A practical review of Promptwatch and 8 alternatives, including AI attribution tools, budget trackers, and agency-friendly visibility platforms.
I've spent the last few months testing AI visibility platforms with real clients, and Promptwatch keeps coming up as one of the most complete solutions out there. Real-time tracking across ChatGPT, Claude, Perplexity, Gemini, and others. Solid comparative analytics that actually help you understand where your brand sits against competitors.
The thing is, "complete" doesn't always mean "right for your workflow." Some teams need better integrations. Others want different pricing models or specific features Promptwatch doesn't prioritize. So I tested seven other platforms that solve different problems in the AI visibility space.
Tool
Starting Price
Ideal for
Pros
Cons
Peekaboo
$50 per month
SMBs & Agencies
Most affordable, white-labeling, GSC integration, Looker Studio connector
Lighter analytics than enterprise tools, smaller prompt database
Peasy
$47/month
Teams wanting traffic attribution
Real AI visitor tracking, crawler analytics, no inference
Limited to AI traffic, not LLM analysis
Otterly AI
$29/month
Budget starters
Cheapest entry point, daily tracking, GEO audits
Pricing jumps 550% to next tier, limited prompts
ZipTie.Dev
$69/month
Google AI Overviews focused
Content optimization built in, AI Success Score, clean interface
Credit-based scaling, limited regional coverage
Authoritas
$99/month
SEO teams adding AI
Unified AI and organic reporting, mature platform
Less LLM-specific than competitors
Semrush AI Toolkit
$99/month
Semrush users
Strong SEO integration, 25 daily prompts, weekly updates
Limited prompts at entry, add-on pricing complexity
Promptwatch is a real-time AI visibility monitoring platform built to track how your brand appears across ChatGPT, Claude, Gemini, Perplexity, DeepSeek, and other major LLMs. It's Netherlands-based and focuses on giving agencies and brands comprehensive monitoring without the enterprise price tag of platforms like Profound.
The platform tracks specific prompts you define, shows you exact AI responses mentioning your brand, monitors sentiment, identifies content gaps, and benchmarks your performance against competitors. Unlike some competitors that infer or model data, Promptwatch shows you actual responses from real queries.
Promptwatch Core Features
Real-Time Brand Visibility: Monitor when and where your brand gets mentioned across multiple LLM platforms simultaneously. See actual response text, not just aggregated metrics.
Prompt Analytics: Track which specific queries trigger your brand mentions. Discover high-value prompts and those where competitors dominate.
Citation Tracking: See which sources AI models cite when recommending your brand. Understand which content formats and topics AI systems trust.
Comparative Intelligence: Benchmark your share of voice against competitors. See where they win and where you have untapped opportunity.
Multi-Language Support: Monitor AI visibility across dozens of languages, crucial for global brands optimizing beyond English.
Sentiment Monitoring: Track whether AI mentions are positive, neutral, or negative. Early warning system for brand perception shifts.
Content Gap Analysis: Identify topics where you should be mentioned but aren't. Data-driven roadmap for content strategy.
Misinformation Detection: Flag when AI responses mischaracterize your brand, product, or positioning.
Promptwatch Pricing
Promptwatch uses a tiered pricing model that isn't fully transparent on their website. Here's what's publicly available:
Entry Plan: $30/month (basic real-time monitoring across LLM platforms)
Enterprise Plan: Custom pricing (unlimited prompts, dedicated support, API access, full historical data)
Most teams looking for serious monitoring end up in the Growth tier or higher. The platform requires a sales conversation to get exact pricing for your specific needs, which is typical for mid-market and enterprise tools. The $30 entry point exists but offers limited functionality for professional use.
Best Alternatives to Promptwatch
Peekaboo
The Best Overall Alternative for Brands and Agencies
Peekaboo solves a specific problem that Promptwatch doesn't prioritize: agencies need affordable tools they can white-label and resell to clients. At $50/month, it's positioned to compete on value while maintaining real functionality.
