Choose Profound alternatives by need: Agencies (AI Peekaboo $50 white-label), technical SEO (Scrunch $250 AXP), data teams (AthenaHQ $295 GA4), enterprises (Ahrefs $308), Semrush users ($99 add-on), European teams (Peec €89), solo marketers (Otterly $29), in-house teams (LLM Pulse €49). Full guide.
As more customers turn to AI for answers for research and learning, getting your brand recommended and mentioned in those AI chats is a must. Tools like Profound have emerged to help marketers track their visibility in this new “answer engine” landscape. Profound is a powerful platform, but its enterprise focus and high price point aren’t the right fit for everyone. Whether you’re a startup, an agency, or a team looking for different features, there are excellent Profound alternatives to consider.
This article breaks down the 8 best alternatives to Profound, giving you a clear, feature-by-feature comparison to help you find the perfect tool for your budget and goals. We’ll cover everything from pricing and key features to the pros and cons of each platform, so you can make an informed decision.
Tool
Starting Price
Ideal for
Pros
Cons
AI Peekaboo
$50 per month
SEO Agencies, Marketing Agencies & PR Agencies
White-label reports, API access, affordable
Fewer automated workflow features than enterprise tools
8+ AI models on all plans, unlimited seats, GA4 integration
Expensive starting price, can be complex for beginners
Ahrefs Brand Radar
$308/month (total)
Enterprise-level data analysis
Largest prompt database, multi-channel tracking
Expensive, requires Ahrefs base subscription
Semrush AI Visibility
$99/month (add-on)
Existing Semrush users
Fully integrated with SEO platform, AI recommendations
Limited to 4 AI models, less specialized than others
Peec AI
€89/month
European marketing teams
User-friendly interface, unlimited seats & countries
Fewer AI models than competitors, less enterprise-focused
Otterly.AI
$29/month
Solo marketers & small teams
Very affordable entry plan, unlimited users
Core AI models are add-ons, can get pricey
LLM Pulse
€49/month
In-house marketing teams
5 AI models on all plans, weekly tracking, 14-day trial
Less focused on agency features, European pricing
What is Profound?
Profound is a leading AI search visibility platform designed for enterprise and mid-market brands. It focuses on providing deep analytics into how brands and their competitors appear across a wide range of AI answer engines. Profound’s core strength lies in its comprehensive tracking, detailed reporting, and ability to handle large-scale monitoring for complex organizations.
Best For: Enterprise brands and large agencies with significant budgets.
Profound's Agents feature is an AI-powered content automation and creation tool. It allows marketing teams to build automated content workflows using a visual, drag-and-drop interface. The goal is to accelerate the creation of AI-optimized content from weeks to minutes. Users can start with pre-built templates based on analysis of millions of highly-cited pages, or build custom workflows to scrape web pages, conduct research, and generate content architected to be cited by Answer Engines. The final output is a fully optimized draft, ready to publish.
Agent Analytics
Agent Analytics provides a comprehensive view of how AI crawlers interact with and interpret a website. It moves beyond simple rank tracking to offer deep technical insights. By analyzing server logs instead of relying on JavaScript trackers, it can accurately identify and track AI bot activity, showing how often different AI models access your content. This allows teams to measure the true impact of AI on their traffic, understand which pages are being referenced in AI answers, and perform technical audits to ensure the site is fully accessible and optimized for AI indexing.
Security & Compliance
Profound places a strong emphasis on enterprise-grade security, which is a key differentiator for organizations in regulated industries. The platform is SOC 2 Type II certified, an independent audit that validates its high standards for data security, confidentiality, and availability. Furthermore, Profound is HIPAA compliant, making it a viable option for healthcare and life sciences companies that handle protected health information (PHI). This dual compliance, combined with GDPR-readiness and features like Single Sign-On (SSO), makes it one of the most secure and trusted platforms in the AEO space.
The 8 Best Profound Alternatives
Here are the top platforms that offer a compelling alternative to Profound, each with its own unique strengths and target audience.
