Looking beyond Otterly AI? Compare 8 alternatives with better value: AI Peekaboo offers 40 prompts tracking 5 engines at $50/month, AIClicks starts at $39 with keyword tracking, and Rankscale provides 120 credits for $20. Find the perfect fit for brand monitoring, sentiment analysis, and more.
With AI answer engines becoming the new search, marketers are scrambling for tools to track their brand's visibility. Otterly AI has made a name for itself with its affordable, mention-focused tracking, but it isn't a one-size-fits-all solution. Its low prompt limits and add-on model for full AI engine support can be a dealbreaker for many.
Based on my experience testing dozens of platforms, I've put together this list of my top 8 Otterly AI alternatives, each offering a better fit for specific needs, whether you're an agency needing multi-client dashboards, a brand wanting more comprehensive tracking, or an enterprise requiring deeper analytics.
Tool
Starting Price
Ideal for
Pros
Cons
AI Peekaboo
$50 per month
Agencies & SMBs
Tracks 5 major AI engines, unlimited seats, agency-specific features.
No credit-based system for smaller projects.
AIClicks
$39/month
Startups & SMBs
Very affordable, keyword-based tracking is intuitive for SEOs.
Fewer advanced features, less frequent tracking.
Rankscale
$20/month
Granular Tracking
Credit-based system offers flexibility, tracks 10+ AI engines.
Can become expensive at high volume, complex for beginners.
Pricing in EUR, fewer prompts on starter plan. Weekly Tracking
Scrunch
$250/month
Content & PR Teams
Tracks sentiment and citations, offers page audits.
ChatGPT-only on starter plan, higher price for full LLM support.
Searchable
$50/month
Content-Driven Brands
Combines visibility tracking with content creation and an AI agent.
Higher cost for more prompts and domains.
Promptwatch
$99/month
Data-Driven Marketers
Advanced analytics, tracks all major LLMs on all plans.
Prompt-based pricing can be limiting for broad tracking.
Peec AI
~$97/month
Global Brands
Looker Studio integration, tracks 9,000+ AI answers on Pro plan.
Pricing in EUR, fewer AI models on starter plan.
What is Otterly AI?
Otterly AI is an AI visibility platform that has gained recognition for its focus on brand mention and sentiment tracking. It’s particularly well-suited for brands that want to monitor their reputation in AI-generated answers and understand how they are being perceived. As a Gartner Cool Vendor, it has established itself as a credible player in the space, offering a very accessible entry point for small businesses.
Otterly AI Features
Otterly AI's feature set is built around its core strength: brand and reputation management in the new AI-driven search landscape. It’s less about deep keyword tracking and more about understanding how your brand is perceived.
Brand Mention Tracking: This is the platform's flagship feature. It's designed to meticulously scan AI-generated responses across its supported engines to find every instance where your brand is mentioned, whether as a primary recommendation or a passing reference.
Sentiment Analysis: Going beyond simple mention counting, Otterly assigns a sentiment score (positive, neutral, or negative) to each mention. This provides a qualitative layer of data, helping you quickly gauge brand perception and identify potential reputation issues before they escalate.
Daily Tracking: The platform provides daily updates, ensuring you have a fresh and timely view of your AI visibility. This frequency is crucial for tracking the impact of marketing campaigns or responding quickly to negative sentiment.
Otterly AI Pricing
Lite: $29/month
Prompts: 15
AI Models: ChatGPT, Google AI Overviews, Perplexity, MS Copilot.
Standard: $189/month
Prompts: 100
AI Models: All supported models.
Premium: $489/month
Prompts: 400
AI Models: All supported models.
The Top 8 Alternatives to Otterly AI
1. AI Peekaboo
Best For: Agencies and Brands of all sizes.
AI Peekaboo offers a more comprehensive and scalable solution compared to Otterly AI, especially for users who need more than just mention tracking. While Otterly’s starter plan is limited by a low prompt count and restricted AI model access, AI Peekaboo’s entry-level plan provides 40 prompts and tracks the 5 most critical AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode) right out of the box.
