Which AI visibility platform fits your needs? Scrunch AI: $100, perfect for startups, includes free trial. AthenaHQ: $295, built for enterprises, Y Combinator-backed. AI Peekaboo: $50 white-label option for agencies and brands.
The AI search landscape is heating up, and two of the most talked-about players are Scrunch AI and AthenaHQ. Both platforms promise to help you master the new world of Generative Engine Optimization (GEO), but they take very different approaches. Scrunch AI positions itself as an "AI Customer Experience Platform," while AthenaHQ is all about helping you "Dominate AI Search Results."
This article will break down the key differences between these two powerful tools, so you can decide which one is the right fit for your business. We'll cover:
A quick comparison table
What is Scrunch AI?
What is AthenaHQ?
Feature-by-Feature Comparison
Pricing Comparison (2026)
Scrunch AI Pros and Cons
AthenaHQ Pros and Cons
An Alternative to Scrunch AI and AthenaHQ: AI Peekaboo
Final Verdict
Scrunch AI vs. AthenaHQ: At a Glance
Feature
Scrunch AI
AthenaHQ
Winner
Starting Price
$250/month
$295/month (with first month at $95)
Scrunch AI
AI Models Tracked
1 (Explorer) to 8 (Growth)
8+
AthenaHQ
Key Feature
AXP (Agent Experience Platform)
Athena Citation Engine (ACE)
Tie
Free Trial
7-day free trial
No free trial
Scrunch AI
Best For
Startups and Mid-Market businesses
Enterprises and multi-team organizations
Tie
What is Scrunch AI?
Scrunch AI is an AI search visibility platform that helps businesses understand how they are perceived by AI assistants like ChatGPT, Perplexity, and Claude. It's designed to be an all-in-one solution for monitoring your brand presence, analyzing your website's performance, and delivering content directly to AI agents. Scrunch AI's standout feature is its Agent Experience Platform (AXP), which allows you to deliver compressed, structured content specifically for AI crawlers in real-time.
What is AthenaHQ?
AthenaHQ is a Y Combinator-backed Generative Engine Optimization (GEO) platform that's built for enterprise and multi-team organizations. It offers a comprehensive suite of tools for tracking your AI visibility, optimizing your content, and managing your entire GEO workflow from a single dashboard. AthenaHQ's proprietary Athena Citation Engine (ACE) and Content Optimization AI Agent are designed to help you not only get cited by AI models but also to ensure that the information they present is accurate and favorable.
Feature-by-Feature Comparison
Let's take a closer look at how Scrunch AI and AthenaHQ stack up in a few key areas.
1. AI Model Tracking
Scrunch AI: The Explorer plan only tracks ChatGPT, while the Growth plan tracks 8 models (ChatGPT, Gemini, AI Overviews, Google AI Mode, Perplexity, Copilot, Meta, and Claude).
AthenaHQ: Tracks 8+ models on all plans, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, and Grok, with additional models available upon request.
Winner: AthenaHQ. With 8+ models tracked on all plans, AthenaHQ offers more comprehensive AI model coverage out of the box.
2. Content Optimization
Scrunch AI: Offers content optimization recommendations and a unique Agent Experience Platform (AXP) to deliver structured content directly to AI agents.
AthenaHQ: Provides a Content Optimization AI Agent with Deep Research, AI-friendly content templates, and a proprietary Athena Citation Engine (ACE) to improve citation accuracy.
Winner: AthenaHQ. While Scrunch's AXP is innovative, AthenaHQ's combination of a dedicated AI agent, content templates, and the ACE gives it the edge in content optimization.
3. Analytics and Reporting
Scrunch AI: Provides performance tracking, prompt analytics, AI traffic monitoring, citation analytics, and sentiment analysis.
AthenaHQ: Offers all of the above, plus LLM traffic analysis, a self-improving content creation workflow, and an executive dashboard with BI tool support (Tableau, Power BI, Looker, etc.).
Winner: AthenaHQ. The addition of LLM traffic analysis and BI tool integration makes AthenaHQ's analytics and reporting capabilities more robust for enterprise users.
4. Enterprise and Agency Features
Scrunch AI: Offers a separate agency workspace with multi-brand management, a prospecting license, and 20% commissions. Enterprise features include custom prompts, SSO, and a dedicated support team.
