Searchable has positioned itself as an end-to-end AI search operating system for brands and agencies, and for a certain buyer it makes a strong case. GA4 and Search Console integration, built-in AI content generation, technical audits, and a clean onboarding flow - all starting from $125/month. The company launched in late 2025, is registered in the UK, and already claims 12,000+ users.
The gaps are harder to ignore as teams scale. Searchable covers five AI engines: ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot. Gemini and Google AI Mode are not included. The white-label reporting layer only unlocks on the Scale plan at $400/month. API access requires a custom Enterprise discussion. And the content generation features, while useful, are surface-level compared to tools built specifically around citation data and prompt volume intelligence.
If any of those are blockers for your team, there are alternatives worth evaluating directly. This guide covers the 8 best, with verified pricing and honest comparisons.

What is Searchable?
Searchable is an AI search visibility platform built around the idea of an end-to-end operating system for AI search. Track where your brand appears across ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot. Identify gaps. Use the built-in AI agent and content tools to close them. Integrate with GA4 and Search Console to connect AI visibility to actual traffic data.
It's a UK company (registered in London) that launched in late 2025 and scaled quickly, claiming 12,000+ users across e-commerce brands, B2B SaaS companies, and digital agencies. The platform's positioning is that most AI visibility tools give you data but not direction - Searchable tries to close that loop by pairing monitoring with content creation and technical audit tooling.
Searchable pricing
- Starter - $50/month: 50 prompts, 1,500 AI answers/month, 5 articles, 50 site audits, ChatGPT + Google AI Overviews + Perplexity. Annual billing saves 30%.
- Professional - $125/month: 100 prompts, unlimited domains, 10 articles, 200 site audits, ChatGPT + Google AI Overviews + Perplexity. Annual billing saves 30%.
- Scale - $400/month: 500 prompts, white-label reports, 25 articles, 500 site audits, full engine coverage including Claude and Copilot.
- Enterprise - Custom: Unlimited prompts, custom engine coverage, API access, dedicated support.
Key Searchable features
- AI visibility tracking across 5 engines (ChatGPT, Claude, Perplexity, Google AI Overviews, Copilot)
- AI agent for insights and content recommendations
- Built-in AI content generator optimised for AI citation
- GA4 and Google Search Console integration
- Technical site audit with schema and structured data analysis
- Location-aware prompt tracking for local and regional brands
- Daily tracking cadence included on all plans
Where Searchable falls short
- Gemini and Google AI Mode are not tracked: two major platforms missing from all tiers
- White-label only on Scale: agencies managing multiple brands need to spend $400/month before getting branded reporting
- API access requires Enterprise: no self-serve API tier for custom reporting pipelines
- Content generation is general-purpose: recommendations based on best practices, not citation data or prompt volume intelligence
- No persona-based simulation: prompt tracking only, no buyer persona methodology
- No sentiment analysis on tracked mentions
The 8 best alternatives to Searchable
AI Peekaboo

Best for: agencies and brands wanting predictable flat-rate tracking with white-label client reporting included from day one

AI Peekaboo covers ChatGPT, Perplexity, Gemini, Google AIO, and Google AI Mode - which immediately solves two gaps Searchable has at the entry level (Gemini and AI Mode). White-label reporting is available on all plans, not gated behind a $400/month tier. For agencies delivering AI visibility reports to clients under their own brand, that's a meaningful structural difference.
The pricing model is also simpler. No prompt tiers, no article allowances, no site audit caps to calculate. Unlimited seats are included across all plans, so adding team members or client users doesn't create a new cost variable. For recurring agency retainer work, AI Peekaboo gives you the predictable cost structure that Searchable's Scale plan charges $400/month to unlock. For a full roundup of options, see our guide to AI monitoring tools that offer white-labelling for agencies.
Pricing: Starts at $50/mo. 14-day free trial, no credit card required.
Key features:
- Multi-engine tracking: ChatGPT, Perplexity, Gemini, Google AIO, Google AI Mode
- White-label reports with custom branding, all plans
- Unlimited seats with no per-user pricing
- Brand visibility scoring and trend tracking
- Competitor visibility comparison
- AEO/GEO content opportunity surfacing
Google Search Console integration
Google Analytics 4 integration
Pros:
- White-label included on all plans: no need to upgrade to Scale-equivalent pricing to get branded reports
- Gemini and Google AI Mode included: two engines Searchable tracks only on higher tiers or not at all
- Flat predictable pricing: no prompt caps, article limits, or audit quotas to manage
- Unlimited seats with no per-user cost increases
Cons:
- No built-in content generation: focused on visibility tracking, not drafting or AI-optimised article creation
- No GA4 integration: Searchable's traffic correlation connector isn't matched here
- No technical site audit: the schema and structured data audit layer that Searchable includes isn't available
Verdict: The right swap for agencies that need white-label reporting without paying $400/month, and for any team that needs Gemini and Google AI Mode tracked. Not the call if built-in content creation or GA4 attribution is part of your required workflow.
Otterly AI

