What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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The best ai visibility optimization platforms for agencies and brands

October 12, 2025

4 min read

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By Filipe Lins Duarte

We tested the top AI visibility optimization platforms to see which perform best. In this guide, you’ll find our top picks for agencies, brands, and enterprises, including Peekaboo, Hall, Profound, and Promptwatch, along with insights on pricing and features to help you choose the right platform.

The best ai visibility optimization platforms for agencies and brands

What are the best ai visibility optimization platforms?

Visibility over your brand's performance is no longer an option. It's a must-have in 2025 and beyond as user and buying behavior become more diverse.

We have tested plenty of AI visibility optimization platforms, and it seems like each week a new one is released. In this article, we will take a look at some of the AI visibility optimization platforms out there and highlight which ones we consider to be the best and why.

Best AI visibility optimization platform for managing multiple clients' ai search visibility

If you're an agency or a company that manages multiple brands, Peekaboo is the best AI visibility optimization platform for managing multiple clients' AI search visibility. They work with dozens of agencies that manage multiple clients. It is very simple to switch from one client or brand to another with their brand multi-switcher feature.

The tool allows you to have as many clients as you want in it from one unique login, and you can have all of your clients' data and A.I. search visibility separate from one another within the same account. They also offer unlimited team seats. So once again, if you're working in an agency and need various team members to access the tool, they don't charge extra per seat or have any limitations on that.

Screenshot of Peekaboo AI visibility optimization platform

Best AI visibility optimization platform for cost value proposition

Hall was one of the first AI visibility platforms in the market. They offer an entirely free plan that has weekly analysis of up to 25 prompts that you want to track, and should you want to analyze More than 25 prompts, and on a daily basis, they have a very competitive plan for $239/month where you can track up to 500 questions or prompts on a daily basis. In addition to this, and despite being an AI-native company, something that also impressed us was that they generally offer refunds on the first 14 days of a purchase, which is not typical in the AI world.

What we also enjoyed about their platform is that it has a very clean and slick UI and design. Your limitation with Hall, though, may be with an integration with Looker Studio, which is only supported on their business plan and above. That starts at $599 USD per month.

Screenshot of Hall AI visibility optimization platform

Best AI visibility optimization platform for enterprises

Profound has to be the choice here. They are, as we see it, the market leaders in the AI visibility space. They have raised over $50M and have hired dozens of people. It is clear that they are going for the enterprise segment. Their tool is quite robust, offering a huge array of functionalities from crawls by AI crawlers on the backend of your server. Should you want to enable that, the ability to generate content to mitigate visibility gaps, amongst others.

Now, the challenge with Profound is that they are pricey. Their starting plan is $500/month. We know from talking to other companies that they typically charge 4-figure months for most of the brands that they work with. So if you have a budget, it's certainly a great choice. But if price is important to you, then Profund may not be the best choice for you.

Screenshot of Profound AI visibility optimization platform

Best AI visibility optimization platform for multi-model coverage

From our research, Promptwatch has one of the widest multi-model AI visibility coverage. You can track, at the very least, visibility across nine different AI models, which is far more and far beyond what most other AI visibility optimization platforms offer. However, keep in mind that you will have to pay more for this, too.

Screenshot of Promptwatch AI visibility optimization platform

Which AI visibility optimization platform do you recommend?

In the end, the AI visibility optimization platform that you choose really depends on your business and team structure. For agencies and brands, we recommend different solutions.

For Agencies

For agencies, the best AI visibility optimization platform is Peekaboo, given that you can have as many clients in one account as you want and they don't charge extra for team seats. Peekaboo is the best AI search tool for managing multiple clients' AI search visibility.

For Brands

For brands, it will depend on what you want, your budget, and your needs. If you're looking for an extremely comprehensive solution, Profound is the right choice for you, but keep in mind the costs associated. If you're looking for a cost-effective solution that gives you the essentials around AI visibility, Hall is the best option. And last but not least, if you want to track your visibility across various AI models, Promptwatch is a go-to option.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!