SE Ranking is the best pick for SEO teams and small agencies already using its rank tracking and audits who want AI visibility data in the same projects. Choose AI Peekaboo if reporting AI visibility for several client brands is your main job, and choose Profound if you run AI visibility for a large enterprise company.
SE Ranking puts rankings, audits, backlinks and AI tracking in one SEO platform, but its own pages disagree on how much tracking the AI Search add-on buys and which AI platforms it covers. If you're comparing white-label SEO software for client work, know that SE Ranking sells AI tracking, white label and its SE Visible dashboard separately, each on its own terms.
What SE Ranking's AI visibility tracker is
SE Ranking’s AI Results Tracker adds AI-answer monitoring to its SEO platform. It shows brand mentions, source links and competitors beside the rankings, audits and backlink work already attached to a project.
Core includes 100 daily AI prompts and Growth includes 250. The AI Search add-on adds capacity, AI Research and access to SE Visible, SE Ranking’s separate AI visibility dashboard.
That is a sensible setup when AI visibility is one part of an SEO report. It becomes less clear when an agency needs a distinct AI visibility product it can explain and deliver to several clients.
SE Ranking AI visibility tracker pricing
SE Ranking Core costs €109 a month on monthly billing or €87.20 a month billed annually. Growth costs €235 a month monthly or €188 a month billed annually, with annual plans paid upfront.
Core: €109 a month monthly, or €87.20 a month billed annually. It includes 10 projects, one manager seat, 2,000 tracked keywords and 100 daily AI prompts.
Growth: €235 a month monthly, or €188 a month billed annually. It includes 30 projects, three manager seats, 5,000 tracked keywords and 250 daily AI prompts.
Av. António Augusto de Aguiar 122C 1050-046 Lisboa, Portugal
Minnesota
202 N Cedar Ave, Suite 1 Owatonna, MN 55060, USA
Enterprise: Pricing and limits are set through sales.
AI Search add-on: €79, €159 or €299 a month on monthly billing for the 200, 450 and 1,000 tiers. Annual billing shows €63.20, €127.20 and €239.20 a month. Its help center lists equivalent tiers at $89, $179 and $345 monthly, or $71.20, $143.20 and $276 annually.
Agency Pack: €59 a month, annual billing only, with 30 projects, 30 client seats and white-label platform and reporting features.
API add-on: €39 a month, annual billing only, with 3 million credits and access to AI Search and other APIs.
The AI Search add-on is the important buying caveat. The subscription page labels its tiers as 200, 450 and 1,000 prompts, while the help center calls those same tiers checks, where one check equals one prompt on one AI platform.
A 200-check allowance covers 40 prompts across five AI platforms, while the subscription card calls that tier 200 prompts. SE Ranking does not reconcile the two descriptions, so get a written answer before quoting monitoring capacity to a client.
Core plus the lowest AI Search tier costs €188 a month on monthly billing. SE Ranking’s 14-day free trial needs no card and includes up to 10 projects, 750 tracked keywords a day, 20 AI prompts a day and AI competitive research for up to three domains.
What SE Ranking does well
SE Ranking’s strength is context. Your team can review AI answers in the same project as rank tracking, audits and backlinks instead of moving between SEO and AI visibility tools.
Its Report Builder includes key AI ranking metrics, mention-presence trends and link-presence trends. Teams can filter those sections by prompt group and AI engine.
The Sources view helps an SEO team see which domains AI answers cite for its prompts and where its brand appears. Core and Growth also include API credits and MCP access, while the AI Search add-on supports AI Research across an unlimited number of brands.
Choose SE Ranking for this combined SEO job. A dedicated AI tracker is stronger when AI visibility is the service your team sells.
Limits to know before you buy
SE Ranking tracks AI answers, but its published details leave several practical questions unresolved.
Prompt allowance: The same AI Search tiers are labeled prompts on one page and checks on another.