Best for: solo marketers, freelancers, and small teams wanting an affordable entry point with a GEO audit included
Otterly AI starts at $29/month for 15 prompts and beats Searchable on entry price. The Standard plan at $189/month gets you 100 prompts, multi-country support across 50+ countries, and a GEO audit feature that analyses 25+ on-page factors across thousands of URLs per month - something Searchable doesn't offer in the same integrated way.
Compared to Searchable, Otterly is simpler. No built-in AI agent, no content brief generator, no GA4 integration. What it does well is clean prompt tracking and citation source analysis at a lower price. For teams that want to track AI visibility without building a full content production workflow around it, that simplicity works in its favour.
Pricing: Lite $29/mo (15 prompts). Standard $189/mo (100 prompts, 50+ countries, unlimited seats). Premium $489/mo (400 prompts). Google AI Mode and Gemini available as paid add-ons.
Key features:
- Prompt tracking across ChatGPT, Google AIO, Perplexity, Copilot
- GEO audit with 25+ on-page factor analysis (Standard and above)
- Link citation tracking: which URLs AI models actually cite
- Multi-country support (50+ countries) from Standard
- Share-of-voice tracking vs. competitors
- Unlimited team members on Standard and above
Pros:
- Cheapest entry in this comparison at $29/mo
- GEO audit included from Standard - something Searchable doesn't match on feature-for-feature basis
- Citation-level tracking showing which specific URLs AI models reference
- Multi-country from Standard: Searchable's location tracking is less structured
Cons:
- Google AI Mode and Gemini cost extra: not in the base plan
- No built-in content generation: you'll still need a separate tool to create the content
- No GA4 integration for traffic attribution
- 15 prompts on Lite is very low for active monitoring
Verdict: If you want prompt tracking and a GEO audit at a lower price than Searchable's Starter, Otterly's Standard at $189/month covers more ground for the money. Not a fit if you want the content creation workflow that Searchable builds around its monitoring data.
Peec AI

Best for: marketing teams and agencies wanting structured AI analytics with a dedicated roadmap feature and Looker Studio reporting
Peec AI tracks 7 AI models including ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Grok, and Claude - broader engine coverage than Searchable at every tier. The Looker Studio connector makes it practical for agencies already running client reporting through that stack. And the Actions feature (beta), which clusters visibility data into a prioritised GEO roadmap split across Owned Media and Earned Media opportunities, addresses the "I have the data, now what?" gap that Searchable's AI agent only partially fills.
Where Searchable generates content for you, Peec AI tells you what content strategy would actually move your AI visibility metrics. That's a different kind of actionability - less hands-on, more diagnostic. For teams with the in-house writing capability, the diagnosis is often more valuable than the first draft.
Pricing: Brands: Starter €85/mo (50 prompts, 3 models, 1 project), Pro €205/mo (150 prompts, 2 projects, 3 countries), Advanced €425/mo (350 prompts, Looker + API). Agencies: Essential €205/mo (~111 prompts, 3 projects, unlimited client seats), Growth €425/mo, Scale €675/mo.
Key features:
- Visibility, position, and sentiment tracking across 7 AI models
- Actions feature (beta): GEO roadmap with Relative Opportunity Scores
- Looker Studio connector for custom client reporting
- Competitor benchmarking with share-of-voice metrics
- Unlimited users on all plans
- API access on Advanced and above
Pros:
- 7 AI models tracked including Gemini, Grok, and Claude at entry tier
- Sentiment analysis included: Searchable doesn't track tone of mentions
- Actions roadmap turns visibility data into a prioritised work list
- Looker Studio integration for teams already in that reporting workflow
- Dedicated agency pricing tier with unlimited client seats
Cons:
- No built-in content generation: you'll need to act on the roadmap with your own tools
- No white-label reporting in the native platform
- Agency plan starts at €205/mo: pricier than Searchable's Professional tier
- No GA4 integration for traffic correlation
Verdict: For agencies that want broader engine coverage and a structured roadmap to act on visibility data, Peec AI outperforms Searchable at comparable price points. If the AI content generator is why you're considering Searchable, Peec AI won't replace that - but it gives you better intelligence to direct the writing.
Profound

