We tested leading AI brand visibility checkers to see which tools actually help teams track and improve presence in AI answers. Learn what each AI visibility solution does well, how pricing compares, and which platform fits agencies, startups, or enterprises.
As AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews become a primary way for people to discover and learn about products, understanding your brand’s visibility within these platforms is no longer optional. AI brand visibility checkers are a new class of tools designed to help you see exactly how, where, and when your brand is being mentioned in AI-generated answers. These tools are essential for any marketing team that wants to stay ahead of the curve and ensure their brand is getting the attention it deserves.
We’ve analyzed the leading AI brand visibility checkers to see which platforms actually help teams track and improve their presence in AI answers. This guide will walk you through the 10 best tools on the market, what they do well, how their pricing compares, and which platform is the right fit for your business.
Tool
Starting Price
Free Trial?
Best For
AI Peekaboo
$50/month
14-day free trial
Marketing Agencies, SEO Agencies & PR Agencies
Profound
$99/month
Free trial available (ChatGPT Tracking Only)
Enterprise
Peec AI
~$104/month
7-day free trial
Teams wanting an intuitive UI
SE Ranking
$119/month
14-day free trial
All-in-one SEO & AI visibility
Writesonic
$199/month
Free plan available
Content creation & AI visibility
Ahrefs Brand Radar
~$308/month
No (7-day trial for $7 on main platform)
Historical research & social tracking
Semrush One
$99/month add-on
7-day free trial
Existing Semrush users
Scrunch
$250/month
7-day free trial
Mid-market & enterprise
AthenaHQ
$295/month
4.9/5
No (demo required)
Data-driven enterprise teams
Otterly AI
$29/month
7-day free trial
Small businesses & startups
What is AI Brand Visibility?
AI brand visibility is the process of measuring and understanding how often and in what context your brand is mentioned in the answers generated by AI search engines. It's about knowing if you're being recommended when potential customers ask questions related to your industry, and what the AI is saying about you. A good AI visibility strategy isn't just about being mentioned; it's about ensuring the information is accurate, positive, and drives qualified traffic.
Why Should Brands Care About AI Visibility?
Consumer behavior is changing fast, and AI search is at the center of that shift. Traditional search engine volume is projected to drop 25% by 2026 due to AI chatbots and virtual agents, fundamentally changing how people discover brands and make purchase decisions.
The bottom line is simple: AI visibility is no longer a nice-to-have. It's a must-have for any brand that wants to stay competitive in 2026 and beyond.
The 10 Best AI Brand Visibility Checkers
Choosing the right tool depends on your specific needs, budget, and whether you’re a small brand, a growing agency, or a large enterprise. Here’s a breakdown of the top 10 platforms.
AI Peekaboo
AI Peekaboo is a versatile and powerful AI search visibility platform that delivers professional-grade analytics without the enterprise price tag. It's designed for agencies and brands that need deep insights, white-label reporting, and API access at an affordable price point. The platform tracks visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews, providing a comprehensive view of your brand’s performance.
Prompt Tracking: Monitor multiple prompts at once to see how your brand appears.
Competitor Benchmarking: Benchmark your visibility against your top competitors.
Source Analysis: Analyze the URLs and domains that LLMs are citing in their answers.
Actionable Recommendations: Get clear action items on what you should do to optimize for AI engines.
Pricing: Starts at $50/month for 40 prompts.
Free Trial: Yes, 14-day free trial.
Pros:
Affordable and accessible for businesses of all sizes.
Comprehensive feature set covers all the essentials.
Excellent for agencies managing multiple clients.
Cons:
As a newer player, the historical data may not be as extensive as some enterprise tools.
Profound
Profound is a market leader for enterprise companies, offering a robust suite of tools for AI visibility and content automation. Its “Agents” feature allows teams to build AI-powered workflows, and its analytics provide deep insights into AI crawler activity. Profound is built for large teams that need extensive tracking and compliance features.
Peec AI is a great option for teams that want an intuitive and easy-to-use interface for tracking their AI visibility. The platform makes it simple to add team members and monitor prompts across multiple AI engines. It’s a well-designed tool that focuses on delivering clear, actionable data.
Prompt Tracking: Monitor how your brand appears for specific prompts.
Source Analysis: See which URLs and domains are being cited in AI answers.
Looker Studio Connector: Integrate Peec AI data directly into Looker Studio.
Sentiment Analysis: Track the tone of how your brand is mentioned.
Pricing: Starts at ~$104/month (€89) for 25 prompts.
Free Trial: Yes, 7-day free trial.
Pros:
Clean, user-friendly interface.
Good entry-level price point.
Looker Studio connector is great for custom reporting.
Cons:
The number of tracked prompts in the starter plan is relatively low.
SE Ranking AI Visibility Tracker
SE Ranking has integrated AI visibility tracking into its popular all-in-one SEO platform. This is a fantastic option for marketing teams that want to manage their traditional SEO and AI search visibility in a single tool. It tracks brand mentions and links in AI answers and provides solid competitor benchmarking.
Integrated SEO Platform: Combines AI visibility with traditional SEO tools.
Competitor Benchmarking: See how you stack up against competitors in AI answers.
Source Analysis: Understand which domains are being cited.
Historical Data: Track your performance over time.
Pricing: AI features included in the Pro plan, starting at $119/month.
Free Trial: Yes, 14-day free trial.
Pros:
Excellent value for those who also need a full SEO toolkit.
Convenient to have all your search data in one place.
Strong competitor analysis features.
Cons:
May be more than you need if you’re only looking for AI visibility tracking.
Writesonic
Writesonic offers a comprehensive platform that combines AI search visibility tracking with powerful AI content creation tools. It’s designed to be an all-in-one solution that takes you from tracking to action. Writesonic’s Generative Engine Optimization (GEO) feature helps you monitor your brand’s presence and provides recommendations for how to improve it.
