9 Best White Label SEO Software for Agencies & Teams
3 months testing white label SEO platforms. These 5 — AI Peekaboo, SE Ranking, Sitechecker, Search Atlas, LLM Pulse — actually deliver proper branding.
When SEO agencies and teams compare the best white label SEO software, the question isn't which tool has the most features, it's this: which platform combines reliable LLM visibility monitoring with a fully branded client experience?
After testing various white label SEO platforms, I decided to write an article on the best 9 tools that enable companies to do proper white-label branding.
So, I've spent the last 3 months evaluating platforms specifically for their white label capabilities, and these are the key takeaways:
AI Peekaboo delivers full white-label branding features on every plan with reliable AI visibility tracking, clean interfaces, and affordable pricing, while competitors like SE Ranking, Search Atlas, LLM Pulse, etc. charge extra or require higher-tier subscriptions.
The best white label SEO software depends on your agency's priorities, whether that's reporting, technical SEO, AI visibility, or link building.
Compare SEO features, limitations, and total pricing carefully before choosing a platform to ensure long-term value for your agency.
I prioritized LLM SEO platforms that offer genuine white-label capabilities, transparent pricing, and agency-friendly workflows. Also, I included specialized SEO tools for AI visibility, technical SEO, reporting, and link building. Thus, you can compare the tools that fit both your services and budget.
Top White Label SEO Software Comparisons at a Glance
The table below compares the best white label SEO tools by features, pricing, strengths, and limitations so you can choose the right platform for your SEO agency.
Tool Name
Best For
Strong Points
Limitations
Starting Price
AI Peekaboo
SEO Agencies & Marketing Teams
White label multi-client dashboard, AI visibility tracking, Branded PDF exports, GSC and Looker Studio Integration, MCP integration, REST API
White label SEO means delivering SEO services under your agency's brand while using a third-party platform such as AI Peekaboo behind the scenes.
These tools let you rebrand another company's tool as your own. You can add your logo, use your domain, and deliver reports that look like they came from your agency, not from a third-party platform.
Why White Label SEO Software Matters?
White label SEO software matters because it helps agencies scale services while maintaining complete brand ownership.
A few more reasons are,
Build a stronger agency brand with fully customized client-facing reports.
Save time by repetitive SEO reporting automation and client communication.
Manage multiple clients efficiently from a single centralized platform.
Deliver a more professional experience with branded dashboards and portals.
Scale your agency without increasing reporting workload or operational complexity.Best White Label SEO Software for Agencies
What are the Best White Label SEO Software for Agencies?
The best private label SEO software for agencies are AI Peekaboo, AgencyAnalytics, SE Ranking, Sitechecker, Search Atlas, LLM Pulse, Linkee, SEMrush (Agency Growth Kit), and DashThis. I shared the key features, strengths, limitations, pricing, and best use cases for each below.
AI Peekaboo stands out from the other SEO while labeling tool that includes full white label capabilities on every plan with no extra fees. You can send branded reports to your clients and manage multiple clients starting at $50/month.
SEO agencies look for white label SEO reporting tools at an affordable cost with minimal set-up. AI Peekaboo meets the requirement perfectly, offering low setup and budget-friendly pricing. Everything is included in this SEO software white label from day one.
Key Features
Complete White Label Access: Custom logo, colors, and fully branded client reports on all plans
AI Search Visibility Tracking: Monitor brand mentions across ChatGPT, Gemini, and Perplexity and provide AI search insights
Multi-Client SEO white label Dashboard: Built for agencies managing 5, 10, or 50+ clients
Export Branded Reports: One-click branded PDF and CSV exports with your agency branding
Google Search Console integration: pull your GSC queries and search data into the same view as your AI visibility.
Google Analytics 4 integration: connect AI referral traffic to the sessions and conversions it drives.
Strong Points
White label included on all plans with no upsells or hidden fees
Lowest starting price among platforms offering full white label ($50/month)
No custom domain support yet (though this is on the roadmap)
Focused exclusively on AI search rather than traditional SEO metrics
Pricing: $50/month with white label included on all plans.
Is AI Peekaboo a Value for White label SEO Agencies?
Yes, with AI visibility tracking and white label reporting at a cost-effective price, AI Peekaboo is the most straightforward option. You won't find a cheaper SEO white labeling tool that includes a full white label on the base plan.
However, if you need traditional SEO metrics like keyword rankings or backlink analysis, you'll need to pair AI Peekaboo with another tool like Google Search Console (GSC), and Looker Studio.
