Profound, AirOps, and AI Peekaboo all play in the AI search visibility space but take very different approaches. Here's how they compare on features, pricing, and use cases.
Profound, AirOps, and AI Peekaboo are three of the most talked-about platforms in the AI search visibility and content space right now. All three help teams understand and improve how their brand appears in AI-generated answers, but they approach the problem very differently.
This article breaks down the key differences across features, pricing, and use cases so you can decide which one fits your team. We'll give you a clear winner for each category and a final recommendation at the end.
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Profound is an AI search visibility and content optimization platform built for data-driven marketing teams. It combines prompt tracking across answer engines with AI-powered content agents that help teams create and optimize content for AI citations.
The platform is designed around a two-sided workflow: understand where your brand stands in AI search results, then use Profound's agents to act on that data with structured content workflows. It's one of the few tools that explicitly links visibility insights to content output in a single interface.
Profound is trusted by enterprise brands and larger marketing teams. Its strength is depth: detailed prompt analytics, content brief generation, and agents that can automate multi-step content tasks from brief to draft.
What is AirOps?
AirOps is a content engineering platform that combines AI search visibility insights with a full content workflow layer. It tracks how your brand appears in AI-generated answers and then helps you act on that data through Power Agents, brand Knowledge Bases, and a GRID interface for team content management.
Where AirOps stands apart from Profound is the breadth of its content workflow tooling. Its Actions layer is more configurable, supporting 30+ AI models and deep integrations with CMS, SEO, and social platforms. Teams that want to go from AI visibility insight to published content without switching tools will find AirOps compelling.
The significant caveat: AirOps doesn't publish pricing for its paid plans. The Solo tier is free with limited features, but Pro and Enterprise pricing requires a direct conversation with sales.
What is AI Peekaboo?
AI Peekaboo is a dedicated AI search visibility tracking platform built for agencies and in-house marketing teams. It tracks brand mentions, citations, and recommendations across ChatGPT, Perplexity, Gemini, Google AIO, and Google AI Mode from the entry-level plan up.
The platform's defining features for agencies are white-label reporting and unlimited seats on every plan. Branded AI visibility reports go directly to clients, and there are no per-seat charges as teams scale. Pricing starts at $50/mo and is published openly.
AI Peekaboo sits within the broader landscape of AI visibility platforms as the agency-focused option — purpose-built for visibility tracking and insight surfacing rather than content creation.
Integration depth is the third axis worth weighing in this comparison. AI Peekaboo aims at SEO agencies with a REST API and an MCP server for Claude, ChatGPT and similar agents, and it reads Google Search Console and Analytics 4, so answer-engine data sits next to organic performance without extra tooling.
Feature-by-Feature Comparison
AI Search Analytics
All three platforms track brand visibility in AI-generated answers, but their depth and coverage differ significantly.
AI Peekaboo tracks 5 engines on all plans: ChatGPT, Perplexity, Gemini, Google AIO, and Google AI Mode. There are no engine restrictions tied to pricing tiers. Profound tracks ChatGPT only on its $99/mo Starter plan, expanding to 3 engines on Growth ($399/mo) and up to 10 on Enterprise. AirOps tracks ChatGPT on its free Solo plan and moves to multi-engine coverage on Pro, though exact engines and pricing aren't public.
Winner: AI Peekaboo — full multi-engine coverage from the entry tier, with no upsell required.
Content Workflow Automation
This is where Profound and AirOps pull ahead. Profound's AI Agents automate content workflows from insight to draft, with brief generation tied directly to prompt and citation data. The Growth plan includes 6 optimized articles per month.
AirOps goes deeper on the workflow side. Its GRID interface, Power Agents, and 30+ AI model integrations make it the more configurable option for teams with complex content pipelines. If you need a tool that connects visibility data to a full editorial workflow with CMS publishing, AirOps has more surface area.
AI Peekaboo has no content creation features. It is purely a visibility tracking and reporting tool.
