AI answer engines are the new SERP for SaaS. This guide compares 8 AI visibility tools: AI Peekaboo, Profound, Promptwatch, Searchable, Ahrefs Brand Radar, Semrush One, LLMrefs, and AthenaHQ, to help SaaS teams win more customers from AI search.
Filipe Lins Duarte
As AI answer engines become the new search, SaaS companies need to ensure they are visible where their customers are looking for solutions. After testing dozens of AI visibility tools, I've compiled a list of the 8 best platforms specifically for SaaS companies.
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| AI Peekaboo | $50 per month | SaaS companies and agencies managing SaaS brands | Tracks 5 major AI engines, affordable, agency-friendly. | No direct product feed integration (yet). |
| Profound | $99/month | Enterprise SaaS | SOC 2 compliant, deep analytics, content optimization. | Higher starting price, ChatGPT-only on starter plan. |
| Promptwatch | $99/month | Data-Driven SaaS | Advanced analytics, tracks all major LLMs on all plans. | Prompt-based pricing can be limiting for broad tracking. |
| Searchable | $50/month | Content-Heavy SaaS | Combines tracking with content creation and an AI agent. | Can get pricey with more prompts and domains. |
| Ahrefs Brand Radar | $199/month | SaaS with Existing Ahrefs Suite | Integrates with a familiar SEO toolkit, tracks brand mentions. | Expensive for standalone AI tracking, limited to brand mentions. |
| Semrush One | $199/month | SaaS with Existing Semrush Suite | All-in-one marketing suite, tracks brand mentions. | Expensive, AI tracking is not the core focus. |
| LLMrefs | $79/month | Technical SaaS | Keyword-centric approach, good for tracking technical terms. | Fewer features than some competitors. |
| AthenaHQ | $295/month | Agency-Focused SaaS | Dynamic AI crawling, unlimited seats, competitor impersonation. | High starting price, may be overkill for smaller SaaS. |
For SaaS companies, AI visibility isn't just another marketing channel; it's a fundamental shift in how users discover, compare, and choose software. According to a report by McKinsey, about half of all consumers are already using AI-powered search, with 44% of those users now considering it their primary source for information. When a potential customer asks ChatGPT, "What's the best project management tool for a small team?" or asks Gemini to "write a Python script using a data visualization library," the answers provided are the new SERP. If your SaaS isn't mentioned, you don't exist.
This new landscape goes beyond simple brand mentions. It's about ensuring your product is recommended in key decision-making moments. This includes being featured in comparisons, suggested as a solution to specific problems, and even having your API or code snippets included in technical tutorials generated by AI. The stakes are high, with McKinsey estimating that $750 billion in US revenue will be funneled through AI-powered search by 2028.
Forward-thinking SaaS companies are already making major investments in what is now called Answer Engine Optimization (AEO). A prime example is Webflow, which has publicly detailed its AEO strategy and integrated AEO auditing tools directly into its platform. Other major players like G2 have launched AI Visibility Dashboards, and Semrush has even created AI Visibility Awards to recognize brands that are winning in this new space. These companies understand that visibility in AI is not optional; it's the future of customer acquisition. SaaS companies that optimize for this new reality will build a powerful, compounding advantage, while those that ignore it risk becoming obsolete.
Best For: SaaS companies and agencies managing SaaS brands.
AI Peekaboo is the best all-around AI visibility tool for SaaS companies. It provides the most critical features at a price point that is accessible to everyone, making it perfect for both early-stage startups and established players. For just $50/month, you can track your brand and product across the 5 most important AI engines: ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode. This comprehensive tracking is essential for any SaaS company that wants a complete picture of its AI visibility.
What makes AI Peekaboo particularly powerful for SaaS is its focus on content and actionable insights. With a new feature coming soon that will allow brands to automatically create and publish content to their CMS on auto-pilot, AI Peekaboo is positioning itself as the go-to platform for SaaS companies that want to build a powerful content marketing engine and win in the age of AI. It also has strong agency features like multi-client dashboards and white-label reporting, making it a great choice for agencies serving the SaaS market.
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Best For: Enterprise SaaS companies that need compliance and deep analytics.
Profound is a leader in the enterprise space, offering a SOC 2 compliant platform with deep analytics and content optimization features. For large SaaS companies that need to ensure data security and have access to advanced reporting, Profound is a top choice. The platform’s content optimization tools are particularly useful for SaaS, helping you tailor your feature pages and other content for AI visibility.