AI platforms: The subscription page names Google AI Overviews, Google AI Mode, Perplexity and ChatGPT. The help center also names Gemini.
Included prompts: SE Ranking does not state which AI platforms the 100 Core prompts or 250 Growth prompts run on.
Sessions: Each login can have only one active session at a time.
Costs: AI Search, Agency Pack and API access can all sit on top of the base subscription.
These limits do not make the suite a poor choice for an existing customer. They matter when your agency must state platform coverage and monitoring capacity clearly in a client proposal.
SE Ranking for agencies: white label and client reporting
SE Ranking can support agency reporting, but its published Agency Pack terms need resolving before you commit to an annual add-on.
The subscription page lists the Agency Pack at €59 a month with 30 client seats. SE Ranking’s agency page says it starts at $69 a month billed annually with 10 client seats.
SE Ranking says agencies can change the color scheme, logo and domain name, send reports from an agency domain and use their own SMTP server. AI Results Tracker sections are available in Report Builder, but SE Ranking does not state that those sections appear in white-labeled reports.
SE Visible has a separate restriction: its FAQ says the Agency Pack does not apply to SE Visible yet. Do not assume an Agency Pack subscription creates white-label SE Visible dashboards.
SE Ranking's AI Results Tracker vs SE Visible
SE Ranking’s AI Results Tracker is the better starting point for current SE Ranking customers. SE Visible is a separate product for teams that want a standalone AI visibility dashboard.
Basic: From $99 a month monthly, or $79 a month billed annually, with 200 prompts and three projects.
Core: From $189 a month monthly, or $151 a month billed annually, with 450 prompts and five projects.
Plus: From $355 a month monthly, or $284 a month billed annually, with 1,000 prompts and 10 projects.
Custom: Pricing and limits are available through sales.
Every SE Visible plan names ChatGPT, Gemini, Google AI Mode, Perplexity and Google AI Overviews. It covers seven countries and five languages, allows unlimited users and offers a 10-day free trial.
SE Visible states its allowance differently from the AI Search add-on. Its FAQ says a 200-prompt plan runs all 200 prompts on five AI platforms every day, about 30,000 checks a month. The AI Search help page uses 200 checks per month for the similarly named tier.
SE Visible has no white label yet. Its product page lists reporting, insight sharing, advanced analytics and additional user-management controls as coming soon. It also says results refresh daily, while its setup documentation says projects can run daily or weekly.
Verdict: who should use SE Ranking for AI visibility
Use SE Ranking when your team already works in SE Ranking and AI visibility is part of an SEO report. Its included prompts, Report Builder sections and 14-day trial make it the simplest route for existing customers.
Choose a dedicated tracker when AI visibility reporting is your core client service, particularly when you manage several brands or need platform coverage and prompt allowances you can state without qualification.
SE Ranking alternatives for AI visibility tracking
AI Peekaboo comes first because it does the job SE Ranking handles least well: AI visibility reports for many client brands under your own name. SE Ranking stays in the table as the benchmark for teams that want one SEO suite.
