What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

Peekaboo vs. Profound: Why Peekaboo Wins for AI Search Visibility in 2025

Generative AI is changing how people discover brands. Instead of ten blue links, customers increasingly get one conversational answer—curated by engines like ChatGPT, Perplexity, and Google’s AI experiences. That shift has created a new category of tools to measure and improve how your brand shows up in AI answers. Two names you’ll hear a lot: Peekaboo and Profound. Here’s a clear-eyed look at why we believe Peekaboo is the better choice for most teams right now. Financial Times The Wall Street Journal

The short version

Faster time-to-insight: Paste your URL, get an end-to-end visibility report—platform coverage, answer snapshots, citations, and competitor context—without complex setup. Slashdot+1
Built for GEO execution (not just dashboards): Peekaboo highlights where you appear (or don’t), why, and how to fix it across ChatGPT, Gemini, Perplexity, Claude, and more. Peekaboo SourceForge
Startup-friendly adoption: Early access has emphasized low-friction onboarding (no CC) vs. Profound’s enterprise tilt and reported higher pricing. SourceForge OMR Writesonic

Why Peekaboo beats Profound for most teams

1) Speed to value (paste URL → insights)

Peekaboo’s onramp is intentionally simple: enter your site and get a comprehensive read on how AI engines describe, cite, and compare your brand—so you can start prioritizing fixes immediately. That “URL in → visibility out” workflow is core to the product promise. Slashdot SourceForge

What about Profound? Profound is powerful, but it’s positioned and perceived as an enterprise platform with a heavier motion. Multiple third-party reviews frame it that way. OMR

2) Actionable GEO, not just reporting

Peekaboo centers GEO (Generative Engine Optimization) execution: you see answer-level coverage, source citations, and competitor benchmarks alongside concrete ways to improve your representation in AI answers. Peekaboo

Profound publishes solid GEO thought leadership (worth reading!), but day-to-day teams often need prescriptive, productized actions—where Peekaboo focuses. Profound+1

3) Broad engine coverage that mirrors reality

Marketing teams don’t just care about one model—they care about all the places buyers ask questions. Peekaboo tracks brand presence across leading AI engines (e.g., ChatGPT, Gemini, Perplexity; external listings also reference Claude and Grok), so your visibility strategy maps to where customers actually search. Peekaboo Slashdot

4) Clear snapshots and competitive context

Peekaboo surfaces the answers users see, the sources those answers cite, and how you stack up against competitors—turning fuzzy “AI visibility” into concrete artifacts you can monitor and share with stakeholders. Peekaboo

5) Friendly adoption curve (and cost posture)

Independent reviews note Peekaboo’s friction-light onboarding (no credit card in early access). In contrast, Profound is commonly described as enterprise-oriented; a July review also pegs Profound’s plan at $499/mo—a threshold many startups and SMBs find steep. (That figure is from a third-party review, not official pricing.) SourceForge OMR Writesonic

6) Built for the AI-first search era

Both tools exist because AI agents are increasingly the interface between customers and brands. But Peekaboo’s product framing is explicitly about winning in AI search—with features and guidance aligned to that shift—so teams can move faster as the market evolves. Peekaboo Financial Times The Wall Street Journal

Feature snapshot

Answer coverage across major AI engines → see where you appear (and where you don’t). Peekaboo
Citations & sources → understand why engines recommend others over you. Peekaboo
Competitor benchmarks → who’s winning share-of-answer and which sources fuel it. Peekaboo
Low-friction onboarding → get insights without procurement headwind. SourceForge

When Profound might be the better fit

To be fair, Profound is well regarded for deep analytics and extensive dashboards; some analyst and agency roundups list it as a top option for large orgs with complex reporting needs. If your team requires heavy enterprise workflows out of the gate, you may evaluate it alongside Peekaboo. Omniscient Digital internetwarriors.de

Bottom line

If you need fast, actionable visibility in AI answers—with a workflow your team can adopt today—Peekaboo is the safer, more pragmatic bet. You’ll get the answer-level truth, competitor context, and a clearer path to improving how AI engines talk about your brand—without an enterprise lift. Peekaboo

Ready to see how you show up across ChatGPT, Gemini, Perplexity (and friends)? Start with a visibility read, then turn those insights into GEO wins. Peekaboo

Sources & further reading

Peekaboo product pages & listings (coverage, onboarding, capabilities). Peekaboo Slashdot+1 SourceForge
Profound website & guides (positioning, thought leadership). Profound+3Profound+3Profound+3
Market context on AI-first search and agentic shopping (why GEO matters). Financial Times The Wall Street Journal
Reviews & roundups (pricing posture, enterprise orientation). Writesonic OMR Omniscient Digital

Note: Pricing and plan details can change quickly—always confirm current terms with each provider. Writesonic