Review the 8 best alternatives to AthenaHQ with clear pricing, who each tool is best for, and the features that matter. Peekaboo leads for SMBs and agencies with white label, GSC integration, and action recommendations that turn visibility data into results.
Filipe Lins Duarte
AthenaHQ is a YC-backed LLM optimization tool based out of San Francisco. Various companies and agencies use AthenaHQ for their GEO strategy and AI visibility tracking.
In this article, we’re going to review AthenaHQ as an LLM optimization tool for your business and explore some alternatives that might fit your needs better.
| Tool |
|---|
| Starting Price |
|---|
| Best For |
|---|
| Key Features |
|---|
| Peekaboo (aipeekaboo.com) | $50 per month | Marketing agencies and brands starting their AI visibility journey | Multi-engine visibility, white labeling, GSC integration, AI chatbot, improvement recommendations |
| Profound | $99 per month | Enterprise Companies | Prompt analytics, competitor benchmarking, workflow management, data stack integrations |
| Scrunch | $100 per month | Mid Market and Enterprise Companies | Brand mentions across AI engines, persona testing, source tracking, AI friendly content structuring |
| Peec AI | Brands from €85/mo, Agencies from €205/mo | SMBs and Agencies | Multi model visibility, real time dashboards, alerts, competitive visibility tracking, Actions (beta) for GEO recommendations |
| Writesonic | $199 per month | Enterprise and Marketing Teams | Prompt Tracking Depth & Actionable Workflows |
| Otterly | $29 per month | Startups and Agencies | Daily visibility checks, multi country tracking, source analysis, idea research tool |
| Rankscale | $20 per month | SMBs and Agencies | Keyword and region visibility, competitor comparisons, Looker Studio integration |
| Promptwatch | $74 per month | Startups and Mid Market Teams | Prompt level analytics, model comparison, share of voice tracking, phrasing tests |
AthenaHQ offers relevant features for both brands and agencies. We’re going to take a look at three of their main features, but there are a few more that you can use with their tool. AthenaHQ’s pricing starts at $295 per month, and anything other than this self-serve package they have available on the website, you must go through their sales team.
One of AthenaHQ’s core capabilities is its prompt-tracking module. With this, you can identify which prompts across AI models like ChatGPT, Claude, and Gemini are being asked most often, and where your brand could be showing up.
What this means for a brand is that you’re not just optimizing keywords anymore, you’re optimizing questions and instructions. AthenaHQ helps you see which prompts your audience is actually using and how often they appear across different regions or models.
From our experience, this is one of the most valuable data layers for any brand serious about AI visibility. If you don’t know what prompts people are asking, you can’t shape your content or positioning to show up there. AthenaHQ gives you that visibility, although you’ll still need to interpret and act on the data yourself.
The Action Center is where AthenaHQ turns all that data into something practical. It centralizes your visibility tasks and gives you recommendations on what to improve. You’ll see things like prompts where competitors are outperforming you, content that’s being referenced less often, or technical issues that could be hurting your AI visibility.
In short, it tells you what to fix and why it matters. That’s a big help for teams that want to move quickly from insight to execution. Still, from our experience, you’ll get the most value from the Action Center if you already have a content or SEO team that can actually make those changes. The tool gives you direction, but you still need to do the work.
For ecommerce brands, AthenaHQ includes a set of features designed to connect your content performance with your AI visibility. It lets you track how often your brand or products appear in AI-generated answers and how that connects back to your online store.
This helps ecommerce teams move beyond traditional SEO metrics and understand how their products are being surfaced in generative engines. You can see which product pages or categories are being referenced and which ones aren’t.
From our experience, this is most effective if you already have a steady content pipeline. The real benefit comes when you can regularly create and optimize content around the prompts and product categories that AthenaHQ highlights.
AI Peekaboo is a great alternative if you don’t want to spend as much money. Pricing starts at just $50 per month, which is far more affordable than AthenaHQ. It’s especially a strong fit if you’re an agency that needs to manage multiple clients’ AI visibility across engines like ChatGPT, Gemini, and Perplexity. They also offer a 7-day free trial.
