The 8 best alternatives to Gumshoe in 2026, with verified pricing and honest breakdowns for agencies, marketing teams, and brands evaluating AI search visibility tools.
Filipe Lins Duarte
|April 3, 2026|18 min read|Tool Alternatives
Gumshoe takes a different angle to most AI visibility tools. Instead of scraping anonymous queries, it simulates how AI responds to specific buyer personas, so you’re seeing how your brand appears to the people you’re actually trying to reach. It covers 11 models including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, and Grok, and you can benchmark up to 30 competitors at once.
Pricing is $0.10 per conversation, which sounds cheap until you do the math. For a one-off audit or an occasional check on where you stand, that works fine. The flexibility is the appeal. But run it weekly across a few clients and you’re looking at $450 to $1,680 a month with no fixed ceiling. Hard to build a recurring retainer around that. Add no white-label reporting and API access locked to enterprise, and the agency use case gets complicated fast.
If you need it occasionally, it fits. If you need it every week, you’ll hit its limits.
Here’s the full breakdown: verified pricing, where each tool actually wins, and a straight recommendation depending on what you need.
What is Gumshoe?
Gumshoe is an AI search visibility platform built around one core idea: measuring how AI talks to real people, not machines. While most tools track visibility by scraping AI outputs from anonymous browser sessions, Gumshoe runs conversations as specific buyer personas. You define your target customer by role, goals, pain points, and decision-making criteria, and Gumshoe simulates how AI responds to that actual person, not a generic anonymous query. The result is visibility data that reflects what your buyers actually see when they ask AI for recommendations.
The platform runs those conversations across 11 AI models simultaneously: ChatGPT (multiple versions including GPT-4o and GPT-5.4), Google Gemini (Flash and Pro), Claude (Opus and Sonnet), Perplexity Sonar, xAI Grok, DeepSeek Reasoner, and Google AI Overviews. Each model responds differently depending on who's asking and what they're looking for, and Gumshoe surfaces those differences explicitly. You can see not just whether your brand appears, but how the response changes across ChatGPT versus Gemini versus Perplexity for the same persona and prompt.
Beyond persona tracking, Gumshoe includes a brand leaderboard that benchmarks your visibility against up to 30 competitors simultaneously, showing each brand's share of mentions across all tracked prompts. Citation source tracking identifies which specific URLs and domains the AI models are pulling from when they mention your brand or your competitors. The Page Audit tool scores individual pages for AI-friendliness, surfacing structured data gaps, content improvements, and technical fixes that would make a page more likely to be cited. Scheduled reports let you track all of this on a daily, weekly, or custom cadence with full conversation transcripts attached.
Key Gumshoe features
Persona-first methodology: conversations run as real buyer personas, not anonymous sessions, across 11 AI models
11 AI models covered: ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Google AI Overviews, and more
Brand leaderboard: tracks up to 30 competitors simultaneously with share-of-mention data
Citation source tracking: shows which URLs and domains AI models cite when discussing your brand or category
Model visibility heat maps: breaks down performance per persona, topic, and AI platform
Page Audit and AIO Score: scores pages for AI-friendliness and surfaces structured data and content fixes
Scheduled recurring reports: daily, weekly, or custom cadence with full conversation transcripts
AI-assisted optimization recommendations: content generation guidance based on what the AI models are actually citing
Gumshoe pricing
Free: 1 report, baseline visibility, no credit card required
Pay-as-you-go: $0.10 per conversation; first 3 report runs are free. No monthly minimum.
Enterprise: custom pricing, API access, dedicated support
At weekly monitoring cadence, costs typically land between $60 and $224 per month. Daily comprehensive tracking across multiple brands pushes costs to $450 to $1,680 per month.
