Choosing what to track

The prompts you track decide everything downstream: your score, your competitor comparisons, your content recommendations. Pick badly and you'll be tracking questions nobody actually asks AI before buying. Here's the method that consistently works.

Start with what people already search for you

If you have Google Search Console connected, you already have a list of real, proven questions and phrases people use to find businesses like yours. That's a far better starting point than guessing. The method:

1. Pull your top queries from Search Console, the ones already driving impressions and clicks to your site.
2. Turn each relevant query into a natural-language prompt, the way someone would actually phrase it to an AI assistant. "project management software teams" becomes "what's the best project management software for small teams?"
3. Filter the list down before you commit to tracking anything.

Filter by intent, not volume

Not every query is worth turning into a tracked prompt. Focus on:

• Commercial: questions comparing options or evaluating quality ("best CRM for real estate agents," "is [competitor] worth it")
• Transactional: questions closer to a buying decision ("where to buy," "pricing for," "sign up for")
• Investigational: questions someone asks while actively researching a purchase decision ("[competitor] alternatives," "[competitor] vs [competitor]," "[competitor] reviews")

Skip purely informational prompts, the ones where someone just wants a definition or general knowledge and isn't anywhere near a buying decision ("what is a CRM," "how does SEO work"). Those rarely lead anywhere commercially, and tracking them wastes prompt slots that could be measuring something that actually affects revenue.

How many prompts to start with

Start with a focused set rather than trying to cover everything at once. A smaller, well-chosen list of prompts that map directly to real buying-stage questions gives you a clearer, more actionable signal than a large list padded with informational queries. Your plan's prompt limit is the ceiling, not the target: it's better to track 15 prompts that matter than 40 where half are noise. You can always add more later as you see what's actually moving the needle, and adding or adjusting prompts is easy from your Prompts page at any time.

A faster way to get good prompts

If you don't want to build the list from scratch, use the AI-suggested prompts option. You can generate suggestions by intent (pick which intents, language, and how many you want) or from a URL (paste a page and get prompts generated from what's actually on it). Suggestions come with a short justification per prompt so you can review and deselect anything that doesn't fit before adding it to your tracked list.