Frequently asked questions

If you are trying to figure out whether AI Peekaboo does what you need before reading the rest of the help center, or you are mid-trial with a specific question, this page has the answers customers actually ask most, pulled from real support conversations. Skim the section that matches your question, and follow the linked article for the full detail.

The basics

What does AI Peekaboo actually track?

AI Peekaboo tracks whether, where, and how your brand gets mentioned when people ask AI assistants questions, across ChatGPT, Google Gemini, Perplexity, Google AI Overview, and Google AI Mode. Instead of tracking where your website ranks on Google, it measures whether the AI itself recommends you, how you're positioned against competitors, and which sources the AI cites while answering. All five models are included on every plan, including Starter, the difference between plans is how many brands and prompts you can track and how often they run, not which models are checked. See What is AI Peekaboo? for the full picture.

How does AI Peekaboo actually get the data?

Every tracked prompt is asked live against each AI model with real-time web search turned on, the same way a real person would ask it. Google AI Overview answers are captured at the city and geo level for accuracy, and if one provider has a temporary issue, the system automatically falls back to an alternate method rather than failing the check. Full detail: How we get the data.

How often does my dashboard actually refresh?

It depends on your plan: Starter checks every 2 days, Peek and Grow check daily, and Enterprise is custom. Refreshes run on a rolling schedule from your last completed run rather than a fixed clock time, so a run can start up to about an hour after it's technically due, and a brand with a lot of prompts can take a few minutes to roughly an hour to fully complete once it starts.

Is this the same tool used for the free report I got?

Yes. The free report and the paid dashboard run on the same underlying engine, but the free report checks only 2 models with a lighter extraction pass and skips sentiment entirely, so treat any paid analysis as the more accurate, current number. See Free report vs. dashboard.

Scores and data

How is my visibility score calculated?

In short, it's the percentage of tracked AI answers where your brand appears, weighted by how prominently you're positioned, averaged across every model and every run in your selected time window, including the runs where you weren't mentioned at all. The full formula and a worked example live at The AI visibility score, explained.

What's the difference between visibility and citations?

Visibility measures whether your brand's name was mentioned in the AI's actual answer text. Citations measure whether your website was used as a source the AI drew from, which is a separate thing that shows up under the Sources tab, not in your top-line visibility percentage. You can be cited without being mentioned by name, and mentioned without your site being cited, so check both. Full explanation: Visibility vs. citations.

My score shows 0% on a prompt, but I know my site was cited. Is that a bug?

No, it's two different metrics working as designed. A 0% visibility score means your brand name wasn't mentioned in that answer, but your site can still show up as a cited source on the same prompt. Check Dashboard → Sources, or open the prompt's detail view, to see citations that don't show up in the visibility number. This is the single most common point of confusion in the product, so it's worth bookmarking Score is zero but you were cited.

Why does my score move around even when nothing changed?

AI models aren't deterministic, the same prompt asked twice can return a different answer, a different brand order, or different citations. Your score is an average across every run in the window, which smooths this out over time, but a small day-to-day wobble with no real-world change behind it is expected model variance, not a bug. More detail: Why scores fluctuate.

What does "average position" mean?

Average position is your average rank (shown as something like #1.8) across only the runs where you were actually mentioned. Unlike the visibility score, misses aren't counted here, since "how good is my rank when I show up" and "how often do I show up at all" are deliberately reported as two separate numbers. See Average position and market share for how market share is calculated alongside it.

Prompts

How many prompts do I get, and how does tracking frequency affect that?

Starter includes 40 prompts per brand (20 on the Agency variant), Peek matches that, and Grow includes 100 prompts per brand (20 on Agency, across up to 5 brands). Tracking frequency is a separate lever from prompt count. On a custom plan, a lighter cadence discounts the usage portion of your price against daily: 15% off for every 2 days, 25% off for every 3 days, 40% off for weekly, and 70% off for monthly.

That discount applies to the usage portion, not to the whole bill, so the saving is often smaller than the percentage suggests and can be nothing at all. Custom pricing has a floor of $100 a month ($49 for a single brand with 10 or fewer prompts on a weekly or monthly cadence), and the part of the price that scales with your brand count isn't discounted by cadence. A single brand with 200 prompts is $400 daily and $340 every 2 days, a real 15% saving. Three brands with 50 prompts each sits on the $100 floor, so it costs $100 whichever cadence you pick. See Adding prompts and Plan limits.

What makes a good prompt to track?

The best method is pulling real queries from Google Search Console and rephrasing them as natural questions a customer would actually ask an AI assistant, favoring commercial, transactional, and investigational intent over purely informational questions. Purely informational prompts ("what is X") tend to waste tracking slots on questions that don't reflect buying intent. Full method: Choosing what to track.

Can I pause or edit a prompt instead of deleting it?

Yes. Prompts can be edited, paused, archived, or deleted. Pausing stops it from being analyzed and it no longer counts toward your score, but keeps its history; archiving is restorable later. If you try to add more prompts than your plan allows, you'll get a clear message and the add action is blocked rather than silently failing, upgrade your plan or delete existing prompts to free up room. Details: Managing prompts and Plan limits.

How do I add competitors to compare against?

You can add a competitor from real brands AI already mentioned in your answers, from AI-generated suggestions, or manually by name and domain. Competitors are scored with the exact same formula as your own brand, so the comparison is fair. Full detail: Adding competitors.

Plans, trials and billing

What do the plans cost and include?

All five AI models are included on every tier. Full breakdown of prompts-per-brand and monthly data points: Plans and pricing.

How does the free trial work?

Starter and Peek both include a 14-day free trial that requires a card at checkout; Grow has no trial. You get one trial per workspace ever, and while trialing you're capped at 1 brand no matter which plan tier you purchased, even an agency tier that would otherwise allow more. See Free trial.