AI Peekaboo
AI Peekaboo is a versatile and powerful AI search visibility platform that delivers professional-grade analytics without the enterprise price tag. It's specifically designed for agencies and brands that need deep, actionable insights, robust reporting, and the flexibility to integrate data into their own systems. With a strong focus on white-labeling and API access, it empowers users to deliver a fully branded experience to their clients and stakeholders.
Best For: Agencies and cost-conscious brands.
Key Features:
White-Label Capabilities: Deliver fully branded reports on your own domain.
API Access: Integrate AI visibility data into your own dashboards and workflows.
Comprehensive Analytics: Tracks visibility across 5 AI engines, with citation analysis and competitor tracking.
Pricing:
Starter: $50/month (3,000 data points, 5 AI engines, tracking every 2 days)
Peek: $100/month (6,000 data points, daily tracking)
Grow: $200/month (15,000 data points, daily tracking)
Pros:
Excellent for agencies due to white-label reports and API access.
Very affordable starting price with access to 5 AI engines on all plans.
Daily tracking available for timely insights.
Cons:
Fewer automated workflow features compared to more expensive enterprise tools.
Smaller prompt allowance on the starter plan.
Is AI Peekaboo the right alternative to Profound?
Yes, for agencies and mid-market brands that need powerful AEO features without the enterprise cost. If white-label reporting, API access, and affordability are your top priorities, AI Peekaboo offers a compelling package that delivers professional-level insights at a fraction of the price.
Scrunch AI
Scrunch AI carves out a unique position by focusing on the technical side of AI visibility. Its Agent Experience Platform (AXP) is designed to help brands optimize their websites for AI crawlers, making it a strong choice for teams dealing with complex site structures or JavaScript-heavy applications. It goes beyond simple tracking to diagnose and help fix the technical issues that prevent AI bots from properly rendering and interpreting your content.
Best For: Technical SEOs and brands focused on site optimization for AI.
Key Features:
Agent Experience Platform (AXP): Analyzes how AI agents render and interpret your site.
Site Audits: Identifies technical issues that could be harming your AI visibility.
Bot Traffic Analysis: Tracks and analyzes how AI bots are interacting with your website.
Pricing:
For Brands: $250/month (125 prompts, 4 LLMs, 5 site audits/month)
For Agencies: $500/month (250 prompts, 4 LLMs, 5 site audits/month)
Enterprise: Custom pricing (9 LLMs, full site audits)
Pros:
Unique focus on technical optimization for AI crawlers.
Provides actionable insights for fixing site rendering issues.
Offers a 7-day free trial.
Cons:
Higher starting price than many alternatives.
Core plan is limited to 4 LLMs.
Is Scrunch AI the right alternative to Profound?
Yes, if your primary challenge is technical. If you suspect that your site's architecture or JavaScript implementation is hindering your AI visibility, Scrunch AI's AXP provides the diagnostic tools you need. It's less of a direct competitor on pure prompt tracking and more of a specialized technical solution.
AthenaHQ
AthenaHQ is a powerful, data-centric platform designed for teams that need deep integrations and a wide range of AI model tracking. It stands out by offering 8+ AI models and unlimited user seats on its entry-level plan, making it a great value for larger teams. Its focus on connecting AI visibility data with core business analytics like GA4 makes it a strong choice for data-driven organizations.
Best For: Data-driven teams and enterprises needing broad AI model coverage.
Key Features:
Broad AI Model Tracking: Tracks 8+ LLMs on all plans.
Unlimited Seats: No per-user fees, making it scalable for large teams.
GA4/GSC Integration: Connects AI visibility data directly with your website analytics.
Excellent value for teams with its broad AI model coverage and unlimited seats.
Powerful integrations with Google Analytics and Search Console.
Features like AI blindspot detection and dynamic AI crawling.
Cons:
High starting price can be a barrier for smaller businesses.
The credit-based system can be confusing to predict costs.
Is AthenaHQ the right alternative to Profound?
