ChatGPT is now a major discovery channel. This guide explains how to track visibility in AI answers, why it matters, and which tools to use. We compare 10 tools that deliver reliable data, source insights, and strategy-level AEO value.
I’ve spent the last months testing dozens of AI visibility tools tools that promise to track your brand’s presence in ChatGPT. The truth is, most of them are surface-level. They give you a vanity metric but don’t provide the actionable insights you need to actually improve your visibility.
I’m sharing the 10 best ChatGPT visibility trackers that have proven their worth. These are the platforms that offer reliable data, deep insights, and the features necessary to build a real AI search optimization strategy. Whether you’re a startup, an agency, or a large enterprise, this list will help you find the right tool to stop guessing and start winning in AI-generated answers.
Tool
Starting Price
Ideal for
Pros
Cons
Peekaboo
$50 per month
SMBs & Agencies
Comprehensive AI model support, unlimited seats, strong agency features.
Full white-labeling with custom domains is a future release. No enterprise security features.
Ahrefs Brand Radar
$199/month
SEO Teams
Integrates with a leading SEO toolkit, tracks web mentions that influence AI.
Not a dedicated AI visibility tool; indirect measurement.
Peec AI
~$97/month
International Brands
Strong multi-language and geo-targeting capabilities.
No actionable recommendations on how to improve visibility on LLMs.
Profound
$99/month (ChatGPT Tracking Only)
Enterprises
In-depth analysis and content generation features.
High starting price for serious LLM tracking and can be overkill for smaller teams.
RankPrompt
$50/month
Multi-Location Brands & Content Teams
One-click multi-location tracking is ideal for franchises and regional businesses.
The credit-based pricing model can be less predictable for high-volume users
SE Visible (From SE Ranking)
$189/month
All-in-One SEO Users
Part of a complete SEO platform with a dedicated ChatGPT tracker.
Full AI capabilities require a separate, costly add-on.
Surfer SEO
$95/month (add-on)
Content Teams
Integrates AI tracking with a top-tier content optimization workflow.
AI tracker is an add-on, not a core feature; limited model support.
Semrush One
$199/month
Existing Semrush Users
AI visibility is bundled into a comprehensive marketing suite.
Can be expensive if you don’t need the full Semrush suite.
Scrunch
$100/month
Startups & Mid-Market Teams
Simple, straightforward UI focused purely on AI visibility.
Starter plan is limited to ChatGPT only.
xFunnel AI
Free (one-time audit)
Enterprise Teams
Acquired by HubSpot, extensive AI model support, dedicated analyst support.
No transparent pricing for ongoing tracking; enterprise-focused.
What is a ChatGPT Visibility Tracker?
A ChatGPT visibility tracker is a specialized tool designed to monitor how your brand, products, and content appear within the answers generated by ChatGPT. Unlike traditional SEO tools that focus on search engine results pages (SERPs), these trackers analyze the output of Large Language Models (LLMs). They measure how often your brand is mentioned, the context of those mentions, and how you stack up against competitors for specific prompts or questions your target audience is asking.
How Do ChatGPT Visibility Trackers Work?
These tools work by programmatically sending a large volume of prompts to ChatGPT’s API. They query the model with questions relevant to your industry and brand (e.g., “what is the best CRM for small businesses?”) and then parse the generated answers. The tracker identifies mentions of your brand and your competitors, analyzes the sentiment, and tracks the sources cited in the response. This data is then aggregated into a dashboard where you can see trends, measure your share of voice, and identify opportunities for improvement.
What Should You Consider When Choosing a Tool?
When evaluating a ChatGPT visibility tracker, consider these key factors:
AI Model Support: Does the tool only track ChatGPT, or does it also cover other important models like Gemini, Perplexity, and Claude? A broader view is always better.
Data Accuracy: How does the tool ensure its data is reliable? Look for platforms that run multiple queries and average the results to account for the variability in AI answers.
Actionability of Insights: Does the tool just show you data, or does it help you understand what to do next? Look for features like source analysis, gap analysis, and competitor benchmarking.
Pricing and Scalability: Does the pricing model fit your budget and scale as your needs grow? Be wary of hidden fees or costly add-ons.
Ease of Use: Is the platform intuitive? A complicated interface can be a barrier to adoption for your team.
The 10 Best ChatGPT Visibility Trackers
Here is a detailed breakdown of the top 10 tools for tracking your visibility in ChatGPT.
Peekaboo
Best For: Agencies & SMBs
Peekaboo is our platform, and we built it to be the most practical and actionable AI visibility tool on the market. It’s designed for teams that need to move fast and get clear insights without a lot of noise. We track your brand's presence across all the major AI models (ChatGPT, Gemini, Perplexity,Google AIO and Google AI Mode) so you get a complete picture of your visibility, not just a snapshot of one platform.