Best for: data-driven marketing teams needing analytics-grade AI visibility reporting with content optimization agents
Profound is the step up when you need to present AI visibility data to senior stakeholders and have it hold up. The platform tracks share-of-voice, citation analysis, and competitor benchmarking across AI platforms, and layers on content agents that translate findings into optimization tasks. SOC 2 compliance covers enterprise security requirements that Searchable doesn't address.
The pricing is the friction point. At $99/month, the Starter plan is ChatGPT only - not a viable setup for any real AI visibility program. The actual working entry is Growth at $399/month for 3 engines and 100 prompts. That's significantly more expensive than Searchable's Professional plan, and the content workflow is less integrated. Profound tells you what to fix; it doesn't draft the article for you.
Pricing: Starter $99/mo (50 prompts, ChatGPT only). Growth $399/mo (100 prompts, 3 answer engines, 6 AI-optimised articles/mo). Enterprise custom.
Key features:
- Multi-engine AI search visibility tracking
- Share-of-voice and citation analysis
- Competitor benchmarking across AI platforms
- Content agents for identifying and acting on visibility gaps
- SOC 2 compliance for enterprise security requirements
Pros:
- Analytics depth that Searchable's dashboard doesn't match for enterprise reporting
- Content agents on Growth provide optimization guidance beyond basic recommendations
- SOC 2 compliance: a genuine requirement for some enterprise buyers
- Citation analysis shows which specific content sources AI engines rely on
Cons:
- Starter plan is barely functional for real tracking (ChatGPT only, $99/mo)
- Growth at $399/mo is a steep jump from Searchable's $125-$400 range
- No built-in content creation workflow: drafting still happens outside the platform
- No GA4 integration comparable to Searchable's traffic correlation
Verdict: Profound makes sense when you've outgrown Searchable's reporting depth and need data that holds up in a board presentation. For most teams in the $125-$400/month range where Searchable is competitive, Profound is overpriced unless you specifically need SOC 2 compliance or the depth of its analytics layer.
Rankscale

Best for: budget-conscious teams wanting multi-engine coverage at the lowest possible monthly commitment
Rankscale is the cheapest paid multi-engine option in this list. At €20/month for the Essential plan, it tracks ChatGPT, Perplexity, Google AIO, AI Mode, Gemini, Claude, and Copilot - seven engines for less than half the price of Searchable's Starter. That coverage-to-cost ratio is hard to argue with if monitoring is the only requirement.
The tradeoff against Searchable is clear: Rankscale doesn't have AI content generation, GA4 integration, or a built-in content workflow. For teams that already have content processes and just need the visibility data to feed them, paying €20/month instead of $125+ for fewer engines is an obvious call.
Pricing: Essential €20/mo (120 credits, 10 web audits/mo). Pro €99/mo (1,200 credits, team workspace, 50 web audits). Enterprise €780/mo+.
Key features:
- Multi-engine tracking: ChatGPT, Perplexity, Google AIO, AI Mode, Gemini, Claude, Copilot
- Credit-based flexible pricing (1 credit per AI response)
- Web audit tools included on all plans
- Raw data export capability
- Multi-region and multi-language support
- GEO analysis and optimization recommendations
Pros:
- Cheapest paid multi-engine entry point: €20/mo vs. Searchable's $125/mo for fewer engines
- 7 AI engines including Gemini and AI Mode: Searchable's entry tiers don't cover both
- Credit-based scaling: pay exactly for what you use, no monthly cap surprises
- Web audits included from €20/mo
Cons:
- 120 credits at Essential is tight: not enough for serious multi-brand monitoring
- No content generation or AI agent: monitoring only
- No GA4 integration: won't correlate AI visibility with traffic
- Team features gated to Pro at €99/mo
Verdict: If Searchable's content generation features aren't part of why you're evaluating it, and you just need the monitoring data at the lowest price, Rankscale at €20/month gives you more AI engine coverage for less money. The credit cap at entry level is the main constraint.
Scrunch AI

