What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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SE Ranking AI Visibility Tracker Review

October 21, 2025

6 min read

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By Filipe Lins Duarte

SE Ranking’s AI Visibility Tracker brings AI search visibility into the SE Ranking suite. We review its competitor research, prompt tracking, historical snapshots, engine coverage, and pricing. If you already use SE Ranking, the add-on is a practical way to see how your brand appears in AI answers.

SE Ranking AI Visibility Tracker Review

We all know SE Ranking, they’ve been around for a while and are one of the most recognized SEO tools out there. But in this new AI search world, the question isn’t just “how’s my website ranking on Google?” anymore. It’s “how often is my brand being mentioned or linked in AI answers?” and “how do I compare to my competitors when it comes to AI visibility?”

That’s exactly what SE Ranking’s AI Visibility Tracker is trying to answer. In this article, we’re going to review SE Ranking’s AI Visibility Tracker, go over what their tool has to offer, their pricing, and whether or not it’s worth adding to your stack.

SE Ranking AI Visibility Tracker Features

SE Ranking’s AI Visibility Tracker is part of their new “AI Search” module, which they’ve added to help marketers and SEO teams understand how their brand is performing across AI engines. Think of it as their traditional rank tracker, but for AI results. The goal is to give you visibility into how your brand and your competitors are being mentioned and linked inside AI-generated answers.

Let’s take a look at what their product has to offer.

AI Competitor Research

One of the best parts of SE Ranking’s AI toolkit is its AI Competitor Research feature. This feature allows you to plug in any domain and get insights into how that brand shows up across AI platforms, including how often they’re mentioned, linked, and even their average position within AI answer boxes.

You can also compare your domain with your competitors to see where you’re winning and where you’re missing out. This makes it super easy to understand which topics or prompts your competitors are dominating and where you can close the gap.

What’s nice here is that SE Ranking gives you coverage across multiple engines, including ChatGPT, Google’s AI Mode, Gemini, and Perplexity. That means you’re not just tracking your presence in one place but across several of the most used AI engines out there.

AI Results Tracker

The AI Results Tracker is another key functionality and arguably one of the most important ones. It allows you to track your visibility for the prompts that matter most to your business. In other words, you can define specific queries, track whether your brand is being mentioned or linked, and compare your visibility to your competitors over time.

We also liked the fact that SE Ranking lets you see historical data and even SERP snapshots for Google AI Overviews. This is really useful because it gives you context. You can literally see how your brand appears in AI answers, what kind of content is being pulled in, and what changed between one crawl and the next.

There are a few things that make this feature especially helpful:

Context: You’re not just seeing whether you appear, but also how you appear.
Ranking position: You can understand how your brand is positioned within the AI result, which can help predict visibility impact.
Change tracking: You can monitor when your position changes, when new competitors enter the space, or when content updates shift your performance.

AI Models Coverage

When it comes to coverage, SE Ranking is doing a good job but it’s still expanding. Right now, you can track visibility across ChatGPT, Google AI Mode, Google AI Overviews, and Gemini. Perplexity is also available inside their Competitive Research tool, and they’ve mentioned that full results tracking for Perplexity will be available soon.

So for now, SE Ranking gives you a decent mix of AI engines, covering most of the big ones marketers care about. Still, it’s important to mention that not all features are equally available across all models yet. For example, ChatGPT and Google AI Mode are clearly the strongest and most reliable within their platform, while Gemini and Perplexity are still catching up.

SE Ranking AI Visibility Tracker Pricing

SE Ranking’s AI Visibility Tracker is available as an add-on to their main SEO plans. The AI Search add-on starts at $89 per month, with higher tiers at $179 and $345 per month depending on how many prompts you want to track.

Here’s how it breaks down:

The $89 plan lets you track up to around 200 prompts.
The $179 plan gives you around 450 prompts.
The $345 plan increases that to about 1,000 prompts.

These plans can be added to your existing SE Ranking subscription. For reference, their main SEO plans start at $52 per month for the Essential plan, $95 for the Pro plan, and $207 for the Business plan.

It’s also worth noting that Perplexity tracking is still labeled as “coming soon,” so if that’s a key part of your AI strategy, you might want to take that into consideration before committing. On the positive side, the Competitive Research module is already available for ChatGPT, Google AI Mode, Gemini, and Perplexity, which is a solid range.

Is SE Ranking AI Visibility Tracker worth it?

If you’re already using SE Ranking as your SEO tool, then adding the AI Visibility Tracker makes total sense. It integrates seamlessly with their existing setup and gives you extra visibility into AI-generated results without needing to juggle multiple platforms. The ability to track your AI visibility alongside your regular SEO performance is a nice plus.

What we liked most about SE Ranking’s AI Visibility Tracker is the breadth of Google coverage (both AI Mode and AI Overviews), the historical data snapshots, and how easy it is to compare your performance with competitors. It’s a good, practical addition for teams who want to start understanding their AI presence without switching tools.

Where it falls short is mainly in its model coverage. ChatGPT and Google are clearly the strongest engines they support right now. Gemini is available but not as robust, and Perplexity tracking is still not fully rolled out. So if your brand relies heavily on Perplexity or Claude, you may need to wait a bit before SE Ranking fully catches up.

Our take:

If you’re already an SE Ranking customer, this is a no-brainer.
If you’re looking for a single platform to manage both SEO and AI visibility, SE Ranking is a strong contender.
If you’re specifically looking for broader coverage across every AI engine right now, there are a few other tools that might give you more flexibility.

Overall, SE Ranking’s AI Visibility Tracker is a solid addition for marketers and SEO teams who want to understand how their brand is showing up in AI answers. It’s not perfect yet, but it’s moving in the right direction—and if you’re already using SE Ranking, it’s definitely worth checking out.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!