Review the 8 best alternatives to AthenaHQ with clear pricing, who each tool is best for, and the features that matter. Peekaboo leads for SMBs and agencies with white label, GSC integration, and action recommendations that turn visibility data into results.
8 Best Alternatives to AthenaHQ
AthenaHQ is a YC-backed LLM optimization tool based out of San Francisco. Various companies and agencies use AthenaHQ for their GEO strategy and AI visibility tracking.
In this article, we’re going to review AthenaHQ as an LLM optimization tool for your business and explore some alternatives that might fit your needs better.
Tool
Starting Price
Best For
Key Features
Peekaboo (aipeekaboo.com)
$50 per month
SMBs and Agencies
Multi-engine visibility, white labeling, GSC integration, AI chatbot, improvement recommendations
Profound
$99 per month
Enterprise Companies
Prompt analytics, competitor benchmarking, workflow management, data stack integrations
Scrunch
$250 per month
Mid Market and Enterprise Companies
Brand mentions across AI engines, persona testing, source tracking, AI friendly content structuring
Peec AI
$104 per month
SMBs and Agencies
Multi model visibility, real time dashboards, alerts, competitive visibility tracking
Evertune
$3000 per month
Enterprise Companies
Semantic tuning, tone calibration, brand voice monitoring across AI engines
Otterly
$29 per month
Startups and Agencies
Daily visibility checks, multi country tracking, source analysis, idea research tool
Rankscale
$20 per month
SMBs and Agencies
Keyword and region visibility, competitor comparisons, Looker Studio integration
Promptwatch
$74 per month
Startups and Mid Market Teams
Prompt level analytics, model comparison, share of voice tracking, phrasing tests
AthenaHQ Features
AthenaHQ offers relevant features for both brands and agencies. We’re going to take a look at three of their main features, but there are a few more that you can use with their tool. AthenaHQ’s pricing starts at $295 per month, and anything other than this self-serve package they have available on the website, you must go through their sales team.
Prompts
One of AthenaHQ’s core capabilities is its prompt-tracking module. With this, you can identify which prompts across AI models like ChatGPT, Claude, and Gemini are being asked most often, and where your brand could be showing up.
What this means for a brand is that you’re not just optimizing keywords anymore, you’re optimizing questions and instructions. AthenaHQ helps you see which prompts your audience is actually using and how often they appear across different regions or models.
From our experience, this is one of the most valuable data layers for any brand serious about AI visibility. If you don’t know what prompts people are asking, you can’t shape your content or positioning to show up there. AthenaHQ gives you that visibility, although you’ll still need to interpret and act on the data yourself.
Action Center
The Action Center is where AthenaHQ turns all that data into something practical. It centralizes your visibility tasks and gives you recommendations on what to improve. You’ll see things like prompts where competitors are outperforming you, content that’s being referenced less often, or technical issues that could be hurting your AI visibility.
In short, it tells you what to fix and why it matters. That’s a big help for teams that want to move quickly from insight to execution. Still, from our experience, you’ll get the most value from the Action Center if you already have a content or SEO team that can actually make those changes. The tool gives you direction, but you still need to do the work.
Ecommerce
For ecommerce brands, AthenaHQ includes a set of features designed to connect your content performance with your AI visibility. It lets you track how often your brand or products appear in AI-generated answers and how that connects back to your online store.
This helps ecommerce teams move beyond traditional SEO metrics and understand how their products are being surfaced in generative engines. You can see which product pages or categories are being referenced and which ones aren’t.
From our experience, this is most effective if you already have a steady content pipeline. The real benefit comes when you can regularly create and optimize content around the prompts and product categories that AthenaHQ highlights.
What are some alternatives to AthenaHQ?
Peekaboo (aipeekaboo.com)
Peekaboo is a great alternative if you don’t want to spend as much money. Pricing starts at just $50 per month, which is far more affordable than AthenaHQ. It’s especially a strong fit if you’re an agency that needs to manage multiple clients’ AI visibility across engines like ChatGPT, Gemini, and Perplexity. They also offer a 7-day free trial.