Yes, for larger teams and enterprises that prioritize data integration and broad AI model coverage. If you want to connect your AEO efforts directly to your website analytics and give access to your entire team without worrying about per-seat costs, AthenaHQ is a powerful and scalable option.
Ahrefs Brand Radar
For organizations that need to monitor their brand at an immense scale, Ahrefs Brand Radar is an enterprise-grade behemoth. Backed by Ahrefs' legendary data infrastructure, it boasts the largest prompt database on the market and extends its tracking beyond AI to include platforms like YouTube and Reddit. It's a tool built for deep, comprehensive analysis by teams that live and breathe data.
Best For: Enterprise-level data analysis and large-scale brand monitoring.
Key Features:
Massive Database: Tracks over 259 million prompts.
Multi-Channel Tracking: Monitors 6 AI models plus YouTube and Reddit.
Advanced Filtering: Allows for deep, granular analysis of your brand's visibility.
Pricing:
Starts at $308/month (this includes the required Ahrefs base plan, which starts at $129/month, plus the Brand Radar add-on, which starts at €179/month or roughly $179/month). Custom prompt packages are also available, starting from €46.7/mo for 2,500 checks.
Pros:
Unmatched data scale with over 259 million prompts tracked.
Multi-channel tracking provides a holistic view of brand mentions.
Powerful filtering and analysis capabilities.
Cons:
Very expensive, as it requires a base Ahrefs subscription plus the add-on.
May be overly complex for teams that only need straightforward AI search tracking.
Is Ahrefs Brand Radar the right alternative to Profound?
Yes, if you are an enterprise with a large budget and a need for the most comprehensive data set available. If your brand monitoring strategy extends beyond AI search to platforms like YouTube and Reddit, and you need the power of Ahrefs' data, then Brand Radar is a strong contender. However, the high cost makes it inaccessible for most smaller businesses.
Semrush AI Visibility Toolkit
For the millions of marketers already using Semrush, the Semrush AI Visibility Toolkit offers a convenient and integrated solution. It brings AI search tracking directly into the familiar Semrush ecosystem, allowing you to connect AI visibility insights with your broader SEO and marketing efforts. It's a logical choice for teams that want to consolidate their toolset and have AEO data alongside their traditional SEO metrics.
Best For: Existing Semrush users and those who want an all-in-one platform.
Key Features:
Full Integration: Seamlessly connects AI visibility data with other Semrush tools.
AI-Generated Recommendations: Provides actionable suggestions for content optimization.
Competitor Analysis: Tracks up to 5 competitors and identifies content gaps.
Pricing:
Starts at $99/month as a standalone add-on, or can be bundled with Semrush One plans.
Pros:
Perfect for existing Semrush users who want a unified workflow.
Provides helpful AI-generated recommendations.
Affordable entry point for those already invested in the Semrush platform.
Cons:
Limited to 4 AI models, fewer than most specialized competitors.
Less in-depth and specialized than dedicated AEO platforms.
Is Semrush AI Visibility Toolkit the right alternative to Profound?
Yes, if you are already heavily invested in the Semrush ecosystem. The convenience of having your AEO and SEO data in one place is a major advantage. While it may not be as specialized as other tools on this list, its integration with Semrush's powerful suite of marketing tools makes it a smart choice for existing customers.
Peec AI
Peec AI is a user-friendly platform with a strong presence in the European market. It stands out by offering unlimited seats and unlimited countries on all plans, making it a great choice for international teams. Its clean interface and straightforward pricing make it an attractive option for those who value simplicity and ease of use over a massive feature set.
Best For: European marketing teams and those who value a simple, user-friendly interface.
Key Features:
Unlimited Seats & Countries: No extra fees for additional users or international tracking.
Pitch Workspaces: A dedicated feature for agencies to create reports for prospective clients.
Daily Tracking: All plans include daily prompt tracking.
Pricing:
Starter: €89/month (25 prompts, 3 AI models)
Pro: €199/month (100 prompts, 3 AI models)
Enterprise: Custom pricing (300+ prompts)
Pros:
Very user-friendly and easy to navigate.