Best for: brands and agencies needing daily continuous monitoring with flat monthly pricing and GA4 traffic attribution
Scrunch AI is the only tool in this comparison that includes a GA4 integration showing actual AI referral traffic broken down by engine - which is the one area where Searchable claims an advantage with its GA4 connector. Scrunch's GA4 integration is specifically built for AI referral attribution, connecting visibility data to actual sessions from ChatGPT, Perplexity, and Gemini.
At $250/month for the Core brand plan, it's priced above Searchable's Professional tier. What you're getting for that premium is daily monitoring without prompt caps, continuous tracking that doesn't require you to schedule report runs, and the GA4 layer that actually closes the loop between AI mentions and traffic impact. For teams where proving ROI from AI visibility work is a priority, that attribution layer is worth paying for.
Pricing: Brands Core $250/mo (125 prompts, 4 AI engines). Agencies Core $500/mo (250 prompts, 3 brand workspaces). Enterprise custom. 7-day free trial.
Key features:
- Continuous daily tracking across ChatGPT, Perplexity, Google AI Overviews, Copilot (Core)
- GA4 integration showing AI referral traffic by engine
- Citation transparency: which URLs AI engines cite for your brand
- Misinformation detection: flags cases where AI is saying something inaccurate
- Brand workspaces for multi-brand agency management
- Competitor benchmarking with share-of-voice
Pros:
- GA4 integration is best-in-class for connecting AI visibility to real traffic attribution
- Daily continuous monitoring: no need to schedule report runs
- Misinformation detection: a feature no other tool in this list offers
- Multi-brand agency workspaces on the Agency plan
Cons:
- $250/mo entry is significantly higher than Searchable's $125 Pro entry plan
- 4 engines on Core: Gemini, Claude, AI Mode require upgrading to Enterprise
- No white-label reporting for agencies
- No content generation: you'll still need a separate content workflow
Verdict: If you're using Searchable's GA4 integration and that traffic attribution is the most valuable feature in your workflow, Scrunch does it better at the cost of a higher price tag. Not worth the jump if content creation tooling is also on your requirements list.
AthenaHQ

Best for: enterprise brands wanting AI visibility combined with deep content optimization and revenue attribution
AthenaHQ covers what Searchable's Enterprise tier promises but makes more explicit: 8+ AI models tracked, a content optimization AI agent that goes deeper than Searchable's content generator, and a revenue attribution layer that connects AI citations to actual sales data for e-commerce brands. Where Searchable tells you what content to create, AthenaHQ's agent runs research, identifies competitive gaps, and surfaces fixes at scale grounded in citation data.
The price reflects the enterprise positioning. At $295+/month as the entry self-serve tier, it's more than Searchable's Scale plan. For brands where AI visibility directly influences commercial outcomes, the attribution layer alone can justify the cost. For most teams, it's more platform than necessary.
Pricing: Self-Serve $295+/mo. Enterprise custom. First month at 67% off for new accounts.
Key features:
- 8+ AI models: ChatGPT, Perplexity, Google AIO, AI Mode, Gemini, Claude, Copilot, Grok
- AI content optimization agent with deep research and citation-grounded recommendations
- Revenue attribution: connects AI citations to sales data for e-commerce
- Competitor monitoring and brand impersonation detection
- Unlimited seats with RBAC, SSO, and API access
Pros:
- Revenue attribution: the clearest commercial ROI layer of any tool here
- 8+ AI models: broadest coverage in this comparison
- Content optimization grounded in real citation data: more rigorous than Searchable's general-purpose content agent
- Enterprise-grade access controls with RBAC, SSO, and dedicated implementation support
Cons:
- $295+/mo entry is expensive for teams currently on Searchable's $125-$400 range
- Complexity overhead: not a tool you'll configure in an afternoon
- No white-label reporting in the traditional agency sense
- Sales conversation required for full pricing on Enterprise
Verdict: AthenaHQ is the right move when you've grown past what Searchable's content and visibility workflow can deliver and need a platform where AI visibility is directly tied to commercial outcomes. Most teams don't need it. Enterprise e-commerce brands with a real need for attribution-linked AI optimization are the right fit.
Gumshoe AI

Best for: B2B brands and GEO consultants wanting project-based AI visibility audits with persona-first analysis

