Co-Founder & CEO
Filipe Lins Duarte
Filipe leads strategy and growth at Peekaboo. His experience spans sales, product and digital marketing for brands and agencies working in AI search.
Connect with Filipe (opens in a new tab)About Us
We’re building the future of AI visibility, helping brands turn a new era of discovery into their next big opportunity.
Built for brands and agencies
Helping teams understand and improve their AI visibility.
AI visibility you can inspect
Built to turn AI search insights into your next move.
Measurement across five AI models
Supporting brands and agencies around the world.
Trusted by brands
Trusted by agencies
Our story
What we are building
AI visibility evidence teams can inspect.
- Our purpose
Understand how brands appear in AI answers.
AI Peekaboo builds measurement and workflow tools for understanding how brands appear in AI-generated answers, which sources support those answers, and how those observations change over time.
- Our approach
Investigate the evidence before deciding what to change.
AI answers vary by prompt, model, context, and time. Peekaboo helps teams observe that variation across a defined prompt set instead of treating one response as a universal ranking.
- Our standards
Keep measurement clear and accountable.
Define what each metric represents and what it does not prove. Keep non-mentions in aggregate scoring, separate observed referrals from modeled business impact, and correct public claims when products, plans, or evidence change.
- Company and contact
Built by Think Outside The Box Ventures, LLC.
Peekaboo is led by Filipe Lins Duarte and John Rice. Questions about the product, our evidence, or a correction can be sent to team@aipeekaboo.com. Read our measurement methodology and editorial policy.
The founders
Meet the founders
Filipe Lins Duarte and John Rice have been building together since 2024.
Co-Founder & CTO
John Rice
John leads product and technology at Peekaboo. His background in SaaS and data engineering informs the product’s measurement, infrastructure and evidence workflows.
Connect with John (opens in a new tab)
Five AI models answer your buyers every day. See what they say about you.
Book a demoHear what our customers have to say
In our customers’ own words.
“The visibility metrics allow us to clearly prove the concept to clients. Their in-depth dashboard and the range of metrics have made a significant difference in our retention rates. We also use it as a sales tool to highlight the gap between our clients’ brands and their competitors.”
Michael K.New Business DirectorRead on G2“It gave us an instant snapshot of value: within a short space of time we had something concrete enough to build benchmarks from, which is rare for a space this new. The team is also genuinely hands-on: they’ve shaped parts of the product around our needs off the back of our visibility data, rather than handing over a fixed tool and walking away. AI visibility is one of the hottest topics right now and they’re moving faster than most established brands could, guiding the conversation on what the data should actually do rather than just reacting to demand.”
Richard BallHead of Demand GenerationRead on G2“I really appreciate the team at AI Peekaboo. We have their contact details on Slack, and they're always available to jump on a call. The usability of the platform is a big plus for me. The dashboard is super easy to use, and the UX/UI is really user-friendly. The information provided in terms of AI insights and competitor analysis is going to be crucial in the agentic commerce era. AI Peekaboo automates crawling through different LLMs, which used to be a manual task for us. The dashboard setup makes it easy to rank competitors versus us, and it's helpful to have direct contact with the team to answer questions and get support. Setup was super easy for my team member, with great onboarding support, including weekly calls with the AI Peekaboo team.”
Ellie BradfordContent Manager“It’s been very helpful for understanding exactly how the brands we manage are showing up in LLMs and answer engines. The precise prompt tracking, along with the broader set of related prompts, is extremely valuable for showing us what to take action on and where content gaps exist.”
Senior Manager, Brand Reputation and Social MediaAgent Advice“Great and affordable tool, very user-friendly, with deep data analysis and amazing support from the team to continually improve the process, data, and reporting. API is also very easy to use.”
Greg LacanCOORead on G2Our vision
An independent company, built around the people who use it.
Stay close. Build for the long term.
We want businesses to understand how they’re discovered in AI answers, and have the evidence to decide what to do next. We’re building AI Peekaboo to make that understanding part of everyday work.
The product connects visibility observations with cited sources, competitors, search performance, and analytics so teams can investigate a result before deciding what to change.
Our motto is simple: listen closely, move with purpose, and enjoy building something useful together.
Our values
How we work, make decisions, and choose who to build with.
01
Customers first.
Stay close to the people using Peekaboo. Listen to their challenges, take feedback seriously, and build improvements that make their work easier.
02
Enjoy the work.
Bring curiosity, humour and a willingness to try things. We do our best work when we enjoy the process and the people we share it with.
03
Act with urgency.
Turn good ideas into useful progress. Make clear decisions, take ownership, and learn quickly without losing sight of quality.
04
Aligned partners.
Choose people who share our standards, respect our customers, and want to build lasting relationships. Good partnerships make both sides better.
Press & mentions
A few places our story has been shared.
Forbes Lab · Partner content
Será que a IA sabe que a minha marca existe? ↗
JE Lab · Partner content
Será que a IA sabe que a minha marca existe? ↗
Partnership news
Intellibright brings Peekaboo to its clients. ↗
Newsletter · Promoted listing
Peekaboo joins the AI tools roundup ↗
FAQ
Frequently asked questions
What is AI Peekaboo?
AI Peekaboo helps brands and agencies understand how they appear in AI answers. Track the prompts your customers ask, see which competitors appear alongside you, and inspect the sources those answers cite.
How do I get started with AI Peekaboo?
Create an account, add your brand, and choose the prompts you want to track. Your dashboard brings together the answers, mentions and citations so you can establish a baseline and decide where to focus next.
How does AI Peekaboo collect data?
Peekaboo runs your tracked prompts through the actual AI interfaces your customers use. It captures the answers, identifies brand mentions and cited sources, and organises that evidence in your dashboard.
Which LLMs does AI Peekaboo monitor?
Peekaboo tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. Claude and Microsoft Copilot tracking are available as an add-on.
How does AI Peekaboo help brands get revenue from AI search?
Peekaboo helps you spot gaps in the answers buyers see when researching products and services. Use those insights to prioritise content, improve your presence in relevant sources, and track changes in visibility. Connect that work with your own traffic, lead and sales data to understand its business impact.