Winner: AirOps for workflow depth. Profound for teams that want visibility and content tightly integrated without heavy setup.
Agency Features and White-Label Reporting
AI Peekaboo is the clear winner here. White-label reporting is available on all plans, not just enterprise tiers. Agencies can deliver fully branded AI visibility reports to clients, and unlimited seats mean adding team members and client accounts doesn't increase costs.
Neither Profound nor AirOps offers white-label reporting. Both support unlimited seats on their team plans, but neither has built agency-specific tooling into their core product.
Winner: AI Peekaboo — the only platform of the three purpose-built for agency use cases.
Pricing Transparency
Profound and AI Peekaboo both publish their pricing openly. AirOps does not show prices for any paid plan, which means evaluating it requires a sales conversation before you know what you'll pay.
Winner: Profound and AI Peekaboo — both show what you'll pay before you sign up.
Pricing Comparison (2026)
Profound Pricing
Profound offers three public tiers:
Starter: $99/mo — 50 prompts, ChatGPT only, 1 user
Enterprise: Custom — up to 10 Answer Engines, custom prompt limits, dedicated support
Profound's pricing reflects its enterprise focus. For smaller teams, the jump from $99 to $399 is steep, and the Starter plan's single-user and ChatGPT-only limitations make it feel more like a trial than a working plan.
AirOps Pricing
AirOps offers three tiers, but only the Solo plan is free. Pro and Enterprise pricing is not publicly listed:
Solo: Free — 100 tracked prompts/pages, ChatGPT insights only, 20,000 content production tasks, 1 user
Pro: Not public — 250 tracked prompts/pages, multi-engine insights, 75,000 tasks, unlimited seats
Enterprise: Custom — custom prompt limits, multiple regions and personas, dedicated support
The free Solo plan is useful for testing, but the opaque Pro pricing is a meaningful sticking point for teams that need to justify spend quickly.
AI Peekaboo Pricing
AI Peekaboo publishes pricing openly with a 14-day free trial and no credit card required:
Starter: $50/mo — multi-engine tracking (ChatGPT, Perplexity, Gemini, Google AIO, AI Mode), white-label reports, unlimited seats
Higher tiers: Available with more tracked prompts and brands
Agency/custom: Custom pricing for teams managing 10+ brands
Winner: AI Peekaboo for entry-level value and pricing transparency. Profound for teams that need the combined content workflow. AirOps is difficult to evaluate fairly without public pricing.
Profound: Pros and Cons
Pros:
All-in-one visibility and content workflow in a single platform
AI Agents automate content briefs and drafts based on citation data
Published pricing with clear tier structure
Multi-engine tracking on Growth and above
Prompt volume data gives unique market research insight
Cons:
Starter plan is ChatGPT-only and single-user — limited for team use
$399/mo Growth plan is expensive relative to visibility-only tools
No white-label reporting for agencies
Content agents add complexity for teams that just want tracking
AirOps: Pros and Cons
Pros:
Most configurable content workflow tooling of the three platforms
30+ AI model options and deep CMS, SEO, and social integrations
Free Solo plan with genuine functionality for testing
GRID interface for team content management and collaboration
Power Agents and brand Knowledge Bases reduce content production overhead
Cons:
Paid plan pricing isn't public — requires a sales conversation
Solo plan is single-user and ChatGPT-only, limiting its usefulness
No white-label reporting for agencies
Platform complexity can be overkill for teams that just need visibility tracking
AI Peekaboo: Pros and Cons
Pros:
White-label reporting on all plans — the only platform of the three with this
Tracks 5 engines from the entry plan: ChatGPT, Perplexity, Gemini, Google AIO, Google AI Mode
Transparent $50/mo starting price with 14-day free trial
Unlimited seats on every plan — no per-user cost creep
Purpose-built for agencies and in-house marketing teams
Cons:
No content creation or workflow automation features
Newer platform with a smaller integration ecosystem than Profound or AirOps
Not suitable as a standalone tool for teams that need content production alongside tracking
When to Choose Each Platform
Choose Profound if:
You need AI visibility tracking and content workflow in one platform. Profound's agents connect citation data to content output in a way that neither AirOps nor AI Peekaboo matches for simplicity.