SE Ranking offers white label through an Agency Pack add-on that costs €50/month ($54 USD) on top of their base plans. If you're on the Pro plan at €83/month, you'll pay around €133/month total ($144 USD) to access white label features.
The white label ai software itself is solid. Comprehensive keyword tracking, site audits, and backlink monitoring. The white label implementation is clean, with custom domains and a branded client portal.
But here's the issue: you're paying $54 extra per month for features that other platforms include at no additional cost.
Key Features
Agency Pack Add-On: Custom domains, branded client portal, and white label reports
Full SEO Suite: Keyword tracking, site audits, backlink monitoring, rank tracking
Automated Reporting: Schedule branded reports to send automatically
Client Portal: Dedicated login area under your agency's domain
Strong Points
Comprehensive SERP white labeled tool with deep feature set
Custom domain and dedicated client portal
Established platform with strong reputation and support
Limitations
White label requires Agency Pack add-on ($54/month extra)
Total cost of $144/month makes it the most expensive option
No white label on base plans, you must upgrade to access it
Pricing: Pro plan starts at $103.20/month.
Is SE Ranking a Value for White label Small to Mid-sized SEO Agency?
Yes, SE Ranking is a value for white label small to mide-sized SEO agency if you already use the platform and just need to add white label.
But starting from scratch?
The Agency Pack add-on pushes the total cost to $144/month, which is nearly 3x the price of AI Peekaboo. Unless you specifically need SE Ranking's traditional SEO features, the extra cost is hard to justify.
Sitechecker takes a tiered approach to white label. The Standard plan at $49/month lets you create branded PDF reports, but you'll need the Premium plan at around $149/month to get a full white label with custom domains and dashboard branding.
The PDF branding on Standard is functional. You can add your logo and colors to reports.
But your clients still see the Sitechecker interface if they log in. For full white label where clients never see Sitechecker branding anywhere, you're paying $149/month or more.
Key Features
Branded PDF Reports: Available on Standard plan ($49/month)
Full Dashboard Customization: Logo, favicon, custom domain on Premium+ ($149/month+)
Technical SEO Audits: Comprehensive site crawling and issue detection
Full white label dashboard requires Premium tier ($149/month+)
3x more expensive than AI Peekaboo for equivalent white label features
Base plan only offers PDF branding, not full white label
Pricing: Standard at $99/month (PDF branding only), Premium at $449/month (full white label).
Is Sitechecker a Value for White label Technical SEO Teams?
Yes, Sitechecker is a value for technical SEO teams if you only need branded PDF reports and don't care about full white labels.
But if you want clients to never see Sitechecker's name anywhere, you're paying $149/month minimum. At that price point, you're better off with white-label AI monitoring for agencies and a separate tool for traditional SEO.
Search Atlas is an all-in-one platform that replaces multiple SEO tools with a unified system. White label is included on the Pro plan at $99/month, and the platform aims to consolidate tools like Ahrefs, SEMrush, Surfer SEO, and BrightLocal into one dashboard.
The feature set is genuinely extensive. OTTO SEO automation, keyword research, rank tracking, website audits, backlink profile analysis, and even press release distribution. The white label implementation is solid with custom branding and unlimited clients.
But here's what I've observed: the platform is overwhelming if you only need white label reporting. It's built for agencies that want to consolidate their entire tech stack.
Key Features
White Label Dashboard: Custom branding with logo, colors, and domain
OTTO SEO Automation: AI agent for technical fixes and optimizations
All-in-One Platform: Replaces 12+ separate SEO tools
Unlimited Clients: No limits on client accounts
Strong Points
Comprehensive platform that genuinely replaces multiple tools
White label included on Pro plan at $99/month
Unlimited client and project management
Limitations
Steep learning curve with extensive feature set
White label only available on Pro plan and higher
Overkill if you only need basic white label reporting
Pricing: Pro plan at $99/month with white label included.
Is Search Atlas a Value for Full-service SEO Agencies?
Yes, Search Atlas works if you're consolidating multiple tools and need white labels as part of a larger platform.
The $99/month price is reasonable for everything you get. But if you're specifically focused on AI search visibility.
AI Peekaboo offers more targeted features at half the price. Search Atlas is better suited for agencies running full-service SEO campaigns.
LLM Pulse specializes in tracking how brands appear in AI-generated responses from ChatGPT, Perplexity, and Google AI. White label is available on custom agency plans, but pricing isn't transparent. You need to contact sales.
The platform is strong for AI visibility tracking with detailed citation analysis and sentiment monitoring.
