Semrush AI SEO Toolkit Review

We all know Semrush, they are one of the legacy and most well-known SEO tools out there. However, in this new AI search world, many would argue they are falling behind, including us.

In this article, we are going to review Semrush AI SEO Toolkit, telling you a little bit more about what their tool has to offer, their pricing, and why and why not you should consider it as a solution for your business.

Semrush AI SEO Toolkit Features

SEMrush's AI SEO toolkit was released as an add-on to their existing legacy SEO platform to help marketers and SEO teams understand how their brands perform across AI engines.

The AI Search space has become increasingly more competitive in the last few months. We believe that Semrush's offering for AI visibility is not as competitive as other tools out there in the market. Let's take a look at what their product has to offer.

Prompt Tracking

One of the must-have functionalities for any GEO tool is the ability to track custom prompts, and as you would expect, Semrush offers you this. If you don't know what prompt tracking is, it's basically the ability to track custom queries to your own liking that your customers are likely searching for in AI engines.

Semrush’s prompt tracking feature allows you to track your domain's position for your chosen prompts, monitor your average position and visibility, and see how your competitors are performing. However, what we did like about their prompt tracking functionality is the ability to view SERP snapshots so that you have a better understanding of the context of your rankings. This is great because you can actually see how your content is being mentioned and easily visualize which pieces of your content the AI engines find most relevant.