Profound vs Otterly AI vs AI Peekaboo Review (2026)
Profound, Otterly AI, and AI Peekaboo all track AI search visibility but serve very different needs. Compare pricing from $29/mo, engine coverage, GEO audit tools, and white-label features to find the right fit.
Profound, Otterly AI, and AI Peekaboo are three AI search visibility platforms competing for the same audience: marketing teams and agencies that need to understand how their brand appears in ChatGPT, Perplexity, Gemini, and other AI-generated answers.
Each platform takes a different approach. Profound bundles visibility tracking with content workflow automation. Otterly AI is a clean, affordable tracking tool with strong GEO audit capabilities. AI Peekaboo is purpose-built for agencies, with white-label reporting and unlimited seats from the entry plan. This breakdown covers features, pricing, and use cases to help you pick the right one.
Profound vs Otterly AI vs AI Peekaboo: Overview
Feature
Profound
Otterly AI
AI Peekaboo
Winner
AI visibility tracking
Yes (multi-engine on Growth+)
Yes (ChatGPT, Google AIO, Perplexity, MS Copilot on all plans)
Av. António Augusto de Aguiar 122C 1050-046 Lisboa, Portugal
Minnesota
202 N Cedar Ave, Suite 1 Owatonna, MN 55060, USA
No
14-day free trial
14-day free trial
Tie
What is Profound?
Profound is an AI search visibility and content optimization platform designed for data-driven marketing teams. It combines prompt tracking across answer engines with AI-powered content agents that help teams create and optimize content for AI citations.
The platform links visibility insights directly to content output. Track where your brand stands in AI-generated answers, then use Profound's agents to act on that data with structured content workflows — briefs, drafts, and optimization — without switching tools.
Profound's strength is depth: detailed prompt analytics, content brief generation based on citation data, and agents that can automate multi-step content tasks. It's built for enterprise brands and larger marketing teams with AEO content programs.
What is Otterly AI?
Otterly AI is an AI search visibility tracking tool focused on clean analytics, affordability, and GEO audit capabilities. It tracks brand visibility across ChatGPT, Google AI Overviews, Perplexity, and MS Copilot from its entry-level $29/mo Lite plan, with Google AI Mode and Gemini available as add-ons.
The platform's standout feature at mid-tier and above is its GEO URL audit tool, which lets teams audit pages for AI readiness across dozens of factors. Otterly AI also offers a Looker Studio connector on Standard and Premium plans, making it a solid option for teams that want to pull AI visibility data into existing BI dashboards.
Otterly AI doesn't include content workflow automation or white-label reporting. It's a focused visibility tracking and audit tool, well suited to teams that want broad engine coverage at a low starting price.
What is AI Peekaboo?
AI Peekaboo is a dedicated AI search visibility tracking platform built for agencies and in-house marketing teams. It tracks brand mentions, citations, and recommendations across ChatGPT, Perplexity, Gemini, Google AIO, and Google AI Mode from the entry-level plan.
One difference rarely makes it into a feature table: AI Peekaboo's SEO agency focus extends to how you reach the data. A REST API and an MCP server connect it to Claude, ChatGPT and other AI agents, and Google Search Console and Analytics 4 integrations put AI mentions in the same view as search clicks.
The defining differentiators are white-label reporting and unlimited seats on every plan. Agencies can deliver fully branded AI visibility reports to clients without any mention of the underlying tool, and there are no per-seat charges as teams grow. Pricing starts at $50/mo and is published openly.
Like Otterly AI, AI Peekaboo is a visibility tracking tool with no content creation features. Its edge over Otterly is the agency tooling and broader engine coverage on the entry plan, including Google AI Mode, which Otterly only offers as a paid add-on.
Feature-by-Feature Comparison
AI Search Analytics
Otterly AI and AI Peekaboo both cover multiple AI engines from their entry plans, making them meaningfully more useful out of the box than Profound's $99/mo Starter, which is ChatGPT-only.
Otterly AI's Lite plan tracks ChatGPT, Google AI Overviews, Perplexity, and MS Copilot. Google AI Mode and Gemini are available as paid add-ons. AI Peekaboo tracks ChatGPT, Perplexity, Gemini, Google AIO, and Google AI Mode on every plan — no add-ons required.
Profound expands to 3 engines on Growth ($399/mo) and up to 10 on Enterprise, but these engines aren't publicly listed, and the Starter plan's ChatGPT-only limitation makes it a harder entry point for multi-engine tracking.
