Peec AI is an AI search analytics platform that tracks brand visibility across ChatGPT, Perplexity, Gemini, and other AI engines. Here's an honest review of features, pricing, and ROI for marketing teams and agencies.
Filipe Lins Duarte
Brands are invisible in AI search without knowing it. ChatGPT, Perplexity, and Gemini are where your audience is searching now, but most companies are still focused only on traditional SEO. Peec AI is built to solve this exact problem: track your visibility across AI engines, understand what your brand is actually cited for, and identify the opportunities you are missing.
This review walks through what Peec AI does, who it is for, and whether it is worth the investment for your team.
| Peec AI |
|---|
| Starting price | Brands from €85/mo · Agencies from €205/mo |
| AI models tracked | ChatGPT, Perplexity, Gemini, Microsoft Co-pilot, AI Mode, AI Overviews |
| Users | Unlimited |
| Prompt tracking | Yes (50–unlimited depending on plan) |
| Projects | 1–5 (or unlimited on Enterprise) |
| Multi-country tracking | Pro and above |
| Looker Studio integration | Advanced and above |
| API access | Enterprise only |
| White-label reporting | No |
| Best for | Marketing teams and SEO agencies tracking AI search visibility |
| Actions (GEO recommendations) | Yes (beta) |
Peec AI is an AI search analytics platform that answers one core question: How is your brand showing up in AI search results? It monitors your visibility across ChatGPT, Perplexity, Gemini, Microsoft Co-pilot, Google's AI Mode, and AI Overviews, giving you a comprehensive view of your brand's citation patterns and competitive positioning in the AI search landscape.
Peec AI is a focused, specialized tool. Track prompts your target audience is asking, see which of your pages get cited in AI-generated answers, understand sentiment and brand positioning, and identify optimization opportunities before your competitors do. The platform is built for marketing teams and agencies who want clean data without the overhead of bundled, all-in-one platforms.
Multi-Engine AI Search Tracking
Track your brand visibility across six AI models simultaneously: ChatGPT, Perplexity, Gemini, Microsoft Co-pilot, Google AI Mode, and AI Overviews. Each model has different ranking algorithms and citation patterns. Peec AI monitors all of them so you don't miss opportunities or fail to spot competitive threats in any single engine.
Prompt Tracking and Monitoring
Set up prompts that represent your audience's actual search behavior. Peec AI monitors how your brand is mentioned, cited, and positioned in responses to those prompts across all tracked engines. You get daily updates on your visibility, allowing you to catch shifts in real time instead of discovering changes weeks later through manual checks.
Source and Citation Analysis
See exactly which of your pages are being cited in AI-generated answers. Peec AI breaks down citations by URL, domain, and content type, showing you which content pieces your competitors' content, and what's missing. This source-level insight is crucial for content strategy: you know exactly what to optimize, create, or refresh to improve visibility.
Sentiment and Brand Positioning
Peec AI does not just tell you if you are cited. It shows how you are framed. Sentiment analysis reveals whether AI models are positioning your brand positively, negatively, or neutrally in their responses. This matters for reputation management: if AI engines are spreading false or outdated information about your brand, you will see it and can respond.
Looker Studio Connector
Connect Peec AI directly to Looker Studio (available on Advanced and above) to build custom reports and dashboards. Combine AI visibility data with your SEO metrics, Google Analytics, and GSC data in one unified dashboard. Agencies especially benefit from this: one report for all channel metrics.
Multi-Country and Multi-Project Support
Track your brand visibility across different countries and regions (Pro and above). Organize your work into multiple projects so agencies managing several client accounts or brands managing different product lines can keep tracking organized and separate.
Unlimited Users on All Plans
Scale your team without increasing costs. Add as many users as you need across the full range of Peec AI plans from Starter through Enterprise. This removes the per-seat friction that plagues many SaaS tools and makes Peec AI attractive for larger teams and agencies.
Peec AI's Actions feature turns your visibility data into a prioritized GEO roadmap. Instead of scrolling through hundreds of source URLs, Actions clusters them into Owned Media opportunities (articles, comparison pages, how-to guides, product pages) and Earned Media gaps (editorial coverage, Reddit and forums, reference sites). Each Action gets a Relative Opportunity Score — Low, Medium, or High — based on how frequently AI models cite that source type and how large your gap is versus competitors. You save, complete, or dismiss actions from a single working queue. Actions is currently in beta.
Jono from Stateshift spent three months using Peec AI across multiple client accounts and shared their findings in a detailed review. Here is what stood out:
Research beats guessing: Peec showed the actual Reddit threads shaping answers, the YouTubers who kept showing up for our target prompts, and the blogs engines trusted most. It gave me a clearer sense of where people were talking, who had influence, and where we could add something meaningful instead of guessing.