With Peekaboo, you can white label the entire product with your own logo and brand theme. You can also export reports and dashboards in your branding, which is something a lot of agencies look for.
Peekaboo also includes a direct integration with Google Search Console (GSC), allowing you to have all your GSC queries and search data inside the platform. This makes it easy to compare your traditional SEO visibility with your AI visibility in one place.
Even better, Peekaboo comes with an AI chatbot that lets you literally talk to your own data. You can ask questions like “Which pages are losing impressions?” or “What queries gained the most clicks this month?” and get instant answers directly from your GSC data.
From our experience, Peekaboo’s main strength is that it doesn’t just tell you how visible you are, it tells you what to do to improve that visibility. It’s built for action rather than just reporting.
Peekaboo vs AthenaHQ Comparison
Factor
Peekaboo
AthenaHQ
Best Overall
Starting Price
$50 per month
$295 per month
Peekaboo
White Labeling
Yes
No
Peekaboo
Google Search Console Integration
Yes
No
Peekaboo
Prompt Tracking Depth
Moderate
High
AthenaHQ
Multi Engine Coverage
Yes
Yes
AthenaHQ
Profound
If you do have the budget and want an enterprise-grade solution, Profound is your go-to option. It’s a very robust and comprehensive platform that gives brands a deep understanding of how they’re being represented across AI engines.
Profound includes detailed tracking, prompt-level analytics, competitor benchmarking, workflow management, and integrations that fit into large data stacks. It’s made for bigger companies that want full control over their visibility data and need a platform that can scale with their teams.
Pricing starts at around $99 per month, for basic AI visibility, with only ChatGPT covered as a LLM model. From our experience, Profound is best suited for enterprises that are already heavily investing in AI visibility and content optimization. It’s not a lightweight tool, but it delivers serious depth if you’re ready to make the most of it.
Profound vs AthenaHQ Comparison
Factor
Profound
AthenaHQ
Best Overall
Starting Price
$99 per month
$295 per month
Profound
Integrations
Strong
Moderate
Profound
Prompt Tracking Depth
High
High
Tie
Workflow Tools
Advanced
Moderate
Profound
Multi Engine Coverage
Limited on basic plan
Broad
AthenaHQ
Scrunch
Scrunch is built for brands and agencies that want a deeper view of how they appear inside AI search engines and answer systems. It tracks your brand mentions across ChatGPT, Gemini, Perplexity, Google AI Overviews, Meta AI and others, then shows which prompts, sources and personas are driving those mentions. It also includes an Agent Experience Platform that helps you structure and optimize your site so AI models can read, interpret and reference your content more accurately. This makes Scrunch a fit for teams that want more than basic reporting and need a platform that can support multi-market visibility, source analysis, and AI-friendly content planning.
Pricing starts at $300 per month. Scrunch is best for mid-sized brands and agencies that already have a structured marketing or SEO workflow and want to layer AI visibility on top of it. Smaller teams might find it heavy, but for organizations that want comprehensive monitoring, persona testing and a full view of how AI engines perceive their brand, Scrunch gives you a broad dataset and the tools to act on it.
Scrunch vs AthenaHQ Comparison
Factor
Scrunch
AthenaHQ
Best Overall
Starting Price
$300 per month
$295 per month
AthenaHQ
Persona Testing
Yes
No
Scrunch
Prompt Tracking Depth
High
High
Tie
Source and Market Analysis
Strong
Moderate
Scrunch
Multi Engine Coverage
Yes
Yes
Tie
Peec AI
Peec AI is another strong LLM optimization platform that’s built for agencies and mid-sized brands. It focuses on multi-model visibility tracking, letting you see how your brand shows up across ChatGPT, Gemini, Claude, and other AI engines.
Its dashboard gives you a clear view of your brand mentions, citations, and prompt performance, and it updates in real time. You can set up alerts when visibility drops or competitors start ranking higher in AI-generated results.