Winner: AI Peekaboo — 5 engines included from $50/mo with no add-ons. Otterly AI is close but charges extra for Gemini and Google AI Mode.
GEO Audit and Content Optimization
Otterly AI stands out here. Its GEO URL audit tool lets teams audit pages for AI readiness across a set of optimization factors — available from the Lite plan with 1,000 URL audits per month, scaling to 10,000 on Premium. It also includes an AI prompt research tool to identify what queries are generating AI answers in your space.
Profound goes further on the content side with its AI Agents, which link citation data to automated content briefs and drafts. For teams that want to act on visibility data through content creation, Profound's workflow tooling is the most developed of the three.
AI Peekaboo focuses on visibility tracking and reporting. It surfaces AEO and GEO opportunities but doesn't include a dedicated URL audit tool or content workflow automation.
Winner: Profound for full content workflow automation. Otterly AI for GEO URL auditing without a full content platform. AI Peekaboo for pure visibility tracking.
Agency Features and White-Label Reporting
AI Peekaboo is the only platform of the three with white-label reporting built in from the entry plan. Agencies deliver fully branded AI visibility reports to clients without any mention of the underlying tool. Unlimited seats mean no per-user cost as teams and client rosters grow.
Otterly AI and Profound both include unlimited team members, but neither offers white-label reporting. Otterly AI's multi-country support (50+ countries) and Looker Studio connector make it appealing for agencies that want data portability, but the client-facing reporting experience isn't brandable.
Winner: AI Peekaboo — the only platform of the three purpose-built for agency use cases.
Pricing and Value
Otterly AI has the lowest entry price at $29/mo. AI Peekaboo starts at $50/mo. Profound starts at $99/mo but with ChatGPT-only tracking and a single-user limit — making it the weakest entry plan of the three relative to cost.
All three publish their pricing openly. For teams that need multi-engine tracking and unlimited seats without heavy content workflow tooling, Otterly AI and AI Peekaboo are both strong value options. The decision between them comes down to whether white-label reporting and Google AI Mode/Gemini inclusion matters more than GEO URL auditing.
Winner: Otterly AI on raw entry price. AI Peekaboo for value relative to agency features and engine coverage. Profound for teams that need content automation alongside tracking.
Pricing Comparison (2026)
Profound Pricing
Profound offers three public tiers:
Starter: $99/mo — 50 prompts, ChatGPT only, 1 user
Enterprise: Custom — up to 10 Answer Engines, custom prompt limits, dedicated support
Profound's entry plan is the most limited of the three relative to price. The $99/mo Starter is ChatGPT-only with a single-user limit, making it feel more like a trial. The real product starts at $399/mo.
Otterly AI Pricing
Otterly AI offers three transparent tiers:
Lite: $29/mo — 15 prompts, ChatGPT, Google AIO, Perplexity, MS Copilot, unlimited team members, 1 workspace
Google AI Mode and Gemini are available as paid add-ons on all plans. Annual billing saves around 14% across tiers.
AI Peekaboo Pricing
AI Peekaboo publishes pricing openly with a 14-day free trial and no credit card required:
Starter: $50/mo — multi-engine tracking (ChatGPT, Perplexity, Gemini, Google AIO, Google AI Mode), white-label reports, unlimited seats
Higher tiers: Available with more tracked prompts and brands
Agency/custom: Custom pricing for teams managing 10+ brands
Winner on value: Otterly AI for lowest entry price. AI Peekaboo for best value when white-label and full engine coverage are required from day one. Profound for teams investing in a combined visibility-plus-content platform.
Profound: Pros and Cons
Pros:
All-in-one visibility and content workflow — the only platform of the three with AI-powered content agents
Prompt volume data gives unique insight into what users are asking AI engines in your market
Published pricing with a clear tier structure
Multi-engine tracking on Growth and above, including up to 10 engines on Enterprise
Cons:
$99/mo Starter is ChatGPT-only and single-user — limited for team use
$399/mo Growth plan is expensive relative to pure visibility tools
No white-label reporting for agencies
Content workflow complexity adds overhead for teams that just want tracking
Otterly AI: Pros and Cons
Pros:
Lowest entry price of the three at $29/mo
4 engines included from Lite: ChatGPT, Google AIO, Perplexity, MS Copilot
GEO URL audit tool from entry plan — 1,000 audits/mo on Lite
Unlimited team members on all plans
Looker Studio connector on Standard and above
Multi-country support for 50+ countries on all plans
Cons:
Google AI Mode and Gemini are paid add-ons rather than included
No white-label reporting for agencies
No content creation or workflow automation features
Lite plan only includes 15 prompts — fills up quickly for active tracking
AI Peekaboo: Pros and Cons
Pros:
White-label reporting on all plans — the only platform of the three with this
5 engines included from $50/mo: ChatGPT, Perplexity, Gemini, Google AIO, Google AI Mode — no add-ons
Unlimited seats on every plan with no per-user cost creep
Transparent pricing with 14-day free trial, no credit card required
Purpose-built for agencies and in-house marketing teams
Cons:
No GEO URL audit tool (Otterly AI's standout feature)
No content creation or workflow automation features
Newer platform with a smaller integration ecosystem than Profound or Otterly AI
When to Choose Each Platform
Choose Profound if:
You need AI visibility tracking and content workflow in one platform. Profound's AI Agents connect citation data to content output in a way neither Otterly AI nor AI Peekaboo can match.
