G2’s AI Visibility Dashboard shows citations of your G2 product and category pages. Learn how to act on its data, understand its limits and track wider AI visibility.
G2 AEO insights live in my.G2 under Analytics > AI Visibility, a dashboard powered by Profound. It shows how often ChatGPT, Gemini, Claude and Perplexity cite your G2 product and category pages, which categories and buyer prompts drive those citations and how you compare with competitors; use it to improve your G2 profile and category coverage, then track your own site separately because the dashboard treats G2 as the source.
If your G2 rep has just shown you this dashboard, it’s easy to read a rising citation count as proof your brand is winning in ChatGPT. It only shows when G2 is cited, yet that still matters: in G2’s August 2025 buyer survey, half of more than 1,000 B2B software buyers said they now start their buying journey in an AI chatbot rather than Google Search. Profound’s data from August 2024 through June 2025 placed G2 fourth among ChatGPT’s ten most cited sources and ninth among Perplexity’s.
What G2’s AEO insights are
G2 uses several names for AI-related analytics, and they answer different questions. The feature most people mean when they search for G2 AEO insights is the AI Visibility Dashboard, not a standalone product called “AEO Insights.”
AEO means improving how your brand appears in AI-generated answers. G2’s AI Visibility Dashboard covers one part of that work: when AI platforms cite pages on G2. G2 introduced it through its partnership with Profound, and it became generally available in December 2025.
G2 also offers two related features:
AI Visibility Dashboard: Shows citations of your G2 product and category pages, the prompts connected to them, category performance and competitor benchmarks.
AEO Traffic insights: Measures engagement arriving from AI-generated answers and conversational search.
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AI Insights in Performance Analytics: Connects G2 to your CRM to show which opportunities G2 activity influenced and which accounts engaged on G2 before entering the pipeline, alongside measures such as close rate, deal size and sales-cycle length.
Start with the dashboard when you want to improve G2 as a cited source. AEO Traffic insights and AI Insights help when you need to connect G2 engagement with traffic and pipeline activity.
What you need before you start
You need access to my.G2. G2 says the Profound integration is available for all G2 customers; if your company isn’t one, talk to a G2 representative about access.
Set up the context before you open the dashboard:
A product and category presence on G2: The dashboard measures citations of G2 product and category pages. If your product is absent from a relevant category, that category can’t contribute visibility for you.
The competitors you actually lose deals to: G2 shows a preview of how your visibility compares with top competitors. Know which of those names your sales team meets, so you can read the benchmark against the rivals that matter to your pipeline.
A timeframe you can revisit: Pick a period your team can return to later. You’re looking for a baseline by AI platform, page type and competitor, rather than one encouraging answer.
CRM data, if you want pipeline context: G2’s AI Insights sits within Performance Analytics. G2 says Performance Analytics supports Salesforce and HubSpot customers, as well as CSV upload.
Someone responsible for profile updates: The data only helps if someone can correct positioning, product details, feature information and category coverage when the dashboard exposes a gap.
Your first goal is simple: know which G2 pages receive citations, which AI platforms produce them and where competitors appear instead.
What the AI Visibility Dashboard shows
The AI Visibility Dashboard shows G2-page citation activity. Read each view as evidence for a specific action.
Total citations by AI platform and timeframe: This shows how often ChatGPT, Gemini, Claude and Perplexity cite your G2 pages over the period you selected. It gives you a baseline by platform, so you can see where citation activity is concentrated.
Product-level and category-level visibility: This separates citations of product pages from citations of G2 category pages. It tells you whether your product listing or category presence is doing more of the work.
Pricing and feature-page citation frequency: G2 can show how often pricing and feature pages are cited. When these pages appear, keep your product details clear and current.
Buyer prompts and corresponding AI responses: These show the questions tied to citations and the answers produced. They help you find buyer language, contexts where competitors appear and places where your product is described incorrectly.
Competitor benchmarks and recommended actions: G2 provides a preview of how your visibility compares with leading competitors and suggests actions to improve your G2 presence.
Source-level breakout: G2 lists a view that shows where your brand is appearing. Treat it as part of a G2-centred report.
G2’s Partner Hub lists ChatGPT, Gemini, Claude and Perplexity as the covered AI platforms. Don’t assume the dashboard also covers Google AI Overviews, Google AI Mode or Microsoft Copilot.
How to use G2’s AEO insights to improve your AI visibility
Open the dashboard once a month, and leave each visit with one change to make: a category to join, a feature page to fix or a message to sharpen.
Set a timeframe and record your baseline.
Open my.G2 > Analytics > AI Visibility and select a timeframe your team can revisit. Record citations by AI platform before you make changes. You might find that G2 pages appear regularly in one platform and rarely in another.
When you edit your profile next month, this is the number you’ll check it against.
Compare product-page and category-page citations.
Look for whether product pages or category pages receive more citations. If relevant category pages drive the activity, check whether your product is listed in every category that accurately describes what it does.
G2 says the dashboard helps customers identify categories that move the needle. Use that signal to verify category coverage. An inaccurate category can increase visibility while putting your product in the wrong buyer conversation.
Review pricing and feature-page visibility.
When pricing or feature pages receive citations, make their details current. G2 recommends keeping profile pages accurate and up to date with current positioning, content and product details.
Start with the facts a buyer needs to distinguish your product from a competitor: what it does, which use cases it supports and where its features differ. It’s dull work. But if an AI answer cites your G2 feature page, you want that page to describe the features you ship today.
Read the prompts and answers, then correct the source material.
The prompts reveal what people ask when G2 becomes relevant. Read the connected responses for three issues: competitors named while you are absent, outdated descriptions of your product and buyer needs your profile doesn’t address clearly.
