What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

Back to Blog

How to appear in AI Search Results

October 10, 2025

4 min read

F

By Filipe Lins Duarte

Learn how to boost your visibility in AI search results. Understand why content freshness, structured metadata, and brand mentions matter, and how to optimize them so AI tools like ChatGPT and Perplexity recognize and include your brand in their answers.

How to appear in AI Search Results

We've been working with dozens of agencies and brands over the past months and looking at their data and results to have a better understanding of similarities and best practices to show up in AI answers.

Not only this but we're also actively researching and keeping an eye on the overall industry research papers and other topics that are being shared by companies from their own real life stories. In this article we will review for showing up in AI answers.

Content freshness

Plenty of research out there and real-life stories and use cases from other companies showcase that AI engines have a preference or bias to cite content that's been published within the last 12 months.

This being said, you have two options on how to start optimizing for content freshness:

Create new content and publish it regularly
If you already have content that's been on the web for quite some time, make sure to update it

Extra tip: Take a look at SEO tools (Like Ahrefs) and Google Search Console data to look at the keywords that are ranking the best so that you can change the contents of your blog pieces accordingly.

Structured Metadata, HTML Semantics & Schema

AI engines need to clearly understand what your content is about, and the way your pages are structured plays a big role in that. When your website is well organized with proper headings, clean HTML, and schema markup, it becomes much easier for AI systems to read, interpret, and cite your content in their answers.

If you’re not using structured data yet, start with schema.org markup. Focus on the key areas of your site like products, reviews, or FAQs. This extra layer of context helps AI tools better understand what your page covers and where it fits within a specific topic or query.

Keep things simple and consistent. Use clear headings that describe the section underneath, and include basic metadata such as publication date, author, and tags. These details might seem small, but they make your content look more reliable and relevant in the eyes of AI systems.

Brand Mentions, Entity Signals & Off-Site Mentions

Another big factor we’ve seen influence AI visibility is how often your brand shows up across the web. AI engines look beyond your own website and consider your entire digital footprint when deciding which sources to surface.
If your brand name appears regularly on reputable sites like media outlets, partner blogs, or industry directories, it sends a strong signal that your brand is credible and recognized in its space. This makes it more likely for AI systems to include you in their answers.

Focus on building relationships within your industry, sharing thought leadership pieces, and getting mentioned by trusted sources. Even when those mentions don’t include a link, they still help strengthen your brand’s presence in AI-generated results.

So, How to Improve Your Visibility in AI Search

Showing up in AI search results comes down to doing a few things really well. Keep your content fresh, make sure your pages are easy for AI to understand with clear metadata and schema, and get your brand mentioned across trusted sites. These simple steps go a long way in helping AI systems recognize your content and include it in answers.

Start small and stay consistent. Update what you already have, publish new content regularly, and keep an eye on how your brand shows up in AI tools over time. The more relevant and active your presence is, the more likely you are to be part of the conversation.

Share this article

F

Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!