But here's the frustration: white label branding isn't clearly available on standard plans. When inquiring about it, you're directed to custom agency plans with no published pricing. This lack of transparency makes it hard to budget.
Key Features
AI Prompt Tracking: Monitor how AI platforms respond to industry questions
Citation Analysis: Track which sources AI models cite
Sentiment Monitoring: Identify positive, negative, or neutral brand mentions
Looker Studio Integration: Connect data to custom dashboards
Strong Points
Specialized AI search visibility tracking across multiple platforms, though teams wanting more flexibility often explore alternatives to Scrunch AI.
Looker Studio integration for custom reporting
Positive testimonials from brands like Voicemod and Casa Batlló
Limitations
White label requires custom agency plan with unclear pricing
Limited documentation on white label setup and report customization options
No transparent information on white label features in standard tiers
Pricing: Starts at €49/month (~$53 USD); white label pricing requires sales contact.
Is LLM Pulse a Value for In-house SEO Teams?
Yes, LLM Pulse is a value for in-house SEO Teams with AI visibility tracking features. But the lack of transparent white label pricing is a problem.
If you need white label and want to know costs upfront, AI Peekaboo offers clear pricing on all plans. LLM Pulse works better as a secondary tool for agencies that need Looker Studio integration and are willing to negotiate custom pricing.
Linkee AI is an AI-powered link-building and outreach platform designed to help agencies and SEO teams automate prospect discovery, email finding, outreach, and backlink volume campaign management.
Multi-user account with role based permission, team management and link building reporting makes it a suitable while label SEO reporting for SEO link building teams
Rather than positioning itself as a complete SEO suite, Linkee focuses specifically on simplifying the link-building workflow from prospecting through outreach execution.
The platform uses AI to identify relevant outreach opportunities, categorize websites, verify contacts, and manage outreach campaigns from a single dashboard. It also includes project and user management features intended for agencies handling multiple campaigns or team members.
Key Features
AI Prospect Discovery: Find backlink opportunities and evaluate website relevance automatically
Built-in Email Discovery & Verification: Collect and validate outreach contacts directly in the platform
Automated Outreach Workflows: Send personalized outreach campaigns with scheduling and follow-ups
Team & Project Management: Assign user roles and organize campaigns across projects
Advanced Filtering: Filter prospects using SEO metrics and quality signals while removing duplicates and lower-quality sites
Strong Points
Combines prospecting, contact discovery, and outreach in a single workflow
AI-assisted prospect qualification reduces manual research time
Positive user feedback highlights ease of use and outreach automation capabilities
Limitations
Primarily focused on link building rather than broader SEO functions like rank tracking or technical audits
Pricing: Starts at $97/month for the Essential plan, with agency-focused plans ranging up to approximately $358/month, depending on credits, project limits, and team requirements. Linkee also includes a 14-day free trial with 500 credits and no credit card required
Is Linkee a Value for White label SEO Link Building Team?
Yes, Linkee can fit white label SEO teams where backlink acquisition and outreach are core services.
It may work best as a specialized link-building system alongside broader SEO or reporting tools rather than a direct replacement for a fully white-labeled SEO suite.
7. SEMrush (Agency Growth Kit) for Full-suite White Label SEO Agencies
SEMrush (Agency Growth Kit) is an extension of the SEMrush platform designed for agencies, adding white-label client reporting and portals to its powerful SEO and digital marketing toolkit.
With the Agency Growth Kit, agencies can brand automated reports with their logo, colors, and company details and share them with clients as PDFs or live dashboards. The client portal feature also allows customers to access performance data securely while keeping everything under the agency's brand.
Rather than functioning as a standalone white-label reporting platform, the Agency Growth Kit extends SEMrush's existing SEO, PPC, content marketing, and competitor analysis capabilities with branded reporting and client access features.
Note that, you have to purchase SEMrush's individual tools or add-ons to access SEMrush AGK features.
Key Features
White-Label Reports: Add agency logo, colors, and company details to automated client reports
Client Portal: Provide clients with secure access to live performance dashboards
Comprehensive SEO Suite: Access SEMrush's keyword research, site audit, rank tracking, and competitor analysis tools
Automated Reporting: Schedule and share branded reports directly with clients
Strong Points
Combines white-label reporting with one of the industry's largest SEO and marketing databases
Strong keyword research and competitor analysis capabilities
Allows agencies to keep client reporting inside the SEMrush ecosystem
Limitations
White-label branding is more limited compared to dedicated agency reporting tools
Agency Growth Kit requires additional cost on top of standard SEMrush pricing
Pricing: SEMrush (Agency Growth Kit) requires a regular SEMrush subscription of $1369.95/month, and the Agency Growth Kit is purchased as an additional add-on for white-label reporting and client portal features.