Key Features:
Multi-engine tracking (ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode)
AI Visibility Score with automated competitor benchmarking
Google Search Console integration (pulls GSC data into visibility analysis)
Looker Studio connector for custom dashboard creation
Lowest serious pricing at $50/month (85% cheaper than Promptwatch growth tier)
White-label ready from day one (Promptwatch doesn't offer this)
50+ agencies already using for client work (real-world validation)
GSC integration eliminates context switching
Built specifically for agencies, not enterprises
No steep onboarding period
Transparent pricing with no hidden tiers
Cons:
Smaller prompt database than Promptwatch (fewer historical conversations to draw from)
Limited enterprise security features (SOC 2 certification in progress)
Less advanced analytics than premium tools
Newer platform with smaller team behind it
No built-in traffic attribution yet
Pricing:
Starter: $50/month
Professional: $150/month
Agency: Custom (white-label, multi-client)
Is Peekaboo the best Alternative to Promptwatch?
Yes, if you run an agency or brand that needs affordable, white-label-ready visibility tracking. You're not trying to publish academic papers on AI behavior; you need to know if clients are visible and where to optimize.
No, if you require the deepest conversation-level analysis or if you need Promptwatch's specific feature set (like their exact sentiment model).
Peasy
Best for Traffic Attribution and Real Visitor Tracking
Peasy takes a completely different approach from Promptwatch. Instead of asking "does ChatGPT mention us?" Peasy tracks actual people clicking from AI platforms to your site, then correlates that traffic with visibility. It's the only platform that genuinely closes the loop between visibility and conversion.
Key Features:
AI traffic analytics with breakdown by assistant (ChatGPT vs. Perplexity vs. Gemini)
Quoted text tracking showing exact snippets AI used from your content
Crawler analytics via Cloudflare integration (actual crawlers, not inferred)
Funnel analysis showing conversion paths from AI referrals
Yes, if your priority is understanding impact on business metrics. You want to know not just whether ChatGPT mentions you, but whether those mentions convert.
No, if you need LLM-side visibility tracking or comprehensive competitive intelligence. Peasy only sees traffic coming in, not brand mentions inside AI responses.
Otterly AI
Best for Budget-Conscious Teams Starting AI Visibility
Otterly positions itself as the entry-level GEO monitoring tool. At $29/month for 15 prompts, it's cheaper than most competitors. The catch: pricing explodes once you need meaningful coverage.
Key Features:
Daily tracking of ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot
Google AI Mode and Gemini available as add-ons
GEO audit with 25+ technical factors analyzed
Brand Visibility Index for competitive ranking
Clean, minimal dashboard
Daily automated updates
Free trial available
1,000 GEO URL audits per month (Lite plan)
Pros:
Absolute cheapest serious entry point ($29/month)
Daily tracking included (no weekly limitations)
GEO audit finding technical issues others miss
Clean interface good for non-technical users
Multi-engine tracking on base plan (unlike some competitors who limit this)
No credit-based system (predictable monthly cost)
Cons:
Pricing jumps 550% from Lite ($29) to Standard ($189) for 100 prompts
Lite plan includes only 15 prompts (barely enough to test)
Add-on costs accumulate ($99 per 100 extra prompts)
Limited at entry level compared to Peasy or Peekaboo at same price point
Steep learning curve on premium plans due to complexity
Is Otterly AI the Right Alternative to Promptwatch?
Yes, if you're testing AI visibility monitoring for the first time and want minimal commitment. $29/month is low-risk experimentation.
No, if you need comprehensive tracking across 20+ prompts. The pricing to scale makes competitors more economical.
ZipTie.Dev
Best for Google AI Overviews Focus and Content Optimization
ZipTie specializes in Google AI Overviews (AIO) tracking. While Promptwatch is generalist, ZipTie goes deep on the search result that matters most in 2026: AI Overviews themselves.