Tool
Best for
AI platforms named by the vendor
Agency or multi-brand setup
White-label client reporting
Starting price
AI Peekaboo
Agencies managing several client brands
Pick up to 7: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot and Claude API
Up to 150 brands in one subscription
From $100 a month
Plans start at $30 a month
SE Ranking, reviewed tool
Existing SE Ranking SEO teams
AI Overviews, AI Mode, ChatGPT and Perplexity, with Gemini also in help documentation
Agency Pack and AI Research for unlimited brands
Agency Pack terms conflict; AI data in white-label reports is unconfirmed
€109 a month, monthly billing
Semrush AI Visibility Toolkit
Teams already standardized on Semrush
Toolkit card: ChatGPT, Google AI, Gemini and Perplexity; prompt tracking: ChatGPT Search, AI Mode and Gemini
Semrush One plans for SEO teams and agencies
Pro Report add-on, €19.18 a month
€94.94 a month per domain
Ahrefs Brand Radar
Ahrefs users researching a large prompt database
AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot
No agency workflow described
None published
€179 a month for one Index platform
Nightwatch
SEO agencies wanting rank and AI tracking together
ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overview
Agency plan supports high-volume tracking
From Professional in the pricing table
€99 a month, monthly billing
Profound
Large enterprise companies
Up to nine Answer Engines on Enterprise
Agency client workspaces available
None published
No published price; free seven-day trial
Peec AI
In-house marketing teams across countries and languages
ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI
Credit-based agency plans available
None published
€85 a month, monthly billing
Otterly
Solo marketers and small teams
ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot
Agency Partners can manage workspaces
Branded Looker Studio reports for Agency Partners
€29 a month shown in Europe
ziptie.ai
Freelancers and small SEO teams needing seven engines
ChatGPT, Google AI Overviews, Perplexity, AI Mode, Copilot, Bing AI Overview and Gemini
Unlimited seats, projects and competitors
White-label PDFs on every plan
$42.75 a month, monthly billing
1. AI Peekaboo: best for agencies managing AI visibility for several client brands
If your agency sells AI visibility reporting as a service in its own right, rather than as one line tucked into an SEO report, AI Peekaboo is my overall pick. A single subscription holds up to 150 brands, and every client you add gets separate prompts, competitors and a dashboard of its own.
When a client's numbers rise or fall, you can open the AI answers that caused it and the sources those answers cited. You go into the client meeting with proof of what happened, and your team comes out of it with a specific thing to fix.
Key features
Keep clients apart: each brand has its own prompts, competitors and dashboard, and every score opens onto the AI answers and cited sources behind it.
Send work out under your name with white-label reports and a read-only client link, or feed the data into Looker Studio or your own reporting via the API.
Check any client's AI visibility from a chat in Claude or Cursor through the MCP server, instead of switching tabs between brands.
Select the AI platforms each plan tracks, up to 7: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot and Claude API.
Bring in prospects through unlimited pitch workspaces: buy one extra brand slot and reuse it for whichever prospect's brand you are pitching next.
Use prompt suggestions, recommendations and content briefs to see what is worth tracking next and to give writers a clear starting brief.
Hook up GA4 and Google Search Console to compare AI visibility with each client's site traffic.
Pricing
You set the number of brands, the prompts for each brand, the AI platforms (up to 7) and how often the prompts run, and the monthly price follows those settings. Six platforms share one price per check, while Claude API costs more, so see what it does to the total before adding it. For example:
Brands
Prompts per brand
AI platforms
How often prompts run
USD monthly
5
30
3
Weekly
30
4
40
3
Weekly
32
10
40
2
Weekly
53
1
50
2, one of them Claude API
Weekly
70
1
50
3
Daily
75
4
50
3
Every 3 days
100
There's no preset trio here: any standard platforms you choose cost the same, and Claude API is the one with a higher rate.
Choosing annual billing knocks 15% off the monthly list price.
White-label reports and client share links switch on when your plan is $100 a month or above.
There is no per-seat charge, so team size does not change the bill.
One schedule applies across the account, because how often prompts run is a single setting. Settle on it before you put the plan together.
Who should choose it
Choose AI Peekaboo if you run an agency and your clients expect AI visibility reports under your brand, showing what moved and what you plan to do about it. It also suits a single brand that just wants to find out whether AI answers bring it up, and what it could do to come up more often.
Skip it if you want rank tracking, site audits and backlink tools in the same product as your AI tracking, because SE Ranking does that SEO-suite job better. AI Peekaboo also stops at briefs, so if you need finished articles, your writers or a writing tool still have to produce them.
2. Semrush AI Visibility Toolkit: best for teams already standardized on Semrush
If your team already runs its SEO in Semrush, the AI Visibility Toolkit is the shortest move. AI mentions and share of voice sit next to the rankings and audits you already report, so nobody has to learn a new tool.
