What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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AI Search Visibility Tools that offer a free trial

November 2, 2025

4 min read

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By Filipe Lins Duarte

Not all AI Search Visibility tools offer free trials. Peekaboo, Promptwatch, and Surfer let you test visibility tracking before committing, while Profound, Ahrefs, and Semrush require paid access. We reviewed 6 tools to help you choose the right one based on cost, features, and trial flexibility.

AI Search Visibility Tools that offer a free trial

AI Peekaboo, Promptwatch and Surfer are AI Search Visibility tools that offer a free trial. In this article we are going to review some AI Search Visibility tools that offer a free trial, and which ones don’t.

Which AI Search Visibility Tools offer a free trial?

There are more than 100 AI Search Visibility tools in the market (probably more than 200, but we only counted 100+ so far). We are going to review 6 of them, 3 that offer a free trial and 3 that don’t.

Peekaboo (aipeekaboo.com)

Peekaboo offers a 7-day free trial. If you contact the team, you can often extend that trial up to a month. After the trial, pricing starts at $50/month for the base plan aimed at smaller agencies and brands. The value here is that you get full visibility into how your brand is appearing in AI answers (share of voice mentions analytics, competitor benchmarking, prompt tracking) plus white labeling so you can present the tool as your own.

Screenshot of Peekaboo AI visibility dashboard showing share of voice, prompt tracking, and free trial option for agencies and brands.

Promptwatch

Promptwatch offers a “trial” in the sense that for a very low amount (e.g., $1) you can test the tool before committing. After the trial or initial test-period, pricing starts from around $100/month for entry plans (tracking brand mentions across AI models). For larger packages the cost goes up (e.g., $200/month+). It gives you solid visibility monitoring but less white-label or agency-multi-client focus than Peekaboo from our view.

Surfer AI Tracker

Surfer’s AI Tracker offers access via its main platform’s trial, allowing you to test how your brand is surfaced in AI answers through Surfer’s ecosystem. After trial, pricing depends on Surfer plan plus the AI Tracker add-on. For example, Surfer content/SEO plans start from ~$89/month and the AI Tracker add-on is layered on top. If you’re already using Surfer for content this makes sense, but pure visibility-tracking standalone value may be less.

Which AI Search Visibility Tools don’t offer a free trial?

Profound

Profound does not list a free trial for its full suite. Pricing for their standard plans starts at $499/month for the “Lite” self-serve plan. Enterprise custom pricing is higher depending on number of brands, prompts tracked, integrations, etc. This tool is deeply feature rich but it demands budget and team readiness.

Ahrefs Brand Radar

Brand Radar is included in Ahrefs’ ecosystem. There is no dedicated free trial just for Brand Radar; you must be on a paid Ahrefs plan first. The entry plan of Ahrefs (Lite) which includes Brand Radar starts around $129/month (for Brand Radar access) when billed monthly. The full Ahrefs suite pricing is higher depending on features.

Semrush AI SEO Toolkit

The Semrush AI SEO Toolkit is not strictly offered with a free trial for most users (you can view demos). The pricing is $99/month per domain for the Toolkit add-on. You’ll also need a Semrush subscription to use it effectively, which adds to cost. This tool is valuable, but for visibility tracking alone the investment is higher.

Which AI Search Visibility tool should I test?

If you want to test something quickly, with low cost and get a strong sense of your brand’s visibility in AI answers, start with Peekaboo. The 7-day trial gives you enough time to see how your brand is mentioned, track share of voice, and use white-label exports if you’re an agency.

If you just want a simple check without full features, Promptwatch allows you to do a quick test at low cost before committing. If you already use Surfer and manage content heavily inside it, Surfer AI Tracker is a natural add-on to test your AI answer visibility inside your content workflow.

For tools without trials, like Profound, Ahrefs Brand Radar, and Semrush AI SEO Toolkit, only commit if you have budget, multiple brands or domains to track, and you’re ready for deeper analytics rather than just visibility checks.

From our experience, most agencies and growing brands get the best mix of trial access, cost and actionable recommendations by starting with Peekaboo. Once you understand your visibility gap, you can evaluate whether a heavier investment makes sense.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!