Our core focus is on making data easy to understand and act on. The dashboard gives you a clear visibility score, shows you exactly where competitors are outperforming you, and identifies the sources AI models are citing. We also offer unlimited seats on all plans because we believe collaboration shouldn’t come at an extra cost. It’s a straightforward, powerful tool for brands and agencies that are serious about winning in AI search.
Pricing
Starter: $50/month (1 brand, 40 prompts, tracking every 2 days)
Ahrefs Brand Radar isn’t a direct ChatGPT visibility tracker, but it’s an essential complementary tool for any Generative Engine Optimization (GEO) strategy. It monitors web mentions of your brand and keywords, which is critical because AI models like ChatGPT heavily rely on information from the web to formulate their answers. By tracking where your brand is mentioned online, you can indirectly influence your AI visibility.
If your team is already using Ahrefs for SEO, integrating Brand Radar into your workflow is a no-brainer. You can use it to identify the high-authority sites that AI models are likely to trust and then build a strategy to get your brand mentioned on those same sites. It’s a powerful way to build the foundational authority needed to show up in AI-generated answers.
Pricing
Individual AI Platform (Tracking for 1 LLM): $199/month per index
All AI Platforms (Tracking for all LLMs): $699/month
Pros
It’s part of a world-class SEO toolkit that your team is likely already familiar with.
Tracking web mentions is a fundamental part of a holistic AI visibility strategy.
It helps you understand the sources that are contributing to your brand’s authority online.
Cons
Expensive for tracking across all LLMs
It can be expensive if you only need it for brand monitoring.
Peec AI
Best For: International Brands
Peec AI is a strong contender, especially for brands that operate in multiple countries and languages. It offers robust geo-targeting and language support, allowing you to see how your brand is represented in ChatGPT across different regions. This is crucial for international companies that need to tailor their messaging to local markets.
The platform provides detailed analytics on your visibility, share of voice, and competitor performance. It tracks several AI models, including ChatGPT, Perplexity, and Google AI Overviews, giving you a solid overview of the AI search landscape. The user interface is data-rich, which is great for analysts who want to dig deep into the numbers.
Pricing
Starter: €89/month (~$97/month) for 25 prompts.
Pro: €199/month (~$217/month) for 100 prompts.
Enterprise: Custom pricing for 300+ prompts.
Pros
Excellent geo-targeting and multi-language capabilities.
Covers a good range of AI models.
The detailed analytics are great for in-depth research.
Cons
No actionable recommendation on how to improve AI visibility.
Pricing is in Euros, which can be a minor inconvenience for US-based companies.
Profound
Best For: Enterprises
Profound is an enterprise-grade platform that goes beyond simple tracking. It’s designed for large organizations that need deep analytics and content generation capabilities. The platform not only shows you where you stand in AI answers but also helps you create content to fill visibility gaps. It’s a powerful, all-in-one solution for companies with a significant budget.
One of its standout features is the ability to analyze the sources behind AI answers and generate optimized content briefs. This helps your content team create articles and blog posts that are more likely to be cited by AI models. If you have the resources, Profound can be a formidable tool in your marketing stack.
The content generation and optimization features are a major plus.
It provides very deep, enterprise-level analytics.
It’s a robust platform built for serious, large-scale AI visibility campaigns.
Cons
The starting price is high, making it inaccessible for most small and medium-sized businesses.
The platform can be complex and may require a dedicated operator.
RankPrompt
Best For: Data-Driven Teams
RankPrompt is a comprehensive AI visibility and Answer Engine Optimization (AEO) platform built for teams that need to turn insights into immediate action. Beyond just tracking brand mentions, it evaluates real-world prompts across ChatGPT, Gemini, and Perplexity to identify exactly why a brand surfaces or stays hidden. Its standout feature is the one-click multi-location tracking, which allows franchises and regional businesses to monitor their AI presence across different geographies with a single setup.
The platform goes a step further than traditional trackers by integrating a trained content generation agent. This allows teams to bridge visibility gaps by drafting and publishing SEO-optimized articles directly to WordPress based on real prompt data. For organizations that need to manage multiple brands or locations while automating their citation and content strategy, RankPrompt offers a highly actionable workflow.
Pricing
Starter: $49/month (150 credits/month)
Pro: $89/month (500 credits/month)
Agency: $149/month (1,000 credits/month)
Pros
One-click multi-location tracking is ideal for franchises and regional businesses.
Direct WordPress integration and AI content agent allow for rapid execution on visibility gaps.
Citation automation helps secure brand inclusions in AI-influencing sources.
Cons
The credit-based pricing model can be less predictable for high-volume users compared to flat monthly limits.
SE Visible (From SE Ranking)
Best For: All-in-One SEO Users
SE Ranking is a well-established player in the SEO software space, and they’ve made a strong move into AI visibility. They offer a dedicated ChatGPT Visibility Tracker as part of their broader AI Search Toolkit, and they’ve also developed the tool as a standalone tool (SE Visible). For teams that are already using SE Ranking for rank tracking and site audits, this is a seamless and convenient addition.
