Discover 8 LLM Pulse alternatives for tracking brand visibility across ChatGPT, Perplexity, Gemini. From AI Peekaboo's real-time UI tracking ($50) to AthenaHQ's enterprise platform ($295), compare pricing, features, agency capabilities, content generation, and ideal use cases for every budget.
AI search visibility has become a critical component of modern marketing strategy. As large language models like ChatGPT, Perplexity, Google AI Overviews, and others increasingly influence how people discover information, brands need visibility into where and how they appear in AI-generated answers. This shift represents a fundamental change in search behavior.
That's where AI search visibility platforms come in. These tools monitor your brand's presence across AI models, track competitor positioning, identify citation opportunities, and provide actionable recommendations for improving your visibility. LLM Pulse is one option in this space, but it's far from the only one. If you're evaluating alternatives or looking for a platform that better fits your specific needs, budget, or use case, this guide walks through eight strong competitors worth considering.
Tool
Starting Price
AI Models Tracked
Best For
Key Differentiator
AI Peekaboo
$50 per month
ChatGPT, Perplexity, Google AI Overviews, and 5 more
AI Peekaboo is an AI visibility and analytics platform designed to help brands, agencies, and publishers understand where and how they appear across multiple AI models. The platform captures real prompts from actual user interfaces (not APIs), tracks brand mentions in real-time, and provides actionable insights for improving AI search visibility.
AI Peekaboo stands out because it monitors actual AI interactions rather than simulated ones. The platform tracks real user prompts across ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overview, giving you visibility into genuine search behavior. This real-world data approach means you're seeing how your brand actually appears to real users, not theoretical results.
Key Features:
Real-time tracking from actual UI interfaces (not simulated API calls)
AI Visibility Score for tracking overall presence across AI models
Detailed citation tracking showing which websites are cited alongside your brand
Multi-client dashboard built for agencies managing 10+ brands
Track and compare each brand's AI and search visibility from one interface
Search Console AI Chat for natural language queries against your GSC data
Profound is an AI visibility platform built for marketing teams who want to monitor brand presence across answer engines while simultaneously creating optimized content. The platform has raised significant funding and is backed by notable investors, positioning it as one of the most well-capitalized players in the space.
Profound combines visibility monitoring with content generation capabilities, making it valuable for teams that want to both track AI visibility and act on insights by creating optimized content. The platform tracks how your brand appears across multiple AI models and provides recommendations for improving visibility, but it also includes built-in content generation tools that help you create content specifically optimized for AI search.
Key Features:
Answer Engine Insights analyzing brand and competitor positioning across AI platforms
Sentiment analysis of brand mentions in AI responses
Track up to 10 different answer engines on Enterprise plan
Prompt Volumes feature discovering real user prompts and search volume data
Trending topic identification for AI search
Agent Analytics tracking AI-sourced traffic and attribution across domains
Business impact measurement of AI visibility
Content generation (6 optimized articles per month on Growth plan)
Content optimization recommendations
3 optimization opportunities per week on Growth plan
Specific recommendations for improving brand representation
Data export (CSV and JSON) on paid plans
API access on Enterprise for custom integrations
ChatGPT Shopping visibility tracking on Enterprise
Peec AI is a Berlin-based AI visibility platform focused on providing detailed, clear analysis of how brands appear in AI-generated answers. The platform emphasizes transparency and comprehensive citation tracking, making it particularly valuable for teams that need to understand not just where they appear, but exactly how and why.
Peec AI takes a detail-oriented approach to AI visibility monitoring. Rather than just showing you mention counts, the platform provides deep context about each mention, including sentiment analysis, citation patterns, and competitive positioning. This focus on clarity and detail makes it especially useful for teams doing serious competitive analysis or content strategy work.
Key Features:
Detailed citation and mention analysis with comprehensive context
Sentiment analysis (positive, neutral, negative) for brand mentions
Source tracking showing which websites are cited alongside your brand
Competitive benchmarking against specific competitors
Real-time alerts for new brand mentions and competitive shifts
AI-specific keyword research identifying real user prompts
GEO auditing analyzing 25+ factors influencing AI visibility
Technical recommendations for improving citation likelihood
Scrunch is an AI visibility platform that combines monitoring and insights with the Agent Experience Platform (AXP), a tool for creating AI-friendly versions of your website. The platform is designed for companies that want not just visibility into AI search, but also the ability to optimize their site specifically for AI agents and crawlers.
