What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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A Guide to building your Reddit Marketing Strategy

October 8, 2025

5 min read

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By Filipe Lins Duarte

Reddit is becoming a top growth channel. This guide breaks down the Reddit marketing strategy we used at Peekaboo to gain 3,000 users with zero ad spend, how to pick the right subreddits, model viral posts, provide value, and choose in-house or agency execution.

A Guide to building your Reddit Marketing Strategy

Reddit is one of the most promising growth channels in 2025 and beyond. Here at Peekaboo we acquired over 3,000 users through Reddit alone with $0 spent on ads or brand promotion.

Reddit has been around for decades, but its hype in marketing only really came to light with the rise of answer engine optimization, or generative engine optimization, whatever you want to call it. Many Perplexity and ChatGPT answers are scanning Reddit and using user-generated content (UGC) as answers and recommendations in AI answers. This basically created a huge untapped market for B2B businesses, a whole new world they could try to leverage. But unlike TikTok, Instagram, and other social media platforms, Reddit is way more complex. If you don’t nail your marketing strategy on Reddit, you risk getting banned from the platform altogether. In this article we’ll take a look at what worked for us and what you should do as a business to get started with Reddit marketing.

Our Reddit Marketing Strategy

Before you start engaging on Reddit , you need to make sure you have a strategy and clear intention behind whatever you do. Here’s what we did:

Finding relevant subreddits

First, we searched for subreddits that were relevant to our niche and industry. In our case these were subreddits related to technology, artificial intelligence, marketing, and growth. We made a list of the subreddits that were relevant to us, then selected the ones that were actively engaged by other users.

Analyzing the posts that go viral in each subreddit

Once we identified the subreddits we wanted to engage in, we analyzed which posts went viral in each particular subreddit. Every subreddit has its own "culture", with different users who value different things. Make sure you understand how users in each subreddit engage and what they value most. After identifying viral posts, we built an approach for each subreddit that replicated a similar type of language and structure.

Reddit marketing strategy results showing 2.2K views in 3 hours with 6K total views, 29 upvotes, 80% upvote ratio, and 18 comments on the post

2.2K views in just 3 hours. Few social platforms deliver this kind of exposure.

Value above everything else

Reddit users hate self-promotion, selling, and anything that resembles spam-like behavior. We were as thoughtful as we could be about how we engaged in each subreddit. And we failed sometimes. We had posts and comments downvoted, and some even removed by moderators. One thing we learned is that you really need to focus on providing as much meaningful value and advice as possible. Reddit, like I mentioned earlier, is complex and very different from most other social media platforms.

One example of what worked for us was creating posts in a tone that wasn’t salesy but more relationship-focused, aimed at building partnerships and helping others. For example, when we were in beta, we made posts about how we were looking for partners to work with us, test our product free of charge, and give us feedback to understand what they liked, what they didn’t like, and how it could be more helpful for them.

How to develop your own Reddit Marketing Strategy

Now that we’ve taken a look at what we did, let’s focus on what you can do using the tips we just mentioned and also diving into some specific actions you can take to start your own Reddit marketing strategy.

In-house marketing

If you have the capacity and resources, you might consider creating a new function within your team focused on Reddit marketing and delegating such tasks to them. This can be a great approach because not only are you saving costs compared to hiring an outside expert, you’re also developing a unique set of skills your team and organization can leverage long term. If you take the in-house approach, I strongly recommend that you and your team thoroughly study Reddit and look into successful case studies from other companies.

Reddit Marketing Agency

If you don’t have the manpower or don’t want to allocate as much time from your team into Reddit, another option is hiring a Reddit marketing agency. They will run everything for you on autopilot, which can be a huge benefit since you won’t need to train your team or wait for them to ramp up. You can get started much faster. If you consider this path, I recommend checking out ReddiReach. They are one of our agency partners, they’ve been in the Reddit marketing space for many years, and they’ve had plenty of success stories with their own clients.

How to get started with Reddit Marketing

So what should you do to get started with Reddit marketing? First, analyze the relevant subreddits your brand should be engaging in. Then, evaluate your capacity to take on Reddit marketing in-house, or reach out to a few Reddit marketing agencies to explore how they could help.

Whatever approach you decide to take, the most important thing is to make sure your business or brand is getting mentioned in Reddit threads in a subtle and value-driven way. Everything points to Reddit growing more and more as a distribution channel, and this is a huge untapped opportunity for businesses in 2025 and beyond.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!