AI Peekaboo is the best ChatGPT visibility tracker for agencies tracking several client brands, because it keeps each brand’s prompts, competitors and results separate in one subscription and adds white-label reports and client links from $100 a month. If you run AI search for a large enterprise, with SEO, content, PR and brand teams working across up to nine answer engines, choose Profound instead.
A tracker should show more than whether ChatGPT named your brand once. You need the buyer questions behind an answer, the sources ChatGPT cited, the competitors it mentioned and a next task. Before checking ChatGPT visibility, build a deliberate prompt set around the questions that can lead a buyer to your business.
For agencies, the main problem is portfolio management. A strong tracker keeps each client’s prompts and competitors apart, lets you add brands without creating a new account, and gives clients a view they can understand without access to your whole workspace. For an in-house team, the deciding factor is often whether ChatGPT tracking connects to the SEO, analytics or CRM systems already running the work.
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Semrush AI Visibility Toolkit
Existing Semrush users
ChatGPT mentions and prompt tracking
€94.94/month per domain
SE Visible
Search teams handling markets and brands
ChatGPT and four other AI platforms
From $99/month
LLM Pulse
Teams linking visibility to AI traffic
ChatGPT in every plan
€49/month, weekly
HubSpot AEO
Marketing Hub teams
ChatGPT, Gemini and Perplexity
$50/month
Peec AI, Ahrefs, Semrush and LLM Pulse figures are in euros and the rest are in dollars. Ahrefs and Semrush show prices in your local currency, so compare totals in the currency you will be billed in.
The tools worth considering for ChatGPT visibility
1. AI Peekaboo: best for agencies tracking ChatGPT for several client brands
If your agency reports on ChatGPT for a handful of client brands, or a few dozen, AI Peekaboo is the tracker I'd pick. Each new client becomes one more brand inside the plan you already pay for, not a second subscription, and the reports go out under your agency's name.
Say a client's ChatGPT visibility drops for a question they care about. You can open the actual answers ChatGPT gave and the citation sources it leaned on, so you walk into the client call with proof and leave with a task for your team, not just a lower number.
Key features
Choose the AI platforms you want to watch, up to 7: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot and Claude API.
Set up every client as a separate brand with its own prompts, competitors and dashboard, and click through any score to the AI answers and sources that produced it.
Send each client a read-only link to their results, or pull the data into Looker Studio or your own reports through the API.
Ask Claude or Cursor which tracked prompts a client wins or loses, through AI Peekaboo's MCP server, and which competitors appear instead.
Use prompt suggestions, recommendations and content briefs to decide which ChatGPT questions to track next and give your writers something to start from.
Link GA4 and Google Search Console and read each client's ChatGPT visibility against the traffic their site actually gets.
Run unlimited pitch workspaces for prospects with one extra brand slot, which you reuse for each new prospect's brand.
Pricing
Four choices set the price: how many brands you track, how many prompts each one gets, which AI platforms you add (up to 7) and how often the prompts run. The total changes as you adjust them. Six of the platforms cost the same per check, but Claude API costs more, so look at what it adds before you turn it on. A few sample plans:
Brands
Prompts per brand
AI platforms
How often prompts run
USD monthly
5
30
3
Weekly
30
3
30
3, one of them Claude API
Monthly
48
2
50
4
Every 3 days
67
8
50
3
Weekly
80
4
50
3
Every 3 days
100
12
50
4
Weekly
160
Which platforms? Whichever you choose. Standard ones share one rate, and Claude API is the single higher-priced option.
Pay for the year up front and you save 15% against the monthly price.
Plans that reach $100 a month come with white-label reports and client share links.
You can add as many teammates as you like, since there is no per-seat charge.
The schedule for running prompts is set once for the whole account, so all your clients share it. Settle on it before you build the plan.
A new workspace on a plan under $100 a month, with at least 10 prompts per brand, can qualify for a 14-day trial backed by a card.