Is SEMrush (Agency Growth Kit) a Value for Full-suite White-Label SEO Agencies?
Yes, SEMrush with the Agency Growth Kit can be valuable for agencies that already use SEMrush as their primary SEO platform and want to add branded reporting and client portals.
It may work best for agencies that prioritize SEMrush's research, audit, and competitor analysis tools and need basic white-label reporting, rather than agencies looking for a highly customizable, fully white-labeled client reporting system.
8. DashThis for White Label SEO Marketing Agencies
DashThis is a reporting platform designed primarily for marketing agencies, offering white-label dashboards and branded client reporting.
Agencies can customize dashboards with their own logo, brand colors, and custom domain, then share reports with clients through live links or PDFs.
The platform is especially useful for agencies that want an easy-to-use reporting solution without spending time on complex setup. It allows teams to automate scheduled reports while presenting clients with a fully branded reporting experience.
Key Features
White-Label Dashboards: Customize reports with your logo, brand colors, and custom domain
Automated Reporting: Schedule and send branded reports automatically
Multi-Channel Reporting: Combine SEO, PPC, social media, and analytics data into one dashboard
Live Dashboards & PDF Reports: Share reports through online dashboards or downloadable PDFs
Simple Dashboard Builder: Create client reports with minimal setup
Strong Points
Easy-to-use white-label dashboards with branding customization
Automated reporting saves time for recurring client reports
Combines multiple marketing channels into a single reporting dashboard
Limitations
No built-in SEO tools such as site audits, rank tracking, or monitoring
Reporting is mainly limited to PDFs and live dashboards
Pricing: Starts at $54/month, with higher-tier plans supporting additional dashboards and integrations.
Is DashThis a Value for White Label SEO Marketing Agencies?
Yes, DashThis is a value for marketing agencies that primarily need simple, branded client reporting across multiple marketing channels.
However, agencies looking for built-in SEO features like site audits, keyword tracking, or advanced client management will likely need to pair DashThis with a dedicated SEO platform. It works best as a reporting solution rather than a complete SEO management system.
9. AgencyAnalytics for White Label Scalable SEO Agencies
AgencyAnalytics is built for one purpose: helping agencies simplify client reporting with fully branded dashboards and automated reports. Instead of spending hours creating reports manually, agencies can customize every client-facing dashboard with their own logo, domain, and brand colors, then automatically deliver reports through PDFs or live dashboards.
While the platform includes core SEO features like rank tracking and site monitoring, its biggest strength is reporting rather than SEO analysis. It focuses on making client communication easier through white-label portals, scheduled reports, and integrations with dozens of marketing platforms.
For agencies managing multiple clients, AgencyAnalytics reduces reporting time while keeping every report and dashboard under the agency's own brand.
Key Features
White-Label Dashboards: Customize client dashboards with your logo, domain, and brand colors
Automated Reports: Schedule branded PDF reports and live dashboard sharing
Unlimited Client Portals: Give clients secure access to their own reporting dashboards
Multi-Platform Integrations: Combine SEO, PPC, social media, and analytics data into one report
Agency Reporting Workspace: Manage client reporting from a centralized platform
Strong Points
Fully customizable white-label dashboards with custom branding
Automated reporting helps eliminate repetitive manual work
Unlimited client portals make it easy to scale reporting across agencies
Limitations
SEO capabilities are lighter than dedicated SEO platforms
Not ideal for advanced technical SEO audits or enterprise monitoring
Pricing increases as additional integrations are added
Pricing: Starts at $25/client/month, with higher plans supporting more campaigns, integrations, and reporting capacity.
Is AgencyAnalytics a Value for White Label Scalable SEO Agencies?
Yes, AgencyAnalytics is a strong choice for SEO agencies that prioritize branded reporting and client communication.
However, agencies looking for deeper SEO analysis, advanced technical audits, or enterprise-level monitoring may need to pair it with a dedicated SEO platform. It works best as a white-label reporting solution that keeps client reporting simple, scalable, and professional.
What to Look for in the SEO Tools with White Label?
You should look for features like white-label branding, automated reporting, client portals, SEO tools, integrations, transparent pricing, team management, and scalability in the SEO tools with white label.
