What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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Best Alternatives to AthenaHQ

October 28, 2025

5 min read

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By Filipe Lins Duarte

AthenaHQ is a strong LLM optimization platform, but not the only one. This article compares it with top alternatives like Peekaboo and Profound. Learn which tool fits your team, whether you’re focused on affordability, white labeling, or enterprise-grade AI visibility capabilities.

Alternatives to AthenaHQ

AthenaHQ is a YC-backed LLM optimization tool based out of San Francisco. Various companies and agencies use AthenaHQ for their GEO strategy. In this article, we are going to review AthenaHQ as an LLM optimization tool for your business and explore some alternatives to it.

AthenaHQ Features

AthenaHQ offers relevant features for both brands and agencies. We’re going to take a look at three of their main features, but there are a few more that you can use with their tool. AthenaHQ’s pricing starts at $295 per month, and anything other than this self-serve package they have available on the website, you must go through their sales team.

Prompts

One of AthenaHQ’s core capabilities is its prompt-tracking module. With this, you can identify which prompts across AI models like ChatGPT, Claude, and Gemini are being asked most often, and where your brand could be showing up.

What this means for a brand is that you’re not just optimizing keywords anymore, you’re optimizing questions and instructions. AthenaHQ helps you see which prompts your audience is actually using and how often they appear across different regions or models.

From our experience, this is one of the most valuable data layers for any brand serious about AI visibility. If you don’t know what prompts people are asking, you can’t shape your content or positioning to show up there. AthenaHQ gives you that visibility, although you’ll still need to interpret and act on the data yourself.

Action Center

The Action Center is where AthenaHQ turns all that data into something practical. It centralizes your visibility tasks and gives you recommendations on what to improve. You’ll see things like prompts where competitors are outperforming you, content that’s being referenced less often, or technical issues that could be hurting your AI visibility.

In short, it tells you what to fix and why it matters. That’s a big help for teams that want to move quickly from insight to execution. Still, from our experience, you’ll get the most value from the Action Center if you already have a content or SEO team that can actually make those changes. The tool gives you direction, but you still need to do the work.

Ecommerce

For ecommerce brands, AthenaHQ includes a set of features designed to connect your content performance with your AI visibility. It lets you track how often your brand or products appear in AI-generated answers and how that connects back to your online store.

This helps ecommerce teams move beyond traditional SEO metrics and understand how their products are being surfaced in generative engines. You can see which product pages or categories are being referenced and which ones aren’t.

From our experience, this is most effective if you already have a steady content pipeline. The real benefit comes when you can regularly create and optimize content around the prompts and product categories that AthenaHQ highlights.

What are some alternatives to AthenaHQ?

Peekaboo (aipeekaboo.com)

Peekaboo is a great alternative if you don’t want to spend as much money. Pricing starts at just $50 per month, which is far more affordable than AthenaHQ. It’s especially a strong fit if you’re an agency that needs to manage multiple clients’ visibility across AI engines.

With Peekaboo, you can white label the entire product with your own logo and brand theme. You can also export reports and dashboards in your branding, which is something a lot of agencies look for.

From our experience, Peekaboo’s main strength is that it doesn’t just tell you how visible you are, it tells you what to do to improve that visibility. It’s built for action rather than just reporting.

Profound

If you do have the budget and want an enterprise-grade solution, Profound is your go-to option. It’s a very robust and comprehensive platform that gives brands a deep understanding of how they’re being represented across AI engines.

Profound includes detailed tracking, prompt-level analytics, competitor benchmarking, workflow management, and integrations that fit into large data stacks. It’s made for bigger companies that want full control over their visibility data and need a platform that can scale with their teams.

From our experience, Profound is best suited for enterprises that are already heavily investing in AI and content visibility. It’s not a lightweight tool, but it delivers serious depth if you’re ready to make the most of it.

Is AthenaHQ worth it?

All in all, yes, AthenaHQ is worth it, especially if you are an enterprise company and have the budget to afford their tool. However, if you don’t want to spend too much money on an LLM optimization tool, you have other options to consider, namely Peekaboo.

Peekaboo is a great alternative if you don’t want to spend as much money. But also if you are an agency and are looking to white label a tool, or a brand that’s looking to get an easy-to-use tool for your AI visibility. On the other hand, if you do have the budget and are looking for an enterprise solution that can deliver more than what AthenaHQ does, Profound is your go-to option.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!