Otterly AI Review: Pricing, Add-Ons and Who Should Buy It
Otterly AI starts at $29 a month, but prompt limits and AI platform add-ons can change the real cost. See who should choose it, where it falls short and when AI Peekaboo or another tracker is a better fit.
Otterly is a strong buy for a solo marketer or compact in-house team that needs daily monitoring for 15 important buyer questions, plus page audits, without paying for a large plan. Skip Otterly if you need more than 15 prompts on a tight budget, all seven AI platforms across 100 or more prompts, or native white-label reports for several client brands: agencies should choose AI Peekaboo, while large enterprise companies should consider Profound.
Lite is easy to understand: $29 a month buys 15 prompts checked daily across four AI platforms, and your whole team can log in. That makes it a sensible starting point when a narrow group of questions can genuinely guide your next content or technical decision.
The price changes when your prompt list grows or your buyers use platforms outside the four included ones. Gemini, Google AI Mode and Claude are paid add-ons at every level. For a wider view of the market, see these Otterly AI alternatives.
Otterly AI at a glance
Question
Answer
Best for
Solo marketers and lean marketing teams tracking a small, important set of buyer questions every day
Not for
Teams needing 16 to 99 prompts at a low monthly cost, or agencies needing native white-label reporting
Starting price
$29 a month for Lite, or $25 a month on annual billing
Main limit
Lite is fixed at 15 search prompts and cannot add more
Included AI platforms
ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot
Free trial
Seven days, no card required, with 50 prompts
Plan fit
Lite suits solo marketers and small teams, Standard targets SMEs and small marketing teams, and Premium targets mid-sized companies and agencies
If 15 questions cover the decisions your team actually makes, Lite is all you need to pay for.
Av. António Augusto de Aguiar 122C 1050-046 Lisboa, Portugal
Minnesota
202 N Cedar Ave, Suite 1 Owatonna, MN 55060, USA
What Otterly AI does
Otterly combines daily AI visibility tracking with citation analysis, page audits, recommendations and crawler activity reporting. It gives you more than a mention score, but some of its most useful tools start only on Standard.
Prompt tracking and brand reports
Otterly tracks prompts daily across the AI platforms in your plan and shows how your brand compares with the competitors you add. Brand reports chart Brand Coverage, Average Brand Position, Sentiment, Share of Voice and Brand Ranking over time.
You can see whether your visibility improved, whether your brand’s position changed and whether the answer became more positive or negative. Otterly removed the raw mention count from brand reports on 5 October 2026. You can still pull it through the API and MCP, which start on Standard.
The prompt view helps when a trend needs an explanation. It highlights prompts that are Trending Up or Trending Down, and each prompt opens into response-level detail for every available engine. You can read the answers, see citation details and compare results by engine rather than guessing why a chart moved.
You can also place your own notes and completed recommendations on the brand-report timeline. That helps when you publish a page, update a listing or finish a PR task and need to connect the work with a later change in visibility.
Otterly has no data from before you add a prompt, so add every question you care about on day one.
Citation reports
Otterly’s citation reports are where the product becomes useful for outreach and content decisions. They show the URLs appearing in AI answers, let you watch citations over time and surface the biggest winners and losers against the prior period.
A cited URL can reveal an owned page you need to improve, a competitor page that keeps appearing, or an outside publication that deserves attention. Otterly also lets you star citations, which helps when a small group of sources keeps appearing in the questions that matter to your business.
A long list of cited pages will not tell you what to do next. Start with the sources that gained or lost ground since the previous period, then use that change to guide your outreach or page updates.
GEO audit
Otterly includes a GEO audit on every self-serve plan, which helps teams connect visibility tracking with page-level work. The audit covers Crawlability Checker, Content Checker and Query Fan-Out.
The audit checks one URL at a time, even when you enter a domain. That makes it suitable for important service pages, product pages and articles, but it is not a bulk site audit inside the interface. You can download the crawlability and content results as a PDF, while multi-page checks need the API, which starts on Standard.
The included monthly limits are high for most smaller teams:
Lite includes 1,000 GEO URL audits each month.
