The 10 Best AI Visibility Optimization Platforms for Agencies and Brands
October 12, 2025
13 min read
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By Filipe Lins Duarte
The 10 best AI visibility platforms to track and improve how ChatGPT, Gemini, and Perplexity recommend your brand.
As the world of search continues to evolve, making sure your business is visible is no longer just about ranking on Google. With millions of users turning to AI chatbots like ChatGPT, Gemini, and Perplexity for answers, brands and agencies need a new set of tools to track and improve their presence. AI visibility optimization platforms are designed to do just that, providing the insights you need to ensure your brand is recommended by AI.
But with new platforms launching every month, it can be tough to know which one is right for you. To help you choose, I’ve on the market and identified the 10 best AI visibility optimization platforms for agencies and brands. This guide will break down their features, pricing, and what makes each one unique.
An AI Visibility platform is a specialized tool that helps brands and marketers track, analyze, and improve their visibility within AI-powered search engines and chatbots. Unlike traditional SEO tools that focus on keyword rankings in search engine results pages (SERPs), AI Visibility platforms monitor how a brand is mentioned, cited, and perceived in the conversational answers generated by models like ChatGPT, Gemini, and Perplexity. These platforms provide critical data on share of voice, sentiment, competitor performance, and the sources AI models use to form their answers, allowing teams to build strategies that ensure their brand gets recommended.
Why is AI Visibility Optimization Important?
AI is fundamentally changing how consumers discover and interact with brands. Instead of sifting through pages of search results, users are getting direct, summarized answers from AI. If your brand isn’t mentioned in those answers, you’re invisible to a growing audience of potential customers. AI visibility optimization is crucial because it allows you to actively influence how your brand is portrayed in this new search landscape. By understanding what AI models know about you and your competitors, you can identify gaps in their knowledge, correct misinformation, and create content that positions your brand as the go-to answer for relevant queries, directly impacting purchasing decisions and brand perception.
The 10 Best AI Visibility Optimization Platforms
Here is a detailed breakdown of the top 10 platforms designed to help you win in AI search.
AI Peekaboo
Best For: Agencies & Brands
AI Peekaboo was built from the ground up to be the best AI visibility platform for agencies, while also being a great option for brands. Its agency-centric features, such as a multi-client dashboard, white-label reporting, and unlimited team seats, make it incredibly easy for agencies to manage multiple clients from a single account without incurring extra costs. The platform is designed to streamline agency workflows and provide the tools needed to deliver exceptional results for clients.
For brands, AI Peekaboo offers an incredible value proposition. At an affordable price point, it provides comprehensive tracking across five of the most important AI engines: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, and Gemini. This allows brands to get a complete picture of their AI visibility without breaking the bank. Furthermore, AI Peekaboo will soon be launching a new feature that will allow brands to automatically create and publish content to their website, closing the loop from insight to action.
Pricing
Starter: $50/month
Grow: $100/month
Scale: $250/month
Pros
Excellent agency features, including multi-client dashboards and white-labeling.
Affordable pricing makes it accessible for brands of all sizes.
Tracks 5 major AI engines for comprehensive visibility.
Upcoming automatic content creation and publishing feature.
Cons
As a dedicated AI visibility tool, it does not include traditional SEO features.
Lack of Enterprise Security Features
Promptwatch
Best For: Data-Driven Marketers
Promptwatch is a powerful platform designed for data-driven marketers who want deep, actionable insights into their AI visibility. It offers robust analytics and reporting features that allow you to track brand mentions, sentiment, and competitor performance across multiple AI models, including ChatGPT, Perplexity, and Gemini. The platform is great for teams that want to go beyond simple tracking and get into the nitty-gritty of their AI performance.
One of Promptwatch’s key strengths is its focus on providing actionable recommendations. The platform doesn’t just show you the data; it helps you understand what to do with it. This makes it a valuable tool for teams that want to not only monitor their visibility but also actively improve it. The low-cost trial makes it easy to get a feel for the platform before committing to a full subscription.
Pricing
Essential: $99/month
Professional: $249/month
Business: $579/month
Pros
Strong analytics and reporting with detailed visibility metrics.
Tracks multiple AI models for broad coverage.
Provides actionable recommendations to improve AI visibility.
Low-cost trial makes it easy to test the platform.
Cons
The interface can have a steeper learning curve for new users.
