Profound, Semrush, and AI Peekaboo all offer AI search visibility tracking but serve very different needs. Compare pricing from $50/mo, engine coverage including Google AI Mode, technical audit features, and white-label reporting to find the right fit.
Profound, Semrush, and AI Peekaboo all offer AI search visibility tracking, but they're solving different problems. Semrush is the established SEO giant that has added AI visibility as a feature layer on top of a broad marketing platform. Profound is built specifically for content-led AEO programs. AI Peekaboo is a dedicated AI visibility tracker designed for agencies and in-house marketing teams that want clean, multi-engine reporting without the overhead of an all-in-one SEO suite.
The overlap between these tools is real, but so are the gaps. This breakdown covers features, pricing, engine coverage, and ideal use cases so you can make a straight comparison.
Profound vs Semrush vs AI Peekaboo: Overview
Feature
Profound
Semrush AI Visibility
AI Peekaboo
Winner
Primary focus
AI visibility + content workflow
SEO suite + AI visibility add-on
Dedicated AI visibility tracking
Depends on use case
AI engines tracked (entry)
ChatGPT only (Starter)
ChatGPT, Google AI, Gemini, Perplexity
ChatGPT, Perplexity, Gemini, Google AIO, Google AI Mode
AI Peekaboo
Google AI Mode tracking
Not confirmed
No
Yes (all plans)
AI Peekaboo
Content workflow / AI agents
Yes (Growth+)
Yes (AI-generated recommendations)
No
Tie: Profound / Semrush
White-label reporting
No
No
Yes (all plans)
AI Peekaboo
Unlimited team seats
Yes (Growth+)
No (per-seat pricing)
Yes (all plans)
AI Peekaboo
Site audit for AI readiness
No
Yes (AI Search Site Audit)
No
Semrush
Standalone AI visibility pricing
$99/mo (ChatGPT only)
$99/mo (25 prompts, 4 models)
$50/mo
AI Peekaboo
Free trial
No
No
Yes (14 days)
AI Peekaboo
Brand sentiment analysis
No
Yes
No
Semrush
What is Profound?
Profound is an AI search visibility and content workflow platform built for data-driven marketing teams running active AEO programs. It tracks where your brand appears in AI-generated answers and connects that data to content output through AI-powered agents that automate briefs, drafts, and optimization.
Profound's core differentiator is the link between visibility data and content action. You don't just see where you rank in AI answers; you get a workflow for doing something about it. That makes it more than a tracking tool: it's a platform for teams that want to build and scale content specifically for AI search visibility.
On the tracking side, Profound offers prompt volume data showing what users are actually asking AI engines in your market, which is harder to find elsewhere. The trade-off is cost and scope: the real product starts at $399/mo, and the $99/mo Starter plan is ChatGPT-only with a single-user limit.
What is Semrush AI Visibility Toolkit?
Semrush is one of the most widely-used SEO and digital marketing platforms in the world. Its AI Visibility Toolkit is an integrated layer on top of the existing Semrush platform that lets users monitor their brand in ChatGPT, Google AI, Gemini, and Perplexity.
What sets Semrush apart in this comparison is depth of integration. The AI Visibility Toolkit connects directly to Semrush's Site Audit tool with an AI Search Health widget that flags technical issues blocking AI crawlers. It also provides brand sentiment analysis and AI-generated strategic recommendations, which go beyond raw citation tracking.
The pricing structure reflects its positioning as an add-on: the standalone AI Visibility plan is $99/mo for 25 prompts and 4 models, while Semrush One Starter at $199/mo gives you 50 prompts with access to the full SEO suite. For existing Semrush users, the toolkit is a natural extension. For teams that don't need SEO tooling, it's an expensive entry point for what is still a limited prompt allowance.
What is AI Peekaboo?
AI Peekaboo is a dedicated AI search visibility tracking platform built for agencies and in-house marketing teams. From $50/mo, it tracks brand mentions and citations across ChatGPT, Perplexity, Gemini, Google AIO, and Google AI Mode with no additional add-ons required.
The platform is purpose-built for agencies. White-label reporting is included on all plans, letting agencies deliver fully branded AI visibility reports to clients. Unlimited seats mean no per-user cost as teams scale. A 14-day free trial requires no credit card.
