Curious About AI Visibility?

You've got questions about how your brand appears in ChatGPT, Gemini, and Perplexity. We've got answers. Here's everything you need to know about getting seen in an AI-first world.

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Frequently asked questions

Everything you need to know about tracking and improving your brand's visibility in AI search results.

AI Search visibility measures how often and prominently your brand appears in AI-generated responses from tools like ChatGPT, Gemini, Claude, and Perplexity. Unlike traditional SEO which focuses on Google rankings, AI visibility tracks whether LLMs mention, recommend, or cite your brand when users ask questions.
With 180+ million ChatGPT users and growing adoption of AI assistants, more customers are discovering brands through AI conversations instead of Google searches. If your brand doesn't appear in AI responses, you're invisible to this massive and rapidly growing audience. Studies show 73% of users trust AI recommendations, making visibility critical for customer acquisition.
Peekaboo provides actionable intelligence for improving AI visibility. Agencies use it to audit client visibility, identify content gaps, and track competitive positioning. Brands leverage our insights to optimize their content strategy, monitor brand mentions across AI platforms, and measure the ROI of their GEO efforts. Our platform automates what would take hours of manual testing.
Peekaboo runs automated analyses based on your subscription tier. Free reports are one-time snapshots. Paid plans include daily, weekly, or custom frequency monitoring. We recommend at least weekly analysis to track trends, as AI models update frequently and competitive landscapes shift rapidly. Enterprise clients can set custom schedules for specific prompt categories.
First, analyze why they rank higher using Peekaboo's competitive analysis. Common factors include: more authoritative content, better structured data, stronger backlink profiles, or more frequent updates. Our platform provides specific recommendations like creating comparison pages, improving technical documentation, building case studies, or targeting underserved query types where you can win.
Peekaboo uses a proprietary scoring algorithm that analyzes your brand's position, frequency of mentions, and context within AI responses. The score ranges from 0-100, where higher scores indicate better visibility. We factor in ranking position (1st mention scores higher than 5th), total mentions across different prompts, and whether you appear ahead of or behind competitors.
GEO is the new SEO for AI search. It's the practice of optimizing your content, data structure, and online presence to improve how AI models understand and recommend your brand. This includes creating authoritative content, building strong citation networks, ensuring consistent NAP (name, address, phone) data, and establishing thought leadership that LLMs recognize as trustworthy.
Yes, Peekaboo's analysis shows citation patterns and source preferences for each AI model. We track which websites, articles, and resources LLMs reference when mentioning brands. This helps you understand why competitors might rank higher and which authoritative sources you should target for backlinks and partnerships.
Different prompts reveal different aspects of your visibility. Purchase-intent prompts show if AI recommends you to buyers. Comparison prompts reveal competitive positioning. Problem-solving prompts indicate thought leadership. Peekaboo tests 50+ prompt variations across multiple categories to give you a complete visibility picture, not just a single data point.
Start with Peekaboo's gap analysis to identify missing content areas. Focus on creating authoritative, well-structured content that directly answers common questions. Ensure your brand information is consistent across all platforms. Build citations from trusted sources. Update content regularly as AI models favor fresh information. Most importantly, monitor your progress weekly to see what's working.

Stop Playing Hide-and-Seek with AI

If you're not visible in AI, you're invisible. Peekaboo is built to ensure you're never overlooked, turning generative AI from a challenge into an opportunity.

Track Every Mention
We keep an eye out so you don't have to. See how often your brand appears in AI-generated responses across all the major platforms.
Spot Your Blind Spots
Uncover where competitors are mentioned and you aren't. Each gap is a chance to build content and capture the conversation.
Optimize for Visibility
Use our insights to fine-tune your content for Generative Engine Optimization (GEO) and become a go-to source for AI.