Mentions.so is a newer player in the AI visibility space that offers a clean, user-friendly interface and a very competitive starting price. It’s a great option for individual users, consultants, or small teams who are just getting started with AI search optimization and want a simple, affordable tool to track their brand mentions. The platform tracks ChatGPT, Gemini, and Claude, providing a solid foundation for monitoring your visibility.
The platform offers a range of features, including industry ranking, competitor tracking, and sentiment analysis. The Pro plan and above unlock tracking for all LLMs and provide tailored insights, making it a scalable solution as your needs grow. The Agency plan is also competitively priced, making it a viable option for smaller agencies.
Pricing
Starter: $49/month
Pro: $99/month
Business: $199/month
Agency: $399/month
Pros
Very affordable starting price.
Clean and user-friendly interface.
Tracks all major LLMs on Pro plan and above.
Agency plan offers good value for the price.
Cons
The Starter plan is limited to 3 LLMs and 1 site.
Newer platform, so some features are still in development.
Hall
Best For: Cost-Conscious Brands
Hall was one of the first AI visibility platforms on the market and remains a strong contender, especially for cost-conscious brands. It offers a generous free plan that allows you to track up to 25 prompts on a weekly basis, making it a great entry point for brands that want to start monitoring their AI visibility without any financial commitment. The platform has a clean and slick UI, making it easy to navigate and understand your data.
For those who need more, Hall’s paid plans are very competitively priced. The Starter plan, for example, lets you track up to 500 prompts daily for $239/month. One of Hall’s standout features is its agent analytics, which helps you understand how AI agents are interacting with your brand. It also offers a conversational commerce module, which is a unique feature for e-commerce brands.
Pricing
Lite: Free
Starter: $239/month
Business: $599/month
Enterprise: Starting at $1,499/month
Pros
Generous free plan for getting started.
Very competitive pricing on paid plans.
Clean and user-friendly interface.
Unique features like agent analytics and conversational commerce.
Cons
Looker Studio integration is only available on the expensive Business plan.
Fewer AI models tracked compared to some competitors.
LLMrefs
Best For: SEO Professionals
LLMrefs is an affordable AI search analytics platform that takes a unique approach by tracking keywords instead of prompts. This can be more intuitive for SEO professionals who are used to thinking in terms of keywords and want to apply their existing skills to the world of AI search. The platform tracks over 10 AI engines and offers geo-targeting capabilities, making it a versatile tool for a variety of use cases.
The platform is designed to be straightforward and easy to use, with a focus on providing the essential data you need to understand your AI visibility. It’s a great option for SEOs who want to add AI visibility tracking to their toolkit without a steep learning curve or a high price tag.
Pricing
Starter: $79/month
Pro: $159/month
Business: $399/month
Pros
Keyword-centric approach is intuitive for SEO professionals.
Tracks over 10 AI engines for broad coverage.
Geo-targeting capabilities for multi-region tracking.
Affordable pricing for the features offered.
Cons
The user interface is functional but not as polished as some other platforms.
The keyword-based approach may not suit teams that prefer prompt-level tracking.
Trakkr
Best For: Startups & Growth Teams
Trakkr is another platform that offers a free plan to get started, making it a great option for startups and growth teams. The free plan allows you to track one brand and 5 queries, giving you a taste of the platform’s capabilities. Trakkr’s standout feature is its ability to trace AI visitors to revenue by connecting with Google Analytics. This allows you to see exactly which AI platforms are sending you converting traffic, providing a clear ROI on your AI optimization efforts.
The platform tracks 8 AI models, including ChatGPT, Claude, Gemini, and Perplexity, and provides features like perception analysis, citation tracking, and automatic site optimization. The Scale plan is designed for agencies and offers multi-brand tracking, white-label reports, and an agency dashboard.
Pricing
Free: $0/month
Growth: $79/month
Scale: $399/month
Pros
Free plan available to get started.
Revenue attribution from AI traffic with Google Analytics integration.
Tracks 8 AI models for comprehensive coverage.
Strong agency features on the Scale plan.
Cons
The free plan is quite limited.
The interface can be a bit busy with all the available data.
Meridian
Best For: E-commerce Businesses
Meridian is a powerful AI visibility platform with a strong focus on e-commerce. It offers product-level tracking, which allows you to see how your individual products are being recommended by AI. This is a game-changer for e-commerce businesses that need to understand their visibility at a granular level. The platform also offers content generation features to help you create optimized articles and improve your rankings.
Meridian tracks ChatGPT, Perplexity, Google AI Overview, and Gemini, and offers integrations with Google Analytics, Vercel, and Shopify. The platform is designed to help you not only track your visibility but also take action to improve it, with features like content opportunities and outreach suggestions. The Agency plan offers white-labeling and custom domain support.