Standard includes 5,000 GEO URL audits each month.
Premium includes 10,000 GEO URL audits each month.
Query Fan-Out works with ChatGPT, Google AI Mode and Google AI Overviews. It is useful when you want related questions to shape a content brief or page update, rather than relying only on the original wording of one prompt.
Recommendations
Otterly’s recommendations can turn monitoring into a manageable work list, although the feature is still labeled beta. Suggestions are ordered by impact, and you can move chosen recommendations into a To-Do view, add internal notes and export the list.
Lite includes three recommendations each week. Standard and Premium remove that limit, which makes a difference if several people need a steady stream of work from the platform.
The recommendations engine filter lists ChatGPT, Perplexity, Google AI Overview and Microsoft Copilot. If you plan to pay for Gemini, Google AI Mode or Claude, ask Otterly whether recommendations cover them before you add them.
Agent Analytics
Agent Analytics is useful when your technical team needs evidence of AI crawler activity on your site. You can send log data through file upload, a webhook, Cloudflare or a WordPress plugin and review which AI agents reached which pages.
This feature starts on Standard. Standard includes 200,000 events per month, while Premium includes 1 million. Lite does not include Agent Analytics.
If a page never appears in answers, Agent Analytics helps you check whether AI crawlers are reaching it at all.
Reports, exports and integrations
Otterly gives every plan access to CSV and PDF exports, including raw AI responses. That suits teams that want to work from the data elsewhere rather than keep every discussion inside one dashboard.
Standard and Premium add the Looker Studio connector, API and MCP access. Standard includes 2,000 API requests and 2,000 MCP requests a month, while Premium includes 5,000 of each.
Otterly does not provide built-in GA4 attribution for traffic from AI search. It offers a free Looker Studio template for GA4, but that template excludes Google AI Overviews and Google AI Mode. If traffic attribution is the deciding requirement, do not treat the template as a replacement for product-level attribution.
Otterly AI pricing
Otterly has three published self-serve plans, followed by an Enterprise option from 1,000 prompts. Every self-serve plan includes daily tracking, unlimited team members, four AI platforms and core brand, citation and GEO audit features (see Otterly’s pricing).
Plan
Monthly billing
Annual billing, monthly equivalent
Search prompts
Workspaces
Recommendations
GEO URL audits per month
API and MCP
Agent Analytics
Looker Studio
Lite
$29
$25
15
1
3 per week
1,000
Not included
Not included
Not included
Standard
$189
$160
100
Unlimited
Unlimited
5,000
2,000 requests each
200,000 events
Included
Premium
$489
$422
400
Unlimited
Unlimited
10,000
5,000 requests each
1 million events
Included
Enterprise
Custom
Custom
From 1,000
Unlimited
Unlimited
Custom
Custom
Custom
Included
Enterprise adds single sign-on, a dedicated customer success manager, personalized onboarding and a quarterly GEO health check. That is a different purchase from Lite or Standard, not merely a larger prompt pack.
Otterly also has an Agency Partner Program for subscribed Standard, Premium and Enterprise customers. There is no extra program fee. Partners receive 150 prompts on Standard instead of 100, or 500 on Premium instead of 400, alongside pitch workspaces and Looker Studio reports carrying the agency’s branding.
That helps agencies, but it does not change Otterly’s white-label position. Otterly says it does not offer native white-label, so its interface, branding and URLs cannot be changed to your agency name.
Add-ons
Gemini, Google AI Mode and Claude are separate paid add-ons. The same plan can take one, two or all three.
Add-on, monthly billing
Lite
Standard
Premium
Google Gemini
$9
$59
$149
Google AI Mode
$9
$59
$149
Claude
$29
$109
$439
100 extra search prompts
Not available
$99
$99
Otterly sells engine add-ons as fixed packages for up to 1,000 prompts. On Premium, the three extra AI platforms add $737 a month, more than the $489 plan itself.
Two plan rules matter most:
Lite cannot buy extra prompts.
Standard can add up to 300 extra prompts before you need to move to Premium.