Key features
See brand mentions, competitors, prompt research and AI-search readiness in one Semrush product.
Compare your visibility, share of voice and sentiment against competitors in Brand Performance.
Check your pages for AI-search readiness in the AI site audit, next to your usual SEO audit.
Connect Semrush One data to an AI assistant through MCP access.
Add branded reports, link sharing and AI-generated summaries with the Pro Report add-on.
Pricing
Semrush option
EUR monthly
Daily prompts
Standalone toolkit, per domain
94.94
25 custom prompts, one user
Semrush One Starter
190.84
50
Semrush One Pro+
286.74
100
The standalone toolkit costs the same on monthly or annual billing. Those Semrush One figures assume monthly billing.
White-label reporting through Pro Report costs €19.18 a month.
The standalone toolkit has no free trial. Semrush One plans offer a seven-day trial with card validation.
Who should choose it
Choose Semrush if your team already uses it for SEO and wants AI visibility in the same system. Skip it if your agency's main job is reporting on several client brands under your own name: AI Peekaboo is set up more directly for that. Skip it as well if you need your own prompts tracked on Perplexity, because Semrush's prompt-tracking help lists ChatGPT Search, Google AI Mode and Gemini only.
3. Ahrefs Brand Radar: best for Ahrefs users researching a large prompt database
Ahrefs Brand Radar suits an SEO team that already relies on Ahrefs and wants AI research next to a huge prompt database. Its AI Visibility Index works best for brands that already appear in AI search; if nobody searches your name yet, you'll lean on your own custom prompts instead.
Key features
Research your visibility across more than 481 million prompts in Ahrefs' AI Visibility Index.
Track your own prompts daily, weekly or monthly on the supported AI platforms, even when nobody searches your brand name yet.
Add Claude to your custom prompts, but each Claude update uses eight checks, so your allowance runs out faster.
Pull Brand Radar data into your own dashboards or query it from an AI assistant through the API and MCP on Lite and above.
Pricing
Brand Radar option
EUR monthly
What you get
AI Visibility Index, one platform
179
One platform selection
AI Visibility Index, all platforms
654
All listed platforms
Custom prompt package
From 46.70
2,500 checks
Ahrefs Lite
119 (monthly billing)
Five AI prompts
Ahrefs Standard includes 10 AI prompts and Advanced includes 20.
Checks beyond the basic package's allowance cost €0.0187 each.
Ahrefs does not offer a free trial.
Who should choose it
Choose Ahrefs Brand Radar when Ahrefs is already where your team researches demand and competitors. Skip it if branded reports for agency clients are central to your work, because Ahrefs does not publish a Brand Radar white-label offer. AI Peekaboo is stronger for that reporting job.
4. Nightwatch: best for SEO agencies that want rank tracking and AI tracking without AI add-ons
Nightwatch is the clearest alternative if your agency wants traditional rank tracking and AI tracking without buying a separate AI package. Every plan includes AI tracking alongside rank tracking and site audits, so the plan price is the price you pay.
Key features
Track keywords, AI prompts, citations and sentiment in the same workspace.
See which domains AI answers cite and how visible each tracked brand is.
Get white-label reports and unlimited seats from Professional upward, plus client portals for agency work.
Query live rankings, run audits and pull reports from an AI assistant through its SEO MCP server.
Track rankings in more than 107,000 locations across 190-plus countries.
Pricing
Nightwatch plan
EUR monthly
EUR monthly, billed yearly
AI prompts
Starter
99
79
50
Professional
199
159
150
Agency
499
399
500
There are no add-ons: AI tracking, the MCP server and site audits come with every plan.
The 14-day full-feature trial needs no card to start, but the subscription bills automatically after 14 days unless you cancel.
Who should choose it
Choose Nightwatch if you need rank tracking and AI tracking in one product without an AI add-on. Skip it if you need to know exactly which AI platforms every plan covers, because Nightwatch's pricing and help pages disagree on Gemini and Claude. AI Peekaboo lets you pick up to 7 AI platforms and names each one before you buy.