Key Features:
Real-time Google AI Overviews tracking with actual answer text and screenshots
ChatGPT and Perplexity monitoring included
AI Success Score prioritizing which queries need your attention
Content optimization recommendations tied to each query
Competitor analysis showing share of voice by engine
Google Search Console integration
Content research tools identifying underperforming topics
14-day free trial
Pros:
Only platform capturing actual Google AIO response text and images
AI Success Score turns data into prioritized action list
Content optimization built-in (no separate tool needed)
Cheaper than Promptwatch for focused use case
Clean interface focused on core workflow
GSC integration seamless
Monthly billing predictable (not credit-based like some competitors)
Cons:
Credit-based system (1,000 checks at $69, but scaling unpredictable)
Limited regional coverage for AI Overview tracking (US-focused)
Less emphasis on brand sentiment or competitive LLM tracking
Fewer collaboration tools for agencies
Learning curve for non-technical marketers
Reports can take time to generate during peak usage
Pricing:
Basic: $69/month (500 AI search checks per month)
Standard: $99/month (1,000 AI search checks)
Pro: $159/month (2,000 AI search checks)
Annual billing: 15% discount
Is ZipTie the Right Alternative to Promptwatch?
Yes, if your primary concern is Google AI Overviews. You want actual screenshot evidence of what's showing in search results.
No, if you need comprehensive multi-LLM tracking. ZipTie emphasizes depth on Google AIO over breadth across LLMs.
Authoritas AI Tracker
Best for Unified AI and SEO Reporting
Authoritas takes a different approach: integrate AI visibility into a mature SEO platform. If you're already tracking keywords and rankings with Authoritas, adding AI visibility makes logical sense.
Key Features:
AI search and LLM coverage (ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Sonar)
Sentiment analysis for brand mentions
Licensing deal database tracking which sites have AI partnerships
Keyword rank tracking alongside AI mentions
Share of voice across AI and search
Alerts when competitors appear instead of you
Web crawling and APIs for custom integrations
Free trial available
Pros:
Unified view of organic rankings and AI visibility (no tool switching)
Mature platform with proven stability
Licensing database unique insight (why certain sites show up in AI)
Good for SEO teams transitioning to GEO
Share of voice metrics familiar to keyword researchers
API access for custom workflows
Cons:
Less LLM-specific than dedicated tools
Pricing adds up when bundled with SEO tracking
Learning curve steep for teams new to Authoritas
Sentiment analysis less sophisticated than specialized tools
Requires sales demo (no straightforward self-serve)
Licensing database has gaps
Pricing:
Starts ~$99/month (estimates vary, requires demo)
Higher tiers for keyword and domain scaling
Enterprise custom pricing
Is Authoritas the Right Alternative to Promptwatch?
Yes, if you're already using Authoritas for SEO. Adding AI visibility is natural and unifies reporting.
No, if you want modern, focused LLM tracking without legacy SEO baggage.
Semrush AI Visibility Toolkit
Best for Teams Already Using Semrush
Semrush's AI Visibility Toolkit is their answer to market demand. It costs $99/month standalone or integrates into Semrush One ($199/month) for combined SEO and AI tracking.
Key Features:
ChatGPT, SearchGPT, Google AI Mode, Gemini, Perplexity tracking
25 daily tracked prompts (starting tier)
Weekly data updates
Integrated with Semrush's SEO toolkit
Custom reporting and dashboards
Multi-language support
Integration with existing Semrush workflows
Free trial available
Pros:
Integrates seamlessly with Semrush ecosystem (familiar to millions)
Affordable at $99/month for standalone use
Weekly updates faster than some competitors
Strong for teams already using Semrush
Good competitive analysis features
Custom reporting built-in
Cons:
Only 25 prompts at entry level (Peekaboo gives full tracking at $50)
Pricing tiers force tier jumping for more prompts
Limited LLM coverage at lower tiers
Add-on costs for additional domains and users ($45/month per user)
Less actionable than purpose-built AI visibility tools
Owned by Khosla Ventures-backed firm (pricing pressure historically)
Pricing:
AI Visibility Toolkit: $99/month (1 domain, 25 prompts)
Semrush One: $199/month (50 prompts, includes SEO)
Higher tiers: $299 and $549/month
Per-user add-on: $45/month
Is Semrush AI Visibility Toolkit the Right Alternative to Promptwatch?