What Otterly AI really costs
Otterly costs $29 a month only while 15 prompts on four AI platforms are enough. A team tracking 100 prompts on all seven AI platforms pays $416, and 400 prompts on all seven cost $1,226.
Setup
Plan and add-ons
Monthly cost
Solo marketer, 15 prompts on the four included AI platforms
Lite
$29
Same workload, adding Gemini and Google AI Mode
Lite with two add-ons
$47
Small team, 100 prompts on all seven AI platforms
Standard with Gemini, Google AI Mode and Claude
$416
Larger team, 400 prompts on all seven AI platforms
Premium with Gemini, Google AI Mode and Claude
$1,226
The sharpest step is between 15 and 16 prompts. Lite cannot grow by one question, so the next plan starts at $189 a month. A team that also needs Gemini and Google AI Mode reaches $307 a month before adding Claude.
Claude is the add-on to question most closely. On Premium, it costs $439 a month. If Claude is not a meaningful place for your buyers to discover products like yours, leaving it out can change the decision more than moving between Otterly plans.
Which AI platforms Otterly tracks
Otterly tracks seven AI platforms. Four are included with every plan: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Gemini, Google AI Mode and Claude require paid add-ons.
That mix is good for a team that wants AI Overviews without paying extra and has no immediate need for Google AI Mode or Gemini. It is less attractive for a Google-heavy business that considers both of those platforms central to its monitoring.
Otterly supports more than 70 countries, but you assign a country to each prompt. A company tracking the same buyer question in the UK, US and Germany should plan for three prompt assignments, not one shared international result.
Daily tracking is the only schedule Otterly offers. That is a strength if fast changes matter to your team, but it leaves no lower-cost weekly or monthly option for questions that do not need a fresh result every day.
Where Otterly is strong
Lite gives small teams a practical entry point. For $29 a month, you get 15 daily prompts across four AI platforms without per-seat charges.
The seven-day trial is generous enough to explore the product. It includes 50 prompts, 100 GEO audit URLs, 1,000 API calls, 1,000 MCP calls and unlimited workspaces and team members.
Daily checks are included on every self-serve plan. Lite customers do not receive a slower monitoring schedule than Premium customers.
GEO audits connect tracked questions with page work. Crawlability, content and query fan-out checks help your team look beyond a visibility score.
Exports are available from the start. You can export prompts, citations, raw responses and PDFs without moving to Standard.
Standard adds useful technical data. Agent Analytics can show AI crawler visits from your site logs, which helps technical teams investigate access and discovery.
Otterly is strongest when you have a focused set of questions and want to make decisions from daily evidence.
Where Otterly falls short
Lite stops at 15 prompts. You cannot add a small amount of capacity before moving to Standard.
Three important AI platforms increase the cost. Gemini, Google AI Mode and Claude add from $9 to $737 a month, depending on plan and platform mix.
Lite leaves out integrations and crawler analytics. API access, MCP, Agent Analytics and Looker Studio begin on Standard.
Otterly has no native white-label option. Agency partners can build branded Looker Studio reports, but the main product remains Otterly-branded.
Tracking starts when you add the prompt. There is no historical backfill for questions you decide to monitor later.
Recommendations have boundaries. The feature is beta, Lite limits it to three per week, and its listed engine filter covers four platforms.
GA4 attribution is not built into the product. The available GA4 Looker Studio template excludes AI Overviews and AI Mode.
If your questions fit in 15 prompts on four AI platforms, most of these limits never affect you. They start to bite when an agency or growing team tries to stretch Lite across more brands and questions.
Otterly vs AI Peekaboo for agencies
AI Peekaboo is the better fit for agencies that need native white-label reports and client links for several client brands. Once an AI Peekaboo plan reaches $100 a month, both are included.
A useful agency report needs more than a changing percentage. AI Peekaboo keeps the answers and cited sources behind each score, so you can show a client what changed, where the evidence came from and what work should follow.
Otterly can hold several client brands too. Standard gives you unlimited workspaces and one shared pool of 100 prompts, or 150 as an agency partner, all checked daily. Partners also get pitch workspaces. The differences are where the client report lives and how the price grows.