Where Gumshoe falls short
No predictable pricing for ongoing monitoring: costs scale unpredictably for agencies running daily tracking across multiple clients
No white-label reporting: agencies can't deliver branded visibility reports to clients from within the platform
No sentiment analysis: you can see whether your brand is mentioned, but not whether it's being framed positively or negatively
API access requires Enterprise: no self-serve API tier for teams building custom reporting pipelines
No content creation tooling: Gumshoe is purely a measurement platform
The 8 best alternatives to Gumshoe
AI Peekaboo
Best for: agencies and brands that want dedicated AI search visibility tracking with predictable pricing and white-label client reporting
AI Peekaboo addresses the two biggest gaps in Gumshoe head-on. First, flat-rate pricing: no per-conversation costs, no monthly bill that shifts based on how often you run reports. Second, white-label reporting: branded visibility reports go straight to clients without manual export and restyling. If you're an agency running retainer work across multiple brands, those two things alone change the unit economics of offering AI visibility as a service.
The engine coverage is strong: ChatGPT, Perplexity, Gemini, Google AIO, and Google AI Mode out of the box, covering more ground than Gumshoe on standard plans. Unlimited seats on every plan means adding team members or client accounts doesn't push costs up. At $50/mo it's the clearest example in this list of a purpose-built visibility tool priced for real adoption, not just enterprise trials.
Pricing: 14-day free trial, no credit card required. Starts at $50/mo. Custom pricing for agencies managing 10+ brands.
White-label reporting built in: agencies deliver client-ready reports without manual production work
Flat monthly pricing: no variable costs, no per-conversation charges
Unlimited seats: team and client growth doesn't add per-seat costs
Broader engine coverage than Gumshoe on entry-level plans
Cons:
No persona-first methodology: doesn't simulate buyer-persona conversations the way Gumshoe does
No content creation features: focused on visibility tracking, not drafting or optimization
Newer product: some integrations still expanding
Verdict: For ongoing agency work, I’d pick AI Peekaboo over Gumshoe every time. The persona methodology is useful for a deep one-off audit, but it doesn’t solve the budgeting problem or the lack of white-label output. If you’re running retainer work across multiple brands, those two gaps hurt every month.
Otterly AI
Best for: solo marketers, freelancers, and small teams wanting the most accessible entry point into AI visibility tracking
Otterly AI is the most budget-accessible tool in this comparison. At $29/mo, the Lite plan covers 15 prompts across ChatGPT, Google AI Overviews, Perplexity, and Copilot. For a solo founder or a consultant running a handful of tracking prompts for one or two clients, it's hard to argue with the price. Standard at $189/mo adds 100 prompts, multi-country support across 50+ countries, and unlimited team members. Google AI Mode and Gemini are available as paid add-ons rather than bundled.
Compared to Gumshoe, Otterly trades the persona-first methodology for simplicity. You add prompts, track results, and get a clean view of where your brand appears. For teams that want straightforward prompt tracking without the learning curve or the variable pricing, that simplicity is a feature, not a limitation.
Pricing: Lite $29/mo (15 prompts, ChatGPT, Google AIO, Perplexity, Copilot). Standard $189/mo (100 prompts, unlimited seats, 50+ countries). Premium $489/mo (400 prompts). Enterprise custom. Google AI Mode and Gemini are add-ons.
Lowest entry price in this comparison at $29/mo
Flat, predictable pricing: no per-conversation surprises
Simple setup: no persona builder or complex configuration required
Multi-country tracking from Standard tier
Cons:
AI Mode and Gemini are add-ons: not bundled into base plans
No white-label reporting for agencies
No persona-based simulation: less depth than Gumshoe for buyer persona analysis
Low prompt allowance on Lite: 15 prompts fills up quickly for active monitoring
Verdict: For budget-conscious teams that just need solid prompt tracking without Gumshoe's pricing complexity, Otterly at $29/mo is the obvious starting point. As tracking needs grow, the pricing stays predictable.
