Best white label SEO Software: Top 5 tools for 2026
November 3, 2025
9 min read
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By Filipe Lins Duarte
A practical breakdown of the best white label SEO tools for agencies, including which platforms offer true branding, affordable pricing, and client-ready reporting.
After testing various white label SEO platforms, I decided to write an article on the best 5 tools that actually enable companies to do proper white labelling. If you're an agency looking to offer SEO services under your own brand, you need more than just a logo upload feature. You need reliable data, clean interfaces, and pricing that makes sense.
So, I've spent the last 3 months evaluating platforms specifically for their white label capabilities, and these 5 stood out: Peekaboo, SE Ranking, Sitechecker, Search Atlas, and LLM Pulse.
Comparison Table
Tool
Starting Price
Ideal for
Pros
Cons
Peekaboo
$50 per month
Agencies tracking AI search visibility
White label on all plans, no hidden fees, AI-focused tracking
No custom domain support yet, limited to AI search visibility
SE Ranking
$133/month (with Agency Pack)
Mid-sized agencies needing full SEO suite
Comprehensive features, established platform
Requires $50/month add-on for white label, pricey
Sitechecker
$49/month (PDFs only), $149/month (full white label)
Agencies wanting technical SEO audits
Affordable PDF branding on base plan
Full white label locked behind premium tier
Search Atlas
$99/month
Agencies consolidating multiple tools
All-in-one platform, AI automation
Steep learning curve, white label only on Pro plan
LLM Pulse
€49/month (~$53 USD)
Agencies focused on AI reputation
Specialized AI tracking, Looker Studio integration
White label requires custom plan, limited documentation on setup
What is White Label SEO Software?
White label SEO software lets you rebrand another company's tool as your own. You add your logo, use your domain, and deliver reports that look like they came from your agency, not from a third-party platform.
Here's what matters: Can you actually customize everything your clients will see? Many platforms claim to offer white label but only let you slap a logo on a PDF. The tools I'm covering here go further, though some do it better than others.
Best White Label SEO Software for Agencies
1. Peekaboo
Peekaboo is the only platform that includes full white label capabilities on every plan with no extra fees. You get custom branding, branded reports, and multi-client management starting at $50/month.
Peekaboo was built specifically for agencies managing AI search visibility. The feedback from agencies was clear: white label shouldn't cost extra, and setup shouldn't take weeks. That's why everything is included from day one. No upgrade required, no hidden add-ons.
Key Features:
Complete White Label Access: Custom logo, colors, and fully branded client reports on all plans
AI Search Visibility Tracking: Monitor brand mentions across ChatGPT, Gemini, and Perplexity
Multi-Client Dashboard: Built for agencies managing 5, 10, or 50+ clients
Export Branded Reports: One-click branded PDF and CSV exports with your agency branding
Pros and Cons:
Pros:
White label included on all plans with no upsells or hidden fees
Lowest starting price among platforms offering full white label ($50/month)
Is Peekaboo the right white label SEO software for your agency?
If you're tracking AI search visibility for clients and need white label without paying extra, Peekaboo is the most straightforward option. You won't find a cheaper platform that includes full white label on the base plan. However, if you need traditional SEO metrics like keyword rankings or backlink analysis, you'll need to pair this with another tool.
2. SE Ranking
SE Ranking offers white label through an Agency Pack add-on that costs €50/month ($54 USD) on top of their base plans. If you're on the Pro plan at €83/month, you'll pay around €133/month total ($144 USD) to access white label features.
The platform itself is solid. Comprehensive keyword tracking, site audits, and backlink monitoring. The white label implementation is clean, with custom domains and a branded client portal. But here's the issue: you're paying $54 extra per month for features that other platforms include at no additional cost.
Key Features:
Agency Pack Add-On: Custom domains, branded client portal, and white label reports
Full SEO Suite: Keyword tracking, site audits, backlink monitoring, rank tracking
Automated Reporting: Schedule branded reports to send automatically
Client Portal: Dedicated login area under your agency's domain
Pros and Cons:
Pros:
Comprehensive SEO platform with deep feature set
Custom domain and dedicated client portal
Established platform with strong reputation and support
Cons:
White label requires Agency Pack add-on ($54/month extra)
Total cost of $144/month makes it the most expensive option
No white label on base plans, you must upgrade to access it
Pricing: Pro plan starts at ~$89/month, Agency Pack adds ~$54/month (total ~$144/month).
Is SE Ranking the right white label SEO software for your agency?
SE Ranking works if you already use the platform and just need to add white label. But starting from scratch? The Agency Pack add-on pushes the total cost to $144/month, which is nearly 3x the price of Peekaboo. Unless you specifically need SE Ranking's traditional SEO features, the extra cost is hard to justify.
3. Sitechecker
Sitechecker takes a tiered approach to white label. The Standard plan at $49/month lets you create branded PDF reports, but you'll need the Premium plan at around $149/month to get full white label with custom domains and dashboard branding.
The PDF branding on Standard is functional. You can add your logo and colors to reports. But your clients still see the Sitechecker interface if they log in. For full white label where clients never see Sitechecker branding anywhere, you're paying $149/month or more.
Key Features:
Branded PDF Reports: Available on Standard plan ($49/month)
Full Dashboard Customization: Logo, favicon, custom domain on Premium+ ($149/month+)
Technical SEO Audits: Comprehensive site crawling and issue detection
14-Day Free Trial: Test before committing
Pros and Cons:
Pros:
Affordable PDF branding on Standard plan
Strong technical SEO features and site auditing
Flexible pricing tiers for different agency sizes
Cons:
Full white label dashboard requires Premium tier ($149/month+)
3x more expensive than Peekaboo for equivalent white label features
Base plan only offers PDF branding, not full white label
Pricing: Standard at $49/month (PDF branding only), Premium at ~$149/month (full white label).
