I tested 170+ AI visibility tools to find the 8 best Rankscale alternatives. Whether you need multi-client dashboards, SOC 2 compliance, or budget-friendly tracking, this guide compares pricing, features, and ideal use cases for platforms monitoring ChatGPT, Perplexity, Gemini, and more AI engines.
As AI-driven search replaces traditional search engines, marketers need tools to track their visibility across platforms like ChatGPT, Perplexity, and Google AI Overviews.
While Rankscale is popular for its credit-based system and multi-engine support, it doesn't fit every team's needs. Agencies may need multi-client dashboards, brands might want simplified prompt tracking, and enterprises often require robust compliance features. , I wanted to write an article with my 8 top Rankscale alternatives that offer more specialized features, better pricing models, and more intuitive workflows for different use cases.
Higher starting price, ChatGPT-only on starter plan.
Peec AI
~$97/month
Global Brands
Looker Studio integration, tracks 9,000+ AI answers on Pro plan.
Pricing in EUR, fewer AI models on starter plan.
Promptwatch
$89/month
Data-Driven Marketers
Advanced analytics, tracks all major LLMs on all plans.
Prompt-based pricing can be limiting for broad tracking.
AIClicks
$39/month
Startups & SMBs
Very affordable, keyword-based tracking is intuitive for SEOs.
Fewer advanced features, less frequent tracking.
Otterly AI
$29/month
Budget-Conscious Brands
Low entry price, strong focus on brand mention tracking.
Limited AI models on starter plan, add-ons required.
AthenaHQ
$295/month
Agencies & Enterprises
Premium dashboard, unlimited seats, dynamic AI crawling.
High starting price, credit-based system can be complex.
Scrunch
$100/month
Content & PR Teams
Tracks sentiment and citations, offers page audits.
ChatGPT-only on starter plan, higher price for full LLM support.
What is Rankscale?
Rankscale is a Generative Engine Optimization (GEO) platform designed to help marketers analyze, track, and optimize their brand’s presence across a wide range of AI search engines. It uses a flexible, credit-based system that allows users to pay for the volume of AI responses they need to track, making it scalable for different use cases. The platform is known for its detailed analytics, including competitor benchmarking, citation analysis, and sentiment tracking.
Rankscale Features
Rankscale offers a comprehensive suite of features designed for deep analysis of AI visibility:
Performance Tracking: Monitors key metrics like Visibility Score, Sentiment, Mentions, Citations, and Average Position over time.
Competitor Benchmarking: Automatically identifies and tracks competitors appearing in AI search results, comparing performance across a full suite of KPIs.
Citation Analysis: Identifies the specific sources (websites, articles, etc.) that AI engines reference in their answers, helping you understand what content is influential.
Sentiment Analysis: Scores how AI perceives your brand and competitors, providing insights into brand reputation.
Website Audits: Performs in-depth AI audits of your website to generate an “AI readiness” score with actionable recommendations.
Rankscale Pricing
Rankscale’s pricing is credit-based, where one credit typically equals one AI response. All plans track the same wide range of AI engines.
Essentials Plan: $20/month
Prompts/Credits: 120 credits (up to 480 AI responses).
AI Models: OpenAI ChatGPT (GPT-4o, GPT-5), Perplexity AI, Google AI Mode, AI Overviews, Gemini, DeepSeek AI, Mistral AI, Anthropic Claude, xAI Grok, Microsoft Copilot.
Pro Plan: $99/month
Prompts/Credits: 1,200 credits (up to 4,800 AI responses).
AI Models: Same as Essentials.
Enterprise Plan: $780/month
Prompts/Credits: 12,000 credits (up to 48,000 AI responses).
AI Models: Same as Essentials.
The Top 8 Alternatives to Rankscale
1. Peekaboo
Best For: Agencies and Brands of all sizes.
Peekaboo was built to provide a powerful, intuitive, and affordable AI visibility solution for both agencies and brands. Unlike credit-based systems that can become complex and costly, Peekaboo offers straightforward, prompt-based plans with unlimited team seats, making it easy to collaborate and scale.
For agencies, Peekaboo is the best solution on the market due to its dedicated features like a multi-client dashboard, white-label reporting, and upcoming full platform rebranding with custom domains. For brands, it offers an incredible value proposition with a low starting price that includes tracking across 5 of the most important AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode).
Key Features:
Multi-Client Dashboard: Manage all your clients from a single, intuitive interface.
White-Label Reporting: Generate professional, unbranded reports to share with clients.
