SE Ranking AI Visibility Tracker Review
We all know SE Ranking, they’ve been around for a while and are one of the most recognized SEO tools out there. But in this new AI search world, the question isn’t just “how’s my website ranking on Google?” anymore. It’s “how often is my brand being mentioned or linked in AI answers?” and “how do I compare to my competitors when it comes to AI visibility?”
That’s exactly what SE Ranking’s AI Visibility Tracker is trying to answer. In this article, we’re going to review SE Ranking’s AI Visibility Tracker, go over what their tool has to offer, their pricing, and whether or not it’s worth adding to your stack.
SE Ranking AI Visibility Tracker Features
SE Ranking’s AI Visibility Tracker is part of their new “AI Search” module, which they’ve added to help marketers and SEO teams understand how their brand is performing across AI engines. Think of it as their traditional rank tracker, but for AI results. The goal is to give you visibility into how your brand and your competitors are being mentioned and linked inside AI-generated answers.
Let’s take a look at what their product has to offer.
AI Competitor Research
One of the best parts of SE Ranking’s AI toolkit is its AI Competitor Research feature. This feature allows you to plug in any domain and get insights into how that brand shows up across AI platforms, including how often they’re mentioned, linked, and even their average position within AI answer boxes.
You can also compare your domain with your competitors to see where you’re winning and where you’re missing out. This makes it super easy to understand which topics or prompts your competitors are dominating and where you can close the gap.
What’s nice here is that SE Ranking gives you coverage across multiple engines, including ChatGPT, Google’s AI Mode, Gemini, and Perplexity. That means you’re not just tracking your presence in one place but across several of the most used AI engines out there.
AI Results Tracker
The AI Results Tracker is another key functionality and arguably one of the most important ones. It allows you to track your visibility for the prompts that matter most to your business. In other words, you can define specific queries, track whether your brand is being mentioned or linked, and compare your visibility to your competitors over time.
We also liked the fact that SE Ranking lets you see historical data and even SERP snapshots for Google AI Overviews. This is really useful because it gives you context. You can literally see how your brand appears in AI answers, what kind of content is being pulled in, and what changed between one crawl and the next.
There are a few things that make this feature especially helpful:
- Context: You’re not just seeing whether you appear, but also how you appear.
- Ranking position: You can understand how your brand is positioned within the AI result, which can help predict visibility impact.
- Change tracking: You can monitor when your position changes, when new competitors enter the space, or when content updates shift your performance.
AI Models Coverage
When it comes to coverage, SE Ranking is doing a good job but it’s still expanding. Right now, you can track visibility across ChatGPT, Google AI Mode, Google AI Overviews, and Gemini. Perplexity is also available inside their Competitive Research tool, and they’ve mentioned that full results tracking for Perplexity will be available soon.
So for now, SE Ranking gives you a decent mix of AI engines, covering most of the big ones marketers care about. Still, it’s important to mention that not all features are equally available across all models yet. For example, ChatGPT and Google AI Mode are clearly the strongest and most reliable within their platform, while Gemini and Perplexity are still catching up.
SE Ranking AI Visibility Tracker Pricing
SE Ranking’s AI Visibility Tracker is available as an add-on to their main SEO plans. The AI Search add-on starts at $89 per month, with higher tiers at $179 and $345 per month depending on how many prompts you want to track.
Here’s how it breaks down:
- The $89 plan lets you track up to around 200 prompts.
- The $179 plan gives you around 450 prompts.
- The $345 plan increases that to about 1,000 prompts.
These plans can be added to your existing SE Ranking subscription. For reference, their main SEO plans start at $52 per month for the Essential plan, $95 for the Pro plan, and $207 for the Business plan.
It’s also worth noting that Perplexity tracking is still labeled as “coming soon,” so if that’s a key part of your AI strategy, you might want to take that into consideration before committing. On the positive side, the Competitive Research module is already available for ChatGPT, Google AI Mode, Gemini, and Perplexity, which is a solid range.
Is SE Ranking AI Visibility Tracker worth it?
If you’re already using SE Ranking as your SEO tool, then adding the AI Visibility Tracker makes total sense. It integrates seamlessly with their existing setup and gives you extra visibility into AI-generated results without needing to juggle multiple platforms. The ability to track your AI visibility alongside your regular SEO performance is a nice plus.
What we liked most about SE Ranking’s AI Visibility Tracker is the breadth of Google coverage (both AI Mode and AI Overviews), the historical data snapshots, and how easy it is to compare your performance with competitors. It’s a good, practical addition for teams who want to start understanding their AI presence without switching tools.
Where it falls short is mainly in its model coverage. ChatGPT and Google are clearly the strongest engines they support right now. Gemini is available but not as robust, and Perplexity tracking is still not fully rolled out. So if your brand relies heavily on Perplexity or Claude, you may need to wait a bit before SE Ranking fully catches up.
Our take:
- If you’re already an SE Ranking customer, this is a no-brainer.
- If you’re looking for a single platform to manage both SEO and AI visibility, SE Ranking is a strong contender.
- If you’re specifically looking for broader coverage across every AI engine right now, there are a few other tools that might give you more flexibility.
Overall, SE Ranking’s AI Visibility Tracker is a solid addition for marketers and SEO teams who want to understand how their brand is showing up in AI answers. It’s not perfect yet, but it’s moving in the right direction—and if you’re already using SE Ranking, it’s definitely worth checking out.