Is Sitechecker the right white label SEO software for your agency?
Sitechecker makes sense if you only need branded PDF reports and don't care about full white label. But if you want clients to never see Sitechecker's name anywhere, you're paying $149/month minimum. At that price point, you're better off with Peekaboo for AI visibility tracking and a separate tool for traditional SEO.
4. Search Atlas
Search Atlas is an all-in-one platform that replaces multiple SEO tools with a unified system. White label is included on the Pro plan at $99/month, and the platform aims to consolidate tools like Ahrefs, SEMrush, Surfer SEO, and BrightLocal into one dashboard.
The feature set is genuinely extensive. OTTO SEO automation, keyword research, rank tracking, site audits, backlink analysis, and even press release distribution. The white label implementation is solid with custom branding and unlimited clients. But here's what I've observed: the platform is overwhelming if you only need white label reporting. It's built for agencies that want to consolidate their entire tech stack.
Key Features:
White Label Dashboard: Custom branding with logo, colors, and domain
OTTO SEO Automation: AI agent for technical fixes and optimizations
All-in-One Platform: Replaces 12+ separate SEO tools
Unlimited Clients: No limits on client accounts
Pros and Cons:
Pros:
Comprehensive platform that genuinely replaces multiple tools
White label included on Pro plan at $99/month
Unlimited client and project management
Cons:
Steep learning curve with extensive feature set
White label only available on Pro plan and higher
Overkill if you only need basic white label reporting
Pricing: Pro plan at $99/month with white label included.
Is Search Atlas the right white label SEO software for your agency?
Search Atlas works if you're consolidating multiple tools and need white label as part of a larger platform. The $99/month price is reasonable for everything you get. But if you're specifically focused on AI search visibility, Peekaboo offers more targeted features at half the price. Search Atlas is better suited for agencies running full-service SEO campaigns.
5. LLM Pulse
LLM Pulse specializes in tracking how brands appear in AI-generated responses from ChatGPT, Perplexity, and Google AI. White label is available on custom agency plans, but pricing isn't transparent. You need to contact sales.
The platform is strong for AI visibility tracking with detailed citation analysis and sentiment monitoring. But here's the frustration: white label isn't clearly available on standard plans. When inquiring about it, you're directed to custom agency plans with no published pricing. This lack of transparency makes it hard to budget.
Key Features:
AI Prompt Tracking: Monitor how AI platforms respond to industry questions
Citation Analysis: Track which sources AI models cite
Sentiment Monitoring: Identify positive, negative, or neutral brand mentions
Looker Studio Integration: Connect data to custom dashboards
Positive testimonials from brands like Voicemod and Casa Batlló
Cons:
White label requires custom agency plan with unclear pricing
Limited documentation on white label setup and customization options
No transparent information on white label features in standard tiers
Pricing: Starts at €49/month (~$53 USD); white label pricing requires sales contact.
User Reviews:
G2: N/A
Is LLM Pulse the right white label SEO software for your agency?
LLM Pulse is solid for AI visibility tracking, but the lack of transparent white label pricing is a problem. If you need white label and want to know costs upfront, Peekaboo offers clear pricing on all plans. LLM Pulse works better as a secondary tool for agencies that need Looker Studio integration and are willing to negotiate custom pricing.
So, What's the Best White Label SEO Software?
After testing all 5 platforms, here's my take: Peekaboo is the most straightforward option if you need white label without extra fees or upgrades. It's affordable at $50/month, and white label is included on every plan.
SE Ranking works if you already use the platform for traditional SEO, but the Agency Pack add-on pushes the total cost to $144/month. Sitechecker is fine for PDF branding, but full white label requires the Premium tier at $149/month. Search Atlas makes sense if you're consolidating multiple tools, though the feature set is extensive and may be more than you need. LLM Pulse has strong AI tracking but lacks transparent white label pricing on standard plans.
For most agencies managing AI search visibility, Peekaboo gives you everything you need without the markup or hidden tiers.
Frequently Asked Questions
1What is white label SEO software?
White label SEO software lets you rebrand another company's tool as your own. You add your logo, use your domain, and deliver reports under your agency's branding instead of the software provider's name.
2Do I need white label for my agency?
If you deliver reports or dashboards to clients, white label makes your agency look more professional. Clients see your branding, not a third-party platform, which builds trust and reinforces your brand.
3What's the cheapest white label SEO software?
Peekaboo at $50/month is the cheapest platform offering full white label on all plans. Sitechecker offers PDF branding at $49/month, but full white label requires the Premium tier at $149/month.
4Can I use my own domain with white label SEO software?
Most white label platforms support custom domains. SE Ranking, Sitechecker (Premium+), Search Atlas, and LLM Pulse (custom plans) all offer custom domain support. Peekaboo does not currently support custom domains, though this feature is on the roadmap.
5Is white label included on all pricing tiers?
Not always. Peekaboo includes white label on all plans. SE Ranking requires the Agency Pack add-on. Sitechecker requires Premium tier for full white label. Search Atlas includes it on Pro plan. LLM Pulse requires custom agency plans.
6What's the difference between PDF branding and full white label?
PDF branding lets you add your logo to reports. Full white label means clients never see the software provider's branding anywhere, not in the dashboard, not in URLs, not in emails. Full white label is more comprehensive.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
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