You have the budget for Growth ($399/mo) and want multi-engine tracking combined with structured content automation.
Your team is running an active AEO content program and needs a tool that links what AI says about you to what content to produce next.
Choose Otterly AI if:
You want the lowest entry price for multi-engine AI visibility tracking. At $29/mo with 4 engines from day one, it's the most affordable serious option of the three.
GEO URL auditing matters to your team. Otterly AI's audit tool is a differentiator that neither Profound nor AI Peekaboo offers.
You use Looker Studio for client or internal reporting and want native AI visibility data in your existing dashboards (Standard and above).
Choose AI Peekaboo if:
You're an agency that needs white-label reporting. At $50/mo with unlimited seats and fully branded client reports, it's the strongest agency-first option of the three.
You want the broadest engine coverage included from the entry plan — ChatGPT, Perplexity, Gemini, Google AIO, and Google AI Mode without paying extra for add-ons.
You want a focused visibility tracking tool without the overhead of content workflow tooling or GEO audit complexity.
Final Verdict
All three platforms cover AI search visibility well, but they serve meaningfully different needs:
Choose Profound if you need a combined visibility-plus-content workflow platform and have the budget for Growth ($399/mo).
Choose Otterly AI if you want the lowest entry price, GEO URL auditing, and multi-engine tracking from day one — and don't need white-label reporting.
Choose AI Peekaboo if you're an agency or in-house marketing team that needs white-label reporting, the broadest engine coverage with no add-ons, and unlimited seats from $50/mo.
For agencies building out an AI visibility offering for clients, AI Peekaboo is the clearest starting point. For teams that want to track and act on visibility data through content creation, Profound is the right investment. For budget-conscious teams that want solid tracking and GEO auditing, Otterly AI delivers strong value at $29/mo.
Full transparency: this article is written by the AI Peekaboo team. We've done our best to represent all three platforms fairly, and we'd encourage you to try each one directly before making a decision.
Frequently Asked Questions
How much do Profound, Otterly AI, and AI Peekaboo cost?
Otterly AI starts at $29/mo, AI Peekaboo at $50/mo, and Profound at $99/mo. Profound's Starter is ChatGPT-only with a single user, so real multi-engine tracking begins on Growth at $399/mo with 100 prompts and 3 answer engines.
Which tool tracks the most AI engines on its entry plan?
AI Peekaboo, with five engines from $50/mo: ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode, with no add-ons. Otterly AI's Lite plan covers four engines, and Profound's $99/mo Starter covers ChatGPT only.
Which of these three tools has white-label reporting?
Only AI Peekaboo, on all plans. Agencies can deliver fully branded AI visibility reports with no mention of the underlying tool, and unlimited seats are included at every tier. Neither Profound nor Otterly AI offers white-label output.
Does Otterly AI include a GEO audit tool?
Yes. The GEO URL audit checks pages for AI readiness across a set of optimization factors, starting at 1,000 URLs per month on the Lite plan, 5,000 on Standard, and 10,000 on Premium. Otterly AI also includes an AI prompt research tool.
Do Gemini and Google AI Mode cost extra on Otterly AI?
Yes, both are paid add-ons on every Otterly AI plan. The included coverage is ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Annual billing saves around 14% across the tiers, but the add-ons still sit on top of the base price.
Which of the three is the best fit for an agency?
AI Peekaboo. At $50/mo it includes white-label reporting, unlimited seats, and multi-brand support, plus five engines tracked with no add-ons. Profound and Otterly AI both offer only basic agency features by comparison.
Start with your own visibility.
See where your brand appears in AI answers and which competitors get mentioned.
Filipe Lins Duarte