While the starter plan is limited to ChatGPT, the higher-tier plans offer comprehensive tracking across all major AI engines. If you’re an enterprise SaaS company with a large budget and a need for advanced features, Profound is a powerful solution.
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Best For: Data-driven SaaS companies that need the best analytics.
Promptwatch is the market leader when it comes to analytics and data visualization. For SaaS companies that want to dive deep into their AI visibility data, Promptwatch is the best tool for the job. It supports all major LLMs on all its plans and provides deep, actionable insights that can help you make smarter marketing decisions.
The ability to integrate with other systems via API makes Promptwatch a powerful hub for all your AI visibility data. If you’re a data-driven SaaS company with a focus on analytics, Promptwatch is a must-have.
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Best For: Content-heavy SaaS companies that want to integrate tracking with creation.
Searchable is a unique platform that combines AI visibility tracking with a suite of content creation tools. This makes it an excellent choice for SaaS companies that rely heavily on content marketing to drive growth. For $50/month, you get 50 prompts and 1,500 AI answers, which is a solid starting point for tracking your visibility and creating new content.
The platform’s AI agent is a standout feature, allowing you to automate research and content workflows. This can be a huge time-saver for SaaS marketing teams. If you’re looking for an all-in-one solution that can help you with both AI visibility and content creation, Searchable is a great option.
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Best For: SaaS companies that are already heavily invested in the Ahrefs ecosystem.
Ahrefs Brand Radar is a natural choice for SaaS companies that already use Ahrefs for their SEO. It allows you to track brand mentions across the web, including in AI-generated content. The main benefit is having all your data in one place, integrated with the SEO tools you already know and use.
However, Brand Radar is not a dedicated AI visibility tool. It’s a brand monitoring tool that has been adapted for the age of AI. It lacks the deep, AI-specific features of other platforms on this list, and it’s expensive for what it offers if you’re not already an Ahrefs customer.
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Best For: SaaS companies that are already heavily invested in the Semrush ecosystem.
Semrush One is another all-in-one marketing suite that has added AI visibility tracking to its feature set. Like Ahrefs, its main appeal is for SaaS companies that are already using Semrush for their other marketing activities. It offers a wide range of tools, and having everything in one place can be convenient.
However, also like Ahrefs, AI tracking is not its core focus. The features are not as deep or specialized as dedicated AI visibility platforms, and the price is high if you’re only interested in the AI tracking capabilities.
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Best For: Technical SaaS companies that want a keyword-centric approach.
LLMrefs takes a unique, keyword-centric approach to AI visibility tracking. This can be more intuitive for traditional SEOs and is particularly useful for technical SaaS companies that want to track specific keywords and technical terms. For $79/month, you get 100 keywords and tracking across 10+ AI engines.
The platform’s focus on keywords makes it easy to integrate with your existing SEO workflows. If you’re a technical SaaS company that wants a straightforward, keyword-based approach to AI visibility, LLMrefs is a great choice.
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Best For: Agency-focused SaaS companies and those with large marketing teams.
AthenaHQ is a premium, agency-focused platform that offers a powerful set of features for managing AI visibility at scale. Its dynamic AI crawling and competitor impersonation features provide deep insights that can help you stay ahead of the competition. The platform also offers unlimited seats with role-based access control, making it a great choice for large teams.
However, with a starting price of $295/month, AthenaHQ is one of the more expensive tools on this list. It’s a powerful solution, but it may be overkill for smaller SaaS companies.
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Full transparency: I’m the Founder and CEO of AI Peekaboo, and we’re included in this list. I’ve seen firsthand how AI Peekaboo drives a measurable understanding and results for agencies and brands to better understand their presence in AI answers. That said, I’ve made every effort to provide an honest, balanced comparison. The other tools featured here are genuinely strong options, each with unique strengths and proven track records. My goal isn’t to claim that AI Peekaboo is the best AI Visibility tool for SaaS companies. It’s to help you find the right fit for your specific needs, budget, and growth stage.
Despite my connection to AI Peekaboo, this comparison offers value because I’ve done the research you don’t have time for. I’ve analyzed various tools, compared pricing models, and identified what differentiates each tool's approach to AI SEO (or AEO/GEO). Rather than hiding my bias, I’m acknowledging it upfront so you can factor it into your decision-making. For a broader view, see best AI monitoring tools for marketing teams.
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
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