What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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Best AI Brand Visibility Checkers

October 19, 2025

5 min read

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By Filipe Lins Duarte

We tested leading AI brand visibility checkers to see which tools actually help teams track and improve presence in AI answers. Learn what Peekaboo, Scrunch AI, Profound, and Peec AI do well, how pricing compares, and which platform fits agencies, startups, or enterprises.

Best AI Brand Visibility Checkers

We are building Peekaboo, one of the best AI brand visibility checkers that allows both agencies and businesses to easily understand and track their visibility in AI engines.

In this article, we want to review some of the many AI brand visibility checkers we've tested and tell you a bit more about what we like about them and which one you should pick for your brand based on your business needs, budget, and so on.

What is AI Brand Visibility?

AI brand visibility can be defined as the process of understanding how visible your brand is on AI engines. Think of it as how often your brand is showing up in AI answers whenever a potential customer is asking questions related to your niche or industry, and your brand is mentioned by the AI engine as a recommendation.

Best AI Brand Visibility Checkers

One thing that you need to remind yourself of is that the best AI brand visibility checker is relative to what you're looking for, how much you're willing to spend on a tool, and whether you're managing visibility for just one brand or multiple ones.

Peekaboo (aipeekaboo.com)

Peekaboo is an excellent AI brand visibility checker for both agencies that manage multiple clients' AI visibility and brands that want to better understand their own visibility and answers. Their pricing starts at just $100/month. Although if you contact the Peekaboo team directly, they can offer you a custom package with custom pricing.

The tool is quite comprehensive and covers the must-haves on an AI brand visibility checker, including:

Tracking multiple prompts at once
Benchmarking your visibility against that of your competitors
Analyzing the sources from which the LLMs are pulling data from
Creating action items on what you should actually do to optimize for your engines

So if you're looking for a well-rounded AI brand visibility checker with a reasonable price and that covers the essentials for an AI visibility tool, Peekaboo is your best option.

Scrunch

Scrunch is a reliable option for mid-market and enterprise companies. One of our favorite things about their tool is the tool's ability to drill down into various topics, such as filtering by:

Persona
Source
Topic
Prompt
AI model
Etc.

This becomes a really powerful feature, because you and your team can easily check your performance across various areas. Their entry plan starts at $300 per month, allowing you to track up to 350 prompts, which is a very reasonable amount. However, we couldn't find any information as to whether these prompts were tracked daily, weekly, or at another frequency. Scrunch is already working with hundreds of brands and agencies, such as Clerk, Lenovo, Netwest, Publicis Groupe, among other big names.

Profound

We've spoken about Profound in a couple of our other articles, and for a good reason. They are clearly the leading brand in this space for enterprise companies, offering a comprehensive product with an immense amount of functionalities. Profound is a solid AI visibility checker for enterprise companies, and the price reflects that too, with their cheapest plan starting at $499 per month.

It is clear that Profound is going after the enterprise segment. They are already working with leading enterprise companies, such as Zapier, Clay, US Bank, and Indeed, amongst others. They've recently introduced a functionality to help ecommerce brands support their products in ChatGPT chats, which is going to be quite revolutionary in the ecommerce industry. This feature allows you to check whether your products are being mentioned in ChatGPT conversations, how they're being described, among other things.

Peec AI

Peec AI is a great AI brand visibility checker for teams that want to easily track their visibility across certain prompts or keywords. The tool offers an intuitive and easy-to-use interface, and it's super simple to add team members to your account, should you want them to also check the visibility of your brands.

Compared to Profound and Scrunch AI, Peec AI offers a reasonable entry price point to their product at just €89 per month, giving you the ability to track 25 prompts for one brand on a daily basis. They've also recently added a couple of features:

Categorizing the sources from where the yellow lamps are pulling data, which is great for SEO and marketing teams to understand what type of content they should be creating for their own brands.
Prompt volume estimation for all the prompts you want to track, based on how likely that given prompt is to be asked in your industry or niche.

Which AI Brand Visibility Checkers do you recommend?

Ultimately, choosing an AI brand visibility checker really comes down to your business, your budget, and your needs. Peekaboo is the best overall with a reasonable price point, comprehensive features, and Excellent customer support. If you're a mid-market team, Scrunch is a solid choice. Whereas if you're an enterprise company, Profound is what we would recommend you go for. Peec AI doesn't stay behind any of these other tools, and they do have one of the cleanest designs and UIs out there.

Our advice is that you try each of these tools and see which one you like the best.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!