Think Outside The Box Ventures, LLC ("Company," "we," "us," or "our") operates Peekaboo ("Service"). This Privacy Policy explains how we collect, use, and protect your personal data.
We comply with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Information We Collect
Account Data: Name, email address, billing address, and payment details (processed via Stripe). Our database stores only your email address and subscription ID.
Usage Data: Login/authentication data (via Clerk), session data (via Microsoft Clarity), and analytics such as device type, browser, IP address, geolocation, and interactions with the Service (via Google Analytics).
Third-Party Data: Information obtained from OpenAI (ChatGPT), Google Gemini, Perplexity, and SimilarWeb, as well as data submitted by customers about their websites or brands.
Customer Input Data: Any information you choose to submit. We do not intentionally collect personal data of your end-users; if you provide such data, you are responsible for ensuring appropriate rights and consents.
2. Cookies & Tracking
We use necessary cookies to operate the Service and enable authentication. Google Analytics, Microsoft Clarity, Apollo, and Affonso load only after you allow non-essential analytics. You can change that choice below or through your browser settings.
Analytics preference
Current choice: Not chosen
3. How We Use Data
We use personal data to:
Provide and operate the Service.
Generate reports and analytics.
Process payments and manage subscriptions.
Improve and secure the Service.
Communicate with you.
Comply with legal obligations.
Send marketing communications if you have opted in (you may withdraw consent at any time).
4. Legal Basis (GDPR)
For users in the EEA/UK, we process personal data based on:
Performance of a contract (providing the Service).
Legitimate interests (improving and securing the Service).
Compliance with legal obligations.
Consent, where required (e.g., for marketing).
5. Third-Party Service Providers
We use trusted third-party providers to operate the Service, including:
Stripe – Payments
Clerk – Authentication
Vercel – Hosting
Planetscale – Database
Microsoft Clarity – Session analytics
Google Analytics – Web analytics
Apollo – Consented website analytics
Affonso – Consented affiliate attribution
OpenAI (ChatGPT) – AI data processing
Google Gemini – AI data processing
Perplexity – AI data processing
SimilarWeb – Data enrichment
6. International Transfers
If you are located in the EEA, UK, or Switzerland, your data may be transferred to the U.S. We rely on Standard Contractual Clauses (SCCs) and implement safeguards to protect your data.
7. Data Retention
We retain personal data as long as your account is active or as needed to provide the Service, and as required by law thereafter.
8. Your Rights
GDPR: Right to access, correct, delete, restrict, port, and object.
CCPA: Right to know, delete, and opt out of "sale" (we do not sell data).