What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

Is AI Search just hype?

AI search is no longer just an acronym or hype, it's a reality for a lot of businesses and there's plenty of data to back that up.

Vercel’s founder reported that 10% of their signups are coming from ChatGPT. Tally has reported that over one quarter of their users in 2025 came from LLMs. Businesses are experiencing a huge change in how users are actually discovering their brands. So if you think AI search, LLM, whatever you want to call it, is just an acronym or just SEO, I'd say you're wrong.

Businesses growing because of AI Search

In this article, we’ll go through some real-life examples of companies that are seeing big success from AI search and highlight some of the best practices you can use to optimize for AI engines.

Vercel

Guillermo Rauch, Vercel’s founder, mentioned on X that as of April 2025, 10% of all their new signups were coming from ChatGPT. That’s an insane number. He also said this was up 4.8% from March 2025.

Tweet from Vercel's CEO about ChatGPT's traffic referrals

Tally

Tally, the Belgian-based bootstrap competitor to Typeform, is another great example. Their CEO, Marie, mentioned that one in four of their new users was coming from ChatGPT, Perplexity, and other AI models. This helped them grow from 2 to 3 million in ARR.

That said, she later posted that their traffic from ChatGPT and other models dropped significantly after the initial spike.

Percentage of referrals coming from ChatGPT for Tally

Webflow

Webflow is another great example of a company that's really growing a lot because of AEO and AI search. They reported that growth from AI search platforms has 4x’d in 6 months, going from 2% of new signups in October 2024 to 8% in June 2025.

One of the ways Webflow optimized for AI search was by regularly updating their existing blog content. They used AirOps to scale this process and improve how their content shows up in AI answers.

How to show up in AI answers

Ranking in AI answers is different from SEO, but there’s a lot of overlap. If you’re already good at SEO fundamentals, you’re more likely to show up in AI answers too.

That said, here are some best practices to improve your chances:

Make sure your content is fresh and updated

There’s plenty of research and case studies showing that fresh content, meaning recently created or updated, has a higher chance of being picked up by AI models. Start by reviewing your existing content and updating it. Use SEO tools like Ahrefs, SEMrush, or whatever you prefer to find trending keywords and refresh your old posts. This is low-hanging fruit you should absolutely take advantage of.

Use proper heading structure

Make sure your H1s, H2s, and H3s are logical and structured. Your H1 should be the main keyword-focused title. H2s should connect to the title, often framed as questions. This helps both SEO and AI visibility.

Leverage Reddit

Reddit is one of the most cited sources across all AI engines. Research from multiple companies, plus our own data at Peekaboo, shows Reddit is consistently among the top domains referenced.

If you want your brand to show up in AI answers and boost visibility overall, engage meaningfully in relevant Reddit communities. Do not just drop sales pitches, it will backfire. Instead, have a proper strategy, add value, and contribute authentically.

In fact, Reddit was how we acquired our first customers at Peekaboo. It generated over 3,000 users for us in three months, so we know firsthand how powerful it can be.

What’s the first thing I should do to show up in AI answers?

The truth is generative engine optimization (or answer engine optimization, whatever you call it) is still a black box. Everyone is testing and learning what works.

The key is to just get started. For us, Reddit was a proven, reliable growth channel. If you don’t know where to start, use Reddit. It’s technically simple to begin, but you’ll need a strategy for how to engage and add value before pitching your product.

If you already have SEO experience, start by updating your existing blog content so it’s fresh. AI models tend to favor newer content. And when you create new blog content, make sure your heading structure is clean and logical.