With AI Peekaboo, you can white-label the entire platform, applying your logo and brand theme across all client-facing dashboards. You can also export reports in your branding, which is something a lot of agencies look for.
AI Peekaboo also includes a direct integration with Google Search Console (GSC), allowing you to have all your GSC queries and search data inside the platform. This makes it easy to compare your traditional SEO visibility with your AI visibility in one place.
Even better, AI Peekaboo comes with an AI chatbot that lets you literally talk to your own data. You can ask questions like “Which pages are losing impressions?” or “What queries gained the most clicks this month?” and get instant answers directly from your GSC data.
From our experience, AI Peekaboo’s main strength is that it doesn’t just tell you how visible you are, it tells you what to do to improve that visibility. It’s built for action rather than just reporting.
| Factor | Peekaboo | AthenaHQ | Best Overall |
|---|---|---|---|
| Starting Price | $50 per month | $295 per month | AI Peekaboo |
| White Labeling | Yes | No | AI Peekaboo |
| Google Search Console Integration | Yes | No | AI Peekaboo |
| Prompt Tracking Depth | Moderate | High | AthenaHQ |
| Multi Engine Coverage | Yes | Yes | AthenaHQ |
If you do have the budget and want an enterprise-grade solution, Profound is your go-to option. It’s a very robust and comprehensive platform that gives brands a deep understanding of how they’re being represented across AI engines.
Profound includes detailed tracking, prompt-level analytics, competitor benchmarking, workflow management, and integrations that fit into large data stacks. It’s made for bigger companies that want full control over their visibility data and need a platform that can scale with their teams.
Pricing starts at around $99 per month, for basic AI visibility, with only ChatGPT covered as a LLM model. From our experience, Profound is best suited for enterprises that are already heavily investing in AI visibility and content optimization. It’s not a lightweight tool, but it delivers serious depth if you’re ready to make the most of it.
| Factor | Profound | AthenaHQ | Best Overall |
|---|---|---|---|
| Starting Price | $99 per month | $295 per month | Profound |
| Integrations | Strong | Moderate | Profound |
| Prompt Tracking Depth | High | High | Tie |
| Workflow Tools | Advanced | Moderate | Profound |
| Multi Engine Coverage | Limited on basic plan | Broad | AthenaHQ |
Scrunch is built for brands and agencies that want a deeper view of how they appear inside AI search engines and answer systems. It tracks your brand mentions across ChatGPT, Gemini, Perplexity, Google AI Overviews, Meta AI and others, then shows which prompts, sources and personas are driving those mentions. It also includes an Agent Experience Platform that helps you structure and optimize your site so AI models can read, interpret and reference your content more accurately. This makes Scrunch a fit for teams that want more than basic reporting and need a platform that can support multi-market visibility, source analysis, and AI-friendly content planning.
Pricing starts at $250 per month. Scrunch is best for mid-sized brands and agencies that already have a structured marketing or SEO workflow and want to layer AI visibility on top of it. Smaller teams might find it heavy, but for organizations that want comprehensive monitoring, persona testing and a full view of how AI engines perceive their brand, Scrunch gives you a broad dataset and the tools to act on it.
| Factor | Scrunch | AthenaHQ | Best Overall |
|---|---|---|---|
| Starting Price | $250 per month | $295 per month | Scrunch |
| Persona Testing | Yes | No | Scrunch |
| Prompt Tracking Depth | High | High | Tie |
| Source and Market Analysis | Strong | Moderate | Scrunch |
| Multi Engine Coverage | Yes | Yes | Tie |
Peec AI is another strong LLM optimization platform that’s built for agencies and mid-sized brands. It focuses on multi-model visibility tracking, letting you see how your brand shows up across ChatGPT, Gemini, Claude, and other AI engines.
Its dashboard gives you a clear view of your brand mentions, citations, and prompt performance, and it updates in real time. You can set up alerts when visibility drops or competitors start ranking higher in AI-generated results.