Who should choose it
Pick AI Peekaboo if your agency needs ChatGPT visibility reports in its own branding for several clients, showing what moved and what to do about it. Before you buy, add every client brand on the pricing page so the price you see is the price you'll pay. A brand that simply wants to know whether ChatGPT mentions it, and get some pointers on showing up more often, can use it as well.
Look elsewhere if you run a large enterprise program spread across several teams and need SSO and dedicated support: Profound offers SSO through SAML or OIDC plus SOC 2 Type II compliance. AI Peekaboo also stops at briefs, so if you want finished articles, your writers or a writing tool still do that part.
2. Profound: best for large enterprise companies
Profound is the enterprise choice when your SEO, content, PR and brand teams need to work from one AI search system. You get daily tracking across many answer engines, API access, SSO and SOC 2 Type II compliance on its Enterprise plan.
Its Pages view shows you which of your URLs AI answers cite, and how often. The Trial runs only ChatGPT, Gemini and Google AI Overviews, so treat it as a preview of the data, not of what Enterprise covers.
Key features
Track daily across up to nine answer engines on Enterprise, so you see well beyond ChatGPT alone.
Meet formal security rules with SSO through SAML or OIDC plus SOC 2 Type II compliance.
Pull in data from Google Analytics, cloud providers, CDNs and WordPress through Agent Analytics, using the setup you already run.
Build your own reports with API access plus CSV and JSON exports on Enterprise.
Run prospect audits and client work in separate spaces with agency mode, which has pitch and client workspaces and one combined bill.
Bring analytics, reports, prompts, projects and knowledge bases into your AI tools through MCP.
Pricing
Profound plan
Price
What you get
Trial
Free for seven days
50 prompts run daily on ChatGPT, Gemini and Google AI Overviews
Enterprise
Custom
Tailored prompt tracking, custom languages and regions, unlimited seats, API access, SSO and support options
Agency Growth
No public base price
A full client workspace is a $399 a month add-on; five trial workspaces cost $199 a month
The Trial doesn't include exports, API access, history, support or SSO.
Who should choose it
Choose Profound if you lead an enterprise SEO, content, brand or PR operation that needs broad answer-engine coverage, formal controls and dedicated support. A single marketing team watching its own prompts doesn't need it.
Skip it if you are a smaller agency that wants to pay for what you track and send client reports on a modest monthly budget. AI Peekaboo starts at $30 and offers white-label reports and client links on qualifying plans. If you do use Profound as an agency, treat its seven-day pitch workspaces as a way to win prospects, not to serve clients every month.
3. Peec AI: best for in-house marketing teams at startups and mid-size companies
A startup or mid-size team usually needs several people looking at the same AI search picture, not a separate dashboard for each of them. Peec AI gives you unlimited users, daily tracking and a choice of three AI platforms on every self-serve brand plan.
If five people need to see the same answers, you won't pay for five seats. Its suggestions and gap analysis also give a new team member somewhere to start instead of a blank prompt list.
Key features
Add unlimited users on every self-serve brand plan, so your SEO, content and marketing colleagues work from one account.
Track daily on three AI platforms you pick on Starter, Pro and Advanced, so your team sees the same questions the same way.
See visibility, position and sentiment, so you can tell a passing mention from a prominent one.
Use source analytics, gap analysis and recommended actions to turn a finding into a content or site task.
Connect other systems with API access from Pro and MCP on all brand plans.
Audit prospects before they sign with the credit-based agency plans, which include client projects, pitch projects and client users.
Pricing
Peec AI plan
EUR monthly
EUR monthly, billed annually
Prompts
Projects
Extra AI platform, EUR monthly
Starter
85
70
50
1
30
Pro
205
180
150
2
70
Advanced
425
360
350
5
140
Enterprise
Custom
Custom
Custom
Custom
Custom
Every self-serve brand plan includes three AI platforms. Those extra-platform prices are monthly-billing rates.
Agency plans start with Essential at €205 a month, then Growth at €425 and Scale at €675 monthly.
Who should choose it
Choose Peec AI if your in-house startup or mid-size marketing team needs many colleagues working in one daily AI search workspace. It fits teams where the people writing content, running SEO and managing the brand all need the same answers.