Peec AI
Best for: marketing teams and agencies wanting structured AI search analytics with dedicated agency pricing tiers
Peec AI covers 7 AI models including ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Grok, and Claude, and it’s one of the few tools in this category with a distinct agency pricing track rather than just a generic “Enterprise” tier. The Looker Studio connector is a practical advantage for agencies already delivering reporting through that stack.
Where Gumshoe runs conversations through buyer personas, Peec AI tracks prompts you define directly. Less strategic depth upfront, but easier to run at scale when you have 20 client brands and need consistent weekly reporting, not a bespoke audit per account. The Actions feature (beta) is worth calling out: it clusters your visibility data into a GEO roadmap, splitting opportunities into Owned Media (articles, comparison pages, how-to guides) and Earned Media (editorial coverage, forums, reference sites), each scored by Relative Opportunity. Gumshoe surfaces what the AI said. Peec AI tells you what to build next.
Dedicated agency pricing tier: not just an add-on or custom Enterprise conversation
Looker Studio integration makes client reporting practical for data teams
Actions (beta) turns tracking data into a prioritized optimization roadmap
Sentiment analysis included: Gumshoe notably doesn't offer this
Unlimited users on all plans
Cons:
No white-label reporting native in the platform
Prompt allowances can feel tight on lower tiers for active tracking
Agency plans start at €205/mo: higher entry than some alternatives
Verdict: For agencies that want a clean analytics-to-action workflow and are already working in Looker Studio, Peec AI is a strong step up from Gumshoe. The sentiment tracking and Actions roadmap fill two gaps Gumshoe leaves open.
Profound
Best for: data-driven marketing teams wanting analytics-grade AI visibility data with built-in content optimization agents
Profound is where you go when you need to present AI visibility data to a CMO and have it hold up. Share-of-voice reporting, citation analysis, competitor benchmarking across AI platforms, and content agents that turn findings into actual optimization tasks. It's one of the few tools that covers both measurement and action without requiring you to export to a spreadsheet in between.
The pricing is where most teams hit a wall, and it's a specific kind of wall. The $99/mo Starter gets you ChatGPT only. That's not a real AEO program, it's a proof of concept. The actual entry price for multi-engine tracking is Growth at $399/mo, and that $300 jump catches people off guard every time. You also get six AI-optimized articles per month bundled in at that tier, which is useful if content is part of the workflow. If it isn't, you're paying for something you won't touch.
Enterprise-grade analytics depth: more granular than Gumshoe's conversation-level data
Content agents on Growth: turns visibility data into optimization actions without switching tools
Rigorous reporting built for teams that need to present AI visibility to senior stakeholders
Strong security posture with SOC 2 compliance
Cons:
Starter plan is too limited: ChatGPT only at $99/mo isn't a usable entry for most teams
Growth at $399/mo is expensive for 100 prompts with 3 engines
No white-label reporting for agencies
Requires a separate content tool for anything outside Profound's workflow
Verdict: Profound is the right call when you need analytics-grade depth and your team has the budget. For agencies or smaller teams, the pricing isn't competitive. AI Peekaboo handles the core visibility tracking at a fraction of the cost, while Profound is the step up for enterprise-scale reporting.
Rankscale
Best for: budget-conscious teams and small agencies wanting flexible, credit-based AI visibility tracking
Rankscale is worth knowing about if predictable but low-commitment costs matter. At €20/mo for the Essential plan, it's the cheapest paid entry point in this list and offers genuine multi-engine tracking across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, and Copilot. The credit system (1 credit per AI response) gives you granular control over costs in a way that most flat-rate tools don't.
Compared to Gumshoe, Rankscale flips the pricing approach: instead of a free baseline with per-conversation pay-as-you-go that compounds for heavy users, you get a small monthly commitment with a credit cap. For teams running light-to-moderate tracking, €20 to €99/mo covers most needs. Web audit tools are included from the entry tier, and team workspaces are available from Pro.