Brand pricing starts at €85/month (Starter, 50 prompts) up to €425/month for Advanced, with a separate agency tier from €205/month that includes unlimited client seats and pitch workspaces. Peec AI also recently launched Actions (beta), a feature that converts your visibility data into a prioritized GEO roadmap by clustering sources into Owned Media and Earned Media opportunities, each scored by Relative Opportunity Score.
| Factor | Peec AI | AthenaHQ | Best Overall |
|---|---|---|---|
| Starting Price | €85/month (brands), €205/month (agencies) | $295 per month | Peec AI |
| Ease of Use | High | Medium | Peec AI |
| Prompt Tracking Depth | Moderate | High | AthenaHQ |
| Real Time Alerts | Yes | Yes | Tie |
| Multi Engine Coverage | Yes | Yes | Tie |
If you want an enterprise-grade Generative Engine Optimization platform with both visibility tracking and actionable optimization, Writesonic is a strong choice. It provides comprehensive tracking across ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, along with an Action Center that helps teams improve citations and strengthen their AI presence. Pricing starts at $199 per month, with higher plans offering deeper prompt analytics, competitor benchmarking, and enterprise dashboards.
Writesonic includes detailed prompt tracking, citation analysis, competitor benchmarking, workflow automation, and integrated content optimization tools. Its unified platform helps teams understand why their brand appears in AI answers and provides step-by-step workflows to improve discoverability and share of voice across generative engines. From our experience, Writesonic is best suited for enterprises and growth-stage companies that want both insights and execution in one platform. It’s especially valuable for teams actively investing in GEO, AI visibility, and content optimization, and need a scalable system that connects analytics with actionable improvements
| Factor | Writesonic | AthenaHQ | Best Overall |
|---|---|---|---|
| Starting Price | $199 per month | $295 per month | Writesonic |
| Integrations | Strong | Moderate | Writesonic |
| Prompt Tracking Depth | Strong | Strong | Tie |
| Workflow Tools | Advanced | Moderate | Writesonic |
| Multi Engine Coverage | Broad | Broad | Tie |
Otterly helps you track how your brand shows up across AI engines and Google AI Overviews. You load the prompts you care about, and Otterly checks their visibility every day. It shows you which sources the engines are pulling from, how often your brand appears, and which markets are giving you the strongest visibility. It also gives you multi-country tracking and an AI research tool to explore new ideas or angles you might want to target.
Pricing starts at $29 per month. From our experience, Otterly works best for teams that want something lightweight but still want to keep an eye on multiple engines without any heavy setup. If you want a simple tracking system that gives you the basics, Otterly is a clean option.
| Factor | Otterly | AthenaHQ | Best Overall |
|---|---|---|---|
| Starting Price | $29 per month | $295 per month | Otterly |
| Ease of Setup | Very High | Medium | Otterly |
| Prompt Tracking Depth | Low | High | AthenaHQ |
| Source Tracking | Yes | Yes | Tie |
| Multi Market Tracking | Yes | Yes | Tie |
Rankscale AI focuses on tracking your visibility across AI engines with a credit-based system. It gives you a full breakdown of how your brand appears by keyword, region, and engine, and you can compare that performance against competitors. One thing Rankscale does well is its Looker Studio integration, which helps teams turn visibility data into clean dashboards for clients or internal reviews.
Pricing starts at $20 per month. Rankscale works well for teams that want to plug their visibility metrics directly into existing reporting tools. If you already use Looker Studio, it fits naturally into that workflow and keeps everything easy to monitor.
| Factor | Rankscale | AthenaHQ | Best Overall |
|---|---|---|---|
| Starting Price | $20 per month | $295 per month | Rankscale |
| Keyword Level Visibility | Strong | Strong | Tie |
| Looker Studio Integration | Yes | No | Rankscale |
| Prompt Tracking Depth | Low | High | AthenaHQ |
| Multi Engine Coverage | Yes | Yes | Tie |
Promptwatch is built around understanding how your brand performs across prompts. It shows you which questions or instructions trigger your brand inside ChatGPT, Claude, Gemini, and other models. You can compare how different phrasing performs, test models side by side, and follow how your share of voice changes over time. It is especially useful when you want to study how people actually ask questions inside AI tools.