Unlimited seats and countries on all plans is a huge plus for teams.
Strong focus on agency features with pitch workspaces.
Less enterprise-focused than some of the other alternatives.
Is Peec AI the right alternative to Profound?
Yes, for teams that prioritize simplicity, collaboration, and international tracking. If you have a global team and need a tool that everyone can easily use without extensive training, Peec AI is an excellent choice. Its agency-focused features also make it a strong contender for marketing agencies with international clients.
Otterly.AI
Otterly.AI makes a name for itself with one of the most accessible entry points in the market. With a starting price of just $29/month and unlimited users on all plans, it’s an excellent choice for solo marketers, small businesses, and anyone on a tight budget. It provides the core functionality needed to get started with AEO without the complexity or cost of more advanced platforms.
Best For: Solo marketers, small teams, and those on a budget.
Key Features:
Affordable Entry Plan: The $29/month Lite plan is one of the cheapest available.
Unlimited Users: All plans include unlimited team members.
Agency Partner Program: Offers extra benefits for agencies, including more prompts and co-marketing.
Pricing:
Lite: $29/month (15 prompts, 4 core AI models)
Standard: $189/month (100 prompts, 4 core AI models)
Premium: $489/month (400 prompts, 4 core AI models)
Pros:
Extremely affordable starting price.
Unlimited users on all plans is a great value.
Strong agency features and partner program.
Cons:
Key AI models like Google AI Mode and Gemini are paid add-ons, which can increase the price significantly.
The jump from the Lite to the Standard plan is quite steep.
Is Otterly.AI the right alternative to Profound?
Yes, if you are a small business or a solo marketer just getting started with AEO. The low entry price and unlimited users make it a very attractive option for those on a tight budget. However, be mindful of the add-on costs for additional AI models, which can quickly increase the monthly price.
LLM Pulse
LLM Pulse is a straightforward, no-nonsense platform that offers great value for in-house marketing teams. It provides access to 5 AI models on all plans, including its affordable starter tier, and offers a generous 14-day free trial so you can test it out thoroughly. It's a practical, results-focused tool for teams that need reliable data without a lot of bells and whistles.
Best For: In-house marketing teams who want broad AI model coverage at a fair price.
Key Features:
5 AI Models on All Plans: Get access to a wide range of AI models even on the starter plan.
14-Day Free Trial: A generous trial period to explore the platform.
Unlimited Users: All plans include unlimited user seats.
Pricing:
Starter: €49/month (40 prompts, 5 AI models)
Growth: €99/month (100 prompts, 5 AI models)
Scale: €299/month (300 prompts, 5 AI models)
Pros:
Excellent value with 5 AI models included on the affordable starter plan.
Transparent, straightforward pricing.
14-day free trial makes it easy to try before you buy.
Cons:
Weekly tracking frequency is slower than the daily tracking offered by many competitors.
Less focused on agency-specific features like white-labeling.
Is LLM Pulse the right alternative to Profound?
Yes, for in-house teams that want a simple, effective, and affordable AEO tool. The inclusion of 5 AI models on the starter plan provides excellent value, and the 14-day free trial makes it a risk-free option to test out. While it may lack some of the advanced agency features, it delivers solid core functionality at a great price.
So, what's the best alternative to Profound?
Choosing the right Profound alternative depends entirely on your specific needs, budget, and team structure.
For agencies and cost-conscious brands, AI Peekaboo is the clear winner, offering an unbeatable combination of affordability, white-labeling, and API access.
For data-driven teams that need broad AI model coverage and deep integrations, AthenaHQ is an excellent choice, despite its higher price.
For solo marketers and small businesses on a tight budget, Otterly.AI and LLM Pulse offer fantastic entry points into the world of AI search monitoring.
Ultimately, the best tool is the one that gives you the insights you need to win in AI search without breaking the bank. Take advantage of the free trials offered by many of these platforms to find the perfect fit for your business.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