Scrunch's unique angle is recognizing that AI agents behave differently from traditional search crawlers. The platform helps you understand how AI agents interact with your site and provides tools to optimize that experience, making it valuable for teams thinking beyond traditional SEO.
Key Features:
Brand presence monitoring across AI platforms
Performance trend analysis and opportunity identification
Citation tracking showing how your site is referenced in AI responses
Sentiment analysis of brand mentions
Persona-based tracking (5 personas on Growth, customizable on Enterprise)
Page audits analyzing 25+ citation factors
Specific recommendations for improving citation likelihood
Agent Traffic Analytics showing which AI models send traffic
Page-level traffic attribution from AI sources
Business impact measurement of AI visibility
Agent Experience Platform (AXP) creating AI-friendly site versions
Parallel site optimization for AI agent crawling
AXP included on Growth and Enterprise plans
Pricing:
For Brands: $250/month (125 prompts)
For Agencies: $500/month (250 prompts)
Enterprise: Custom pricing (multi-brand support, data API access, SSO, dedicated support, full site audits, custom personas)
Discount: 17% discount for annual prepayment (equivalent to 2 months free)
Agency Program: Special pricing for agencies managing multiple brands
Pros:
Agent Experience Platform (AXP) differentiates from pure monitoring tools
Tracks all major LLMs on Growth and Enterprise plans
Rankscale is a credit-based AI visibility platform designed for teams that want flexibility in how they use their monitoring budget. Instead of fixed monthly prompts, Rankscale uses a credit system where you purchase credits and consume them based on actual monitoring activity. This makes it particularly attractive for teams with variable monitoring needs or those looking for the most affordable entry point.
Rankscale's approach is refreshingly straightforward. The platform focuses on core AI visibility monitoring without adding extra features or complexity. You track your brand across AI models, see how you compare to competitors, and get actionable insights. That's it. This simplicity, combined with aggressive pricing, makes Rankscale a strong option for budget-conscious teams or those just starting with AI visibility monitoring.
Key Features:
Brand Dashboard with unified visibility view across all models
Overall visibility score tracking
Mention trends over time
Competitor comparison and positioning analysis
Performance Tracking with multiple evaluation dimensions
Mention, citation, and sentiment tracking
Automated Competitor Benchmarking
Citation Analysis showing which sites are referenced with your brand
Partnership and link-building opportunity identification
Nightwatch is unique because it's the only platform that combines traditional rank tracking with AI visibility monitoring in a single tool. If you're already tracking your SEO rankings and want to add AI visibility monitoring without switching platforms, Nightwatch is the natural choice.
Nightwatch recognizes that AI visibility and traditional SEO visibility are increasingly intertwined. The platform lets you track both in one place, making it easier to see how changes in traditional search rankings correlate with AI visibility changes. This unified approach is valuable for teams that care about overall search visibility, not just AI.
Key Features:
Rank Tracker for keyword rankings across 107,000+ locations
170+ language support
Traditional SEO rank tracking
AI Tracking feature for AI visibility monitoring
Unified view of traditional and AI visibility
SEO Agent providing AI-powered recommendations
Real-time updates on ranking changes
SERP features tracking
Device-specific ranking tracking
Unlimited keyword tracking
Custom reporting capabilities
Automated alerts for important changes
API access for custom integrations
The platform supports unlimited keyword tracking and provides detailed analytics across all tracked metrics. You can create custom reports and set up automated alerts for important changes.
Pricing:
Basic: $32/month (rank tracking, limited AI features)
Pro: $32/month + $99/month add-on (full rank tracking + full AI tracking)
Enterprise: Custom pricing
Free Trial: 14 days
Pros:
Only unified SEO + AI platform in one tool
Affordable base pricing at $32/month
107,000+ location tracking precision
170+ language support
Real-time updates
Unlimited keyword tracking
Cons:
AI features require $99/month add-on (total $131/month)
Smaller player in AI visibility space
Less specialized in AI monitoring than dedicated platforms
Otterly AI is an automation-first AI visibility platform that emphasizes hands-off monitoring and reporting. The platform was recognized as a Gartner Cool Vendor, indicating innovation and strong market positioning. Otterly is designed for teams that want comprehensive AI visibility monitoring without spending time on manual analysis and reporting.
Otterly's core philosophy is automation. The platform automatically monitors your brand across AI models, automatically analyzes results, and automatically generates weekly reports. This hands-off approach makes it particularly valuable for teams with limited resources or those that want to focus on acting on insights rather than gathering data.
