being recommended by AI. This is a game-changer for e-commerce businesses that need to understand their visibility at a granular level. The platform also offers content generation features to help you create optimized articles and improve your rankings.

Meridian tracks ChatGPT, Perplexity, Google AI Overview, and Gemini, and offers integrations with Google Analytics, Vercel, and Shopify. The platform is designed to help you not only track your visibility but also take action to improve it, with features like content opportunities and outreach suggestions. The Agency plan offers white-labeling and custom domain support.

Pricing

• Foundations: $299/month
• Enterprise: Custom
• Agency: Custom

Pros

• Product-level tracking is a huge advantage for e-commerce businesses.
• Content generation features help you create optimized content.
• Integrations with Shopify, Vercel, and Google Analytics.
• Strong agency features including white-labeling and custom domains.

Cons

• The starting price is higher than many other platforms.
• No free trial available, only a demo.

Aiso

Best For: Real-Time Insights

Aiso takes a unique approach to AI visibility by using a consent-based panel of users who opt-in to share their prompts. This means you get access to real, authenticated prompt data, not just simulated searches. The platform tracks over 2.1 million full AI searches across 42 markets, with a 12-hour refresh cadence, providing near real-time insights into what your customers are asking AI.

One of Aiso’s most unique offerings is the inclusion of a dedicated data analyst, even on the free trial. This provides a level of service and support that is unmatched in the industry. The platform is designed to help you understand the precise language and proof points you need to resonate with your audience on AI surfaces.

Pricing

• Free Trial: Free (3 free searches)
• SMB: $75/month
• Premium: $500/month
• Agency: $1,250/month

Pros

• Uses real prompt data from a consent-based panel.
• Includes a dedicated data analyst with all plans.
• Provides near real-time insights with a 12-hour refresh cadence.
• Strong focus on schema optimization and third-party source analysis.

Cons

• The free trial is very limited (3 free searches).
• The pricing jumps significantly between tiers.

Scrunch

Best For: Startups & Individuals

Scrunch is a great option for startups and individuals who are just getting started with AI search. The Explorer plan offers an affordable entry point to track up to 100 prompts on ChatGPT. The platform provides strong sentiment analysis and citation tracking features, helping you understand how your brand is perceived in AI answers. The page audit feature is also useful for identifying technical issues that may be preventing your pages from being cited.

While the starter plan is limited to ChatGPT, the Growth plan unlocks tracking for all 8 major LLMs, making it a scalable solution. Scrunch also has a strong offering for agencies, with features like prospecting licenses, multi-brand management, and a 20% commission on referrals.

Pricing

• For Brands: $250/month
• For Agencies: $500/month
• Enterprise: Custom

Pros

• Affordable starting price for individuals and startups.
• Strong sentiment analysis and citation tracking features.
• Good agency features on the Growth and Enterprise plans.
• Page audits help you identify technical issues.

Cons

• The Explorer plan is limited to ChatGPT only.
• The jump in price from Explorer to Growth is significant.

Surfer SEO

Best For: Content-Focused Teams

Surfer SEO is a well-known content optimization tool that has expanded into AI visibility tracking with its AI Tracker add-on. This makes it a natural choice for content-focused teams that are already using Surfer for their content workflow. The AI Tracker allows you to monitor your brand’s visibility within the Surfer ecosystem, providing insights into how your content is performing in AI search.

The main advantage of using Surfer’s AI Tracker is the seamless integration with their content optimization tools. You can go from identifying a visibility gap to creating an optimized piece of content to fill that gap, all within the same platform. This creates a powerful, closed-loop workflow for content teams.

Pricing

• AI Tracker Add-on: $95/month (requires a Surfer SEO subscription, starting at $89/month)

Pros

• Seamless integration with Surfer’s content optimization tools.
• Creates a powerful, closed-loop workflow for content teams.
• Leverages Surfer’s strong reputation and user base.
• Good for teams that are already invested in the Surfer ecosystem.

Cons

• Requires a Surfer SEO subscription, increasing the total cost.
• Less of a dedicated AI visibility platform and more of an add-on.

Full transparency: I’m the Founder and CEO of AI Peekaboo, and we’re included in this list. I’ve seen firsthand how AI Peekaboo drives a measurable understanding and results for agencies and brands to better understand their presence in AI answers. That said, I’ve made every effort to provide an honest, balanced comparison. The other tools featured here are genuinely strong options, each with unique strengths and proven track records. My goal isn’t to claim that AI Peekaboo is the best AI visibility optimization platform for agencies and brands. It’s to help you find the right fit for your specific needs, budget, and growth stage.

Despite my connection to Peekaboo, this comparison offers value because I've done the research you don't have time for. I've analyzed various tools, including the best AI monitoring tools for marketing teams, compared pricing models, and identified what differentiates each one.