Profound, AirOps, and AI Peekaboo all play in the AI search visibility space but take very different approaches. Here's how they compare on features, pricing, and use cases.
Filipe Lins Duarte
Profound, AirOps, and AI Peekaboo are three of the most talked-about platforms in the AI search visibility and content space right now. All three help teams understand and improve how their brand appears in AI-generated answers, but they approach the problem very differently.
This article breaks down the key differences across features, pricing, and use cases so you can decide which one fits your team. We'll give you a clear winner for each category and a final recommendation at the end.
| Feature | Profound | AirOps | AI Peekaboo | Winner |
|---|---|---|---|---|
| AI visibility tracking | Yes (multi-engine on Growth+) | Yes (ChatGPT on Solo, multi on Pro+) | Yes (5 engines, all plans) | AI Peekaboo |
| Content workflow automation | Yes (AI Agents) | Yes (Power Agents + GRID) | No | Tie |
| White-label reporting | No | No | Yes (all plans) | AI Peekaboo |
| Seat limits | Unlimited | Unlimited on Pro+ | Unlimited | Tie |
| Starting price | $99/mo | Not public (free Solo tier) | $50/mo | AI Peekaboo |
| Pricing transparency | Yes | No | Yes | Profound / AI Peekaboo |
| Engines tracked | Up to 10 (Enterprise) | Multi-engine (Pro+) | ChatGPT, Perplexity, Gemini, Google AIO, AI Mode | AI Peekaboo |
| Content brief generation | Yes | Yes | No | Profound / AirOps |
| Agency features | Basic | Basic | Full (white-label, multi-brand) | AI Peekaboo |
| Free trial | No | Free Solo plan | 14-day free trial | AI Peekaboo |
Profound is an AI search visibility and content optimization platform built for data-driven marketing teams. It combines prompt tracking across answer engines with AI-powered content agents that help teams create and optimize content for AI citations.
The platform is designed around a two-sided workflow: understand where your brand stands in AI search results, then use Profound's agents to act on that data with structured content workflows. It's one of the few tools that explicitly links visibility insights to content output in a single interface.
Profound is trusted by enterprise brands and larger marketing teams. Its strength is depth: detailed prompt analytics, content brief generation, and agents that can automate multi-step content tasks from brief to draft.
AirOps is a content engineering platform that combines AI search visibility insights with a full content workflow layer. It tracks how your brand appears in AI-generated answers and then helps you act on that data through Power Agents, brand Knowledge Bases, and a GRID interface for team content management.
Where AirOps stands apart from Profound is the breadth of its content workflow tooling. Its Actions layer is more configurable, supporting 30+ AI models and deep integrations with CMS, SEO, and social platforms. Teams that want to go from AI visibility insight to published content without switching tools will find AirOps compelling.
The significant caveat: AirOps doesn't publish pricing for its paid plans. The Solo tier is free with limited features, but Pro and Enterprise pricing requires a direct conversation with sales.
AI Peekaboo is a dedicated AI search visibility tracking platform built for agencies and in-house marketing teams. It tracks brand mentions, citations, and recommendations across ChatGPT, Perplexity, Gemini, Google AIO, and Google AI Mode from the entry-level plan up.
The platform's defining features for agencies are white-label reporting and unlimited seats on every plan. Branded AI visibility reports go directly to clients, and there are no per-seat charges as teams scale. Pricing starts at $50/mo and is published openly.
AI Peekaboo sits within the broader landscape of AI visibility platforms as the agency-focused option — purpose-built for visibility tracking and insight surfacing rather than content creation.
All three platforms track brand visibility in AI-generated answers, but their depth and coverage differ significantly.
AI Peekaboo tracks 5 engines on all plans: ChatGPT, Perplexity, Gemini, Google AIO, and Google AI Mode. There are no engine restrictions tied to pricing tiers. Profound tracks ChatGPT only on its $99/mo Starter plan, expanding to 3 engines on Growth ($399/mo) and up to 10 on Enterprise. AirOps tracks ChatGPT on its free Solo plan and moves to multi-engine coverage on Pro, though exact engines and pricing aren't public.
Winner: AI Peekaboo — full multi-engine coverage from the entry tier, with no upsell required.
This is where Profound and AirOps pull ahead. Profound's AI Agents automate content workflows from insight to draft, with brief generation tied directly to prompt and citation data. The Growth plan includes 6 optimized articles per month.
AirOps goes deeper on the workflow side. Its GRID interface, Power Agents, and 30+ AI model integrations make it the more configurable option for teams with complex content pipelines. If you need a tool that connects visibility data to a full editorial workflow with CMS publishing, AirOps has more surface area.
AI Peekaboo has no content creation features. It is purely a visibility tracking and reporting tool.
Winner: AirOps for workflow depth. Profound for teams that want visibility and content tightly integrated without heavy setup.
AI Peekaboo is the clear winner here. White-label reporting is available on all plans, not just enterprise tiers. Agencies can deliver fully branded AI visibility reports to clients, and unlimited seats mean adding team members and client accounts doesn't increase costs.
Neither Profound nor AirOps offers white-label reporting. Both support unlimited seats on their team plans, but neither has built agency-specific tooling into their core product.
Winner: AI Peekaboo — the only platform of the three purpose-built for agency use cases.
Profound and AI Peekaboo both publish their pricing openly. AirOps does not show prices for any paid plan, which means evaluating it requires a sales conversation before you know what you'll pay.
Winner: Profound and AI Peekaboo — both show what you'll pay before you sign up.
Profound offers three public tiers:
Profound's pricing reflects its enterprise focus. For smaller teams, the jump from $99 to $399 is steep, and the Starter plan's single-user and ChatGPT-only limitations make it feel more like a trial than a working plan.
AirOps offers three tiers, but only the Solo plan is free. Pro and Enterprise pricing is not publicly listed:
The free Solo plan is useful for testing, but the opaque Pro pricing is a meaningful sticking point for teams that need to justify spend quickly.
AI Peekaboo publishes pricing openly with a 14-day free trial and no credit card required:
Winner: AI Peekaboo for entry-level value and pricing transparency. Profound for teams that need the combined content workflow. AirOps is difficult to evaluate fairly without public pricing.
All three platforms serve the same general space but with meaningfully different focuses:
For agencies and in-house marketing teams who want to prove AI search performance to clients without signing up for a full content engineering contract, AI Peekaboo is the clearest starting point of the three.
Full transparency: this article is written by the AI Peekaboo team. We've done our best to represent all three platforms fairly, and we'd always encourage you to try each tool directly before making a decision.
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
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