AI Visibility Tracking (GEO): Track how your brand appears across more than 10 AI platforms.
AI Search Volume Data: Predicts AI search volume for prompts based on a dataset of over 120 million conversations.
Content Creation: AI article writer and content optimizer.
Technical SEO: Site audits and automated technical SEO fixes.
Pricing: AI search visibility is available on the Professional plan, which starts at $199/month.
Free Trial: Yes, free plan available with limited features.
Pros:
All-in-one platform for tracking, optimization, and content creation.
Unique AI search volume data provides valuable insights.
Strong focus on taking action to improve visibility.
Cons:
The AI visibility features are not available on the entry-level plans.
Ahrefs Brand Radar
Ahrefs has entered the AI visibility space with Brand Radar, which leverages its massive database of over 250 million prompts. It’s a powerful tool for historical research and is expanding to track mentions on YouTube, TikTok, and Reddit. However, its real-time tracking of conversational AI like ChatGPT and Perplexity is known to underreport mentions significantly.
Massive Prompt Database: Access to over 250 million historical prompts.
Multi-Platform Tracking: Tracks mentions on YouTube, TikTok (coming soon), and Reddit.
Competitor Analysis: See how your competitors are being mentioned.
Pricing: Starts at ~$308/month, which includes the required Ahrefs base plan ($129/month) and the Brand Radar add-on (€179/month).
Free Trial: No, but offers a 7-day trial for $7 on the main platform.
Pros:
Unmatched historical data for research.
Tracking mentions on social platforms is a unique feature.
Cons:
Significantly underreports mentions in ChatGPT and Perplexity.
Expensive, as it requires a base Ahrefs subscription.
Lacks actionable optimization recommendations.
Semrush One
Semrush has also added AI visibility tracking to its extensive suite of SEO tools. For existing Semrush users, this is a convenient way to start monitoring your brand’s presence in AI answers without adding another tool to your stack. It provides solid tracking and competitor analysis features, all integrated into the familiar Semrush interface.
Integrated SEO Suite: Part of the comprehensive Semrush platform.
AI Visibility Tracking: Monitor your brand’s mentions in AI answers.
Competitor Tracking: Analyze how your competitors are performing in AI search.
Pricing: Available as a $99/month add-on to a standard Semrush subscription.
Free Trial: Yes, 7-day free trial.
Pros:
Convenient for existing Semrush users.
Integrated with a powerful suite of SEO tools.
Cons:
Requires a base Semrush subscription, which can be costly.
The features may not be as specialized as dedicated AI visibility platforms.
Scrunch
Scrunch is a reliable option for mid-market and enterprise companies that need to drill down into their AI visibility data. Its strength lies in its powerful filtering capabilities, allowing you to analyze performance by persona, source, topic, prompt, and AI model. It’s a great tool for teams that need to get granular with their data.
Advanced Filtering: Filter data by persona, source, topic, and more.
Drill-Down Capabilities: Get granular insights into your performance.
Enterprise-Focused: Built for the needs of larger organizations.
Pricing: Starts at $250/month for 350 tracked prompts.
Free Trial: 7-day free trial.
Pros:
Powerful filtering and drill-down features.
Trusted by major brands and agencies.
Cons:
The pricing may be too high for smaller businesses.
AthenaHQ
AthenaHQ is another strong contender in the enterprise space, offering comprehensive AI visibility tracking and competitor analysis. It’s designed for data-minded teams that want to normalize their visibility data across multiple models and markets. AthenaHQ helps you distinguish between changes that result from your marketing efforts and those that are due to model updates.
Data Normalization: Normalizes data across different AI models and geographic markets.
Trend Analysis: Provides trend lines to show performance over time.
Model-Specific Insights: Track performance on a per-model basis.
Pricing: Starts at $295/month.
Free Trial: No, demo required.
Pros:
Excellent for data-driven teams.
Helps isolate the impact of marketing campaigns.
Cons:
More of a measurement tool than a complete AEO solution.
Less focused on providing actionable next steps.
Otterly AI
Otterly AI is an excellent entry-level tool for small businesses and startups that need an affordable, straightforward way to monitor their AI visibility. It’s built for simplicity and automation, providing clear and simple reports that are easy to understand. While it may not have the deep feature set of the enterprise platforms, it’s a fantastic starting point for anyone new to AI visibility.
Affordable Pricing: One of the most budget-friendly options available.
Automated Monitoring: Set it up and get automated reports.
Simple Interface: Easy to use and understand.
Pricing: Starts at just $29/month.
Free Trial: Yes, 7-day free trial.
Pros:
Extremely affordable.
Very easy to use.
Perfect for small businesses and startups.
Cons:
Lacks the advanced features of more expensive tools.
Less focus on providing actionable recommendations.
So, What is The Best AI Brand Visibility Checker
After analyzing the top 10 platforms, the best AI brand visibility checker depends on your specific needs and budget.
For most businesses and marketing agencies, AI Peekaboo is the clear winner. It offers the best balance of powerful features, affordability, and ease of use. The comprehensive tracking, competitor benchmarking, and actionable recommendations provide everything you need to get started and see results, all at a price point that is accessible to everyone.
For large enterprises with complex needs and big budgets, Profound is the top choice. Its advanced features, security compliance, and e-commerce tracking capabilities are tailored for the demands of large organizations.
For small businesses and startups on a tight budget, Otterly AI is an excellent starting point. It’s incredibly affordable and provides a simple, automated way to start monitoring your AI visibility.
Ultimately, the most important thing is to choose a tool that you will actually use. Start with a free trial, see which platform works best for your workflow, and start taking control of your brand’s visibility in the new era of AI search.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
