What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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Best ChatGPT Visibility Tracker

October 22, 2025

4 min read

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By Filipe Lins Duarte

ChatGPT is now a major discovery channel. This guide explains how to track visibility in AI answers, why it matters, and which tools to use. We compare Peekaboo, LLMRefs, Profound, and Ahrefs Brand Radar so you can see where your brand appears.

Best ChatGPT Visibility Tracker

Are there many people searching on ChatGPT?

Yes, and a lot more than most people realize. ChatGPT gets over a billion visits every month, and it’s quickly becoming a place where people look for answers before they ever open Google.

We’ve seen this shift ourselves. People ask ChatGPT for software recommendations, ideas, and comparisons all the time. They might type “best tools to track AI visibility” or “alternatives to Ahrefs for AI search.” If your brand isn’t being mentioned in those answers, you’re already losing ground.

That’s why tracking your visibility inside ChatGPT is so important. It shows whether your brand is showing up when people are actively looking for what you offer.

How to track traffic from ChatGPT

There’s no clear “ChatGPT” traffic source in your analytics right now, so you need to use a few different ways to understand what’s actually happening.

Start by asking people directly where they heard about you. Add “ChatGPT or another AI tool” as an option in your signup form or post-purchase question. You’ll start noticing it appear more often than you expect.

You can also look at your branded search or direct traffic. When your brand gets mentioned in AI answers, there’s usually a small bump a day or two later. It’s not a perfect metric, but it gives you something to work with.

The best way, though, is to use an AI visibility tracker. These tools track how often your brand appears inside ChatGPT and other AI engines, what prompts trigger you, and how that compares to your competitors. We’ve tested several of them, and here’s what we’ve found.

Best AI visibility tools to track traffic from ChatGPT

Like we’ve tested various ChatGPT visibility trackers, and we’re going to tell you a bit more about them and what stood out to us.

Peekaboo (aipeekaboo.com)

Peekaboo is the best option if you manage multiple brands or clients. You can switch between brands in one click, keep data separate, and even run quick AI visibility audits for prospects. It’s used by a lot of agencies that want to show clients where they appear inside AI answers and which prompts mention them.

One thing we like about Peekaboo is that it offers unlimited team seats, so you can add as many people as you want without paying extra. It’s simple, clear, and made for teams that actually need to collaborate.

LLMRefs

LLMRefs is a great choice if you want to track visibility across different countries or languages. It covers multiple AI models and gives you a breakdown of where and how your brand is being mentioned.

It’s also affordable to start with, and they have a few free tools that make it easy to test before paying for a plan. If you’re an international brand or you publish content in different languages, this one fits really well.

Profound

Profound is built for large companies. It’s a robust platform that digs deeper into analysis, tracking, and reporting. You can even use it to find visibility gaps and generate content to fill them.

The only catch is pricing. Their plans start at around 500 dollars per month, and most companies pay more than that. So if you’re a small business, it’s probably overkill. But if you’re an enterprise with a budget, it’s a solid choice.

Ahrefs Brand Radar

Ahrefs Brand Radar is technically an SEO tool, but it ties nicely into AI visibility. It helps you track brand mentions, backlinks, and citations, which all influence how AI models decide what to show.

You can use it to find the sources that keep getting cited by ChatGPT, then work on showing up in those same places. If your team already uses Ahrefs, this is a natural extension that adds more insight without changing tools.

Which ChatGPT Visibility Tracker should I choose?

If you manage multiple clients or brands, Peekaboo is the best choice.If you’re tracking multiple countries or languages, go for LLMRefs.If you’re part of a larger team with a bigger budget, Profound will fit best.And if you’re already working heavily with SEO, Ahrefs Brand Radar is a useful add-on.

Start small. Track your brand across a few prompts, see where you appear, and make small improvements over time. ChatGPT is already shaping how people discover products. The sooner you measure your visibility there, the faster you’ll see how it impacts your growth.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!