5. Profound: best for large enterprise companies
Profound is the best fit for large enterprise companies that need AI visibility tracking alongside marketing workflows, enterprise controls and AI agents. If your security team asks for SSO, SAML, SOC 2 compliance and API access, the Enterprise plan has them.
Key features
Track up to nine Answer Engines on the Enterprise plan.
Use AI Marketer agents, paid for with credits, for research, writing, reporting and recurring marketing tasks.
Add SSO or SAML, SOC 2 compliance, dedicated support and API access.
Manage client workspaces and consolidated billing through agency mode.
Keep all-time historical data in Enterprise and agency client workspaces.
Pricing
Profound option
USD monthly
What you get
Enterprise
Custom
Pricing and prompt limits set through sales
Agency client workspace
399
Each added client workspace
Agency trial workspaces
199
Five trial workspaces
The brand trial is free for seven days, with 50 daily prompts across ChatGPT, Gemini and Google AI Overviews from a recommended prompt set you cannot edit.
The Trial and Enterprise plans list unlimited seats.
Who should choose it
Choose Profound if a large enterprise company needs AI visibility, agents and enterprise security controls in one marketing platform. Skip it if you are a small team or an agency tracking a handful of brands. Otterly suits a small team starting with a few prompts, and AI Peekaboo suits an agency reporting on several clients.
6. Peec AI: best for in-house marketing teams tracking several countries and languages
Peec AI is a dedicated tracker for in-house SEO, content and marketing teams that need AI visibility across several countries and languages. Its plans state prompts, countries and projects plainly, which makes them easier to compare than SE Ranking's add-ons.
Key features
Send a view-only client link that shows only the charts you choose.
Pick three AI platforms your buyers use most, from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI.
Give unlimited users access on every brand plan.
Query your data through MCP on every plan, with API access from Pro upward.
Build in-house reports with the Looker Studio connector on Advanced.
Pricing
Peec AI plan
EUR monthly
EUR monthly, billed annually
Prompts
Countries
Projects
Extra AI platform, EUR monthly
Starter
85
70
50
1
1
30
Pro
205
180
150
3
2
70
Advanced
425
360
350
3
5
140
Pro adds API access.
Agency plans start at €205 a month and use credits.
Who should choose it
Choose Peec AI if an in-house marketing team needs a dedicated tracker across several countries, languages and team members. Skip it if branded client delivery is what decides it for you, because Peec AI does not publish a white-label offer by name. AI Peekaboo is stronger for agencies.
7. Otterly: best for solo marketers and small marketing teams starting with a small prompt set
Otterly is a practical starting point if you are a solo marketer or a small team with a focused set of prompts. Lite starts at 15 prompts, and Standard and Premium raise that to 100 and 400 when you need more.
Key features
Track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on the self-serve plans.
See citations, source pages, brand visibility and sentiment in one report.
Get daily monitoring of every prompt on the AI platforms your account includes.
Give unlimited team members access on every self-serve plan.
Agency Partners can build Looker Studio reports with their own branding.
Pricing
Otterly plan
EUR monthly
EUR monthly, billed annually
Prompts
Lite
29
25
15
Standard
189
160
100
Premium
489
422
400
Otterly showed these prices in euros in Europe, but its add-on section says displayed prices are US dollars excluding tax. Confirm the currency at checkout.
Google AI Mode and Gemini add-ons start at €9 a month on monthly billing for Lite.
The seven-day free trial includes 50 prompts and needs no card.
Who should choose it
Choose Otterly when you are a solo marketer or small team starting with a focused prompt set. Read the full Otterly review if add-on platform costs could change your decision. Skip it if your clients need a branded dashboard of their own: Otterly brands its reports only through Looker Studio, and only for Agency Partners. AI Peekaboo gives each client brand a read-only branded view from $100 a month.