Unlimited Team Seats: Collaborate with your entire team without extra costs.
Pricing:
Starter (Brand): $50/month
Prompts: 40
AI Models: ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode.
Peek (Brand): $100/month
Prompts: 40 (with daily tracking)
AI Models: Same as Starter.
Grow (Brand): $200/month
Prompts: 100
AI Models: Same as Starter.
Agency Plans: Custom pricing with volume discounts, API access, and multi-client management.
Pros:
Unlimited team seats on all plans.
Agency-specific features are a core focus.
Simple, predictable prompt-based pricing.
Tracks the 5 most critical AI engines on all plans.
Cons:
No credit-based plan for very small, one-off projects.
Fewer niche AI models tracked compared to Rankscale.
2. Profound
Best For: Enterprise teams and SEOs focused on content optimization.
Profound is a leader in the enterprise space, offering advanced features like SOC 2 compliance and a strong focus on turning AI insights into optimized content. It’s a powerful tool for teams that need to not only track visibility but also actively create and refine content based on AI feedback.
While its starter plan is limited to ChatGPT, its higher-tier plans unlock multiple answer engines and provide a suite of tools designed for serious content strategy. It’s a great choice for larger organizations that need a robust, secure, and feature-rich platform.
Key Features:
SOC 2 Compliance: Meets enterprise-grade security and compliance standards.
Content Optimization: Tools to analyze and improve content based on AI insights.
SOC 2 compliant, making it ideal for enterprise security needs.
Strong focus on content optimization and creation workflows.
Excellent reputation and a leader in the enterprise market.
Cons:
The starter plan is expensive for being limited to only ChatGPT.
Prompt limits are relatively low on the starter and growth plans.
3. Peec AI
Best For: Global brands and agencies needing Looker Studio integration.
Peec AI is a strong contender with a focus on providing comprehensive data and integrations. Its standout feature is the native Looker Studio (now Google Data Studio) integration, which allows for seamless reporting and data visualization.
The platform offers a good balance of features, including daily prompt runs and unlimited seats on its Pro plan. With support for a growing number of AI engines, it’s a solid choice for teams that want to integrate AI visibility data into their existing BI dashboards.
Key Features:
Looker Studio Integration: Natively connect to Google Data Studio for advanced reporting.
Daily Prompt Runs: Get fresh data and insights every day.
Unlimited Seats & Countries: Scale your tracking across multiple regions and users on the Pro plan.
Pricing:
Starter: €89/month (~$97/month)
Prompts: 25
AI Models: ChatGPT, Perplexity, Google AI Overviews.
Pro: €199/month (~$217/month)
Prompts: 100
AI Models: All supported models.
Enterprise: Custom
Prompts: 300+
AI Models: All supported models.
Pros:
Looker Studio integration is a key differentiator.
Unlimited seats and countries on the Pro plan.
Daily prompt runs provide fresh data.
Cons:
Pricing is in EUR, which can be inconvenient for US-based customers.
The starter plan has a low prompt limit and fewer AI models.
4. Promptwatch
Best For: Data-driven marketers who need advanced analytics.
Promptwatch excels at providing deep, actionable analytics. It goes beyond simple tracking to offer insights into sentiment, trends, and the specific sources driving AI answers. It’s a great tool for marketers who want to dig into the data and understand the “why” behind their AI visibility.
The platform supports all major LLMs on all its plans, which is a significant advantage. With features like API access on its Professional plan, it’s a powerful tool for teams that want to integrate AI data into their own systems.
Key Features:
Advanced Analytics: Deep insights into sentiment, trends, and source data.
Full LLM Support: Tracks all major LLMs on every pricing plan.
API Access: Integrate AI visibility data into your own tools and workflows.
Pricing:
Essential: $89/month
Prompts: 50
AI Models: All supported LLMs.
Professional: $165/month
Prompts: 150
AI Models: All supported LLMs.
Business: $415/month
Prompts: 350
AI Models: All supported LLMs.
Pros:
Excellent analytics and data visualization features.
Supports all major LLMs on every plan.
API access is available on the Professional plan.
Cons:
The user interface can be complex for beginners.
Prompt-based pricing can be a limitation for very broad tracking needs.
5. AIClicks
Best For: Startups and SMBs looking for an affordable solution.
AIClicks is one of the most affordable AI visibility tools on the market, making it an excellent entry point for startups and small businesses. It takes a keyword-based approach to tracking, which is intuitive for anyone with an SEO background.
