Google Gemini has 650+ million users making it critical for brand discovery. After testing dozens of platforms, compare 10 specialized Gemini visibility trackers from $20-$199/month including AI Peekaboo, Peec AI, Profound, and Semrush One. Find the perfect tool for tracking your AI search presence.
I've spent the past few months building an AI visibility tool and testing dozens of platforms across the market. With over 170 AI visibility tools available today, I wanted to identify the best ones specifically for tracking Gemini visibility. These are my top 10 picks for brands and agencies that want to understand how they show up in Google's Gemini AI.
Tool
Starting Price
Ideal for
Pros
Cons
AI Peekaboo
$50 per month
SaaS & Agencies
Tracks 5 AI engines, multi-client dashboard, white-label reporting, unlimited seats
Limited historical data on starter plan
Peec AI
~$97/month
Global Brands
Looker Studio integration, unlimited seats, daily prompt runs
Integrated content creation, AI agent, white-label reports
Limited prompt tracking on starter plan
Hall
Free
Multi-channel
8 AI engines, agent analytics, conversational commerce
Limited prompt tracking on free plan
Promptwatch
$99/month
Data-driven Teams
Best analytics, full LLM support, API access
Can be complex for beginners
Scrunch
$250/month
Brand Teams
Citation & sentiment tracking, page audits, agency features
Gemini only on higher-tier plans
LLMPulse
~$53/month
Technical Teams
Keyword-centric, white-label, 10+ AI engines
Can be overwhelming for non-technical users
Semrush One
$199/month
Existing Semrush Users
All-in-one platform, extensive SEO features, 3 pricing tiers
Expensive, Gemini tracking is limited
Rankscale
$20/month
Granular Control
Credit-based system, broad AI model support, advanced analytics
Can be complex to manage credits
What is a Gemini Visibility Tracker?
A Gemini visibility tracker is a specialized tool that monitors how your brand, products, and content appear in Google's Gemini AI. With Gemini surpassing 650 million monthly active users, it has become a critical channel for customer discovery and decision-making. Unlike traditional SEO tools that track keyword rankings on a search engine results page (SERP), a Gemini tracker analyzes the conversational answers generated by the AI to see if your brand is mentioned, how it's positioned, and what sources are cited.
How Do Gemini Visibility Trackers Work?
These tools work by running a large number of prompts (questions or commands) through Gemini's API at scale. They then parse the AI-generated answers to identify brand mentions, competitor mentions, sentiment, and the sources used to generate the answer. This allows marketers to get a clear picture of their visibility in a conversational context, which is impossible to do with traditional SEO tools.
What Should You Consider When Choosing a Gemini Visibility Tracker?
When choosing a Gemini visibility tracker, consider the following:
AI Model Support: Does the tool actually track Gemini, or just other models? Is it an add-on?
Prompt Volume: How many prompts can you track per month? Is it enough for your needs?
Features: Does it offer competitor tracking, sentiment analysis, citation tracking, and reporting?
Pricing: Is the pricing model based on prompts, data points, or something else? Is it affordable for your budget?
Integrations: Does it integrate with other tools you use, like Google Analytics or Looker Studio?
The 10 Best Gemini Visibility Trackers
AI Peekaboo
Best For: SaaS companies and agencies of all sizes.
AI Peekaboo is an AI visibility platform that offers comprehensive tracking across 5 major AI engines: Gemini, ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. It's designed to be both powerful and easy to use, with a clean interface that provides actionable insights without a steep learning curve. The platform's core philosophy is to make AI visibility accessible to everyone, from solo founders to large agency teams.
One of AI Peekaboo's core strengths is its dual focus on both brands and agencies. For brands, it offers an affordable entry point and a simple, intuitive way to track your most important conversational queries. For agencies, it's a powerhouse, with a multi-client dashboard, full white-label reporting capabilities, and unlimited team seats, making it incredibly efficient to manage a large portfolio of clients and provide them with professional, branded insights.
Key Features:
Multi-Client Dashboard: Manage all your clients from a single, unified dashboard.
White-Label Reporting: Create custom-branded reports with your own logo and colors to send to clients.
Unlimited Team Seats: Invite your entire team to collaborate without incurring extra costs.
Pricing:
Starter: $50/month (3,000 data points, tracking every 2 days, 5 AI engines)
Peek: $100/month (6,000 data points, daily tracking, 5 AI engines)
Grow: $200/month (15,000 data points, daily tracking, 5 AI engines)
Pros:
Tracks 5 major AI engines out of the box, providing a holistic view.