Key Features:
Automated real-time monitoring across AI models
Brand mention tracking with context and sentiment
Prompt, model, and response context for each mention
Website citation tracking showing which pages are cited
AthenaHQ is an enterprise-focused AI visibility platform backed by Google and DeepMind, positioning it as one of the most well-connected and well-resourced players in the space. The platform is designed for large organizations that need comprehensive AI visibility analysis and are willing to invest in a premium solution.
AthenaHQ's backing by Google and DeepMind gives it credibility and access to deep AI expertise. The platform is built for teams that need not just monitoring but also strategic guidance on AI visibility. The platform includes features specifically designed for enterprise use cases, including role-based access control, advanced analytics, and dedicated support.
Key Features:
AI Search Toolkit with use-case-specific tools
Brand protection tools
Competitive intelligence tools
Content optimization tools
Traffic attribution tools
Citation intelligence tracking full mention context
Source tracking showing competitive positioning
Content optimization recommendations based on competitor analysis
Content gap identification
Competitor monitoring in AI responses
Brand impersonation detection
On-page and off-page GEO analysis
25+ AI visibility factors analyzed
AI blindspot detection identifying missing opportunities
Enterprise: Custom pricing (unlimited brands, full feature access, dedicated support)
Free Trial: 14 days
Pros:
Backed by Google and DeepMind
Most comprehensive AI model coverage
Advanced GEO analysis with 25+ factors
Enterprise-grade security and compliance
Role-based access control
API access for custom integrations
Dedicated support on paid plans
Cons:
Highest entry price ($95/month first month, then $295/month)
Overkill for small teams or startups
Steep learning curve for complex features
Limited information about specific capabilities
Key Takeaways & Verdict
Each platform in this analysis brings something different to the table. Here's how to think about choosing:
For Agencies: AI Peekaboo stands out with its purpose-built multi-client dashboard, white-label reporting, and transparent pricing. If you're managing 10+ brands, AI Peekaboo's custom agency pricing is worth exploring. Scrunch is also strong for agencies with its dedicated agency program and multi-brand support.
For Content-Focused Teams: Profound is the clear choice if you want to combine visibility monitoring with built-in content generation. The platform's ability to generate 6 optimized articles per month on the Growth plan makes it valuable for teams that need to act on AI visibility insights quickly.
For Budget-Conscious Teams: Rankscale and Otterly AI offer the most affordable entry points. Rankscale's €20/month starting price is the lowest in the market, while Otterly's $29/month includes unlimited team members, making it excellent value.
For Unified Search Visibility: Nightwatch is the only platform combining traditional rank tracking with AI visibility monitoring. If you care about overall search visibility and want to see both in one place, Nightwatch is the natural choice.
For Enterprise Teams: AthenaHQ's Google and DeepMind backing, comprehensive AI model coverage, and advanced analytics make it the strongest choice for large organizations with complex needs. The platform's enterprise-grade security and dedicated support justify the higher price point.
For Automation-First Teams: Otterly AI's automated monitoring, weekly reports, and unlimited team members make it ideal for teams that want insights without manual work. The Gartner Cool Vendor recognition also signals strong market positioning.
For European Teams: Peec AI's Berlin-based operations and pricing in Euros make it a natural fit for European teams. The platform's emphasis on detailed analysis and clarity is also valuable for teams doing serious competitive work.
For AI Traffic Attribution: Scrunch's Agent Traffic Analytics and Agent Experience Platform (AXP) make it unique for teams that want to understand not just visibility but also business impact. If you want to optimize your site specifically for AI agents, Scrunch is the only platform offering this.
Full transparency: I’m the Founder and CEO of AI Peekaboo, and we’re included in this list. I’ve seen firsthand how AI Peekaboo drives a measurable understanding and results for agencies and brands to better understand their presence in AI answers. That said, I’ve made every effort to provide an honest, balanced comparison. The other tools featured here are genuinely strong options, each with unique strengths and proven track records. My goal isn’t to claim that AI Peekaboo is the best alternative to LLM Pulse. It’s to help you find the right fit for your specific needs, budget, and growth stage.
Despite my connection to AI Peekaboo, this comparison offers value because I’ve done the research you don’t have time for. I’ve analyzed various tools, compared pricing models, and identified what differentiates each tool's approach to AI SEO (or AEO/GEO). Rather than hiding my bias, I’m acknowledging it upfront so you can factor it into your decision-making.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
