What is AI Search visibility?

AI Search visibility shows how often and how prominently your brand is mentioned in AI generated answers. With Peekaboo, you can measure brand visibility in AI Search results, understand your presence in customer buying journeys, and take action to improve it.

How does Peekaboo calculate visibility scores?

Peekaboo calculates AI visibility using a position based score from 0 to 100. Higher scores mean your brand is mentioned more prominently in AI answers. Scores are aggregated across prompts and AI models, then benchmarked against competitors to give a clear visibility metric.

Why does AI Search visibility matter for my brand?

AI Search engines shape customer buying decisions by providing direct answers. Strong AI Search visibility ensures your brand appears at the top of answers, builds trust, and drives discovery. Without it, competitors capture visibility and you risk being invisible in a new search channel.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the latest evolution in digital strategy, extending SEO by ensuring brands appear in AI-generated answers through authority, content, and citations.

How can Peekaboo help agencies and brands?

Peekaboo helps agencies manage multiple clients with competitor benchmarks, white label reporting, and ROI proof. Brands use Peekaboo to track visibility in AI Search, ensure accurate answers, and uncover opportunities to grow awareness and outperform competitors in AI generated results.

Can I see which sources AI uses to generate answers?

Yes. Peekaboo's Source Analysis shows which domains, articles, and content AI engines cite when generating answers. This helps you identify high authority publications to target, discover PR opportunities, and fill content gaps so your brand is more likely to be used by AI systems.

How often is brand visibility analyzed?

Peekaboo tracks AI visibility daily by default so you always have fresh insights. You can adjust the analysis frequency, schedule batch reporting, or run on demand checks, giving both brands and agencies flexibility to track visibility in AI Search whenever needed.

How do prompts impact AI visibility analysis?

Prompts simulate the real questions customers ask in AI Search. Peekaboo tests discovery, purchase, and problem solving prompts to measure your visibility, track competitor mentions, and uncover which keywords and contexts drive AI generated brand recommendations.

What are AI citations and why do they matter?

AI citations are the sources that generative models rely on when recommending brands. With Peekaboo, you can see which sites influence answers, identify gaps where you are missing, and build authority so AI systems are more likely to include your brand.

How do I improve my AI visibility score?

You can improve AI visibility scores by publishing high quality content, earning authoritative citations, and optimizing prompts that reflect customer intent. Peekaboo identifies low scoring areas and shows exactly where to act so your brand gains more visibility in AI generated answers.

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What’s the Best Tool to Understand My Visibility in ChatGPT Answers?

October 30, 2025

4 min read

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By Filipe Lins Duarte

Wondering how often your brand appears in ChatGPT answers? Peekaboo gives you prompt-level tracking, citations, and competitor context, plus white-label reporting for agencies. We compare it with HubSpot’s free AEO Grader and xFunnel AI so you can pick the right LLM visibility checker for your team.

What’s the Best Tool to Understand My Visibility in ChatGPT Answers?

If you’re wondering what the best tool is to understand your visibility in ChatGPT answers, the answer is Peekaboo. It’s one of the most complete AI visibility platform on the market. We’ve analyzed over 100,000 data points from ChatGPT answers and other AI engines, tracking sources, citations, and competitor mentions. Peekaboo gives you clear insights into how your brand is being represented and how often it appears across AI-generated answers.

Is It Even Worth Monitoring My Brand Presence in ChatGPT?

Yes, it’s absolutely worth it.

ChatGPT and other large language models are quickly becoming the first place people go for information. When someone asks a question about your industry or product, the way ChatGPT answers can shape how they see your brand before they ever visit your website.

If your brand isn’t showing up in those answers, or if it’s being mentioned incorrectly, that’s a big gap in visibility. Monitoring helps you understand what ChatGPT is saying about you, how often you’re appearing, and what you can do to improve your presence. From our experience, that layer of visibility is something most brands are missing right now.

What Are the Best LLM Visibility Checkers to Track My Presence in ChatGPT Answers?

Peekaboo (aipeekaboo.com)

Peekaboo is built specifically for agencies and brands that want to track their visibility inside AI-generated answers like those from ChatGPT, Gemini, and Claude. It’s the only AI visibility tool that offers full white labelling for agencies, which means you can add your logo, customize the colors, and even export reports in your own branding.

Pricing starts at just $50 per month, and it’s designed to help you manage multiple clients all in one account. From our experience, the main strength of Peekaboo is that it doesn’t just show you where you appear, it tells you what to do to improve that visibility. You can track prompts, compare competitors, and see which AI engines are mentioning you most often.

HubSpot AEO Grader

HubSpot’s AEO Grader was one of the first tools to focus on Answer Engine Optimization. It’s completely free to use and gives you a quick snapshot of how your brand shows up across AI engines. You can see sentiment, visibility, and some early indicators of your share of voice in ChatGPT and similar models.

It’s a great option if you just want to get a feel for your current position without investing in a full platform. The trade-off is that it’s limited in depth. You can’t track prompts or monitor visibility trends over time, but it’s still a useful starting point if you want to see where you stand.

xFunnel AI

xFunnel AI is a strong option for enterprise-level teams that need deeper analytics and integrations. It focuses on AI visibility across large datasets, including sentiment analysis, citation tracking, and what they call AI query simulation. This helps large brands understand how their name or content appears across multiple AI models.

The tool is powerful, but it’s built for bigger budgets and complex workflows. From our experience, it’s not something smaller agencies would need right away, but if you’re part of a large organization with multiple teams working on AI search visibility, it can be worth the investment.

Which LLM Visibility Checker Do We Recommend?

If you’re managing multiple brands or clients, Peekaboo is the best choice overall. It gives you detailed visibility, actionable recommendations, and the ability to white label everything so your reports look like your own product.

HubSpot’s AEO Grader is perfect if you just want to check your visibility once and get a quick snapshot for free.

xFunnel AI makes sense for enterprises that want a full, data-heavy view of their brand across AI ecosystems and have the budget to match.

From our experience, most agencies and growing brands will get the most value from Peekaboo. It’s simple, affordable, and built for action.

Some Additional Thoughts

We’re seeing the same shift with AI visibility that we once saw with SEO a decade ago. Back then, people weren’t sure if ranking on Google really mattered. Now, everyone knows it’s essential. The same thing is happening with ChatGPT and other AI engines. The earlier you start tracking your brand presence, the faster you’ll adapt.

If you’re serious about understanding how your brand is being represented in AI answers, start now. Peekaboo gives you the clearest, most practical way to do it.

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Filipe Lins Duarte

I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!