Excellent agency features that streamline client management and reporting.
Affordable and transparent pricing, making it accessible for smaller teams.
Cons:
The starter plan has limited historical data, which may not be sufficient for long-term trend analysis.
Peec AI
Best For: Global brands and large, data-intensive marketing teams.
Peec AI is a powerful AI search analytics platform that tracks brand visibility across ChatGPT, Perplexity, and Google AI Overviews. It has carved out a niche for itself with its robust data and analytics capabilities, making it a favorite among large, multinational brands and marketing teams that require deep, granular insights and have the resources to analyze them.
While Peec AI is a strong platform with excellent reporting features, it's important to note that Gemini tracking is offered as an add-on, which can increase the overall cost. This makes it a better fit for teams that are already invested in the Peec AI ecosystem and can justify the additional expense for its powerful analytics, rather than those looking for an all-in-one Gemini tracking solution from the start.
Key Features:
Looker Studio Integration: Seamlessly pull your AI visibility data into Looker Studio for advanced analysis and dashboarding.
Daily Prompt Runs: Get fresh data every single day to stay on top of the latest trends.
Unlimited Seats & Countries: Scale your tracking across your entire global organization without limitations.
Pricing:
Starter: €89/month (~$97/month) (25 prompts, 3 AI engines)
Pro: €199/month (~$217/month) (100 prompts, 3 AI engines)
Enterprise: Custom pricing (300+ prompts, 3 AI engines)
Gemini Tracking: Add-on (contact for pricing)
Pros:
Excellent data and analytics capabilities for deep-dive analysis.
Native Looker Studio integration is a major plus for data-driven teams.
No limits on users or countries, making it great for large, global teams.
Cons:
Gemini tracking is a paid add-on, which increases the total cost of ownership.
The number of prompts on the starter plan is quite limited for the price.
Profound
Best For: Enterprise companies with a strong focus on compliance, security, and deep analytics.
Profound is an enterprise-grade AI visibility platform that offers tracking across 10 different AI engines on its top-tier plan, including Gemini. It has distinguished itself with its SOC 2 compliance, making it a go-to choice for large companies in regulated industries like finance and healthcare where data security is paramount.
Profound's biggest strength is its unwavering focus on the enterprise market. This is reflected in its advanced features and security credentials. However, this also means that Gemini tracking is exclusively available on their highest-tier Enterprise plan, which can be prohibitively expensive for small to medium-sized businesses. The lower-tier plans are significantly limited in scope.
Key Features:
SOC 2 Compliance: Meets the highest industry standards for security, availability, and confidentiality.
Content Optimization: Provides actionable recommendations on how to optimize your existing content for better AI search visibility.
Agent Analytics: Offers tools to track AI-sourced traffic and attribute conversions, closing the loop on ROI.
Enterprise-grade security and compliance, which is a must-have for many large organizations.
Tracks 10 different AI engines on the Enterprise plan, offering a very broad view.
Advanced features like content optimization and agent analytics provide a more complete solution.
Cons:
Gemini tracking is gated behind the expensive and custom-priced Enterprise plan.
The starter and growth plans are very limited in terms of AI engine support for their price points.
Searchable
Best For: Content-heavy teams and marketing agencies that want to combine tracking with creation.
Searchable offers a unique and integrated platform that combines AI visibility tracking with a suite of AI-powered content creation tools. This allows marketing teams to create a seamless workflow, using insights from their AI performance to directly inform and generate new content to fill identified gaps.
I'm a fan of Searchable's all-in-one approach, as it can significantly improve a team's efficiency. However, it's important to recognize that its core strength is in content creation, and its prompt tracking capabilities are more limited compared to specialized tracking tools. It's an excellent choice for teams that want a unified solution, but if your primary need is deep, granular prompt tracking, you might want to consider a more focused tool.
Key Features:
Integrated Content Creation: Use insights from your AI visibility reports to create new, optimized content within the same platform.
AI Agent: Leverage a built-in AI agent to automate content research, briefing, and writing tasks.
White-Label Reports: Create custom-branded reports to share with clients or internal stakeholders.
Pricing:
Starter: $50/month (limited prompt tracking)
Pro: $150/month (more prompts and features)
Business: $400/month (full access to all features)
Pros:
An all-in-one platform that streamlines the workflow from tracking to content creation.
The AI agent is a powerful tool for automating content research and writing.
Offers white-label reporting, which is great for agencies.
Cons:
Prompt tracking on the starter plan is quite limited.