8. ziptie.ai: best for freelancers and small SEO teams that want low-cost tracking across seven AI engines
ziptie.ai is a focused AI search tracker for freelancers and small SEO teams that want seven-engine coverage and a different monitoring schedule for each project. You pay for prompts and engines, not for seats, projects or competitors.
Key features
Track seven AI engines: ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Microsoft Copilot, Bing AI Overview and Google Gemini.
Set daily, weekly or monthly monitoring for each project.
Add unlimited seats, projects and competitors with no per-user charges.
Create white-label PDF reports with your agency name, logo and accent color on every plan.
See Google Search Console clicks, impressions and top queries next to your AI visibility data.
Pricing
ziptie.ai option
USD monthly
What you get
Starter preset
42.75
50 daily prompts across ChatGPT, Google AI Overviews and Perplexity
API and MCP
10 per workspace
Both together
Content Generation
20 per context
Content generation
Annual billing cuts the prompt subtotal by 20%.
The seven-day trial includes up to 25 daily prompts across three engines, with no card and no automatic billing.
Who should choose it
Choose ziptie.ai if you want lower-cost coverage across seven AI engines and can create reports when you need them. Skip it if you need scheduled reports, a custom domain for share links, Claude tracking or an established security certification. AI Peekaboo is better for agencies whose clients should see only the agency's brand: white-label reports and client share links are included once your plan costs $100 a month or more. Nightwatch is better when rank tracking matters as much as AI tracking.
How to choose: stay with SE Ranking or switch
If you stay, use the 14-day trial to run your real prompts and check which AI platforms the results show. If you switch, keep SE Ranking for rankings and audits and run a dedicated tracker beside it.
Start with the prompts your buyers actually ask. Then compare each product’s platform coverage, cadence and reporting terms against that set.
Try the free AI visibility checker to see where your brand appears in AI answers before deciding what level of monitoring you need.
How we checked this
Last checked: 17 October 2026.
Prices and plan limits: vendor public pricing pages. Features: vendor help centers, product pages and documentation. SE Ranking showed euro prices to our checking session.
Frequently asked questions
How much does SE Ranking's AI visibility tracker cost?
SE Ranking Core costs €109 a month on monthly billing or €87.20 a month when billed annually, with 100 daily AI prompts. Growth costs €235 a month monthly or €188 a month annually, with 250 daily AI prompts. The AI Search add-on costs €79 to €299 a month on monthly billing. SE Ranking’s subscription page counts those tiers in prompts, while its help center counts the same tiers in checks.
Which AI platforms does SE Ranking track?
SE Ranking’s subscription page names Google AI Overviews, Google AI Mode, ChatGPT and Perplexity for the AI Search add-on. Its help center adds Gemini. The vendor does not state which AI platforms the daily prompts included in Core and Growth use, so confirm your required platforms before you buy.
Does SE Ranking have a free trial?
Yes. SE Ranking offers a 14-day free trial without requiring a card. The trial includes up to 10 projects, 750 tracked keywords per day, 20 AI prompts per day and AI competitive research for up to three domains.
What is the difference between SE Ranking and SE Visible?
SE Ranking’s AI Results Tracker is part of its SEO platform, while SE Visible is its standalone AI visibility product. SE Visible starts from $99 a month monthly or $79 a month billed annually for 200 prompts and three projects. The AI Search add-on includes access to SE Visible, but SE Visible does not support Agency Pack white labeling yet.
Is SE Ranking or Semrush better for AI visibility tracking?
Choose SE Ranking if your team already uses SE Ranking for rank tracking, audits and reports. Choose Semrush if your team already runs SEO work in Semrush and wants its AI Visibility Toolkit in that ecosystem. Semrush’s standalone toolkit costs €94.94 a month per domain and includes 25 daily custom prompts, though its prompt-tracking documentation does not list Perplexity.
Start with your own visibility.
See where your brand appears in AI answers and which competitors get mentioned.
Filipe Lins Duarte