Skip it if one person is watching a short question list and 50 prompts at €85 a month is more than you need. AIclicks Starter covers 30 daily prompts across three AI platforms, including ChatGPT, for $59 a month.
4. AIclicks: best for lean marketing teams that fix ChatGPT gaps themselves
If ChatGPT keeps naming competitors for the questions your buyers ask, AIclicks shows you which answers leave you out and which pages ChatGPT leaned on instead. Its Content Agent then turns a tracked prompt into an editable blog draft, so a small team can go from a gap to a page without a separate writing tool.
ChatGPT is one of the models you can pick on every plan, including Starter. AIclicks says it reads answers through each platform's own interface, and every data point opens to the full answer rather than a score alone.
Key features
Run tracked prompts daily and review your visibility, citations, competitors, share of voice and position for the questions that matter to your buyers.
Open the full AI answer and the URLs or domains it cites, so your team can see what ChatGPT is using to form its response.
Use recommendations to create content briefs, find sites already cited by competitors, and identify relevant conversations to join.
Turn tracked prompts into editable Content Agent drafts, with 5 articles a month on Starter, 15 on Pro and 30 on Business.
Send finished drafts straight to a WordPress, Webflow, Shopify or Framer site, on Starter as well as the higher plans.
Move up to Pro for GA4 traffic attribution, the API and MCP. Perplexity and Claude sit on Business in the pricing table, so plan for that tier if you want them next to ChatGPT.
Pricing
AIclicks plan
USD monthly
USD monthly, billed annually
Prompts
AI platforms you can pick
Starter
59
49
30
3
Pro
189
140
150
4
Business
499
357
300
6
Enterprise
Custom
Custom
Customizable
All models
Prices exclude tax. The annual column is what each month costs when you pay for the year, up to 29% less.
A three-day trial comes with every plan; you add a payment method to begin it.
Your whole team can log in on any self-serve plan without paying per seat.
AIclicks has no permanent free plan. Its free tools, including its AI visibility checker, need no signup.
Who should choose it
Pick AIclicks when one small team both watches ChatGPT and writes the pages that should change its answers, and you would rather not run a second writing tool. It is a stronger fit once you need the Pro plan’s GA4, API or MCP access.
Skip it if you need white-label reports or a Looker Studio connector for client work, neither of which AIclicks lists. AI Peekaboo wins for agencies that need branded reporting and client share links across several client brands.
5. Ahrefs Brand Radar: best for SEO teams already using Ahrefs
If your team already uses Ahrefs, Brand Radar adds ChatGPT tracking next to your keyword research and competitor work. You get a large database for researching what AI says about your category, plus your own questions checked on a schedule.
The AI Visibility Index lets you research established brands and categories across more than 400 million prompts. Custom prompt packages then cover the commercial, product and brand questions you want to watch. For the full setup and limits, see our Ahrefs Brand Radar review.
Key features
Research visibility across more than 400 million AI prompts in the AI Visibility Index, well beyond a hand-built question list.
Track your own prompts on ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, Copilot and Claude.
Set daily, weekly or monthly checks for each platform, so you can check ChatGPT daily and spend fewer checks on engines that matter less.
Look at AI answers back to 2025, so you can compare this quarter with last year before you report a change.
Pull prompt data into your usual reports with API and MCP access on Lite, Standard and Advanced Ahrefs plans.
Pricing
Brand Radar option
EUR monthly
What you get
Custom prompts, starting package
46.70 ($50 in US dollars)
2,500 checks
Custom prompts, Growth
93
7,000 checks
Custom prompts, Scale
234
25,000 checks
AI Visibility Index, one platform
179
One platform selection
AI Visibility Index, all platforms
654
All five listed selections
Ahrefs Lite
119
Five tracked AI prompts or 150 checks
Extra checks on custom prompt packages cost €0.0187 each a month.
Ahrefs Standard includes 10 tracked AI prompts, and Advanced includes 20.
The Index and custom prompt packages are separate purchases.