Tracks fewer AI engines compared to some of the more specialized tools on this list.
Hall
Best For: Multi-channel e-commerce brands that want to track visibility across a wide range of AI platforms.
Hall is a powerful and versatile AI visibility platform that tracks 8 different AI engines, including Gemini. It has made a name for itself with its unique conversational commerce module, which allows e-commerce brands to track how their products are being recommended and even sold directly through AI-powered conversations.
What I find most compelling about Hall is its sharp focus on multi-channel e-commerce. If you're a brand selling products across various online platforms, Hall can provide a unified and insightful view of your AI visibility and its impact on sales. The availability of a free plan also makes it very accessible for businesses to get started and explore its capabilities without an upfront investment.
Key Features:
8 AI Engines Tracked: Provides a broad and comprehensive view of your AI visibility across the most important platforms.
Agent Analytics: Offers robust tools to track AI-sourced traffic and attribute conversions back to specific AI mentions.
Conversational Commerce Module: A unique feature that allows you to see how your products are being recommended and sold through AI.
Pricing:
Lite: Free (limited features)
Starter: $239/month
Business: $599/month
Enterprise: Starting at $1,499/month
Pros:
Tracks a wide range of 8 different AI engines.
The conversational commerce module is a game-changer for e-commerce brands.
The free plan is a great way to get started and test the platform.
Cons:
Prompt tracking on the free plan is very limited.
The paid plans can become expensive quickly as you scale.
Promptwatch
Best For: Data-driven marketing teams and analysts who require the best-in-class analytics.
Promptwatch is an AI visibility platform that is widely recognized for its powerful and granular analytics and reporting capabilities. It tracks all major LLMs, including Gemini, and provides a wealth of data to help you dissect and understand every facet of your AI performance, from sentiment to citation accuracy.
If you're a data geek who loves to dig into the numbers, you'll feel right at home with Promptwatch. It offers some of the most advanced analytics of any tool on this list, allowing for deep, custom analysis. However, this depth and complexity can also be a drawback for beginners. If you're just getting started with AI visibility, the interface and sheer volume of data might feel overwhelming.
Key Features:
Best-in-Class Analytics: Get deep, granular insights into every aspect of your AI performance.
Full LLM Support: Tracks all major LLMs, including Gemini, ensuring you have a complete picture.
API Access: Provides API access to integrate your AI visibility data with other business intelligence tools.
Pricing:
Essential: $99/month (50 prompts)
Professional: $249/month (150 prompts)
Business: $579/month (500 prompts)
Pros:
Extremely powerful and granular analytics and reporting.
Tracks all major LLMs, providing comprehensive coverage.
API access allows for flexible data integration.
Cons:
The platform can be complex and overwhelming for beginners.
There is no free plan available to test the platform.
Scrunch
Best For: Brand and content teams that want to focus on the qualitative aspects of AI visibility.
Scrunch is an AI visibility platform that carves out a unique niche by focusing on citation and sentiment tracking. It's designed to help you understand not just if you're being mentioned in AI search, but how you're being mentioned, providing valuable qualitative insights for brand management.
I really like Scrunch's focus on qualitative metrics. It's an excellent tool for brand and content teams who are tasked with ensuring their brand is being represented accurately and positively in the new world of AI search. However, it's important to be aware that Gemini tracking is only available on their higher-tier plans, which might be a limitation for teams on a tighter budget.
Key Features:
Citation & Sentiment Tracking: See exactly how your brand is being portrayed in AI-generated answers.
Page Audits: Get actionable recommendations on how to improve your content for better AI visibility.
Agency Features: Includes tools to manage multiple clients and create custom reports.
Pricing:
For Brands: $250/month (125 prompts)
For Agencies: $500/month (250 prompts)
Pros:
Excellent for tracking qualitative metrics like citations and sentiment.
The page audits provide clear, actionable recommendations for content improvement.
Offers a good set of features for agencies managing multiple clients.
Cons:
Gemini tracking is only available on the more expensive higher-tier plans.
The starter plan is limited to ChatGPT only, which is not ideal for a Gemini-focused strategy.
LLMPulse
Best For: Technical SEOs and marketing teams that prefer a keyword-centric approach to tracking.
LLMPulse is an AI visibility platform that takes a unique, keyword-centric approach to tracking. Instead of focusing on tracking individual prompts, you track keywords, which can be a more intuitive and familiar workflow for seasoned SEO professionals. This allows for a smoother transition from traditional SEO to AEO.