Keep the points below in mind when finding a white label seo platform,
White-Label Branding: Choose a platform that supports your logo, brand colors, and custom domain. Clients should see your agency, not the software provider.
Automated Reporting: Look for scheduled PDF reports and live dashboards. Automation saves time and keeps clients updated consistently.
Client Portals: A secure client portal lets customers check campaign performance anytime. This reduces back-and-forth reporting requests.
Core SEO Features: Pick a tool that includes the SEO features you need. Rank tracking, site audits, and backlink monitoring are common essentials.
Third-Party Integrations: The platform should connect with tools like Google Analytics and Search Console. This creates more complete client reports.
Transparent Pricing: Review what's included in each plan before buying. Watch for extra charges on white-label features or additional users.
Team Management: User roles and permissions help agencies manage staff efficiently. They also keep client data secure.
Scalability: Choose a platform that can grow with your agency. It should support more clients, reports, and integrations without disrupting your workflow.
Unlike many tools, AI Peekaboo includes transparent pricing without hidden white-label upgrade costs. It combines white-label reporting with AI visibility tracking in one platform. Also, agencies can deliver branded reports while tracking AI citations and search visibility using AI Peekaboo.
Wrapping Up - Which White Label AI Services You Should Choose?
After testing all 9 white label SEO management platforms, here's my take: AI Peekaboo is the most straightforward option if you need white label without extra fees or upgrades. It's affordable at $50/month, and white label is included on every plan. For most SEO agencies managing AI search visibility, AI Peekaboo gives you everything you need without the markup or hidden tiers.
SE Ranking works if you already use the platform for traditional SEO, but the Agency Pack add-on pushes the total cost to $144/month.
Sitechecker is fine for PDF branding, but full white label requires the Premium tier at $149/month.
Search Atlas white label makes sense if you're consolidating multiple tools, though the feature set is extensive and may be more than you need.
LLM Pulse has strong AI tracking but lacks transparent white label pricing on standard plans.
SEMrush is a solid choice if you already rely on its SEO toolkit, but the Agency Growth Kit adds significant extra cost.
DashThis works well for branded client reporting, though it lacks built-in SEO tools like site audits and rank tracking.
AgencyAnalytics is ideal for white-label reporting, but its SEO capabilities are lighter than dedicated SEO platforms.
Full transparency: I’m the Founder and CEO of AI Peekaboo, and we’re included in this list. I’ve seen firsthand how our solution drives a measurable understanding and results for agencies and brands to better understand their presence in AI answers. That said, I’ve made every effort to provide an honest, balanced comparison. The other tools featured here are genuinely strong options, each with unique strengths and proven track records. My goal isn’t to claim AI Peekaboo is the best AI Visibility tool for agencies that want to white label their reports. It’s to help you find the right fit for your specific needs, budget, and growth stage.
Despite my connection to AI Peekaboo, this comparison offers value because I’ve done the research you don’t have time for. I’ve analyzed various tools, compared pricing models, and identified what differentiates each tool's approach to AI SEO (or AEO/GEO). Rather than hiding my bias, I’m acknowledging it upfront so you can factor it into your decision-making.
FAQ
What's the cheapest white label SEO software?
AI Peekaboo at $50/month is the cheapest platform offering full white label on all plans. Sitechecker offers PDF branding at $49/month, but full white label requires the Premium tier at $149/month.
Can I use my own domain with white label ai products?
Most white label ai products support custom domains. SE Ranking, Sitechecker (Premium+), Search Atlas, and LLM Pulse (custom plans) all offer custom domain support. AI Peekaboo does not currently support custom domains, though this feature is on the roadmap.
Is white label included on all pricing tiers?
Not always. Peekaboo includes white label on all plans. SE Ranking requires the Agency Pack add-on. Sitechecker requires Premium tier for full white label. Search Atlas includes it on Pro plan. LLM Pulse requires custom agency plans.
What's the difference between PDF branding and full white label?
PDF branding lets you add your logo to reports. Full white label means clients never see the software provider's branding anywhere, not in the dashboard, not in URLs, not in emails. Full white label is more comprehensive.
How to create white-label seo reports and automate them using AI Peekaboo?
To create white-label SEO reports and automate them using AI Peekaboo, set up an agency workspace, brand the dashboard with your logo and colors, then connect the client data you want to track. After that, configure the prompts or visibility queries, choose a scan frequency, and use your reporting layer to schedule regular client delivery.
Start with your own visibility.
See where your brand appears in AI answers and which competitors get mentioned.
Filipe Lins Duarte