Ahrefs doesn't offer a free trial, and its free account doesn't include Brand Radar prompt tracking.
Who should choose it
Choose Ahrefs Brand Radar if your SEO team already pays for Ahrefs and wants ChatGPT tracking, a prompt database and SEO research in one place. The Index fits a known brand or category you want to research before you commit to tracking your own prompts.
Skip it if your main job is reporting across client accounts. Ahrefs doesn't state a white-label option for Brand Radar, while AI Peekaboo gives each client brand its own setup and white-label reports.
6. Semrush AI Visibility Toolkit: best for SEO teams already working in Semrush
If your keyword and site-audit work already lives in Semrush, the AI Visibility Toolkit puts AI search data beside it for €94.94 per month per domain. It reports mentions from ChatGPT, Google AI, Gemini and Perplexity, but its tracked prompts run only on ChatGPT Search, Google AI Mode and Gemini.
So if Perplexity matters to you, the toolkit's 25 tracked prompts won't cover it, though you'll still see Perplexity mentions in the wider reports.
Key features
See where your brand is mentioned across ChatGPT, Google AI, Gemini and Perplexity.
Track prompts daily on ChatGPT Search, Google AI Mode and Gemini, with AI visibility, mentions, owned sources, topic volume and average position, so you can see which of your 25 questions ChatGPT answers without you.
Read share of voice, sentiment, narrative drivers and audience insights in Brand Performance, so you see how AI answers describe you, not only whether they name you.
Audit up to 100 pages for AI search in the standalone toolkit, linking tracking to technical and content fixes.
Get MCP on every Semrush One plan, API access on Advanced and Looker Studio on Pro+ and Advanced. Check the plan before you count on AI data in your dashboards.
Send clients a branded report by link with the Pro Report add-on, without giving them a Semrush login.
Pricing
Semrush option
Monthly price
What you get
AI Visibility Toolkit
€94.94 per domain ($99 in US dollars)
25 custom prompts and one Brand Performance domain
Extra toolkit prompts
$60
50 more prompts
Semrush One Starter
€190.84, or €158.40 a month billed annually
50 daily prompts
Semrush One Advanced
Quote only
Get the prompt limit in writing before you choose it
Pro Report add-on
€19.18
Branding, white-labeling and sharing by link
Confirm which currency your account is billed in.
The standalone toolkit has no free trial. On Semrush One, the SEO, Starter and Pro+ plans come with a seven-day trial that needs card validation.
Who should choose it
Choose Semrush if your SEO team already runs its organic search work in Semrush and wants ChatGPT visibility in the same place. It puts AI tracking, prompt research, competitor research and site audits together.
Skip it if you need several internal projects without paying per domain: the standalone toolkit is sold per domain, and each user needs their own subscription. SE Visible starts with three projects and covers five platforms.
7. SE Visible: best for in-house search teams managing several brands or markets
SE Visible gives an in-house search team five platforms without counting each prompt once per platform. A 200-prompt plan runs the same 200 prompts across ChatGPT, Gemini, Google AI Mode, Google AI Overviews and Perplexity.
You can buy it on its own or get it through SE Ranking's AI Search add-on. It isn't a white-label agency tool yet, so it fits best when an internal team needs one shared dashboard across brands, projects or markets.
Key features
Track five AI platforms from the first plan: ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews.
See visibility score, share of voice, average position, sentiment and cited domains, so you can tell whether a drop came from fewer mentions, a lower position or different sources.
Target seven countries and five languages, and narrow to a city or region for local markets.
Add unlimited users, so search, content and brand people share one workspace.
Use the API for projects, brands, competitors, prompts, topics, citations and visibility numbers in your internal reports.
Pricing
SE Visible plan
USD monthly
USD monthly, billed annually
Prompts
Projects
Basic
99
79
200
3
Core
189
151
450
5
Plus
355
284
1,000
10
Basic and Core come with a 10-day free trial. Check whether it needs a card when you start.
Every plan includes all five platforms. Claude is coming soon.
