What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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What is Generative Engine Optimization? (GEO)

Q: What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

October 14, 2025

3 min read

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By Filipe Lins Duarte

Generative Engine Optimization helps your brand get mentioned or cited in AI answers. This guide explains what GEO is, how it relates to SEO, and the practical steps to improve AI visibility using structure, freshness, and credible brand signals.

What is Generative Engine Optimization?

We've written another article about Generative Engine Optimization (GEO), and if it is the same as SEO and what it means. To summarize it, Generative Engine Optimization is the process of optimizing your website for AI engines so that when people ask AI engines for a search term that's relevant for your business, you are being mentioned as either an answer or cited.

In this article, we are going to review what Generative Engine Optimization is and why it matters, and how you can optimize your website for it.

AI SEO, GEO, AEO, LLMO, what is the right term?

There have been so many different acronyms and names for this. The truth is, there's no consensus yet on what the right term is. However, most folks seem to call it GEO, although we've seen some LinkedIn posts saying that AISEO was the term that won.

So, what is Generative Engine Optimization (GEO)?

GEO stands for Generative Engine Optimization, and it’s about making sure AI tools like ChatGPT, Perplexity, and Google’s AI mode mention your brand or website when people ask them questions, similar to how SEO works with Google. It first appeared in 2023 and is quickly becoming essential as AI chatbots replace traditional search. GEO focuses on creating content that AIs can easily understand, trust, and include in their answers.

Does this mean SEO is dead?

SEO is far from that. As a matter of fact, if you are optimizing your website and your content for SEO, chances are that you will be very likely to show up in answers. Therefore, you are already optimizing for Generative Engine Optimization.

It's also important to remember that Google and traditional SEO still account for the vast majority of search traffic (around 90%). However, it will be interesting to see how things will roll out as Google releases more AI-native search features and flirts with the idea of making Google AI modes as the default search engine.

How can I optimize my website for GEO?

In GEO, brand mentions are important. One of the main things AI engines look for is whether your brand appears on credible and authoritative sources like Wikipedia, Reddit, and Quora. These platforms are among the most cited by AI engines when generating answers.

If you want to optimize your website for both GEO and SEO, make sure your content is well-structured with clear headings, unique insights, and valuable information that isn’t easy to find elsewhere. Including FAQs, videos, and other engaging formats can make your content more useful and easier for both users and AI to understand. Keeping your website fresh is also key, since AI engines tend to favor sites with recently updated or published content.

You can also optimize for both GEO and SEO performance by strengthening your E-E-A-T signals, which stand for Experience, Expertise, Authoritativeness, and Trustworthiness. You can do this by adding author bios, referencing credible sources, and sharing real-world data or results that show your expertise. This helps both search engines and AI engines see your content as reliable and worth highlighting.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!