Pricing starts at $79 per month, making it a straightforward option for teams that want visibility insights without the heavy complexity of enterprise platforms.
Peec AI vs AthenaHQ Comparison
Factor
Peec AI
AthenaHQ
Best Overall
Starting Price
$79 per month
$295 per month
Peec AI
Ease of Use
High
Medium
Peec AI
Prompt Tracking Depth
Moderate
High
AthenaHQ
Real Time Alerts
Yes
Yes
Tie
Multi Engine Coverage
Yes
Yes
Tie
Evertune
Evertune is another AEO solution built for enterprises, and the pricing which starts at $3000 per month, is a clear reflection of that. It’s made for enterprise brands that want to ensure their tone, voice, and message come through correctly in AI-generated content.
It includes semantic tuning tools, tone calibration, and brand consistency tracking, so you can see how your brand is described by ChatGPT, Perplexity, Gemini, and others. This helps creative teams fine-tune how their message appears in generative outputs.
Evertune vs AthenaHQ Comparison
Factor
Evertune
AthenaHQ
Best Overall
Starting Price
$3000 per month
$295 per month
AthenaHQ
Brand Tone Monitoring
Yes
No
Evertune
Semantic Tuning
Yes
No
Evertune
Prompt Tracking Depth
Low
High
AthenaHQ
Multi Engine Coverage
Yes
Yes
Tie
Otterly
Otterly helps you track how your brand shows up across AI engines and Google AI Overviews. You load the prompts you care about, and Otterly checks their visibility every day. It shows you which sources the engines are pulling from, how often your brand appears, and which markets are giving you the strongest visibility. It also gives you multi-country tracking and an AI research tool to explore new ideas or angles you might want to target.
Pricing starts at $29 per month. From our experience, Otterly works best for teams that want something lightweight but still want to keep an eye on multiple engines without any heavy setup. If you want a simple tracking system that gives you the basics, Otterly is a clean option.
Otterly vs AthenaHQ Comparison
Factor
Otterly
AthenaHQ
Best Overall
Starting Price
$29 per month
$295 per month
Otterly
Ease of Setup
Very High
Medium
Otterly
Prompt Tracking Depth
Low
High
AthenaHQ
Source Tracking
Yes
Yes
Tie
Multi Market Tracking
Yes
Yes
Tie
Rankscale
Rankscale AI focuses on tracking your visibility across AI engines with a credit-based system. It gives you a full breakdown of how your brand appears by keyword, region, and engine, and you can compare that performance against competitors. One thing Rankscale does well is its Looker Studio integration, which helps teams turn visibility data into clean dashboards for clients or internal reviews.
Pricing starts at $20 per month. Rankscale works well for teams that want to plug their visibility metrics directly into existing reporting tools. If you already use Looker Studio, it fits naturally into that workflow and keeps everything easy to monitor.
Rankscale vs AthenaHQ Comparison
Factor
Rankscale
AthenaHQ
Best Overall
Starting Price
$20 per month
$295 per month
Rankscale
Keyword Level Visibility
Strong
Strong
Tie
Looker Studio Integration
Yes
No
Rankscale
Prompt Tracking Depth
Low
High
AthenaHQ
Multi Engine Coverage
Yes
Yes
Tie
Promptwatch
Promptwatch is built around understanding how your brand performs across prompts. It shows you which questions or instructions trigger your brand inside ChatGPT, Claude, Gemini, and other models. You can compare how different phrasing performs, test models side by side, and follow how your share of voice changes over time. It is especially useful when you want to study how people actually ask questions inside AI tools.
Pricing starts at $75 per month. Promptwatch is a good fit for marketing teams and content strategists that want deeper visibility into prompts and messaging. You can also try the tool with a one dollar trial, which makes it easy to get a feel for it before committing.