This makes AI Peekaboo a much better value proposition for brands that want a complete picture of their AI visibility from day one. For agencies, the inclusion of a multi-client dashboard, white-label reporting, and unlimited team seats on all plans makes it the clear winner for managing multiple clients efficiently.
Key Features:
Comprehensive AI Model Tracking: Tracks 5 major AI engines on all plans.
Agency-Focused Tools: Multi-client dashboard and white-label reporting.
Unlimited Team Seats: Collaborate with your entire team at no extra cost.
Agency Plans: Custom pricing with volume discounts.
Pros:
Far more generous prompt limits and AI model support on the starter plan.
Agency features are built-in, not an afterthought.
Simple, predictable pricing without add-on fees for core models.
Cons:
Higher starting price than Otterly AI.
No specific focus on sentiment analysis as a core feature.
2. AIClicks
Best For: Startups and SMBs looking for an affordable, keyword-focused tool.
AIClicks is a great alternative for those who find Otterly’s prompt-based system too limiting. It uses a keyword-based tracking approach that is highly intuitive for SEO professionals and offers a very affordable entry point. For just $39/month, you get 50 keywords tracked across three major AI engines.
This makes it a more flexible and cost-effective option for teams that want to monitor a broader set of terms without worrying about low prompt limits. While it lacks the deep sentiment analysis of Otterly, it provides a solid foundation for tracking core AI visibility.
Key Features:
Keyword-Based Tracking: Easy to understand and manage for SEOs.
Affordable Pricing: Low starting price with a good number of keywords.
Simple Interface: No-frills and easy to navigate.
Pricing:
Starter: $39/month (50 keywords, 3 AI models)
Pro: $99/month (150 keywords)
Business: $249/month (500 keywords)
Pros:
More flexible tracking with keywords instead of prompts.
Lower starting price with more tracking capacity.
Intuitive for anyone with an SEO background.
Cons:
Lacks advanced features like sentiment and citation analysis.
Fewer AI models tracked compared to other platforms.
3. Rankscale
Best For: Users who need granular control and broad AI model support.
Rankscale is the go-to choice for users who want maximum flexibility. Its credit-based system allows you to pay for exactly what you use, and it tracks over 10 AI engines, making it one of the most comprehensive tools on the market. For just $20/month, you get 120 credits, which can translate to up to 480 AI responses.
This is a stark contrast to Otterly’s 15 prompts for $29. If you need to track a wide range of prompts across many different AI engines, Rankscale offers a much more scalable and cost-effective solution.
Key Features:
Credit-Based System: Pay-as-you-go flexibility.
Broad AI Model Support: Tracks over 10 different AI engines.
Advanced Analytics: Includes competitor benchmarking and citation analysis.
Best For: Teams that prefer a keyword-centric approach with white-label options.
LLMPulse combines the keyword-based tracking of tools like AIClicks with agency-focused features like white-label reporting. It tracks 5 major AI engines and offers weekly tracking, providing a good balance of features for the price.
For agencies looking for an affordable white-label solution, LLMPulse is a strong alternative to Otterly. It provides more tracking capacity and better features for client management at a comparable price point.
Key Features:
Keyword-Centric Tracking: Intuitive for SEOs and content marketers.
White-label reporting is a great feature for agencies.
Keyword-based tracking is flexible.
Good balance of features for the price.
Cons:
Pricing is in EUR.
Fewer prompts/keywords on the starter plan compared to some competitors.
5. Scrunch
Best For: Content and PR teams focused on qualitative analysis.
Scrunch is a powerful alternative for teams that value the qualitative insights that Otterly provides. It offers robust sentiment and citation tracking, helping you understand the context and sources behind your brand’s AI mentions. It also includes page audits, which is a useful feature for content teams.
While its starter plan is limited to ChatGPT, it provides 100 prompts for $100/month, which is a much better value than Otterly’s starter plan. For teams that need deep qualitative analysis, Scrunch is a superior choice.
Key Features:
Citation & Sentiment Tracking: Deep insights into brand portrayal.
Page Audits: Analyze individual pages for AI readiness.
Agency Features: Tools for managing multiple clients on higher plans.
Pricing:
For Brands: $250/month (125 prompts)
For Agencies: $500/month (250 prompts)
Pros:
Excellent qualitative analysis features.
