What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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Top tools for managing multiple clients' ai search visibility

October 15, 2025

4 min read

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By Filipe Lins Duarte

Compare the best tools for managing multiple clients’ AI search visibility, including Peekaboo, AthenaHQ, ZipTieDev, and Otterly. Learn which platform fits your agency’s workflow, budget, and reporting needs to centralize visibility tracking across AI engines.

Top tools for managing multiple clients' ai search visibility

We work with dozens of agencies and companies that manage multiple brands and clients’ visibility across AI search engines with Peekaboo.

In this article, we are going to take a look at the top tools for managing your clients' AI search visibility. If you are a marketing agency this is extremely relevant for you because you have a need to have all of your clients data and AI search visibility metrics in just one place

Should you track your visibility in AI Search?

Should you track your visibility in AI search? Absolutely. Search isn't just about Google and Bing anymore. It's now about ChatGPT, Perplexity, Claude, and all these other AI engines. The reality is that in 2025, buyers aren't just looking up information on Google; They're interacting with AI chatbots. And if your brand isn't being mentioned there, you are essentially missing out on a huge and growing distribution channel.

Best AI Visibility Optimization Platforms

We have tested more than 30 different AI visibility optimization platforms, and in this article, we would like to cover four tools that we believe are adequate for managing various brands' AI visibility.

Peekaboo (aipeekaboo.com)

Peekaboo is the best tool for managing multiple clients' AI search visibility. They offer a centralized multi-client view where you can easily switch from one brand to another. It is also a great tool for running AI visibility audits for prospecting new potential clients. This is one of the use cases of the dozens of agencies that use Peekaboo.

Another reason why Peekaboo is a Helpful tool for agencies managing multiple clients AI search visibility is because they offer custom pricing packages. So depending on your business needs, number of clients, and budget, Peekaboo is an affordable option.

If you check Peekaboo's website, their starting plan is $100/month for 2 brands with daily prompt tracking. However, if you contact the team directly, they can offer you a custom pricing package starting at just $50/month.

Peekaboo dashboard showing a centralized client view for agencies and multinational companies

AthenaHQ

Athena HQ is also another great option for managing your client's AI search visibility. One of their best and most unique functionalities is the Pitch workspace which allows you to very easily and quickly run AI visibility audits for potential new clients. This is extremely helpful for agencies that want to leverage Generative Engine Optimization (GEO) as a way to drive new business.

Something else that is quite great about Athena is their access controls. Basically, you can set admin permissions for you and your team and set guest permissions for your clients, meaning that they can easily access your AthenaHQ instance and track their AI visibility.

Screenshot of AthenaHQ platform showcasing AI visibility audits and multi-client reporting tools for agencies optimizing multiple brands’ AI search presence.

ZipTieDev

ZipTieDev is also an option to consider for managing your client's AI visibility. Their tool allows you to check your clients' share of voice across prompts in AI engines and their overall performance in terms of the prompt that you are tracking. They also have some impressive testimonials from Lily Ray and Kevin Indig, who are highly respected SEO experts.

One thing that we would like to highlight though is that their AI visibility coverage is currently limited to 14 countries only. Not only this, but their pricing plans only come with one team seat included. So if you have a large marketing team, consider this in your decision-making process, as pricing may go up.

Screenshot of ZipTieDev platform showing AI search visibility metrics and client performance tracking for managing multiple brands’ AI visibility.

Otterly AI

Otterly.ai is also another tool to consider if you are managing various brands and clients' performance and visibility across AI engines. One of the things that makes Otterly.ai an attractive software solution to start with is its pricing plan. They have an entry package for just $29/month, as well as a 14-day free trial, giving your team plenty of time with little budget to test their solution.

In terms of the actual product, it is also extremely easy to switch between different client projects. Their tool is built with this purpose, making brand and client management extremely simple and easy.

Screenshot of Otterly AI dashboard highlighting client project management and visibility tracking across AI engines for agencies managing multiple clients.

What is the best tool for managing multiple clients' AI search visibility?

Peekaboo is the best tool for managing multiple clients' AI search visibility. They offer a centralized, multi-client view where you can easily manage multiple clients at once. Not only this, but from the various AI tracking tools, they have one of the most competitive pricing offers, starting at just $50 per month. For this, you have to contact them directly.

Last but not least, another reason why Peekaboo is the best tool for managing multiple clients' AI search visibility is that they are building an integration with Looker Studio, which will make reporting much easier and more integrated with the majority of agencies' tech stack.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!