Best ChatGPT Visibility Tracker

Are there many people searching on ChatGPT?

Yes, and a lot more than most people realize. ChatGPT gets over a billion visits every month, and it’s quickly becoming a place where people look for answers before they ever open Google.

We’ve seen this shift ourselves. People ask ChatGPT for software recommendations, ideas, and comparisons all the time. They might type “best tools to track AI visibility” or “alternatives to Ahrefs for AI search.” If your brand isn’t being mentioned in those answers, you’re already losing ground.

That’s why tracking your visibility inside ChatGPT is so important. It shows whether your brand is showing up when people are actively looking for what you offer.

How to track traffic from ChatGPT

There’s no clear “ChatGPT” traffic source in your analytics right now, so you need to use a few different ways to understand what’s actually happening.

Start by asking people directly where they heard about you. Add “ChatGPT or another AI tool” as an option in your signup form or post-purchase question. You’ll start noticing it appear more often than you expect.

You can also look at your branded search or direct traffic. When your brand gets mentioned in AI answers, there’s usually a small bump a day or two later. It’s not a perfect metric, but it gives you something to work with.

The best way, though, is to use an AI visibility tracker. These tools track how often your brand appears inside ChatGPT and other AI engines, what prompts trigger you, and how that compares to your competitors. We’ve tested several of them, and here’s what we’ve found.