About Peekaboo
AI visibility evidence teams can inspect.
Peekaboo builds measurement and workflow tools for understanding how brands appear in AI-generated answers, which sources support those answers, and how those observations change over time.
Last reviewed: July 20, 2026
What we are building
AI answers vary by prompt, model, context, and time. Peekaboo helps teams observe that variation across a defined prompt set instead of treating one response as a universal ranking.
The product connects visibility observations with cited sources, competitors, search performance, and analytics so teams can investigate a result before deciding what to change.
How we work
- Define what each metric represents and what it does not prove.
- Keep non-mentions in aggregate scoring rather than reporting only wins.
- Separate observed referrals from modeled or inferred business impact.
- Correct public claims when products, plans, or evidence change.
- Prefer first-hand testing and primary sources over recycled summaries.
Leadership and accountability
Peekaboo is operated by Think Outside The Box Ventures, LLC. The company is led by Filipe Lins Duarte and John Rice.
John Rice, Co-Founder & CTO
John leads product and technology at Peekaboo. His background in SaaS and data engineering informs the product's measurement, infrastructure and evidence workflows.
John's LinkedIn (opens in a new tab)Filipe Lins Duarte, Co-Founder & CEO
Filipe leads strategy and growth at Peekaboo. His experience spans sales, product and digital marketing for brands and agencies working in AI search.
Filipe's LinkedIn (opens in a new tab)Company and contact
Questions about the product, our evidence, or a correction can be sent to team@aipeekaboo.com. You can also read our measurement methodology and editorial policy.