Team adoption was fast: Within a month, I had recommended it to three clients. All three signed up for their own accounts. Because Peec has unlimited seats, they added me to their dashboards, which gave me an easy way to switch between our account and theirs. Within three months, it became part of our weekly workflow across multiple companies.
Data clarity over charts: The value is not in the charts. It is in being able to see the conversations and sources that shape AI responses. That is the part we could never see before.
Peec AI offers separate pricing for brands and agencies. Brand plans are structured around prompt volume and projects; agency plans are built around credits, client seats, and pitch workspaces. All plans include unlimited users. Pricing is in EUR.
Starter (€85/month). For SEO and content managers getting started. 50 tracked prompts, choose 3 AI models, 1 project, unlimited users, daily tracking. No Looker, no API. Good for solopreneurs or small content teams testing AI visibility for the first time.
Pro (€205/month). For SEO teams that need sophisticated AI search tracking. 150 tracked prompts, choose 3 models, 2 projects, multi-country tracking (3 countries per project), unlimited users, daily tracking. No Looker, no API. Best fit for mid-sized agencies and in-house marketing teams.
Advanced (€425/month). For marketing teams managing multiple projects with deeper reporting. 350 tracked prompts, choose 3 models, 5 projects, multi-country tracking (3 countries per project), unlimited users, daily tracking, Looker Studio integration, GSC/GA integration. No API. Recommended for larger agencies and brands managing multiple product lines or regions.
Enterprise (Custom pricing). For global brands with complex requirements. Unlimited prompts, unlimited projects, all AI models included, full multi-country support, API access, SSO, dedicated support, and custom onboarding. Contact Peec AI directly for a quote.
Agency plans:
Essential (€205/month). For agencies starting AI Search and winning first clients. ~111 prompts, 3 projects, unlimited client seats, 3 active pitch projects.
Growth (€425/month). For boutique agencies managing 2–5 clients. ~277 prompts, 10 projects, 5 active pitch projects.
Scale (€675/month). For established agencies managing 5–15+ clients. ~722 prompts, 25 projects, multi-country, 7 active pitch projects.
Comprehensive (Custom pricing). For enterprise agencies serving global brands. Unlimited credits, all models, API access, SSO.
Add-ons: Additional AI models are available for €30–€140/month depending on the plan, allowing you to track more engines without switching tiers.
SEO agencies managing client accounts: Peec AI's multi-project structure and Looker Studio integration make it ideal for agencies tracking multiple brands. When evaluating AI visibility tools for teams at scale, Peec's unlimited users feature becomes especially valuable. The whole team has access without per-seat costs.
In-house marketing teams looking for affordable analytics: Starting at €85/month, Peec AI is accessible for teams with tighter budgets. You get focused visibility data without the overhead of expensive bundled platforms.
Teams who want a data-to-action workflow: Peec AI's Actions feature bridges the gap between visibility analytics and GEO execution. Instead of manually deciding what to do with your data, Actions surfaces prioritized Owned and Earned Media opportunities so your team knows exactly what to work on next.
Companies tracking international visibility: Multi-country tracking is available on Pro and above, making Peec AI viable for global brands that need regional visibility breakdowns.
Set up prompts that match real user behavior: Don't just track your brand name. Set up 10–15 prompts that represent actual customer search intent: product comparisons, use cases, problem statements. This gives you visibility where customers actually look.
Review sources weekly: Set a standing cadence (Fridays, for example) to check which pages are being cited, which are missing, and which have shifted. Weekly reviews catch trends before they become problems.
Build Looker reports for clients/stakeholders: If you're on Advanced or higher, connect Peec AI to Looker Studio and create automated dashboards. Combine AI visibility with SEO metrics so stakeholders see the full picture.
Track competitors too: Set up prompts that surface your competitors' visibility. Understanding their citation patterns reveals gaps and opportunities you can exploit.
Use sentiment data for reputation management: If AI engines are positioning your brand negatively, that's a signal to publish updated content, correct misconceptions, or launch a targeted response. Don't ignore negative sentiment shifts.
Create a content update schedule based on visibility: Prioritize refreshing pages that are cited but aging, or pages about topics your audience is asking about but you're not ranking for. Data-driven updates beat guesswork.
Both Peec AI and AI Peekaboo track AI search visibility. The key difference: Peec AI is focused purely on analytics and reporting, while AI Peekaboo is built as a white-label solution for agencies. If you need branded reports for clients or multi-tenant setups, AI Peekaboo is the better fit. If you need powerful analytics at a lower price point (Peec AI starts at €85/mo), Peec AI is competitive. Peec AI's Looker integration is a genuine advantage for teams who already use Google's analytics stack.
