Understanding your metrics

The exact 0–100 formula, why non-mentions count as zero, how no-data states differ, and how to make fair comparisons.

Learn the single most important distinction in the dashboard: being named versus being used as a source.

See how average position and market share answer narrower questions than your overall visibility score.

Learn how AI Peekaboo scores the tone around each brand mention, and how it differs from Sentiment Check.

See how AI Peekaboo captures which web pages feed AI answers about your category, and how to read them.

Understand the normal reasons your visibility score moves a few points without you changing anything.

Choose the right evidence, compare consistent windows, and decide when to investigate, change content, or keep observing.