I find LLMPulse's keyword-based approach to be a smart and interesting take on AI visibility, but it can also be a bit overwhelming for non-technical users who aren't used to thinking in terms of keywords and search volume. It's a fantastic tool for technical teams that want deep, granular control over their tracking, but if you're looking for a simpler, more prompt-focused solution, you might want to look elsewhere.
Key Features:
Keyword-Centric Tracking: A unique approach that allows you to track keywords instead of individual prompts.
White-Label Reporting: Create custom-branded reports to share with clients or internal stakeholders.
10+ AI Engines Tracked: Get a very broad view of your AI visibility across a wide range of platforms.
Pricing:
Starter: €49/month (~$53/month) (40 prompts, 5 AI engines)
Growth: €99/month (~$108/month) (100 prompts, 5 AI engines)
Scale: €299/month (~$326/month) (300 prompts, 5 AI engines)
Pros:
The keyword-centric approach is great for SEO professionals transitioning to AEO.
Offers white-label reporting, which is a key feature for agencies.
Tracks over 10 AI engines, providing excellent coverage.
Cons:
The interface and workflow can be overwhelming for non-technical users.
Pricing is in Euros, which can be a minor inconvenience for US-based companies.
Semrush One
Best For: Existing Semrush users who want an all-in-one marketing platform.
Semrush One is a comprehensive, all-in-one marketing platform that has recently added AI visibility tracking to its extensive suite of tools. If your team is already deeply embedded in the Semrush ecosystem for your SEO, PPC, and content marketing efforts, it can be a very convenient way to add AI tracking to your existing workflow without needing a separate tool.
However, it's crucial to understand that Semrush's AI tracking capabilities are currently more limited than what you'll find in the dedicated, specialized tools on this list. It's a good option if you value the convenience of a single platform for all your marketing activities, but if you need deep, granular AI visibility tracking with advanced features, you will likely be better served by a dedicated tool.
Key Features:
All-in-One Platform: Get all your marketing tools, from SEO to social media, in one unified place.
Extensive SEO Features: Go far beyond AI tracking with a full and mature suite of SEO tools.
Good Reporting: Create comprehensive reports that cover all your marketing channels, not just AI.
Extremely convenient for the millions of existing Semrush users.
A true all-in-one platform for all your digital marketing needs.
Backed by a huge company with extensive SEO features.
Cons:
It's an expensive option if you only need AI tracking.
The AI tracking capabilities are currently limited compared to dedicated tools.
Rankscale
Best For: Teams that want granular, pay-as-you-go control over their tracking.
Rankscale is an AI visibility platform that operates on a flexible, credit-based system. This allows you to pay for exactly what you use, which can be a very cost-effective option for teams with fluctuating needs or those who want to run occasional, high-volume tests without committing to a high monthly fee.
I'm a big fan of Rankscale's flexibility and the control it gives you over your spending. However, the credit-based system can also be a bit complex to manage, and you need to be careful to avoid unexpected costs. It's a great tool for teams that want granular control and have the discipline to manage their credit usage, but if you're looking for a simpler, more predictable pricing model, you might prefer a different solution.
Key Features:
Credit-Based System: A flexible model that allows you to pay for exactly what you use.
Broad AI Model Support: Tracks over 10 different AI engines, providing excellent coverage.
Advanced Analytics: Get deep, granular insights into your AI performance.
Pricing:
Essentials: $20/month (120 credits)
Pro: $99/month (1,200 credits)
Enterprise: $780/month (12,000 credits)
Pros:
The flexible credit-based system can be very cost-effective.
Tracks over 10 AI engines, offering broad market coverage.
Provides advanced analytics for deep-dive analysis.
Cons:
The credit-based system can be complex to manage and predict costs.
It can get expensive if you're not careful with your credit usage.
Full transparency: I’m the Founder and CEO of AI Peekaboo, and we’re included in this list. I’ve seen firsthand how AI Peekaboo drives a measurable understanding and results for agencies and brands to better understand their presence in AI answers. That said, I’ve made every effort to provide an honest, balanced comparison. The other tools featured here are genuinely strong options, each with unique strengths and proven track records. My goal isn’t to claim that AI Peekaboo is the best Gemini Tracker. It’s to help you find the right fit for your specific needs, budget, and growth stage.
Despite my connection to AI Peekaboo, this comparison offers value because I’ve done the research you don’t have time for. I’ve analyzed various tools, compared pricing models, and identified what differentiates each tool's approach to AI SEO (or AEO/GEO). Rather than hiding my bias, I’m acknowledging it upfront so you can factor it into your decision-making.