Profound combines visibility tracking with content workflow automation. Peec AI is pure visibility analytics. When comparing Profound with other visibility platforms, you will see Profound has different strengths. If you want automated content creation and briefs alongside visibility tracking, Profound is the closer fit. If you want clean analytics at a lower price and you are handling content creation separately, Peec AI is better. Profound's advantage is the bundled approach; Peec AI's advantage is focus and affordability.
AirOps is an all-in-one platform combining visibility tracking, content workflow automation, governance, and AI model selection. For a deeper dive on how these platforms compare to each other, there are detailed comparisons available. Peec AI is a specialized visibility and analytics tool. AirOps is for teams wanting everything in one place. Choose AirOps if you want bundled automation; choose Peec AI if you want affordable, focused visibility data.
Six AI engines tracked: ChatGPT, Perplexity, Gemini, Microsoft Co-pilot, Google AI Mode, and AI Overviews. This comprehensive coverage means you're not missing visibility anywhere your audience searches.
Clean, focused tool: Peec AI does one thing and does it well. No bloated feature set, no unnecessary complexity. The interface is straightforward, making onboarding fast and reducing learning curve.
Unlimited users on all tiers: Scale your team without hit paying more. This is a huge advantage for agencies and teams that grow quickly.
Looker Studio integration: Building custom reports that combine AI visibility with SEO and GA4 is powerful for agencies. Clean, automated client reporting.
Source-level citation data: Knowing exactly which URLs are being cited is actionable intelligence. You're not guessing what to optimize; you're reacting to real data.
Actions feature (beta): Turns visibility data into a prioritized GEO to-do list with Owned and Earned Media opportunities, scored by impact. Bridges the gap from insight to execution.
Transparent pricing: Public, straightforward tiers. No sales call required to understand what you'll pay.
No content creation features. Peec AI tells you what to optimize but does not help you create or refresh content. You need separate tools for that workflow. Tools that combine visibility tracking with content generation capabilities exist if you need that bundled approach, but Peec's focus is pure analytics.
No white-label reporting: Agencies can't send branded reports directly to clients without building custom Looker dashboards or exporting data manually.
Limited API access: API access is Enterprise-only, which limits integration flexibility for mid-market and lower-tier customers.
Prompt limit can fill up: Starter at 50 prompts fills quickly if you're tracking brand + competitor + intent-based searches. You may need to upgrade sooner than expected.
EUR pricing: For US-based teams, currency conversion and monthly billing in EUR can add unpredictability to budgeting.
Peec AI is a specialized, focused tool that does one thing exceptionally well: track your brand visibility across AI engines and give you the data to act. For teams that want pure analytics without bloat, Peec AI is a strong choice.
The value is clear: source-level citation data, daily tracking across six AI engines, unlimited users, and Looker integration. If you're managing multiple clients or need clean reporting, these features pay for themselves.
The tradeoff: Peec AI doesn't build content or automate workflows. If you need that bundled functionality, you're looking at platforms like AirOps or Profound. For pure visibility tracking, Peec AI wins on simplicity, price, and focus.
Starting at €85/month for Starter, Peec AI is accessible even for small teams. Advanced at €425/month includes Looker integration and is a smart investment for agencies managing multiple projects. If Peec is not the right fit, there are other options in the AI visibility space worth exploring.
If your team is asking "How does our brand show up in ChatGPT, Gemini, and Perplexity?", Peec AI answers that question with precision and speed. Sign up for the free trial, set up 10–15 prompts representing your audience, and see the visibility data in action. For most teams evaluating AI search analytics, Peec AI is worth the test.
Full transparency: I’m the Founder and CEO of AI Peekaboo, and we’re included in this list. I’ve seen firsthand how AI Peekaboo drives a measurable understanding and results for agencies and brands to better understand their presence in AI answers. That said, I’ve made every effort to provide an honest, balanced comparison. The other tools featured here are genuinely strong options, each with unique strengths and proven track records. My goal isn’t to claim that AI Peekaboo is the best alternative to Peec AI. It’s to help you find the right fit for your specific needs, budget, and growth stage.
Despite my connection to AI Peekaboo, this comparison offers value because I’ve done the research you don’t have time for. I’ve analyzed various tools, compared pricing models, and identified what differentiates each tool's approach to AI SEO (or AEO/GEO). Rather than hiding my bias, I’m acknowledging it upfront so you can factor it into your decision-making.
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
See how your brand appears across ChatGPT, Gemini & Perplexity.