AI Peekaboo doesn't include an SEO suite, content creation tools, or site audit features. It's a focused visibility tracking platform — covering the most AI engines at the lowest entry price of the three, with the strongest agency tooling.
Feature-by-Feature Comparison
AI Engine Coverage
AI Peekaboo tracks the broadest set of engines from the entry plan: ChatGPT, Perplexity, Gemini, Google AIO, and Google AI Mode — all included from $50/mo. Google AI Mode coverage is a standout; neither Profound's Starter nor Semrush's standalone plan include it.
Semrush covers 4 engines (ChatGPT, Google AI, Gemini, Perplexity) from its standalone $99/mo plan. That's meaningful breadth for a pure visibility tracker, and Semrush does include Gemini directly rather than as an add-on.
Profound's $99/mo Starter is ChatGPT-only. Multi-engine tracking starts at $399/mo Growth, which covers 3 engines, scaling to custom engine counts on Enterprise.
Winner: AI Peekaboo — 5 engines from $50/mo including Google AI Mode, with no add-ons.
Content Workflow and Optimization
Profound leads here with AI Agents that connect citation data to automated content briefs and drafts. If your team needs a tool that not only shows where you appear in AI answers but also helps you produce content to improve that standing, Profound is the most developed option.
Semrush competes with AI-generated strategic recommendations and an AI Search Site Audit that flags technical issues blocking AI crawlers. This is a meaningful differentiator: no other platform in this comparison flags crawl or technical issues that affect AI visibility specifically. Brand sentiment analysis adds another layer useful for enterprise teams monitoring share of voice.
AI Peekaboo focuses on tracking and reporting. It surfaces visibility data but doesn't generate content recommendations or run site audits.
Winner: Profound for content workflow automation. Semrush for technical optimization and brand sentiment. AI Peekaboo for pure tracking.
Agency Features and White-Label Reporting
AI Peekaboo is the only platform of the three with white-label reporting. Agencies deliver fully branded AI visibility reports to clients — no mention of the underlying tool. Unlimited seats across all plans mean client rosters can grow without per-user cost increases.
Semrush offers strong agency features within its broader SEO platform, including the Agency Growth Kit add-on for lead generation and reporting. However, these features sit in the broader Semrush pricing structure. The AI Visibility Toolkit itself has no white-label functionality.
Profound includes unlimited seats on Growth and above but no white-label reporting.
Winner: AI Peekaboo — the only platform of the three purpose-built for agency delivery.
Pricing and Value
AI Peekaboo starts at $50/mo with the broadest engine coverage and white-label reporting included. Profound and Semrush both start at $99/mo for their AI visibility entry plans, but both come with meaningful limitations: Profound's Starter is ChatGPT-only, and Semrush's standalone plan gives you 25 prompts across 4 models.
For existing Semrush users, the $199/mo Semrush One Starter bundles AI visibility with the full SEO suite, which can represent good value if you're already paying for both. For teams that only need AI visibility tracking, paying $99/mo+ for a 25-prompt plan is a harder sell against AI Peekaboo's $50/mo entry.
Winner: AI Peekaboo on value for dedicated visibility tracking. Semrush for teams already using the SEO platform who want to add AI visibility without switching tools.
Pricing Comparison (2026)
Profound Pricing
Profound offers three transparent tiers:
Starter: $99/mo — 50 prompts, ChatGPT only, 1 user
Enterprise: Custom — up to 10 Answer Engines, custom prompt limits, dedicated support
No free trial is available on any plan. The entry plan's single-user limit and ChatGPT-only restriction make it a limited starting point.
Semrush AI Visibility Toolkit Pricing
Semrush offers multiple entry points for AI Visibility:
AI Visibility Standalone: $99/mo — 25 prompts, 4 AI models (ChatGPT, Google AI, Gemini, Perplexity)
Semrush One Starter: $199/mo — 50 prompts, 4 models, plus access to the full Semrush SEO suite
SEO Classic Pro: $117.33/mo (annual) / $139.95/mo (monthly) — includes AI Visibility Toolkit access with standard limits
SEO Classic Guru: $208.33/mo (annual) — expanded limits for small businesses and agencies
No free trial is available on any Semrush plan. Prompt limits are per month, and upgrading to higher prompt counts requires a plan upgrade.