Otterly’s branded reports sit in Looker Studio, while AI Peekaboo for agencies puts white-label reports and read-only client links in the product. You also choose how often prompts run, so 25 client brands with 40 prompts each on three AI platforms, checked weekly, costs $200 a month. That is not the same workload as daily checks, so it only helps if weekly results are enough for your clients.
Key features
Choose which AI platforms you track, up to seven: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot and Claude API.
Keep individual prompts, competitor sets and dashboards separate for each client brand, while retaining the answers and cited sources that explain every score.
Use one extra brand slot for unlimited prospect pitch workspaces, then reuse that slot whenever you need to assess another prospect.
Use prompt suggestions, recommendations and content briefs to decide what to track and what work should come next.
Give clients read-only links, send data to Looker Studio or use the API in the reporting process your agency already uses.
Ask Claude about the competitors and citations behind a client's score through AI Peekaboo's MCP server, without exporting a CSV first.
Connect read-only GA4 and Google Search Console data alongside the AI visibility signals your team reviews.
Pricing
Plans start at $30 a month. You pay for what you track, so you build your plan from the number of brands, prompts per brand, AI platforms and how often prompts run.
Brands
Prompts per brand
AI platforms
How often prompts run
USD monthly
5
30
3
Weekly
30
2
50
5, one of them Claude API
Monthly
50
5
50
3
Weekly
50
1
300
4
Every 3 days
200
25
40
3
Weekly
200
6
80
3
Every 3 days
240
Any mix of the six standard AI platforms has the same check price. Claude API costs more.
Annual billing saves 15% against monthly list pricing.
White-label reports and client share links become available once your plan reaches $100 a month.
There is no added charge for team seats.
All brands within one account run on the same schedule.
A new workspace can qualify for a 14-day card-backed trial when it has at least 10 prompts per brand and costs under $100 a month.
Who should choose it
Choose AI Peekaboo if you run an agency and need several client brands, prospect reports and client-facing evidence without building a separate reporting process for each account. It also works for a brand that simply needs to see whether it appears in AI answers and understand what could help it appear more often.
Skip AI Peekaboo if your only need is 15 daily prompts across Otterly’s four included AI platforms. Otterly Lite is simpler for that narrow job. AI Peekaboo creates briefs rather than finished articles, and one account-wide schedule may not suit agencies that need different checking frequencies for different clients.
Other Otterly alternatives
Each of these tools fixes one thing Otterly makes expensive: more prompts, different AI platforms or enterprise controls.
Tool
Best for
Entry plan and price
Prompts
AI platforms
Trial
Profound
Large enterprise companies
Enterprise, custom price
Custom
Up to 9
Free, 50 prompts daily for 7 days on 3 AI platforms
SE Visible
Teams that need 200 prompts from day one
Basic, USD 99 monthly or USD 79 a month billed annually
200
5 on its pricing page
10 days
HubSpot AEO
A marketer who needs 16 to 25 prompts and Gemini
USD 50 monthly or USD 45 a month billed annually
25 daily, plus 10-prompt packs at USD 20 a month
ChatGPT, Gemini, Perplexity
Free trial, no card
Peec AI
In-house SEO and marketing teams
Starter, EUR 85 monthly or EUR 70 a month billed annually
50
Choose 3
Not stated
LLM Pulse
Teams happy with weekly results
Starter, EUR 49 a month for weekly checks or EUR 79 a month for daily checks
50
5 included
14 days on weekly plans, card needed
Profound is the better alternative for a large enterprise company coordinating AI search, content and PR work across regions. Its Enterprise option adds SSO and SOC 2 compliance alongside broader answer-engine coverage. Read Profound vs Otterly if enterprise controls and cross-team workflows matter more than a published entry price.
SE Visible suits a team that has outgrown 15 prompts and does not want Otterly’s jump to Standard: Basic holds 200 prompts at a lower monthly price than Standard’s 100. Stay with Otterly if Microsoft Copilot matters to your buyers, because SE Visible does not track it. Its help pages also name only four AI platforms, without Perplexity, so check Perplexity during the trial if your buyers use it.