Who should choose it
Choose SE Visible if your in-house team needs five platforms, several projects and a clear prompt limit. If your visibility differs by city, you can narrow a brand to a city or region when you set it up.
Skip it if you must deliver white-label client reports. SE Visible says Agency Pack white-labeling doesn't apply to this product. LLM Pulse is the better option when your agency needs a sales-led branded portal or embedded dashboard.
8. LLM Pulse: best for in-house marketing teams that want ChatGPT tracking next to AI traffic data
Once you are tracking ChatGPT mentions, the next question is whether they send anyone to your site. LLM Pulse puts that traffic data in the same account: every plan includes ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini, and Growth adds sentiment analysis and AI Traffic Analytics.
When your boss asks whether those mentions bring visits, Growth is the first plan that can answer, at €99 a month with weekly tracking.
Key features
Track the same questions on ChatGPT, Perplexity, Gemini, AI Mode and AI Overviews from the first plan.
Count each question once across all five platforms, so 50 prompts means 50 questions, not 10 questions run five times.
See AI traffic next to visibility and sentiment from Growth.
Export to CSV, Excel and PDF on every plan, with API, Looker Studio and CLI from Scale, so Starter and Growth teams can still share results as files.
Pull results into ChatGPT, Claude, Cursor and other compatible tools with MCP on every plan.
Add more AI platforms as paid add-ons, and ask sales about platforms such as Qwen and Mistral if your buyers use them.
Pricing
LLM Pulse plan
EUR monthly, weekly tracking
EUR monthly, daily tracking
Prompts
Projects
Starter
49
79
50
1
Growth
99
149
150
2
Scale
299
449
450
5
Annual billing costs 10 times the monthly price, which works out to two months free.
Weekly Starter, Growth and Scale include a 14-day free trial with a valid payment method. Daily plans start as paid subscriptions.
Who should choose it
Choose LLM Pulse if your in-house marketing team wants to link ChatGPT visibility to AI traffic, sentiment and more AI platforms. It fits a team with several internal stakeholders that wants exports and MCP without an enterprise contract on day one.
Skip it if your agency needs a simple self-serve white-label client portal. LLM Pulse offers branded subdomains, full white label and embedded dashboards only through quotes. AI Peekaboo is the more direct option when you need self-serve white-label reports and client links.
9. HubSpot AEO: best for marketing teams already on HubSpot Marketing Hub
If you are on Marketing Hub Professional or Enterprise, AEO is already included, and its recommendations draw on your actual contacts, campaigns and content.
On its own, AEO is a focused tracker with 25 daily prompts on three platforms: ChatGPT, Gemini and Perplexity. It combines visibility, prompt tracking, citation analysis and a ranked list of recommendations.
Key features
Track ChatGPT, Gemini and Perplexity daily, with 25 prompts on standalone AEO and Marketing Hub Professional, so one brand can watch its core buyer questions every day.
See a visibility score, sentiment, competitor share of voice and cited sources, so you know how often ChatGPT names you, how it describes you and which sources it leans on.
Filter answers by AI platform and buyer's journey stage, so you see where ChatGPT drops you between research and purchase.
Get ranked recommendations plus site audits for content and technical issues.
Turn a recommendation into a blog draft inside HubSpot, using your CRM data, on Marketing Hub Professional and Enterprise.
Pricing
HubSpot AEO option
USD monthly
What you get
Standalone AEO
50, or 45 a month paid yearly
25 daily prompts on three AI platforms and 2,500 answers a month
Extra capacity pack
20
10 more prompts and 1,000 more answers
Brands Add-on on Marketing Hub Enterprise
1,000
Extra brands
Each extra brand needs its own $50-a-month AEO subscription, or the $1,000-a-month Brands Add-on on Marketing Hub Enterprise.
Marketing Hub Professional includes 25 daily prompts. Marketing Hub Enterprise includes 50 daily prompts and 5,000 answers a month.
HubSpot AEO offers a 28-day free trial with no credit card.
