What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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Best white label SEO Software

November 3, 2025

3 min read

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By Filipe Lins Duarte

Looking for white label SEO software for client reporting and branded portals? Peekaboo includes full white label on every plan. SE Ranking adds white label through its Agency Pack. Sitechecker offers branded PDFs and a fully branded portal on higher tiers.

Best white label SEO Software

The three best white label SEO software are Peekaboo, SE Ranking, and Sitechecker. Each one gives agencies the ability to customize their reporting and dashboards with their own branding, helping you look more professional in front of clients.

Which platforms offer white label SEO software for agencies?

Peekaboo (aipeekaboo.com)

Peekaboo gives you white label access on every plan with no limits. You can add your logo, set your colors, use your own domain, and export fully branded reports. Pricing starts at 50 dollars per month, making it one of the most affordable white label SEO tools available.

Peekaboo is built for agencies that manage multiple clients. You can track share of voice mentions analytics, monitor visibility across AI engines, and identify where your brand or your clients are missing out. The best part is that you don’t have to upgrade to unlock white label. It is included from the start.

SE Ranking

SE Ranking offers white label through its Agency Pack, which you add to the Pro or Business plan. The Agency Pack costs 50 euros per month when billed annually and includes full customization, custom domains, and branded reports.

If you start with the Pro plan at around 83 euros per month, the total comes to about 133 euros each month with the Agency Pack. That gives you your own branded client portal where clients can log in directly under your domain. It’s a clean setup if you already use SE Ranking for keyword tracking or audits and just want to extend it with a white label client experience.

Screenshot of SE Ranking Agency Pack white label portal with custom domain and branded SEO reports for client access.

Sitechecker

Sitechecker offers white label in two ways. You can create branded PDF reports from the Standard plan, or you can fully customize the app with your logo, favicon, and custom domain starting from the Premium plan.

Pricing starts at around 49 dollars per month for Standard and goes up to about 399 dollars per month for Enterprise. Sitechecker also offers a 14 day free trial so you can test how it fits into your workflow. If you want branded reports, Standard is fine, but if you want your own branded dashboard, you’ll need Premium.

Screenshot of Sitechecker white label platform showing branded PDF reports and custom portal settings for agency clients. Select 83 more words to run Humanizer.

So, what’s the best white label SEO software?

If you want white label right away without extra add ons or upgrades, Peekaboo is the best choice. It’s simple, affordable, and works for agencies of any size. SE Ranking is a strong second if you already use their tools and want a client portal under your domain. Sitechecker is a good fit if you prefer full dashboard customization.

Overall, Peekaboo gives you everything you need to deliver branded reports and manage multiple clients from one place.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!