Yes, if you already use Semrush and want to avoid another tool login.
No, if you need comprehensive prompt tracking out of the box. The entry-level tier is too limited.
Gumshoe AI
Best for Persona-Based and Topic-Level Tracking
Gumshoe takes a fundamentally different approach: pay-per-conversation pricing with unlimited prompts. Instead of fixed monthly seats, you pay $0.10 per conversation (prompt execution) after a free tier.
Key Features:
Brand visibility tracking with persona segmentation
Topic-level tracking across multiple buyer personas
Model Visibility showing which LLMs mention you most
Competitive rank analysis at topic level
Cited Sources tracking content AI uses
Share of LLM metrics
Unlimited prompts (you just pay for execution)
Deep conversation analysis
Pros:
Unique pricing model (only pay for what you use)
Persona segmentation detailed (see how CTOs vs. marketers perceive you differently)
Pay-as-you-go scaling quickly ($0.10 per conversation adds up)
Complex pricing structure hard to forecast
Free tier limited, making cost hidden until you use it
No transparent published pricing (requires signup to see costs)
Each LLM engine costs separately
Learning curve steep for non-analytical teams
No free trial clarity
Pricing:
Free tier: 3 free reports
Then $0.10 per conversation ($10 per 100 conversations)
No published monthly caps (custom only)
Is Gumshoe AI the Right Alternative to Promptwatch?
Yes, if you need persona-level tracking and can absorb unpredictable variable costs.
No, if you need predictable monthly budgeting or aren't comfortable with pay-per-use models.
Ahrefs Brand Radar
Best for Dedicated AI Platform Tracking
Ahrefs Brand Radar takes a fundamentally different pricing model from most competitors: you pay per LLM platform tracked. It's designed for brands serious about specific LLM visibility, not generalist multi-engine monitoring.
Flexible per-platform pricing (track only what matters)
Strong for brands with specific LLM priorities
Familiar interface for Ahrefs users
Alerts system catches competitive mentions quickly
Cons:
Expensive pricing model ($199-$699/month) quickly adds up
Single LLM tracking at $199/month is premium for entry
All platforms at $699/month only makes sense for enterprise
Less specialized than dedicated AI visibility tools
Complex onboarding compared to purpose-built competitors
Learning curve steep for teams new to Ahrefs
Better as secondary tool than primary solution
Pricing:
Individual AI Platform: $199/month per LLM (e.g., ChatGPT only, or Gemini only)
All AI Platforms: $699/month (comprehensive multi-LLM tracking)
Must be purchased in addition to base Ahrefs plan ($99/month+)
Is Ahrefs Brand Radar the Right Alternative to Promptwatch?
Yes, if you're already deep in the Ahrefs ecosystem and want to add specific LLM tracking without adopting another platform.
No, if you need affordable comprehensive AI visibility. The $199-$699/month pricing is expensive compared to dedicated tools offering full multi-LLM coverage.
What’s the best alternative to Promptwatch?
Choose Peekaboo if: You run an agency needing white-label resale capability or you're a brand on a budget. $50/month beats Promptwatch on value and adds features they don't offer (like white-labeling and GSC integration).
Choose Otterly if: You're testing AI visibility for the first time and want absolute minimal cost. Accept that you'll outgrow it quickly.
Choose Semrush if: You live inside Semrush and want to avoid another tool. Don't buy it for AI alone.
Choose Ahrefs Brand Radar if: You're deeply invested in Ahrefs and want premium, per-platform AI tracking within your existing platform. Don't choose this for entry-level monitoring.
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Filipe Lins Duarte
I'm Filipe, the CEO & Co-Founder of Peekaboo. I lead all commercial and customer facing functions here at the company. I am obsessed about making sure our customers are heard and have a great experience with us!