AI Peekaboo Pricing
AI Peekaboo publishes pricing openly with a 14-day free trial and no credit card required:
Starter: $50/mo — 5 engines (ChatGPT, Perplexity, Gemini, Google AIO, Google AI Mode), white-label reports, unlimited seats
Higher tiers: More tracked prompts and brands as teams scale
Agency/custom: Custom pricing for teams managing 10+ brands
Winner on value: AI Peekaboo for dedicated AI visibility tracking. Semrush for existing Semrush customers who want to add AI visibility without a full platform switch. Profound for teams investing in visibility-plus-content workflow.
Profound: Pros and Cons
Pros:
Combines AI visibility tracking with AI-powered content workflow and brief generation
Prompt volume data shows what users are actually asking AI engines in your market
Unlimited seats on Growth ($399/mo) and above
Published pricing with a clear tier structure
Cons:
$99/mo Starter is ChatGPT-only and single-user — severely limits entry-level usefulness
$399/mo for multi-engine tracking is expensive compared to dedicated tracking tools
No white-label reporting for agencies
No free trial
Semrush AI Visibility Toolkit: Pros and Cons
Pros:
AI Search Site Audit flags technical issues blocking AI crawlers — unique in this comparison
Brand sentiment analysis and AI-generated strategic recommendations
4 engines (ChatGPT, Google AI, Gemini, Perplexity) from the standalone $99/mo plan
Fully integrated with Semrush's broader SEO platform for teams already using it
Cons:
Standalone plan gives only 25 prompts/mo — fills quickly for active tracking
Google AI Mode is not tracked even on paid plans
No white-label reporting for agencies
No free trial on any plan
Per-seat pricing adds cost as teams grow
AI Peekaboo: Pros and Cons
Pros:
Most engines at the lowest price: 5 engines from $50/mo including Google AI Mode
White-label reporting on all plans — the only platform of the three with this feature
Unlimited seats on every plan
14-day free trial, no credit card required
Purpose-built for agencies and in-house marketing teams
Cons:
No SEO suite integration — purely a visibility tracking tool
No content creation, AI recommendations, or site audit features
Smaller integration ecosystem than Semrush's mature platform
When to Choose Each Platform
Choose Profound if:
You're running an active AEO content program and need a platform that connects citation data to content output. Profound's AI Agents and content workflow features are unmatched in this comparison.
Your team is committed to the Growth plan ($399/mo) and wants multi-engine tracking alongside structured content automation.
You want prompt volume data to understand what AI engine users are actually asking in your space.
Choose Semrush AI Visibility Toolkit if:
You're an existing Semrush user looking to add AI visibility tracking to your existing SEO workflow without switching platforms.
Technical SEO matters to your AI visibility strategy. Semrush's AI Search Site Audit is the only tool in this comparison that flags crawl and technical issues blocking AI visibility.
Brand sentiment analysis and AI-generated recommendations would add value to your existing reporting and strategy workflow.
Choose AI Peekaboo if:
You're an agency that needs white-label reporting. From $50/mo with unlimited seats and fully branded client reports, it's the strongest agency-first option of the three.
You want the broadest engine coverage from day one — including Google AI Mode — without paying extra for add-ons.
You need a dedicated AI visibility tool without paying for SEO suite features you won't use.
Final Verdict
These three platforms serve distinct audiences despite the surface-level overlap:
Choose Profound if you're building an AEO content program and need visibility tracking integrated with content workflow automation.
Choose Semrush AI Visibility Toolkit if you're an existing Semrush customer, or if technical AI SEO auditing and brand sentiment analysis are part of your strategy.
Choose AI Peekaboo if you're an agency or in-house marketing team that needs multi-engine tracking, white-label reporting, and unlimited seats from $50/mo.
For teams comparing AI visibility platforms across the market, the decision comes down to whether you need an integrated SEO suite (Semrush), a content automation layer (Profound), or a dedicated agency-ready tracker (AI Peekaboo).
Full transparency: this article is written by the AI Peekaboo team. We've done our best to represent all three platforms accurately, and we'd encourage you to try each one directly before deciding.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
