Travel & hospitality: the sites ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews cite
Where does AI get its answers?
AI Peekaboo sampled 6,500 AI answers to questions like this one, across 286 prompts.
Best way to book a family vacation with flights and hotels together?
Sites AI cites most for travel & hospitality
- reddit.com18%
- facebook.com15%
- youtube.com9%
- quora.com6%
- instagram.com5%
Where each model gets its answers
Share of answers citing each site, overall and inside each model. These are the sites AI cites in its answers.
Same questions, different sources
Each model leans on its own set of sites. These are the widest gaps between two models.
facebook.com
Highest vs lowest model
reddit.com
Highest vs lowest model
youtube.com
Highest vs lowest model
Source-type mix
Share of citations among the top 15 sources, by type of site.
- Forum / UGC 59.2%
- Video 11.9%
- Publisher / media 9.7%
- Directory / marketplace 7.6%
- Review site 5.8%
- Search / big tech 5.8%
Forum / UGC sites carry the most weight. 59.2% of citations among the top 15 sources go to forum / UGC sites. These sites appear most often in the answers.
AIO = Google AI Overviews
| # | Site | All answers | ChatGPT | Gemini | Perplexity | AI Overviews | AI Mode |
|---|---|---|---|---|---|---|---|
| 1 | reddit.comForum / UGC | 17.5% | 3.2% | 8.1% | 10.8% | 55.8% | 9.5% |
| 2 | facebook.comForum / UGC | 14.8% | 0.1% | 8.7% | 0% | 61.5% | 3.3% |
| 3 | youtube.comVideo | 8.6% | 0.8% | 4.3% | 0% | 34.1% | 4.0% |
| 4 | quora.comForum / UGC | 5.5% | 0% | 2.1% | 0% | 24.6% | 0.4% |
| 5 | instagram.comForum / UGC | 5.0% | 0% | 0% | 0% | 23.9% | 1.0% |
| 6 | tripadvisor.comReview site | 4.2% | 1.2% | 0% | 7.7% | 10.9% | 0.9% |
| 7 | google.comSearch / big tech | 4.2% | 0.8% | 0.6% | 0% | 3.2% | 17.9% |
| 8 | cntraveler.comPublisher / media | 2.4% | 2.8% | 0% | 5.4% | 2.9% | 0.6% |
| 9 | forbes.comPublisher / media | 1.9% | 0.3% | 2.0% | 4.5% | 1.2% | 1.6% |
| 10 | businessinsider.comPublisher / media | 1.6% | 0.7% | 2.2% | 3.9% | 0.5% | 0.5% |
| 11 | viator.comDirectory / marketplace | 1.5% | 0.4% | 0.8% | 3.8% | 1.8% | 0.3% |
| 12 | getyourguide.comDirectory / marketplace | 1.4% | 0% | 1.9% | 2.8% | 1.6% | 0.5% |
| 13 | expedia.comDirectory / marketplace | 1.4% | 0.1% | 0.5% | 4.0% | 2.0% | 0.2% |
| 14 | alibaba.comDirectory / marketplace | 1.3% | 0% | 0% | 6.3% | 0.1% | 0% |
| 15 | simpleflying.comPublisher / media | 1.2% | 0% | 2.2% | 2.6% | 0.8% | 0.3% |
Model columns: share of that model's answers citing the site. – means not measured.
Beyond Reddit and YouTube
The general platforms show up in every category. These sites are specific to travel & hospitality and appear often in the answers.
tripadvisor.com
Review site
4.2% of answers
Most cited byAI Overviews · 10.9%
cntraveler.com
Publisher / media
2.4% of answers
Most cited byPerplexity · 5.4%
businessinsider.com
Publisher / media
1.6% of answers
Most cited byPerplexity · 3.9%
viator.com
Directory / marketplace
1.5% of answers
Most cited byPerplexity · 3.8%
How our AI visibility tool collects data
No guesswork. Each prompt is asked live with real-time web search turned on, so your score reflects the same kind of answer a real customer would get today.
For most online stores, three names come up consistently: Reviews.io, Trustpilot and Judge.me. Reviews.io stands out for verified buyer reviews and
Captured from actual interfaces
Processed in real time
Track brand performance
How we measured this
6,500 AI answers to 286 buyer-style questions, 2026-09-10 to 2026-10-10.
Live answers from five AIs
Questions AI Peekaboo users track, asked to ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode, web search on.
How we get the dataA share counts answers, not links
A site's share is the percentage of answers that cite it at least once. Five citations in one answer still count once.
Sources and citationsBrand and local questions left out
Questions naming a brand are excluded, and so are the 36.3% that named a place, so this covers non-local questions.
What local tracking measuresA balanced random sample
Each category is a random sample of up to 15,000 answers, and no single question set makes up more than 30% of it.
Sites need broad support
A site is listed only when it appears in at least 3 independent question sets, so no one account can put it there.
Read small gaps with care
AI answers shift from day to day, so small gaps are noise. Categories under 2,000 answers are flagged as a small sample.
Why scores fluctuate