Promptwatch vs AthenaHQ Comparison
Factor
Promptwatch
AthenaHQ
Best Overall
Starting Price
$75 per month
$295 per month
Promptwatch
Prompt Behavior Analysis
Very Strong
Strong
Promptwatch
Model Comparison
Yes
Yes
Tie
Share of Voice Tracking
Yes
Yes
Tie
Workflow and Recommendations
Limited
Strong
AthenaHQ
Is AthenaHQ worth it?
All in all, yes, AthenaHQ is worth it, especially if you are an enterprise company and have the budget to afford their tool. However, if you don’t want to spend too much money on an LLM optimization platform, you have other options to consider, namely Peekaboo.
Peekaboo is a great alternative if you don’t want to spend as much money. But also if you are an agency and are looking to white label a tool, or a brand that’s looking to get an easy-to-use platform for your AI visibility. On the other hand, if you do have the budget and are looking for an enterprise solution that can deliver more than what AthenaHQ does, Profound or xFunnelAI are your go-to options.
For creative teams that care about how their message is represented across AI engines, Evertune is a great fit. And if you want a simple but effective way to monitor your AI visibility, Peec AI is worth considering.
Frequently Asked Questions
1What is the best alternative to AthenaHQ if you are an agency?
Peekaboo is the best alternative for agencies because it offers full white labeling, branded exports, and multi client management. Agencies use it to deliver AI visibility reporting at scale without adding operational overhead. Its pricing makes it accessible for both small and large agency teams.
2What is the best low cost alternative to AthenaHQ?
Peekaboo is the strongest low cost option. It starts at fifty dollars per month and includes multi engine visibility, Google Search Console integration, and actionable insights. This combination of features at an accessible price makes it a reliable choice for teams that want accurate data without paying enterprise rates.
3Is Peekaboo better than AthenaHQ for small teams?
Yes. Peekaboo is easier to implement, budget friendly, and designed for fast insights. Smaller teams benefit from its guided recommendations, simple workflows, and clear reporting that does not require a large SEO or data team to interpret.
4How does Profound compare to AthenaHQ?
Profound is built for enterprise teams that need deep analytics, heavy integrations, and workflow tools. While it is powerful, it is also more complex and more expensive. For most businesses seeking a practical and cost efficient alternative, Peekaboo offers a more approachable solution.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
5Is Scrunch a strong alternative to AthenaHQ?
Scrunch is useful for teams that want multi market tracking, persona analysis, and source level insights. It is more advanced and requires a structured SEO or content workflow. Peekaboo is a better choice for companies that want strong visibility data with faster setup and lower cost.
6Is Peec AI a good alternative to AthenaHQ?
Peec AI works well for SMBs that want basic visibility tracking with minimal onboarding. However, Peekaboo provides more robust reporting, white labeling, and integrated search data, which gives teams a more complete picture of their performance across AI engines.
7What does Evertune offer that AthenaHQ does not?
Evertune focuses on brand tone and message consistency inside generative AI engines. It is designed for enterprise teams with brand governance requirements. It is not positioned as an everyday visibility tool, which is why many brands pair or replace it with something more actionable like Peekaboo.
8Is Otterly a low cost alternative to AthenaHQ?
Otterly is affordable and provides basic prompt tracking and multi country visibility. It is a lightweight tool. For teams that want more detailed insights, cross engine tracking, and branded reporting, Peekaboo offers significantly more value while still remaining budget friendly.
9How does Rankscale compare to AthenaHQ?
Rankscale focuses on keyword and regional visibility and integrates directly with Looker Studio. It can be useful for teams that are heavily dashboard oriented. For broader AI visibility across major models and more actionable analytics, Peekaboo provides a more complete solution.
10Who should choose Promptwatch instead of AthenaHQ?
Promptwatch is best for teams that want to focus exclusively on prompt behavior and phrasing analysis. It offers valuable qualitative insights, although it does not provide the full visibility ecosystem found in Peekaboo, which covers prompts, brand mentions, search data, and multi engine tracking in one place.