While it may not have the advanced features of more expensive platforms, it provides reliable tracking across the most important AI engines. For teams on a tight budget, AIClicks offers a straightforward way to get started with AI visibility monitoring without a significant financial commitment.
Key Features:
Keyword-Based Tracking: An intuitive approach for SEO professionals.
Affordable Pricing: One of the most budget-friendly options available.
Simple Interface: Easy to set up and use without a steep learning curve.
Pricing:
Starter: $39/month
Prompts/Keywords: 50
AI Models: ChatGPT, Gemini, Perplexity.
Pro: $99/month
Prompts/Keywords: 150
AI Models: Same as Starter.
Business: $249/month
Prompts/Keywords: 500
AI Models: Same as Starter.
Pros:
Very affordable starting price.
Keyword-based tracking is easy to understand for SEOs.
Simple, no-frills interface.
Cons:
Fewer advanced features compared to other tools.
Tracking frequency is not as high as some competitors.
6. Otterly AI
Best For: Budget-conscious brands focused on mention tracking.
Otterly AI is another highly affordable option that focuses on tracking brand mentions and sentiment across AI platforms. It’s a great tool for teams that are primarily concerned with brand reputation and want to monitor how their company is being portrayed in AI-generated answers.
While its starter plan has limited AI model support, it offers a very low entry price. For brands that want a simple, cost-effective way to keep an eye on their AI presence, Otterly AI is a solid choice.
Key Features:
Brand Mention Tracking: Strong focus on monitoring brand reputation.
Low Entry Price: Highly accessible for small businesses and startups.
Gartner Cool Vendor: Recognized by industry analysts.
Pricing:
Lite: $29/month
Prompts: 15
AI Models: ChatGPT, Google AI Overviews, Perplexity, MS Copilot.
Standard: $189/month
Prompts: 100
AI Models: All supported models.
Premium: $489/month
Prompts: 400
AI Models: All supported models.
Pros:
One of the lowest starting prices available.
Strong focus on brand mention and sentiment tracking.
Recognized as a Gartner Cool Vendor.
Cons:
The starter plan has a very low prompt limit.
Full AI model support requires upgrading to the more expensive Standard plan.
7. AthenaHQ
Best For: Agencies and enterprises needing a premium, all-in-one dashboard.
AthenaHQ is a premium platform designed for agencies and large enterprises that need a powerful, centralized dashboard for AI visibility. It offers a wide range of features, including dynamic AI crawling, competitor impersonation, and unlimited seats with role-based access control.
While it has a high starting price, its credit-based system provides flexibility, and the platform supports 8 major LLMs out of the box. For teams with a larger budget that need a comprehensive, high-end solution, AthenaHQ is a top contender.
Key Features:
Dynamic AI Crawling: Discover hidden or lost parts of your website.
Unlimited Seats with RBAC: Granular access control for large teams.
Competitor Impersonation: Advanced analysis of competitor strategies.
Pricing:
Self-Serve: $295/month
Prompts/Credits: 3,600 credits (1 credit = 1 AI response).
AI Models: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok.
Enterprise: Custom
Prompts/Credits: Custom
AI Models: All supported models, plus custom requests.
Pros:
Powerful, all-in-one dashboard with advanced features.
Unlimited seats with role-based access control is great for large teams.
Best For: Content and PR teams focused on citation and sentiment.
Scrunch is a unique tool that focuses heavily on tracking citations and sentiment, making it ideal for content and PR teams. It helps you understand not just if you’re mentioned, but how you’re mentioned and which sources are driving the conversation.
The platform also offers page audits and other agency-focused features. While its starter plan is limited to ChatGPT, it provides a powerful set of tools for teams that are focused on the qualitative aspects of AI visibility.
Key Features:
Citation & Sentiment Tracking: Deep insights into how your brand is portrayed.
Page Audits: Analyze individual pages for AI readiness.
Agency Features: Tools designed for managing multiple clients on higher plans.
Pricing:
Explorer: $100/month
Prompts: 100
AI Models: ChatGPT only.
Growth: $500/month
Prompts: 700
AI Models: All supported LLMs.
Enterprise: Custom
Prompts: Custom
AI Models: All supported LLMs.
Pros:
Excellent features for tracking citations and sentiment.
Page audits are a useful addition for content teams.
Good agency features on the Growth plan.
Cons:
The starter plan is expensive for being limited to ChatGPT.
The jump in price from Explorer to Growth is significant.
Share this article
F
Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