Pricing: Essential €20/mo (120 credits, 10 web audits/mo). Pro €99/mo (1,200 credits, 50 web audits, team workspace). Enterprise €780/mo+. 1 credit ≈ 1 AI response.
Cheapest paid entry point in this comparison at €20/mo
Broad engine coverage even on the Essential plan
Credit-based scaling gives precise cost control for light users
Web audits included without requiring a separate tool
Cons:
120 credits at Essential is low: enough for basic monitoring, not deep competitive tracking
Team features gated to Pro at €99/mo
Less brand recognition than some alternatives: a newer entrant
No white-label reporting
Verdict: If Gumshoe's pay-as-you-go model appeals to you in principle but the unpredictable costs don't, Rankscale at €20/mo is the structured alternative. Small credit allowance on the entry plan, but the coverage-to-price ratio is unmatched at that tier.
Scrunch AI
Best for: mid-market brands and agencies wanting continuous daily monitoring with flat predictable pricing
Scrunch AI positions itself as a brand and agency platform for serious ongoing AI visibility monitoring. At $300/mo for the Business plan and $500/mo for Agency, it's at the premium end of this list. What you're paying for is continuous, daily tracking across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, and Copilot, plus an Agent Experience Platform (AXP) layer that adds optimization recommendations on top of the visibility data.
The pricing model is the clearest contrast to Gumshoe. Where Gumshoe scales cost with usage, Scrunch is a flat monthly subscription regardless of how often you run queries. For teams that need daily tracking, Scrunch's $300/mo can actually be cheaper than Gumshoe's equivalent daily cadence. The 7-day free trial gives you enough time to evaluate whether the depth of reporting justifies the price.
Flat monthly pricing: no per-conversation costs that compound with usage
Daily monitoring included at every tier, no cadence limitations
Optimization recommendations go beyond pure tracking
Agency plan supports multi-brand client work
Cons:
$300/mo Business plan is expensive for teams coming from Gumshoe's free tier
No white-label reporting for agencies
No persona-first methodology: less depth on buyer persona simulation than Gumshoe
Agency plan at $500/mo is steep for a small client book
Verdict: Scrunch makes sense when daily continuous monitoring is non-negotiable and the variable cost of Gumshoe's pay-as-you-go model is a problem. If your tracking cadence is weekly or lower, the price advantage over Gumshoe disappears.
AthenaHQ
Best for: enterprise brands and large agencies wanting AI visibility combined with deep content optimization automation and revenue attribution
AthenaHQ is the most enterprise-featured tool in this list. The content optimization AI agent goes well beyond what Gumshoe’s Page Audit offers, running deep research, identifying GEO and SEO gaps, and surfacing actionable fixes at scale. The standout differentiator is the revenue attribution layer: for e-commerce brands, AthenaHQ connects AI citations through to actual sales data, closing the loop between visibility and commercial outcome in a way no other tool here attempts.
Engine coverage is the broadest in this comparison at 8+ models including Claude, Grok, Copilot, and Microsoft's emerging platforms. Unlimited seats with role-based access control, SSO, and a dedicated implementation specialist on enterprise plans signal who this is built for. If you're evaluating Gumshoe and regularly hitting the Enterprise wall for API access or multi-brand workflows, AthenaHQ is what to look at next.
Broadest LLM coverage of any tool in this comparison (8+ models)
Revenue attribution is a genuine differentiator for e-commerce and B2C brands
AI content agent automates optimization recommendations at a depth Gumshoe doesn't match
Unlimited seats with enterprise-grade RBAC and SSO
Cons:
$295+/mo entry is expensive for teams not yet at enterprise scale
No public pricing transparency beyond the entry tier: requires a sales conversation for full details
Complexity overhead: not a tool you'll configure and run in an afternoon
No white-label reporting for agencies in the traditional sense
Verdict: AthenaHQ is the right move when you've outgrown Gumshoe's project-based audit model and need a platform that combines enterprise-grade coverage, AI-powered optimization, and revenue attribution in one place. For most teams, it's more than necessary, but for enterprise brands where AI visibility is tied to commercial outcomes, it's hard to beat.
