What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

Back to Blog

How to optimize your Shopify store for ChatGPT

October 13, 2025

2 min read

F

By Filipe Lins Duarte

Discover how to get your Shopify store ready for ChatGPT’s new shopping experience. Learn the key steps to register as a merchant, set up product feeds, and prepare your e-commerce brand for OpenAI’s Instant Checkout and Agentic Commerce protocol.

How to optimize your Shopify store for ChatGPT

We've spent dozens of hours studying OpenAI's documentation on their requirements for getting products listed on ChatGPT.

Here at Peekaboo, we work with various e-commerce brands, and one of the things we hear often is how the search Landscape and buying journey are changing, and how e-commerce brands can prepare themselves for this new era.

We wanted to be at the forefront of this new topic, and in this article, we are going to review some of these requisites by OpenAI, what they mean for your e-commerce brand, and how you can prepare for it to make sure your products are showing up in ChatGPT.

Who can sell on ChatGPT?

First of all, this new functionality released by OpenAI called Instant Checkout, is only available for US merchants, and at the time of writing, it is only available for Etsy merchants. OpenAI has announced that millions of Shopify shops will be able to integrate with ChatGPT as well soon.

How to sell products on ChatGPT

We're going to break it down step-by-step on how you can start selling your products on ChatGPT.

Sign up as a merchant

Head over to OpenAI's Merchant Registration web page and submit a merchant application form.

Set up your product feed

One of the most unique things about the Agentic Commerce protocol between OpenAI and Stripe is that it requires you to submit a unique product feed. So, for this, make sure you understand all of the requirements, which you can check on this link, and prepare the product feed according to all of the specifications.

Checkout Integration

Last but not least, make sure you build your checkout integration using the Agentic Commerce protocol. If you're a merchant on Shopify or Etsy, you are eligible by default, so you don't need to build an integration. However, if you aren't a Shopify or Etsy merchant, you will need to build this out. You can learn more about this via this link here.

How to get your e-commerce brand prepared for ChatGPT

We've put together a brief PDF guide on how you can get your e-commerce brand prepared for ChatGPT. Feel free to check it out; it has more detailed information on how you can execute all of the steps above.

Share this article

F

Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!