Pricing starts at $99 per month. Promptwatch is a good fit for marketing teams and content strategists that want deeper visibility into prompts and messaging. You can also try the tool with a one dollar trial, which makes it easy to get a feel for it before committing.
| Factor | Promptwatch | AthenaHQ | Best Overall |
|---|---|---|---|
| Starting Price | $99 per month | $295 per month | Promptwatch |
| Prompt Behavior Analysis | Very Strong | Strong | Promptwatch |
| Model Comparison | Yes | Yes | Tie |
| Share of Voice Tracking | Yes | Yes | Tie |
| Workflow and Recommendations | Limited | Strong | AthenaHQ |
All in all, yes, AthenaHQ is worth it, especially if you are an enterprise company and have the budget to afford their tool. However, if you don’t want to spend too much money on an LLM optimization platform, you have other options to consider, namely AI Peekaboo.
AI Peekaboo is a great alternative if you don't want to spend as much money, and especially if you're an agency that needs to white-label an AI visibility platform or a brand that's looking for an easy-to-use solution for AI visibility. On the other hand, if you do have the budget and are looking for a more enterprise-grade tool, AthenaHQ is worth considering.
Full transparency: I’m the Founder and CEO of AI Peekaboo, and we’re included in this list. I’ve seen firsthand how AI Peekaboo drives a measurable understanding and results for agencies and brands to better understand their presence in AI answers. That said, I’ve made every effort to provide an honest, balanced comparison. The other tools featured here are genuinely strong options, each with unique strengths and proven track records. My goal isn’t to claim that AI Peekaboo is the best alternative to AthenaHQ. It’s to help you find the right fit for your specific needs, budget, and growth stage.
Despite my connection to AI Peekaboo, this comparison offers value because I’ve done the research you don’t have time for. I’ve analyzed various tools, compared pricing models, and identified what differentiates each tool's approach to AI SEO (or AEO/GEO). Rather than hiding my bias, I’m acknowledging it upfront so you can factor it into your decision-making.
AI Peekaboo is the best alternative for agencies because it offers full white labeling, branded exports, and multi client management. Agencies use it to deliver AI visibility reporting at scale without adding operational overhead. Its pricing makes it accessible for both small and large agency teams.
AI Peekaboo is the strongest low cost option. It starts at fifty dollars per month and includes multi engine visibility, Google Search Console integration, and actionable insights. This combination of features at an accessible price makes it a reliable choice for teams that want accurate data without paying enterprise rates.
Yes. AI Peekaboo is easier to implement, budget friendly, and designed for fast insights. Smaller teams benefit from its guided recommendations, simple workflows, and clear reporting that does not require a large SEO or data team to interpret.
Profound is built for enterprise teams that need deep analytics, heavy integrations, and workflow tools. While it is powerful, it is also more complex and more expensive. For most businesses seeking a practical and cost efficient alternative, Peekaboo offers a more approachable solution.
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
See how your brand appears across ChatGPT, Gemini & Perplexity.
Continue exploring AI visibility insights
Scrunch is useful for teams that want multi market tracking, persona analysis, and source level insights. It is more advanced and requires a structured SEO or content workflow. Peekaboo is a better choice for companies that want strong visibility data with faster setup and lower cost.
Peec AI works well for SMBs that want basic visibility tracking with minimal onboarding. However, Peekaboo provides more robust reporting, white labeling, and integrated search data, which gives teams a more complete picture of their performance across AI engines.
Writesonic includes content creation + SEO tooling + optimization workflows, while AthenaHQ is mainly AI visibility monitoring and analytics.
Otterly is affordable and provides basic prompt tracking and multi country visibility. It is a lightweight tool. For teams that want more detailed insights, cross engine tracking, and branded reporting, Peekaboo offers significantly more value while still remaining budget friendly.
Rankscale focuses on keyword and regional visibility and integrates directly with Looker Studio. It can be useful for teams that are heavily dashboard oriented. For broader AI visibility across major models and more actionable analytics, Peekaboo provides a more complete solution.
Promptwatch is best for teams that want to focus exclusively on prompt behavior and phrasing analysis. It offers valuable qualitative insights, although it does not provide the full visibility ecosystem found in Peekaboo, which covers prompts, brand mentions, search data, and multi engine tracking in one place.