Pricing
Foundations: $299/month
Enterprise: Custom
Agency: Custom
Pros
Product-level tracking is a huge advantage for e-commerce businesses.
Content generation features help you create optimized content.
Integrations with Shopify, Vercel, and Google Analytics.
Strong agency features including white-labeling and custom domains.
Cons
The starting price is higher than many other platforms.
No free trial available, only a demo.
Aiso
Best For: Real-Time Insights
Aiso takes a unique approach to AI visibility by using a consent-based panel of users who opt-in to share their prompts. This means you get access to real, authenticated prompt data, not just simulated searches. The platform tracks over 2.1 million full AI searches across 42 markets, with a 12-hour refresh cadence, providing near real-time insights into what your customers are asking AI.
One of Aiso’s most unique offerings is the inclusion of a dedicated data analyst, even on the free trial. This provides a level of service and support that is unmatched in the industry. The platform is designed to help you understand the precise language and proof points you need to resonate with your audience on AI surfaces.
Pricing
Free Trial: Free (3 free searches)
SMB: $75/month
Premium: $500/month
Agency: $1,250/month
Pros
Uses real prompt data from a consent-based panel.
Includes a dedicated data analyst with all plans.
Provides near real-time insights with a 12-hour refresh cadence.
Strong focus on schema optimization and third-party source analysis.
Cons
The free trial is very limited (3 free searches).
The pricing jumps significantly between tiers.
Scrunch
Best For: Startups & Individuals
Scrunch is a great option for startups and individuals who are just getting started with AI search. The Explorer plan offers an affordable entry point to track up to 100 prompts on ChatGPT. The platform provides strong sentiment analysis and citation tracking features, helping you understand how your brand is perceived in AI answers. The page audit feature is also useful for identifying technical issues that may be preventing your pages from being cited.
While the starter plan is limited to ChatGPT, the Growth plan unlocks tracking for all 8 major LLMs, making it a scalable solution. Scrunch also has a strong offering for agencies, with features like prospecting licenses, multi-brand management, and a 20% commission on referrals.
Pricing
For Brands: $250/month
For Agencies: $500/month
Enterprise: Custom
Pros
Affordable starting price for individuals and startups.
Strong sentiment analysis and citation tracking features.
Good agency features on the Growth and Enterprise plans.
Page audits help you identify technical issues.
Cons
The Explorer plan is limited to ChatGPT only.
The jump in price from Explorer to Growth is significant.
Surfer SEO
Best For: Content-Focused Teams
Surfer SEO is a well-known content optimization tool that has expanded into AI visibility tracking with its AI Tracker add-on. This makes it a natural choice for content-focused teams that are already using Surfer for their content workflow. The AI Tracker allows you to monitor your brand’s visibility within the Surfer ecosystem, providing insights into how your content is performing in AI search.
The main advantage of using Surfer’s AI Tracker is the seamless integration with their content optimization tools. You can go from identifying a visibility gap to creating an optimized piece of content to fill that gap, all within the same platform. This creates a powerful, closed-loop workflow for content teams.
Pricing
AI Tracker Add-on: $95/month (requires a Surfer SEO subscription, starting at $89/month)
Pros
Seamless integration with Surfer’s content optimization tools.
Creates a powerful, closed-loop workflow for content teams.
Leverages Surfer’s strong reputation and user base.
Good for teams that are already invested in the Surfer ecosystem.
Cons
Requires a Surfer SEO subscription, increasing the total cost.
Less of a dedicated AI visibility platform and more of an add-on.
Full transparency: I’m the Founder and CEO of AI Peekaboo, and we’re included in this list. I’ve seen firsthand how AI Peekaboo drives a measurable understanding and results for agencies and brands to better understand their presence in AI answers. That said, I’ve made every effort to provide an honest, balanced comparison. The other tools featured here are genuinely strong options, each with unique strengths and proven track records. My goal isn’t to claim that AI Peekaboo is the best AI visibility optimization platform for agencies and brands. It’s to help you find the right fit for your specific needs, budget, and growth stage.
Despite my connection to Peekaboo, this comparison offers value because I’ve done the research you don’t have time for. I’ve analyzed various tools, compared pricing models, and identified what differentiates each tool's approach to AI SEO (or AEO/GEO). Rather than hiding my bias, I’m acknowledging it upfront so you can factor it into your decision-making.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