AthenaHQ: Provides unlimited seats on all plans, a dedicated GEO specialist for enterprise customers, white-glove platform configuration, and SAML/OIDC SSO.
Winner: Tie. Both platforms offer strong features for enterprises and agencies, but they cater to slightly different needs. Scrunch's commission structure is a nice perk for agencies, while AthenaHQ's unlimited seats and dedicated GEO specialist are big wins for large teams.
5. AI Agent Traffic Analytics
Scrunch AI: Offers "Agent Traffic Analytics" to track AI agent traffic visiting your website. This feature is available as an add-on for the Explorer plan and is included in the Enterprise plan. It provides basic visibility into which AI crawlers are accessing your site.
AthenaHQ: Provides "LLM traffic analysis and insights" as part of its Enterprise plan. More importantly, it integrates with Google Analytics (GA4) and Google Search Console, allowing you to directly connect AI visibility data with your website's traffic and performance metrics.
Winner: AthenaHQ. The integration with GA4 and GSC provides a much deeper and more actionable understanding of how AI visibility translates into actual website traffic, which is a significant advantage over simply tracking agent visits.
Pricing Comparison (2026)
Here's a breakdown of the monthly pricing for Scrunch AI and AthenaHQ:
Scrunch AI:
For Brands: $250/month (125 prompts)
For Agencies: $500/month (250 prompts)
AthenaHQ:
Self-Serve: $295/month (3,600 credits, 8+ models)
Enterprise: Custom pricing
Scrunch AI Pros and Cons
Pros:
7-day free trial
Innovative Agent Experience Platform (AXP)
Strong agency features, including a 20% commission
Proprietary Athena Citation Engine (ACE) and Content Optimization AI Agent
Unlimited seats on all plans
Executive dashboard with BI tool integration
Y Combinator backed with a strong advisory board
Cons:
Higher starting price ($295/month)
No free trial
May be too complex for small businesses
An Alternative to Scrunch AI and AthenaHQ: AI Peekaboo
While Scrunch AI and AthenaHQ are both powerful platforms, they may not be the right fit for everyone. AI Peekaboo offers a compelling alternative, especially for agencies and cost-conscious brands.
AI Peekaboo provides deep AI search analytics, competitor tracking, and citation analysis, similar to both Scrunch and AthenaHQ. However, it stands out with its full white-label capabilities for agencies and its affordable pricing, with plans starting at just $50/month.
If you're an agency looking for a scalable AI visibility tool with white-labeling and an API, or a brand that wants a cost-effective solution without sacrificing core features, AI Peekaboo is a great choice. While it may not have the advanced automated workflows of AthenaHQ or the AXP of Scrunch, it provides a high-ROI solution for businesses that want to prioritize analytics, agency features, and cost-effectiveness.
Final Verdict
So, which tool is right for you? Here's the bottom line:
Choose Scrunch AI if:You're a startup, small business, or agency that's just getting started with GEO and wants an affordable, user-friendly platform with a free trial.
Choose AthenaHQ if: You're an enterprise or a large, multi-team organization that needs a comprehensive, enterprise-grade GEO platform with advanced features, unlimited seats, and dedicated support.
Choose AI Peekaboo if: You're an agency that needs a white-label solution with an API, or a cost-conscious brand that wants a high-ROI AI visibility tool without the enterprise price tag.
Ultimately, the best way to decide is to take advantage of Scrunch AI's 7-day free trial and book a demo with AthenaHQ and AI Peekaboo to see which platform is the best fit for your specific needs.
Full transparency: I’m the Founder and CEO of AI Peekaboo, and we’re included in this list. I’ve seen firsthand how AI Peekaboo drives a measurable understanding and results for agencies and brands to better understand their presence in AI answers. That said, I’ve made every effort to provide an honest, balanced comparison. The other tools featured here are genuinely strong options, each with unique strengths and proven track records. My goal isn’t to claim that AI Peekaboo is the best alternative to Scrunch AI and AthenaHQ. It’s to help you find the right fit for your specific needs, budget, and growth stage.
Despite my connection to AI Peekaboo, this comparison offers value because I’ve done the research you don’t have time for. I’ve analyzed various tools, compared pricing models, and identified what differentiates each tool's approach to AI SEO (or AEO/GEO). Rather than hiding my bias, I’m acknowledging it upfront so you can factor it into your decision-making.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