Rankability
Best for: SEO agencies that want AI visibility tracking as part of a full content strategy and optimization platform
Rankability takes a different angle from every other tool on this list. It's not a standalone AI visibility tracker. It's a full-stack SEO and content platform that includes AI visibility monitoring across 9 platforms as one module within a broader suite covering keyword research, content briefs, content scoring, and an AI strategy coach. If you're an agency that currently pays separately for an SEO content tool and an AI visibility tracker, Rankability is worth evaluating as a consolidation play.
The Reporter module tracks ChatGPT, Gemini, Perplexity, and six other AI models and surfaces AI mentions, citations, and an SPI (Search Presence Index). At $199/mo for the Core plan with 3 seats and 5 client slots, you're getting less depth on the AI tracking side, but a broader platform for teams that need both.
AI visibility inside a complete platform: no need to run separate tools for SEO and AI tracking
Clear agency tier structure with explicit client and seat caps at each level
9 AI platforms tracked in the Reporter module
Strong integration ecosystem including GA4, GSC, and YouTube
Cons:
AI visibility is one module among many: less depth than a dedicated tracker like Gumshoe or AI Peekaboo
No white-label reporting built in
Starts at $199/mo: more expensive than standalone trackers if AI visibility is the only need
No persona-based simulation: prompt tracking only
Verdict: Rankability makes sense if you're an SEO agency that wants AI visibility data inside the same platform where you're managing content strategy and client deliverables. Think of it as the tool for teams that want to stop running five separate subscriptions.
Which Gumshoe alternative is right for you?
Gumshoe is worth keeping around for strategic audits. The persona-first methodology is the most differentiated thing in this comparison, and $0.10 per conversation makes sense for a one-off competitive analysis. The problem is everything beyond that: variable costs that compound with daily monitoring, no white-label output, no self-serve API. Those aren't minor gaps for agencies running ongoing retainers.
For agencies that need predictable monthly costs and client-ready reporting, AI Peekaboo is the direct swap: $50/mo flat, white-label reports, unlimited seats. If budget is the main constraint, Otterly at $29/mo or Rankscale at €20/mo both track the major engines without the per-conversation math.
Peec AI is the right call when you want sentiment analysis and a roadmap tool alongside the tracking data. Profound when you need the depth of reporting to present AI visibility at board level. Scrunch AI when daily monitoring is non-negotiable and Gumshoe's daily-cadence pricing is killing the budget. AthenaHQ when revenue attribution matters and you're at the scale where connecting AI citations to sales data actually changes decisions.
Rankability is a different kind of alternative: not a dedicated tracker, but a full content platform where AI visibility is one piece. Worth it if you're consolidating tools; not worth it if AI visibility is the only thing you need.
Gumshoe is a sharp tool for the right job. These alternatives cover the jobs it doesn't.
Full transparency: I’m the Founder and CEO of AI Peekaboo, and we’re included in this list. I’ve seen firsthand how AI Peekaboo drives a measurable understanding and results for agencies and brands to better understand their presence in AI answers. That said, I’ve made every effort to provide an honest, balanced comparison. The other tools featured here are strong options, each with unique strengths and proven track records. My goal isn’t to claim that AI Peekaboo is the best alternative to Otterly AI. It’s to help you find the right fit for your specific needs, budget, and growth stage.
Despite my connection to AI Peekaboo, this comparison offers value because I’ve done the research you don’t have time for. I’ve analyzed various tools, compared pricing models, and identified what differentiates each tool's approach to AI SEO (or AEO/GEO). Rather than hiding my bias, I’m acknowledging it upfront so you can factor it into your decision-making. For a broader view, see best AI visibility optimization platforms for agencies and brands.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
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