The tool allows you to monitor your brand mentions, links, and competitor presence within ChatGPT answers. It also provides historical data, so you can track your progress over time. The biggest advantage is having your traditional SEO and AI SEO data all in one place, which allows for a more integrated and holistic search strategy.
Pricing (SE Visible)
Core: $189/month (450 prompts, 5 brands)
Plus: $359/month (1000 prompts, 10 brands)
Max: $519/month (1500 prompts, 15 brands)
Pros
It’s integrated into a comprehensive SEO platform that you might already be using.
It provides historical data, which is great for tracking long-term trends.
The pricing is competitive, especially if you’re already an SE Ranking customer.
Cons
To get the full suite of AI tracking features, you need to purchase a separate add-on, which can significantly increase the cost.
The platform is very feature-rich, which can be overwhelming if you only need ChatGPT tracking.
Weekly Tracking Only
Surfer SEO
Best For: Content Teams
Surfer SEO is a dominant force in the content optimization world, and their AI Tracker is a natural extension of their core product. It’s designed to help you not only monitor your AI visibility but also create content that will perform well in AI search. The platform tracks your brand’s presence in ChatGPT, Perplexity, and Google AI Overviews.
The real power of Surfer’s AI Tracker comes from its integration with the rest of the Surfer suite. You can identify a visibility gap in the AI Tracker and then immediately use the Content Editor and Topical Map to create a piece of content designed to fill that gap. It’s a powerful workflow for content-driven teams.
Pricing
AI Tracker Add-on: $95/month (can be added to any Surfer plan)
Scale Plan: $175/month (billed annually, includes 5 prompts)
Pros
The seamless integration with Surfer’s content optimization tools is a huge advantage.
The source analysis feature is excellent for understanding where AI models get their information.
The data is refreshed daily, providing timely insights.
Cons
The AI Tracker is an add-on, which means you have to be a Surfer subscriber first.
It supports a limited number of AI models compared to some other tools.
Semrush One
Best For: Existing Semrush Users
Semrush has bundled its AI visibility tracking capabilities into its Semrush One offering. For the millions of marketers who rely on Semrush for their daily SEO and marketing tasks, this provides a convenient way to add AI search monitoring to their existing workflow. The platform tracks your brand’s presence across several AI models and provides insights on your visibility and competitor performance.
The main benefit here is consolidation. If your team is already living in the Semrush ecosystem, you can avoid adding yet another tool to your stack. You get a solid AI visibility tracker that is integrated with the powerful suite of tools you already know and use.
Pricing
Starter: $199/month (includes AI visibility toolkit for 50 prompts)
Pro+: $299/month (100 prompts)
Advanced: $549/month (200 prompts)
Pros
It’s integrated into one of the world’s leading marketing platforms.
It’s a convenient option for existing Semrush customers.
The data is reliable and backed by a trusted brand.
Cons
The pricing is high, especially if you don’t need the full suite of Semrush tools.
The AI visibility features are not as specialized as what you’d find in a dedicated platform.
Scrunch
Best For: Startups & Small Teams
Scrunch is a newer player in the AI visibility space, and they’ve carved out a niche by focusing on simplicity and ease of use. The platform has a clean, straightforward interface that makes it easy to get started with AI visibility tracking. It’s a great option for startups and small teams that don’t need a lot of bells and whistles.
The platform tracks your brand’s presence in ChatGPT and other LLMs, providing clear metrics on your visibility and share of voice. It’s an affordable and accessible tool for teams that are just beginning to explore the world of Generative Engine Optimization.
Pricing
Explorer: $100/month (100 prompts, ChatGPT only)
Growth: $500/month (700 prompts, all LLMs)
Pros
The user interface is very clean and easy to use.
It’s an affordable entry point into AI visibility tracking.
It’s a focused tool that does one thing well.
Cons
The starter plan is limited to ChatGPT only.
It lacks some of the advanced features, like source analysis, that you’ll find in more mature platforms.
xFunnel AI
Best For: Enterprise Teams
xFunnel AI made waves when it was acquired by HubSpot in late 2025, a clear signal of how important AI visibility has become. The platform is built for enterprise teams and offers comprehensive tracking across a wide range of AI models, including ChatGPT, Gemini, Claude, Perplexity, and even Grok. It’s a powerhouse for large organizations.
One of its key differentiators is the combination of a powerful platform with dedicated analyst support. Enterprise clients get access to an expert who helps them interpret the data and build effective optimization strategies. With the backing of HubSpot, xFunnel is poised to become a major force in the AI visibility landscape.
Pricing
Free Starter: $0 (one-time audit with 50 queries)
Enterprise: Custom pricing for ongoing tracking and full platform access.
Pros
The acquisition by HubSpot provides a lot of credibility and resources.
It tracks an extensive list of AI models.
The dedicated analyst support is a huge value-add for enterprise clients.
Cons
There is no transparent pricing for the enterprise plan, which is a barrier for many companies.
There is no self-serve, mid-tier option between the free audit and the custom enterprise plan.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