Your team is already investing in AEO content strategy and wants a tool that links what AI says about you to what content to create next.
You have the budget for the Growth plan ($399/mo) and need multi-engine tracking plus structured content automation.
Choose AirOps if:
You need the most configurable content engineering platform. If your content workflow is complex — multiple brands, many CMS integrations, bespoke AI workflows — AirOps has the most surface area to work with.
You want to test before buying. The free Solo plan is functional enough to explore the platform's content workflow capabilities before committing to a paid plan.
Your team is comfortable with workflow automation tools and wants a visibility layer integrated into a broader content production system.
Choose AI Peekaboo if:
You're an agency or in-house marketing team who needs white-label reporting and unlimited seats without an enterprise budget. At $50/mo with multi-engine tracking from day one, it's the most accessible starting point.
You want visibility tracking without the overhead of a full content engineering platform. If you already have a content workflow and just need to understand how your brand performs in AI search, AI Peekaboo is the focused choice.
Multi-engine coverage matters from day one — tracking ChatGPT, Perplexity, Gemini, Google AIO, and Google AI Mode on the entry plan gives you the broadest view without an enterprise budget.
Final Verdict
All three platforms serve the same general space but with meaningfully different focuses:
Choose Profound if you need a combined visibility-plus-content workflow platform with published pricing and structured AEO content output.
Choose AirOps if you need the most configurable content engineering environment and are willing to go through a sales process to get Pro pricing.
Choose AI Peekaboo if you want dedicated AI search visibility tracking with white-label reporting, unlimited seats, transparent pricing, and multi-engine coverage from day one.
For agencies and in-house marketing teams who want to prove AI search performance to clients without signing up for a full content engineering contract, AI Peekaboo is the clearest starting point of the three.
Full transparency: this article is written by the AI Peekaboo team. We've done our best to represent all three platforms fairly, and we'd always encourage you to try each tool directly before making a decision.
Frequently Asked Questions
Which is cheapest: Profound, AirOps, or AI Peekaboo?
AI Peekaboo at $50/mo, against Profound at $99/mo. AirOps does not publish pricing at all, though it has a free Solo tier. AI Peekaboo also runs a 14-day free trial with no credit card, while Profound offers no free trial.
How many AI engines does each of the three platforms track?
AI Peekaboo tracks 5 engines on every plan: ChatGPT, Perplexity, Gemini, Google AIO, and Google AI Mode. Profound covers ChatGPT only on its $99/mo Starter, 3 engines on Growth, and up to 10 on Enterprise. AirOps starts with ChatGPT.
Which of these platforms offers white-label reporting?
Only AI Peekaboo, and it is included on all plans alongside unlimited seats and multi-brand management. Profound and AirOps both lack white-label reporting and offer only basic agency features, which matters if you report to clients.
How much does Profound cost?
Profound Starter is $99/mo for 50 prompts, ChatGPT only, and one user. Growth is $399/mo for 100 prompts, 3 answer engines, 6 optimized articles a month, and unlimited seats. The jump from $99 to $399 is steep for small teams.
Which platform handles content workflow automation?
Profound and AirOps do. Profound's AI Agents run workflows from insight to draft, with brief generation tied to prompt and citation data, and AirOps has Power Agents and GRID. AI Peekaboo does not do content workflows or briefs.
Who should choose AI Peekaboo over Profound or AirOps?
Agencies and in-house marketing teams that need white-label reporting and unlimited seats without an enterprise budget. At $50/mo with multi-engine tracking from day one and a 14-day free trial, it is the most accessible entry point.
Start with your own visibility.
See where your brand appears in AI answers and which competitors get mentioned.
Filipe Lins Duarte