Generous prompt limit on the starter plan.
Page audits are a unique and valuable feature.
Cons:
The starter plan is limited to ChatGPT.
Significant price jump to the Growth plan for full LLM support.
6. Searchable
Best For: Content-driven brands that want to combine tracking with creation.
Searchable is a unique platform that integrates AI visibility tracking with content creation tools and an AI agent. This makes it a great all-in-one solution for content teams that want to streamline their workflow from research to publication.
For $50/month, you get 50 prompts and 1,500 AI answers, which is a solid offering. If you’re looking for a tool that does more than just track visibility, Searchable is an excellent choice.
Key Features:
Integrated Content Creation: Tools to write and optimize content.
AI Agent: Automates research and content workflows.
White-Label Reports: Available for agencies and consultants.
Pricing:
Starter: $50/month (50 prompts)
Professional: $125/month (100 prompts)
Scale: $400/month (500 prompts)
Pros:
All-in-one platform for tracking and creation.
AI agent is a powerful workflow automation tool.
Good value on the starter plan.
Cons:
Can become expensive as you scale up prompts and domains.
The focus on content creation may not be necessary for all users.
7. Promptwatch
Best For: Data-driven marketers who need the best analytics.
Promptwatch is the market leader when it comes to analytics and data visualization. It supports all major LLMs on all its plans and provides deep, actionable insights that go far beyond basic tracking. For teams that want to slice and dice their data, Promptwatch is the best tool for the job.
While it has a higher starting price, the value is clear for data-driven teams. The ability to integrate with other systems via API makes it a powerful hub for all your AI visibility data.
Key Features:
Advanced Analytics: Best-in-class data visualization and insights.
Full LLM Support: Tracks all major LLMs on every plan.
API Access: Integrate data into your own systems.
Pricing:
Essential: $99/month (50 prompts)
Professional: $249/month (150 prompts)
Business: $579/month (350 prompts)
Pros:
Best-in-class analytics and data visualization.
Tracks all major LLMs on every plan.
API access allows for easy integration with other systems.
Cons:
Prompt-based pricing can be limiting for broad keyword tracking.
Higher starting price than some competitors.
8. Peec AI
Best For: Global brands and agencies that need Looker Studio integration.
Peec AI stands out with its native Looker Studio integration, making it a top choice for agencies and brands that rely on Google’s BI platform for their reporting. It also offers unlimited seats and countries on its Pro plan, which is a huge advantage for global teams.
While the starter plan is a bit limited, the Pro plan offers excellent value with 100 prompts and tracking for all supported AI models. If Looker Studio is a critical part of your workflow, Peec AI is the obvious choice.
Key Features:
Looker Studio Integration: Seamlessly connect to your BI dashboards.
Daily Prompt Runs: Get fresh data every day.
Unlimited Seats & Countries: Scale your tracking globally on the Pro plan.
Pricing:
Starter: €89/month (~$97/month) (25 prompts, 3 AI models)
Pro: €199/month (~$217/month) (100 prompts, all models)
Pros:
Looker Studio integration is a unique and powerful feature for BI teams.
Daily prompt runs provide fresh data.
Unlimited seats and countries on the Pro plan is great for global teams.
Cons:
Pricing is in EUR.
The starter plan is limited to only 3 AI models.
Fewer prompts on the starter plan compared to some competitors.
Full transparency: I’m the Founder and CEO of AI Peekaboo, and we’re included in this list. I’ve seen firsthand how AI Peekaboo drives a measurable understanding and results for agencies and brands to better understand their presence in AI answers. That said, I’ve made every effort to provide an honest, balanced comparison. The other tools featured here are genuinely strong options, each with unique strengths and proven track records. My goal isn’t to claim that AI Peekaboo is the best alternative to Otterly AI. It’s to help you find the right fit for your specific needs, budget, and growth stage.
Despite my connection to AI Peekaboo, this comparison offers value because I’ve done the research you don’t have time for. I’ve analyzed various tools, compared pricing models, and identified what differentiates each tool's approach to AI SEO (or AEO/GEO). Rather than hiding my bias, I’m acknowledging it upfront so you can factor it into your decision-making.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