Turn those findings into edits to your G2 product page, Seller Pages or Solutions Pages where they apply. G2 says Seller Pages and Solutions Pages can group product profiles around buyer needs, customer segments and use cases. If a prompt reveals a gap in your G2 information, check whether the same gap exists on your website.
Don’t copy an AI answer into your profile. Use it to identify a factual gap, then write the correct product positioning in your own words.
Treat G2’s recommended actions as advice for your G2 presence.
G2’s built-in guidance includes increasing recent reviews, which G2 offers as a way to improve your G2 presence. Don’t expect fresh reviews alone to close a visibility gap: if an AI answer cites a profile with dated positioning or missing features, new reviews won’t change what that page says.
Pair each recommended action with a check of the profile it points to.
Benchmark competitors more than once.
Compare your G2 visibility with the competitors your buyers actually consider. Return to the same prompts and timeframe each month. The benchmark is useful when it helps you decide which missing category, feature explanation or buyer use case deserves attention first.
Run your own comparison prompts in ChatGPT and Gemini several times before treating one response as a pattern. SparkToro found less than a 1 in 100 chance that ChatGPT or Google’s AI gives the same list of brands in any two of 100 runs of one prompt.
Connect visibility to pipeline when your systems allow it.
If your team uses Salesforce or HubSpot, connect the relevant data to G2 Performance Analytics. AI Insights shows which accounts engaged on G2 before entering the pipeline and which opportunities G2 activity influenced. AEO Traffic insights measures engagement from AI-generated answers and conversational search.
By the end of this step, you should be able to say which G2 activity reached accounts that later became opportunities. It won’t prove a citation closed a deal. It will give sales and demand gen the same list of accounts that touched G2 before they became opportunities.
What G2’s dashboard cannot tell you
G2’s dashboard can improve your G2 presence, but it can’t replace broader AI visibility tracking.
It can’t tell you:
Whether AI platforms cite your own website: G2 builds the dashboard around G2 as the cited source.
Whether your website pages are crawlable and indexed:Google says pages must be indexed and eligible to appear in Google Search with a snippet before they can be eligible as supporting links in AI Overviews or AI Mode.
Whether an answer recommends your product: A citation may provide category context without presenting your product as the preferred option.
Whether your brand appears on AI platforms beyond the four platforms G2 lists for this integration: Your reporting needs separate coverage for any other AI platforms that matter to your buyers.
Whether a G2 engagement event led to a sale: That requires the relevant traffic and CRM context.
Use G2 citation data as one source-level view, then build a separate process for how to measure AI visibility. That wider view should cover owned-site citations, AI referral traffic and brand mentions.
How to see which sources AI cites beyond G2
Track the buyer questions that matter to your category on the AI platforms you care about, then inspect the domains and URLs cited in each answer. If a competitor’s G2 page appears repeatedly, improve the relevant G2 profile material. If another site keeps appearing, that may point to a content gap on your own site or a third-party source where you need to earn a presence.
The questions matter more than a generic list of keywords. Start with your ideal customer’s problems, the comparison questions they ask and the use cases that make them look for a solution. Check your own prompts at least weekly, since answers can shift between runs.
AI Peekaboo tracks the prompts you choose on up to seven AI platforms: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot and Claude API. It keeps answers alongside the cited domains and URLs, compared by platform, so you can see which sources AI answers cite beyond G2. Read-only Google Analytics 4 and Google Search Console connections add owned-site context.
Use G2’s dashboard when you need to improve G2 as a source. Use a dedicated tracker when you need a broader view of prompts, cited sources and your website. If you are deciding between dedicated platforms, compare the available AEO tools against the AI platforms, sources and reporting your team needs. Since Profound supplies the data behind G2’s dashboard, it’s worth a look if you work at a large enterprise and want that data beyond your G2 pages; smaller teams usually need a tracker they can set up and pay for without an enterprise contract.
Before you commit to ongoing tracking, run a free AI visibility report to see whether AI answers name your brand today. Use the result to choose the first prompts and sources worth monitoring.
How we checked this
Last checked: 18 October 2026.
Sources: G2 announcements from September 2025, December 2025 and March 2026; G2 documentation and Partner Hub material; Profound’s partnership post and citation-pattern data; G2’s August 2025 buyer survey; Google Search Central; SparkToro; and Google US results for “g2 aeo insights”. No G2 reviews or ratings were used.
Frequently asked questions
How do you optimize for AEO?
Optimize for AEO by making your own pages crawlable and indexed, answering buyer questions clearly, keeping relevant third-party profiles accurate and tracking which sources AI platforms cite. Your G2 profile is one of those third-party sources. Use G2’s dashboard to improve the pages G2 contributes, then track your own site and other sources separately.
Is AI SEO the same as AEO?
Mostly, yes. Both terms mean getting your brand into AI-generated answers, and both still rest on ordinary SEO. Google says a page must be indexed and eligible for a Search snippet before it can appear as a supporting link in AI Overviews or AI Mode.
Where do you find AI visibility data in G2?
Find it in my.G2 under Analytics > AI Visibility. G2 says the Profound integration is available to all G2 customers. Companies that are not G2 customers need to speak with a G2 representative to get access. The dashboard measures citations of G2 product and category pages across the listed AI platforms.
Does G2’s AI Visibility Dashboard track your own website?
No. G2 builds the dashboard around how often AI platforms cite your G2 product and category pages. It isn’t a tracker for citations of your own website or for every brand mention.
Which AI platforms does G2’s dashboard cover?
G2 lists four AI platforms for the Profound integration: ChatGPT, Gemini, Claude and Perplexity. Google AI Overviews, Google AI Mode and Microsoft Copilot aren’t on that list.
Start with your own visibility.
See where your brand appears in AI answers and which competitors get mentioned.
Filipe Lins Duarte