Who should choose it
Choose HubSpot AEO if your marketing team already works in HubSpot Marketing Hub and will use its CRM and campaign data to act on the findings. It is also a simple standalone choice for one brand that needs 25 daily prompts across ChatGPT, Gemini and Perplexity.
Skip it if you need more than three AI platforms, API or MCP access, or white-label agency reports. HubSpot doesn't state those for AEO. SE Visible or LLM Pulse fit teams that need five platforms, while AI Peekaboo fits agencies managing several client brands.
How to choose a ChatGPT visibility tracker
Pick the tracker by what you manage: one brand or ten, ChatGPT alone or five platforms, a dashboard for you or reports for clients. One overall score doesn't tell you enough. You need the prompts behind it, the cited sources, the competing brands and a next task.
I think the prompts you track are the foundation of everything else. Start with commercial, comparison, problem and branded questions your buyers ask. A narrow niche needs fewer prompts than a broad one.
Then match the tool to the shape of your work.
One brand with a compact question list: AIclicks Starter, HubSpot AEO or LLM Pulse Starter can be sound starting points, depending on the AI platforms and marketing stack you need.
Several client brands: AI Peekaboo starts at $30 a month and adds white-label reports and client share links once your plan reaches $100 a month.
An established enterprise program: Profound is the stronger fit when several functions need broad answer-engine coverage, support and formal controls.
An existing SEO suite workflow: Ahrefs Brand Radar and Semrush AI Visibility Toolkit make sense when their wider SEO products are already part of your working system.
Multiple markets and internal projects: SE Visible gives a prompt-based allowance, five platforms and multiple projects.
Don't compare scores from different tools as though they represent the same measurement. ChatGPT visibility can differ because tools track different prompts, run on different schedules, use different locations, count mentions and positions differently, and collect answers in different ways. ChatGPT answers can also vary between runs.
Make your first tracking setup useful
Start by grouping questions around real commercial situations: comparing solutions, choosing a provider, solving a problem and evaluating your brand against alternatives. Keep branded questions in the set, but don't let them dominate it. You also need to know how ChatGPT describes your company when the buyer has not named you yet.
For an agency, create separate prompt groups for each client before you discuss reporting. For an in-house team, give one person the job of turning each month’s gaps into a content or site task.
If you want a starting point before building a tracked set, run a free AI visibility report. It needs no card.
How we checked this
Last checked: 16 October 2026.
Prices and plan limits: vendor public pricing pages. Features: vendor product pages, help documentation and API documentation.
Frequently asked questions
How do I track my brand's visibility in ChatGPT?
Track a defined set of buyer questions in a ChatGPT visibility tool, then review whether your brand appears, which competitors appear beside it and which sources ChatGPT cites. Start with commercial, comparison, problem and branded questions. What you want is prompt-level gaps your team can act on, not one broad score with no connection to a buyer’s decision.
Is there an AI visibility rank tracker available?
Yes. AI visibility trackers monitor defined prompts across ChatGPT and, in many cases, other AI platforms. The right choice depends on the job: AI Peekaboo for agencies handling several client brands, Profound for large enterprise programs, Ahrefs or Semrush for teams already using those SEO suites, and HubSpot AEO for Marketing Hub teams.
Is there a free ChatGPT visibility tracker?
No, not as an unrestricted ongoing tracker. Free options are time-limited trials, limited plans or short snapshots. Semrush has a $0 plan with limited AI Visibility features for one demo project. HubSpot AEO offers a 28-day no-card trial, while AIclicks offers a three-day trial that requires a payment method to start. AI Peekaboo’s free report requires no card but remains separate from ongoing monitoring.
Why do ChatGPT visibility scores differ between tools?
They differ because tools can use different prompts, locations, refresh schedules, AI platforms and definitions of visibility. One may emphasize mentions, while another incorporates position, citations or sentiment. ChatGPT answers can also vary between runs. Compare trends within one consistent setup before treating a score from another tracker as a direct equivalent.
Start with your own visibility.
See where your brand appears in AI answers and which competitors get mentioned.
Filipe Lins Duarte