HubSpot AEO suits a marketer who has outgrown 15 prompts but not 25, and who needs Gemini more than Google AI Overviews or Copilot. Stay with Otterly Lite if AI Overviews and Copilot matter to your buyers, because HubSpot AEO tracks neither.
Peec AI fits an in-house SEO or marketing team that needs about 50 prompts, more than Lite holds but well short of Standard's 100. Starter lets you pick three AI platforms, and Gemini or Google AI Mode can be one of them without an add-on. Stay with Otterly if you need ChatGPT, Perplexity, AI Overviews and Copilot together, because Peec's Starter choices leave out Perplexity unless you pay for an extra model. Otterly vs Peec AI goes through the rest of the differences.
LLM Pulse suits a team that needs around 50 prompts, including Gemini and Google AI Mode, and can act on a weekly result. If you need a fresh daily result on 15 questions, Otterly Lite is the closer match.
How to test Otterly in the free trial
Otterly’s free trial can show whether the product fits, but only if you set it up around the plan you would actually buy. Tracking starts after you add a prompt, so do not spend the first few days deciding what to monitor.
Add the 15 buyer questions that would change a page, campaign or outreach decision. Lite holds 15 prompts, so a longer list means you are evaluating Standard.
Add three or four competitors that appear in the same buying questions. The report needs a useful comparison, not an arbitrary collection of brands.
Open at least five prompt results and read the responses instead of relying only on the trend chart. Check whether the detail answers questions your team can act on.
Confirm which AI platforms matter to your buyers, then price Gemini, Google AI Mode and Claude before the trial ends.
Run the GEO audit on three pages that matter to your pipeline, such as a service page, product page and commercial article.
Read the beta recommendations near the end of the trial and decide whether your team would complete any of them this month.
Review the prompt count one more time. If 15 questions are not enough, the choice is between a larger Otterly plan and an alternative with a different pricing shape.
If your 15 questions fill the trial with answers you would act on, Lite at $29 is good value. If you kept wanting a 16th prompt, price Standard against the alternatives before you pay.
Before committing to monitoring, a free AI visibility report gives you a one-time check of how your brand appears in ChatGPT and Gemini. It needs no card and is useful for deciding whether you have a visibility problem worth tracking.
How we checked this
Last checked: 18 October 2026.
Sources used: Otterly’s public pricing page, help center and changelog; public product and pricing pages for alternatives; and AI Peekaboo’s pricing calculator. User reviews, ratings and community posts were not used.
Frequently asked questions
What is Otterly AI's pricing?
Otterly Lite costs $29 a month for 15 prompts, Standard costs $189 for 100 prompts and Premium costs $489 for 400 prompts. Annual billing displays monthly equivalents of $25, $160 and $422. Enterprise has custom pricing from 1,000 prompts. Gemini, Google AI Mode and Claude cost extra on all self-serve plans.
Does Otterly AI have a free trial?
Yes. Otterly offers a seven-day free trial without a credit card. It includes 50 search prompts, 100 GEO audit URLs, 1,000 API calls, 1,000 MCP calls, 50,000 Agent Analytics events, unlimited workspaces and unlimited team members. The trial is enough to test a broader setup, but Lite itself holds only 15 prompts.
Does Otterly AI track Google AI Mode and Gemini?
Yes, but both are paid add-ons. Google AI Mode and Gemini each cost $9 a month on Lite, $59 on Standard and $149 on Premium. Google AI Overviews are included with every plan, so a Google-focused team should distinguish between AI Overviews and the extra cost of AI Mode and Gemini.
Does Otterly AI offer white-label reporting?
No, Otterly does not offer native white-label reporting. Its interface, branding and URLs remain Otterly-branded. Agency partners on Standard, Premium or Enterprise can create Looker Studio reports with their own branding, but that is different from a white-label dashboard.
Does Otterly AI show historical data?
No. Otterly begins collecting data when you add a prompt and does not backfill earlier results. Add important prompts on the first day of your trial or plan, especially if you need trend data before reporting to a client or deciding whether a page update changed visibility.
Start with your own visibility.
See where your brand appears in AI answers and which competitors get mentioned.
Filipe Lins Duarte