Gumshoe AI takes a fundamentally different approach from Searchable. Rather than monitoring generic prompts, it builds realistic buyer personas and runs AI conversations through those personas across 11 models, showing you how AI talks about your brand to specific types of buyers. A B2B software company can see exactly how ChatGPT answers questions from a Cost-Conscious IT Director vs. a Growth-Focused CMO - and which one your brand shows up for.
The pay-as-you-go pricing model makes it the most affordable option for one-off audits. Three free report runs give you real data before you spend anything. But it scales unpredictably for ongoing work, there's no white-label reporting, no GA4 integration, and no content creation tooling. Full details in our Gumshoe AI review.
Pricing: Free (3 report runs). Pay-as-you-go at $0.10/conversation. Enterprise custom.
Key features:
- Persona-based AI conversation simulation across 11 models
- Brand leaderboard vs. up to 30 competitors
- Citation source analysis (which domains AI cites in your category)
- Page audit and AIO Score for technical AI optimisation
- Full conversation transcripts for verification
Pros:
- Persona-first methodology: shows how AI talks to real buyer types, not just keywords
- 11 AI models tracked: broadest coverage of any tool in this comparison
- 3 free report runs: real data before you pay anything
Cons:
- No content generation: purely a monitoring and audit tool
- No GA4 integration for traffic attribution
- No white-label reporting
- Costs scale unpredictably for daily ongoing monitoring
Verdict: If strategic audits are the use case and you want to understand how AI talks about your brand to specific buyer personas, Gumshoe is a genuinely differentiated tool. If you're comparing it as a full replacement for Searchable's integrated content workflow, it doesn't fill that role.
Which Searchable alternative is right for you?
Searchable's strongest argument is the integrated workflow: monitor visibility, find the content gap, generate the article, and measure the impact - all inside one platform at $125 to $400/month. That's a real value proposition for lean teams that don't want to run four separate subscriptions.
Where it breaks down is engine coverage at entry level (no Gemini, no AI Mode on the lower tiers), white-label gated to $400/month, and content generation that's broad-brush rather than citation-grounded. If any of those are blockers:
- For white-label reporting without the $400/month threshold: AI Peekaboo at $50/mo, all plans included.
- For the lowest entry price with GEO audits: Otterly AI at $29/mo.
- For broader engine coverage and a content roadmap: Peec AI covers 7 engines from €85/mo.
- For analytics-grade reporting for senior stakeholders: Profound at $399/mo for Growth.
- For multi-engine coverage at minimum cost: Rankscale at €20/mo.
- For GA4 attribution and daily monitoring: Scrunch AI at $250/mo.
- For revenue attribution and enterprise optimization: AthenaHQ at $295+/mo.
- For persona-first strategic audits: Gumshoe AI on pay-as-you-go.
Searchable is a solid platform for what it does. These alternatives cover the gaps it leaves.
Full transparency: I am the Founder and CEO of AI Peekaboo, and we are included in this comparison. This article is based on published pricing, independent research, and verified feature documentation. I have represented Searchable's strengths as accurately as its limitations, regardless of where that lands competitively.
Frequently Asked Questions
1How much does Searchable cost?
Searchable starts at $125/month for the Pro plan, with 100 prompts, 9,000 AI answers per month, 20 articles, and 200 site audits. Scale is $400/month with 100 prompts and unlimited domains, and Scale is $400/month with 500 prompts and white-label reports.
2Which AI engines does Searchable track?
Searchable covers five engines: ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot. Gemini and Google AI Mode are not included at all, and full coverage including Claude and Copilot only arrives on the $400/month Scale plan.
3Does Searchable offer white-label reporting?
Only on the Scale plan at $400/month, so agencies managing several brands must reach that tier before they can brand a client report. AI Peekaboo includes white-label reporting on all plans from $50/mo, which is the usual reason teams switch.
4What is the best Searchable alternative for agencies?
AI Peekaboo, because white-label reporting is included on every plan from $50/mo rather than gated at $400/month. It also tracks Gemini and Google AI Mode, the two engines Searchable omits, and includes unlimited seats and a 14-day free trial.
5What is the cheapest alternative to Searchable?
Rankscale at 20 euros a month is the cheapest paid multi-engine option, tracking ChatGPT, Perplexity, Google AIO, AI Mode, Gemini, Claude, and Copilot with 120 credits and 10 web audits. Otterly AI's Lite plan is next at $29/mo for 15 prompts.
6Who is Searchable actually a good fit for?
Lean teams that want monitoring, content, and measurement in one subscription at $125 to $400 per month. Searchable pairs visibility tracking with GA4 and Search Console integration, built-in AI content generation, and technical site audits in a single platform.