Can I try AI Peekaboo without a credit card first?

Yes. The one-time free report needs no signup or card and takes about 2 minutes. A free signed-in workspace (no subscription) lets you keep 1 brand with up to 25 prompts and 3 tracked competitors, with most paid-only areas shown as a preview with an upgrade prompt. See Free account.

How do I change or cancel my plan?

Upgrades and new subscriptions run through in-app checkout. Downgrades, cancellations, payment method changes, and invoices are all handled through the Stripe-hosted Billing Portal, reached from Settings → Billing, which stays reachable even if your subscription has lapsed. See Managing your subscription.

Can I get a custom plan for more brands or prompts than the standard tiers?

Yes, custom volume plans are available, contact us to talk through brand count, prompt count, and tracking frequency for your specific volume. On custom plans, tracking frequency and prompt count trade off against each other at the same price point, more frequent tracking costs more, less frequent tracking with the same prompt count costs less.

Integrations and automation

Do you have an API?

Yes, the REST API v1 gives full read access to your brands, scores, competitors, sources, and prompts, plus write access to create and manage them if you generate a read+write key. It requires an active paid subscription on any tier. See REST API.

Can I connect AI Peekaboo to Claude?

Yes, an MCP server lets you connect Claude Desktop, Claude Code, Cursor, or any MCP-compatible AI client directly to your own AI Peekaboo data using your API key, so you can ask it questions in natural language instead of digging through the dashboard. See Connect Claude via MCP.

Can I connect AI Peekaboo to Looker Studio?

Yes, a Looker Studio connector pulls your visibility score, citations, and prompt-level data straight into your own Looker Studio dashboards, included on every current plan. One common setup mistake: sentiment needs to be added as a dimension (positive, neutral, negative), not a numeric measure, or it will display as a single confusing number. See Looker Studio.

How do agencies build custom client reports?

The most common approach is pulling data through the REST API or MCP and assembling it into your own branded report. See Custom reports for the pattern.

What isn't integrated yet?

There's no direct integration with the Gemini app specifically, CSV export and import is the workaround if Gemini is your AI tool of choice. Agency Analytics isn't natively connected either, the interim workaround is pulling your data via the API into a Google Sheet, then feeding that sheet into Agency Analytics. Octoboard has been requested but isn't built.

Agencies

Can I track multiple client brands under one account?

Yes, every current plan (Starter, Peek, Grow) has an Agency pricing variant that trades fewer prompts per brand for the ability to track 2 to 5 client brands under one subscription, so you don't need a separate product per client.

How do I give a client visibility without giving them a full account?

Generate a public share link for their brand from Settings → Share Links. It's a revocable, read-only link with no login or invite email required, giving the client visibility into Dashboard, Prompts, Competitors, and Sources for that one brand only. You can rotate or revoke it anytime, and set an optional expiry. See Client share links.

Can I white-label reports with my own branding?

Yes, where enabled, white-label replaces the AI Peekaboo logo and applies your own brand colors across the app and exports. It's not included on any self-serve plan, it's bundled with Enterprise or scoped as a separate agency engagement. There is currently no custom domain option, that's on the roadmap but not shipped, so a white-labeled report still lives on an AI Peekaboo URL today. See White-label.

How do I add teammates to my workspace, and does it cost extra?

Teammates can be added with an Admin or Member role, and there's no limit on the number of seats or extra cost for adding them, since billing is per workspace, not per user or per seat, everyone shares one subscription, one bill, and the same limits. Only Admins can start or change billing. See Team members.

What AI Peekaboo does not do

Does AI Peekaboo track how Claude answers?

No. AI Peekaboo tracks ChatGPT, Gemini, Perplexity, Google AI Overview, and Google AI Mode, but does not track or monitor Claude's own answers to prompts, that's outside what's supported today. See What AI Peekaboo cannot do for the full list of boundaries.

Can I see historical data from before I signed up?

No, tracking starts from when you add a brand and prompts, there's no backfill of historical AI answers from before that point. If you need a "before" baseline for a new client, use current mentions and cited sources as your starting evidence instead of a trend line you don't have yet, see Reporting before you have a baseline.

Will I get an alert if my score drops or a competitor overtakes me?

Not today. There's no proactive email alerting for score changes or competitor movement, only two transactional emails exist right now: your report-ready email and a plan welcome email. Check your dashboard directly, or ask about it in Ask AI, to catch changes.

Can AI Peekaboo prove that better AI visibility caused a sales increase?

No, it measures visibility, ranking, sentiment, and citations, it does not attempt to prove a causal link to revenue or sales. Use it alongside your own conversion and traffic data if you need to build that case; see Measurement and decisions for how to think about tying the two together.

Does AI Peekaboo write website content for me?

No. Content Briefs and the To-do/Action Plan tool tell you exactly what to write and why, grounded in real sources AI already cites for your category, but they deliberately stop short of generating finished articles for you. The product's stance is that AI-written filler content damages credibility, so briefs are handed to a human writer, not auto-published.

Getting help

How do I contact support?

Email team@aipeekaboo.com with your workspace and brand name and what you're seeing, that's the fastest way to reach a real person. See Contact support.

What is Ask AI, and what can it actually answer?

Ask AI is an in-dashboard chat that can explain your metrics, tell you why a score moved, evaluate your prompt quality, and even build a quick custom chart for you, using only your real tracked data, it can't invent numbers. Free accounts get 3 total messages before an upgrade prompt; paid plans get unlimited messages.

How do I delete my data or close my account?

There's no self-serve full account deletion button today. Email team@aipeekaboo.com to request full account or personal data deletion, and it's typically handled within 30 days. Deleting an individual brand or competitor inside the app is instant and self-serve. See Data privacy and deletion.